Oracle Bronto Email Marketing Automation Overview

Oracle Bronto is an e-mail marketing platform for sales, marketing, business owners, customer success and entrepreneurs to create engagements and drive sales.

It is an e-mail marketing automation platform which has tools and features to engage across e-mail, web, SMS and social media. Some interesting features in the platform include e-mail templates, e-mail testing tools, pop-ups and coupon generator. Personalization options are available such as segmentation, product recommendations etc. Automation is possible with drag-and-drop ease, and by creating dynamic workflows.E-mail analytics and Campaign reporting provide insights on dashboards, metrics and business insights.

Pre-built templates are available with drag-and-drop tools and Bronto Message Editor allows adding content. A/B testing on email testing tools help to correct errors. Pop-up messages can be used effectively to boost website engagement on the basis of their response. Bronto Coupon Manager can help to create and distribute discount codes. Social marketing can be used to engage on social channels. SMS marketing is possible to engage with text messages. Personalization features such as segmentation provide better understanding of the customer. Transactional mails can be leveraged to provide branding, recommend products (upsell / cross-sell) and provide assistance to the customer. Various integration options help to provide connecting with various digital marketing and e-commerce platforms.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle Bronto Email Marketing Automation solved their Marketing Automation needs. Cuspera uses 2918 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities peers achieved using Oracle Bronto Email Marketing Automation.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Brand Engagement
  • Manage Risk
  • Launch New Products
  • Improve Consistency
See all business priorities See less business priorities

Use Cases

Peers recommend Workflow Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Oracle Bronto Email Marketing Automation.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Workflow Management with E-Mail

4.50/5

Read Reviews (165)

"...The ability to create workflows is one of my favorite things about Bronto...." Peer review by Verified Reviewer, Consumer Goods
Communication Management with E-Mail

4.80/5

Read Reviews (151)

"...In the beginning, it was hard to accept the idea that sending fewer emails could actually drive higher revenue...." Peer review by Brett Rudolph, Director, Email Marketing, GlassesUSA.com
sending & publishing communications

4.80/5

Read Reviews (140)

tracking & monitoring communications

4.46/5

Read Reviews (10)

Engagement Management with E-Mail

4.81/5

Read Reviews (100)

"...Increase customer engagement: Enhanced SMS features, including order-based messaging, consent by keyword and revenue tracking, help marketers increase engagement by delivering a more consistent customer experience across email and SMS. ..." Bronto Enables Faster, Smarter Marketing
engaging and following up

4.82/5

Read Reviews (70)

PEER EXPERIENCES
Workflow Management with E-Mail

4.50/5

Read Reviews (165)

"...The ability to create workflows is one of my favorite things about Bronto...." Peer review by Verified Reviewer, Consumer Goods
Communication Management with E-Mail

4.80/5

Read Reviews (151)

"...In the beginning, it was hard to accept the idea that sending fewer emails could actually drive higher revenue...." Peer review by Brett Rudolph, Director, Email Marketing, GlassesUSA.com
sending & publishing communications

4.80/5

Read Reviews (140)

tracking & monitoring communications

4.80/5

Read Reviews (10)

Engagement Management with E-Mail

4.81/5

Read Reviews (100)

"...Increase customer engagement: Enhanced SMS features, including order-based messaging, consent by keyword and revenue tracking, help marketers increase engagement by delivering a more consistent customer experience across email and SMS. ..." Bronto Enables Faster, Smarter Marketing
engaging and following up

4.81/5

Read Reviews (70)

45+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2918 insights from peers and experts to help you assess how these Oracle Bronto Email Marketing Automation use cases fit your Marketing Automation needs.

Based on peer insights

Cuspera recommends Oracle Bronto Email Marketing Automation for

Use Cases Workflow Management , Communication Management , Engagement Management
Medium E-Mail
Features Personalization, Templates, Micro Customer Segmenting
Business Priorities Increase Sales & Revenue, Acquire Customers, Enhance Customer Relationships
Industries Retail, Consumer Goods, Marketing And Advertising

Popular Business Setting

for Oracle Bronto Email Marketing Automation

Top Industries

  • Retail
  • Consumer Goods
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Oracle Bronto Email Marketing Automation to Increase sales & revenue and Acquire customers

Peer and Expert Opinion on Features

for Oracle Bronto Email Marketing Automation

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.70/5

Read Reviews (78)
Templates

3.67/5

Read Reviews (65)
Micro customer segmenting

4.74/5

Read Reviews (18)
Dashboard

1.82/5

Read Reviews (18)
Ticketing

4.27/5

Read Reviews (17)
FEATURES RATINGS AND REVIEWS
Personalization

4.70/5

Read Reviews (78)
Templates

3.67/5

Read Reviews (65)
Micro customer segmenting

4.74/5

Read Reviews (18)
Dashboard

1.82/5

Read Reviews (18)
Ticketing

4.27/5

Read Reviews (17)

IT and Other Capabilities

for Oracle Bronto Email Marketing Automation

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.46/5

Read Reviews (113)
Data Import

3.18/5

Read Reviews (269)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.46/5

Read Reviews (113)
Data Import

3.18/5

Read Reviews (269)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.80/5

Read Reviews (63)
Email Support

4.72/5

Read Reviews (83)
Phone Support

4.68/5

Read Reviews (45)
24/7 Support

3.83/5

Read Reviews (335)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.80/5

Read Reviews (63)
Email Support

4.72/5

Read Reviews (83)
Phone Support

4.68/5

Read Reviews (45)
24/7 Support

3.83/5

Read Reviews (335)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.08/5

Read Reviews (3)
Analytics

4.33/5

Read Reviews (75)
Custom Reports

3.20/5

Read Reviews (381)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.08/5

Read Reviews (3)
Analytics

4.33/5

Read Reviews (75)
Custom Reports

3.20/5

Read Reviews (381)

Software Failure Risk Guidance

?

for Oracle Bronto Email Marketing Automation

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Bronto Email Marketing Automation

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO