About Oracle Bronto Email Marketing Automation

Oracle Bronto is an e-mail marketing platform for sales, marketing, business owners, customer success and entrepreneurs to create engagements and drive sales.

It is an e-mail marketing automation platform which has tools and features to engage across e-mail, web, SMS and social media. Some interesting features in the platform include e-mail templates, e-mail testing tools, pop-ups and coupon generator. Personalization options are available such as segmentation, product recommendations etc. Automation is possible with drag-and-drop ease, and by creating dynamic workflows.E-mail analytics and Campaign reporting provide insights on dashboards, metrics and business insights.

Pre-built templates are available with drag-and-drop tools and Bronto Message Editor allows adding content. A/B testing on email testing tools help to correct errors. Pop-up messages can be used effectively to boost website engagement on the basis of their response. Bronto Coupon Manager can help to create and distribute discount codes. Social marketing can be used to engage on social channels. SMS marketing is possible to engage with text messages. Personalization features such as segmentation provide better understanding of the customer. Transactional mails can be leveraged to provide branding, recommend products (upsell / cross-sell) and provide assistance to the customer. Various integration options help to provide connecting with various digital marketing and e-commerce platforms.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Oracle Bronto Email Marketing Automation solves your Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities peers achieved using Oracle Bronto Email Marketing Automation.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Brand Engagement
  • Manage Risk
  • Launch New Products
  • Improve Consistency
See all business priorities See less business priorities

Use Cases

Peers recommend Workflow Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Oracle Bronto Email Marketing Automation.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Workflow Management with E-Mail

4.50/5

Read Reviews (165)

"...You can also set up campaigns in workflows and not have to worry about sending recurring emails out...." Peer review by Kate Stous, Digital Experience & Strategy Officer, Union Bank & Trust
Communication Management with E-Mail

4.80/5

Read Reviews (151)

"...It allows us to easily design, built, and send emails to a variety of customer segments...." Peer review by Galen Henseler, Email Marketing, Balsam Brands
sending & publishing communications

4.80/5

Read Reviews (140)

tracking & monitoring communications

4.80/5

Read Reviews (10)

Engagement Management with E-Mail

4.81/5

Read Reviews (100)

"...We've recently been able to restructure our email strategy to increase click rates and engagement...." Peer review by Graham W, Marketing, Publishing
engaging and following up

4.81/5

Read Reviews (70)

PEER EXPERIENCES
Workflow Management with E-Mail

4.50/5

Read Reviews (165)

"...You can also set up campaigns in workflows and not have to worry about sending recurring emails out...." Peer review by Kate Stous, Digital Experience & Strategy Officer, Union Bank & Trust
Communication Management with E-Mail

4.80/5

Read Reviews (151)

"...It allows us to easily design, built, and send emails to a variety of customer segments...." Peer review by Galen Henseler, Email Marketing, Balsam Brands
sending & publishing communications

4.80/5

Read Reviews (140)

tracking & monitoring communications

4.80/5

Read Reviews (10)

Engagement Management with E-Mail

4.81/5

Read Reviews (100)

"...We've recently been able to restructure our email strategy to increase click rates and engagement...." Peer review by Graham W, Marketing, Publishing
engaging and following up

4.81/5

Read Reviews (70)

50+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2918 insights from peers and experts to help you assess how these Oracle Bronto Email Marketing Automation use cases fit your Marketing Automation needs.

Popular Business Setting

for Oracle Bronto Email Marketing Automation

Top Industries

  • Retail
  • Consumer Goods
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Oracle Bronto Email Marketing Automation to Increase sales & revenue and Acquire customers

Peer and Expert Opinion on Features

for Oracle Bronto Email Marketing Automation

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.70/5

Read Reviews (78)
Templates

3.67/5

Read Reviews (65)
Micro customer segmenting

4.74/5

Read Reviews (18)
Dashboard

1.82/5

Read Reviews (18)
Ticketing

4.27/5

Read Reviews (17)
FEATURES RATINGS AND REVIEWS
Personalization

4.70/5

Read Reviews (78)
Templates

3.67/5

Read Reviews (65)
Micro customer segmenting

4.74/5

Read Reviews (18)
Dashboard

1.82/5

Read Reviews (18)
Ticketing

4.27/5

Read Reviews (17)

IT and Other Capabilities

for Oracle Bronto Email Marketing Automation

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.46/5

Read Reviews (113)
Data Import

3.18/5

Read Reviews (269)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.46/5

Read Reviews (113)
Data Import

3.18/5

Read Reviews (269)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.80/5

Read Reviews (63)
Email Support

4.72/5

Read Reviews (83)
Phone Support

4.68/5

Read Reviews (45)
24/7 Support

3.83/5

Read Reviews (335)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.80/5

Read Reviews (63)
Email Support

4.72/5

Read Reviews (83)
Phone Support

4.68/5

Read Reviews (45)
24/7 Support

3.83/5

Read Reviews (335)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.08/5

Read Reviews (3)
Analytics

4.33/5

Read Reviews (75)
Custom Reports

3.20/5

Read Reviews (381)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.08/5

Read Reviews (3)
Analytics

4.33/5

Read Reviews (75)
Custom Reports

3.20/5

Read Reviews (381)

Failure Risk Guidance Security Report

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for Oracle Bronto Email Marketing Automation

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Bronto Email Marketing Automation

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO