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Consumer Electronics Case Studies and Success Stories with NielsenIQ
CASE STUDY El Araby
GfK helped El Araby address a decline in market share for exhaust fans in Egypt. El Araby faced issues with stock misalignment, competition offering higher trader margins, and price increases due to ...currency devaluation. GfK conducted a field investigation with top traders to uncover the root causes. The findings showed overstocking from El Araby’s stock policy, traders favoring competitors, and consumers switching to cheaper brands. El Araby used these insights to understand and address their market challenges.
Harman used gfknewron from GfK to improve its product portfolio and stay ahead in the fast-changing consumer electronics market. Harman wanted to understand which products were selling, who was buyin...g, and why. GfK customized its intelligence and reporting to match Harman’s needs. This helped Harman react faster to trends and make smarter business decisions. Harman maintained and grew its market position with these insights.
Lotus Electronics uses gfknewron Market to guide business decisions in a tough retail market. The company wanted to expand into new cities, improve customer experience, and grow online sales. GfK’s m...arket intelligence helps Lotus analyze locations, monitor prices, and adjust product offers. The team uses sales data to react fast to trends and maximize returns. This approach helps Lotus keep and grow its market share in consumer electronics.
Gfknewron Market helped Hama manage data overload in the mobile accessories market. Hama used the tool to track trends, monitor competitors, and improve decision-making. The platform let teams design... product portfolios, plan strategies, and forecast demand. Custom features and segmentation options made analysis easier. Hama says gfknewron Market improved their business decisions and helped protect and grow their market share.
Design Case Studies and Success Stories with NielsenIQ
CASE STUDY Focus Media
Focus Media used NIQ to improve elevator advertising in Vietnam. The challenge was to help brands see the value of elevator media in busy cities. Focus Media used NIQ's data and insights to understan...d consumer behavior and media trends. This helped them create better campaigns and reach more people. The partnership made it easier for brands to connect with urban audiences and increase brand awareness.
Retail Case Studies and Success Stories with NielsenIQ
CASE STUDY FNAC Darty
gfknewron Retail helps FNAC Darty get fast, detailed sales insights. FNAC Darty needed real-time data to manage sales and market trends. The solution gives instant access to sales performance and mar...ket KPIs. Teams use it for product, sales, and strategy decisions. FNAC Darty can now react quickly and stay ahead of competitors. Staff at all levels use the platform for better business results.
GfK Market Intelligence helped Sirius Buying Group support over 195 independent UK retailers. The group faced challenges from the pandemic and high inflation. GfK provided market and consumer insight...s to help members choose the right product mix. Presentations from GfK gave valuable data on consumer confidence and appliance market trends. This partnership helped Sirius Buying Group find new growth opportunities in a tough retail market.
Walmart Connect used NielsenIQ Ad Effectiveness to improve their display ad campaigns. They wanted to understand what makes creative ads work best. NielsenIQ used neuro research and a large ad databa...se to find key creative elements. Walmart Connect learned to use color, contrast, and emotional messaging for better ads. As a result, they saw a 50% boost in brand memorability and a 31% higher click-through rate compared to benchmarks.
Chennai Mobile used GfK's market measurement data to support its growth in the mobile retail sector. The company used GfK's reports to assess market potential, launch new stores, and optimize sales s...trategies. Weekly and monthly data helped Chennai Mobile track product launches and trends, ensuring the right stock and effective promotions. GfK's insights enabled better pricing and product decisions. This partnership helped Chennai Mobile expand and improve customer experience.
Omnishopper Create from NIQ Brandbank helped Morrisons improve efficiency in product content creation. Before, Morrisons relied on suppliers to send samples and approve content, which caused delays. ...With Omnishopper Create, Morrisons removed the need for physical samples. This saved suppliers over £200 per product and reduced the risk of launch delays. The CGI image quality matched or exceeded the old process, making launches faster and cheaper.
GfK’s solutions helped IKEA Austria compete in a tough retail market. IKEA used GfK’s data analysis, desk research, and consumer insights to answer key business questions. GfK supported the launch of... IKEA’s Vienna city store, from planning to post-launch research. The partnership helped IKEA spot and fix pain points, improve the store concept, and meet changing shopper needs. IKEA values GfK’s flexible, interactive insight delivery and expert guidance.
GfK Market Intelligence: Sales Tracking helped Supreme Mobiles grow in India's competitive retail market. Supreme Mobiles used GfK's weekly and monthly data to plan product strategy, stock, and promo...tions. The data helped them benchmark performance and adjust to changing consumer demand. They expanded into consumer electronics and home appliances to stay competitive. GfK's insights supported Supreme Mobiles through market changes and the pandemic.
GfK Market Intelligence Sales Tracking helps Vijay Sales plan aggressive and defensive sales strategies. Vijay Sales uses up-to-date sales intelligence to spot trends, grow market share, and increase... margins. The data supports monthly planning, product and pricing strategies, and targeted promotions. Category teams use the insights to adjust tactics and fill market gaps with own-brand products. Trend data also guides annual sales targets and seasonal campaigns, helping Vijay Sales stay ahead in a fast-moving market.
NIQ Brandbank’s Connect+ solution helped Carrefour increase cart value with rich media content. Pages with rich media saw up to 39 seconds more shopper engagement. Add to cart rates rose by 25% for s...ome products. Each product saw up to 5 more add to carts after using rich media. The results were measured over a 6-week period.
GfK Market Intelligence helped Bhajanlal Commercial target new audiences and improve profit margins. Bhajanlal is a leading mobile phone retailer in West Bengal, India, with 22 stores. The company us...ed GfK data to analyze market trends, identify growth opportunities, and focus on premium smartphone segments. Monthly meetings with GfK specialists supported Bhajanlal in benchmarking performance and responding to emerging trends. Over 20 staff use the gfknewron platform to access insights and drive business results.
FreshDirect used NIQ Activate to improve data-driven decision-making and supplier collaboration. The platform gave FreshDirect and its suppliers real-time access to customer and sales data. This help...ed FreshDirect optimize product assortment, promotions, and category management. Suppliers using NIQ Activate performed 8% better than their competition. FreshDirect saw better business outcomes and growth through smarter strategies.
GfK intelligence helped Eastern Logica expand its retail business. The company used GfK data to plan new store launches and understand market trends. This partnership made it faster and easier for Ea...stern Logica to open stores in new cities. Launch times in Delhi dropped to 2 years and in Haryana to just 1 year. The team now makes decisions with up-to-date market insight, leading to faster returns on investment.
GfK's market measurement solution helped Jewson improve its strategic and tactical planning. Jewson needed more detailed sales intelligence to analyze performance by category and region. GfK expanded... its reporting, adding a regional overlay and deeper insights. Jewson now uses this data across the company for monthly planning and performance tracking. The new intelligence supports better regional planning and helps Jewson stay competitive.
GfK Market Intelligence: Sales Tracking helped Shakti Sai Tyres find new ways to grow. The company wanted to expand but struggled to meet revenue goals in Mumbai. GfK provided monthly sales data and ...custom reports. This showed Shakti Sai Tyres that Tier 3 and Tier 4 cities had more growth potential than Mumbai. Now, the company is focusing on these areas to try to double its revenue. The partnership began in January 2022 and continues with regular data-driven meetings.
NIQ Price Analytics helped OMV, a major energy company with over 160 convenience stores in Romania, improve their pricing strategy. OMV used NIQ’s pricing intelligence tools to align prices with cust...omer demand and boost profit margins. The solution enabled faster price adjustments and better decision-making. OMV met their 2023 sales and budget targets using data-driven pricing. The onboarding process was smooth, and OMV praised NIQ’s support and analytics expertise.
NIQ Activate helped Super-Pharm boost shopper engagement with a new personalization strategy. The company faced low coupon redemption and weak ROI from its loyalty program. Using data-driven offers, ...Super-Pharm increased incremental turnover per shopper by over 20%. The program achieved more than 25% overall lift. Redemption rates rose among new shoppers, and supplier collaboration improved. Super-Pharm saw stronger loyalty and higher sales from this approach.
GfK Market Intelligence helped Sainsbury’s Argos improve its major domestic appliances category. The retailer wanted to add more premium brands and boost performance with current suppliers. GfK provi...ded sales tracking, market data, and deep analysis. Sainsbury’s Argos used this data to onboard new brands and focus on features that matter to shoppers. The result was better sales, higher profits, and increased market share.
NIQ’s First-Party Data-Driven Enterprise Customer Segmentation helped a leading U.S. discount retailer improve its customer strategy. The retailer faced challenges with outdated segmentation and adap...ting to changing consumer behavior. NIQ’s solution used dynamic customer scoring, headroom modeling, and enterprise segments. The retailer identified 9 customer personas, found its most loyal segment with 7:1 sales penetration, and tracked key behaviors. The new segmentation became the foundation for strategy across all vendors, boosting targeting, loyalty, and ROI.
Spaceman Professional and Spaceman Automation helped Grupo Ramos automate planogram processes. Before, manual tasks slowed their team. With Spaceman, Grupo Ramos cut shelf shortages by 10% each month.... They reduced category assortment by 10 to 30%. Category sales improved by 10 to 35% in pilot tests. Store displays became more consistent, and inventory stayed healthy. Grupo Ramos now meets shopper needs and boosts sales with better shelf management.
GfK Brand Architect helped Intersport International Corporation improve its brand strategy in 43 countries. Intersport needed to understand brand perception and consumer expectations in a competitive... sporting goods market. GfK surveyed over 20,000 consumers in 16 countries, then repeated the survey in 15 countries a year later. The dashboard made insights easy to access for teams across markets. Intersport used these insights to guide brand management, communication, and campaign development.
GfK's market intelligence helped myG, a leading retailer in Kerala, use the Onam festival to boost sales and attract new customers. myG used sales tracking data to choose the right products and brand...s for its stores. The Onam season accounts for 28% of annual technical and consumer goods sales in Kerala. With GfK's insights, myG improved its marketing strategies and stayed ahead in a competitive market. The partnership supported myG's growth and strong performance.
GfK Market Intelligence: Sales Tracking helped IT Galeri, a retailer in Indonesia, build a better business strategy. The company used sales intelligence to guide product, brand, and market decisions.... IT Galeri expanded from 12 to 30 stores by using market insights to spot trends and improve performance. The product and marketing teams used the data to choose the best brands and run effective campaigns. The managing director trusts GfK for data privacy and recommends the retail panel to other retailers.
Foxintelligence gives Decathlon objective data on the sports retail market. Before, Decathlon relied on assumptions and incomplete views. Now, they use Foxintelligence to see their exact market posit...ion and compare with other sports retailers. The data helps Decathlon find underperforming categories and add popular brands. Decathlon uses features like top brands and products to improve their marketplace. They also use Foxintelligence for board-level studies and benchmarking.
Omnishopper Create helped Asda speed up product onboarding. Before, Asda relied on suppliers and manual sample processes. With CGI technology, Asda fixed issues like missing or late samples. The proc...ess became faster and more accurate. Asda saw better image quality and improved data collection. Suppliers also saved on sample transport costs and got products online faster.
GfK Market Intelligence helped B New Mobile grow fast in the retail sector. The company used GfK’s sales tracking and insights to expand from 6 to over 150 stores since 2014. B New Mobile relied on u...p-to-date market data to make smart decisions about products, pricing, and new store locations. GfK’s reports and support helped the team adjust quickly to market trends and consumer needs. During the Covid pandemic, global insights from GfK gave B New Mobile confidence to keep growing.
Health, Wellness and Fitness Case Studies and Success Stories with NielsenIQ
CASE STUDY Carbs & Cals (Chello Publishing)
NIQ Brandbank helped Carbs & Cals expand their app's food database. Before using NIQ Brandbank, Carbs & Cals had about 20,000 foods in their app. Their users wanted more products and categories. With... NIQ Brandbank, they increased coverage and improved the user experience. The app now helps people with diabetes find accurate food data and make better decisions.
Food & Beverages Case Studies and Success Stories with NielsenIQ
CASE STUDY Mackie’s of Scotland
Alpine Online, part of the NIQ Partner Network, helped Mackie’s of Scotland use data to grow smarter. Mackie’s refined their business strategy and found new opportunities with Alpine Online’s support.... The partnership focused on spotting trends and making smarter decisions. Mackie’s improved their products and business results by using real data. This case shows how data analytics can help small food businesses grow.
NIQ’s Advanced Analytics helped Alamance Foods launch new aerosol-delivered dairy products. Alamance used NIQ’s Market Structure analysis to understand the non-drinkable dairy category. They identifi...ed which product segments could support more variety and which could be reduced. NIQ’s data tools improved sales forecasts and retail relationships. Alamance gained distribution and increased category sales with these insights.
GfK Brand Tracking helped LIVEKINDLY Collective stand out in the fast-growing meat alternatives market. The team used deep-dive brand tracking to understand consumer behavior and brand awareness. Ins...ights from GfK led to a new recipe launch for LikeMeat in March 2023. Sales improved as more consumers returned after trying the product. LIVEKINDLY refined its strategy, packaging, and promotions based on these findings.
Apparel & Fashion Case Studies and Success Stories with NielsenIQ
CASE STUDY Lacoste
Foxintelligence helped Lacoste understand their online market and e-shopper behavior. Before, Lacoste had no clear view of market share or competitors in ecommerce. With Foxintelligence, they gained ...precise market share data and clear competitor insights. The platform saved time and improved productivity. Lacoste now uses real-time data to spot trends and adjust strategy. They can identify business opportunities and analyze the impact of second-hand clothing on sales.
Consumer Services Case Studies and Success Stories with NielsenIQ
CASE STUDY Calbee Moh Seng Pte Ltd
NIQ’s Retail Measurement Services helped Calbee Moh Seng Pte Ltd understand consumer behavior and brand perception. The company wanted to improve its brand image and make better business decisions. N...IQ ran a brand health study to analyze brand perception, market share, and purchase frequency. Calbee Moh Seng gained insights into consumption behavior, brand KPIs, and competitor strengths. These insights supported data-driven strategies for growth and brand loyalty.
NIQ Brandbank helped Key Three Data improve their consumer behavior research. Key Three Data struggled with poor quality product images and metadata from other sources. NIQ Brandbank provided accurat...e, consistent imagery and metadata. They gained access to over 50 million validated products and 300 attributes per product. This improved the quality of their research and data analysis.
CASE STUDY Universal Robina Corporation (Blend 45)
Blend 45 used NIQ Retail Measurement Services and Concept Product Test to launch a new health-focused coffee mix. The challenge was to add malunggay and vitamins for immunity without losing the taste... that consumers love. NIQ data helped Blend 45 find growth opportunities and test product ideas. The team used consumer insights to balance health benefits and flavor. The new coffee mix appealed to health-conscious buyers and kept its signature taste.
Consumer Goods Case Studies and Success Stories with NielsenIQ
CASE STUDY RB Iberia
NIQ Digital Purchases helped RB Iberia make better business decisions. Before, they had limited data and made choices based on assumptions. With NIQ Digital Purchases, they now get real-time, detaile...d data about the market and consumers. This tool saves time and helps teams focus on strategy. RB Iberia can now track performance quickly and improve their return on investment.
NielsenIQ’s Omnichannel data solution helped White Cat, a 70-year-old Chinese home cleaning brand, overcome growth challenges in a fragmented retail market. White Cat used integrated data from online... and offline channels to create targeted, hyper-local strategies. The company focused on high-margin products offline and value-driven products online. Over eight years, dishwashing liquid sales grew by 120 million USD and laundry sales topped 30 million USD. White Cat became a benchmark for legacy brand transformation.
NIQ Discover helped a global consumer health company improve CPG analytics and reporting. The company struggled with manual, slow data processes. NIQ Discover automated reporting and data visualizati...on, cutting analysis time in half. Teams now track brand performance in real time. Custom dashboards and easy data sharing boosted efficiency. User feedback highlights the platform's intuitive design and usefulness.
CASE STUDY L'Oréal Consumer Products Division (CPD)
NielsenIQ e-commerce solutions helped L'Oréal Consumer Products Division improve its digital strategy. L'Oréal used NielsenIQ to get better data on omnichannel trends and consumer behavior. Over 200 ...employees used the platform in digital, e-commerce, and brand roles. The tool gave L'Oréal insights into market trends, consumer brand choices, and retailer segmentation. L'Oréal praised the platform for its ease of use and effective onboarding.
Milani Cosmetics used NIQ’s analytics to expand its shelf space in the beauty industry. The company faced tough competition and needed data to prove its value to retailers. NIQ helped Milani identify... underperforming competitors and highlight high-performing products. With these insights, Milani doubled its shelf space with key retail partners. The data-driven approach also improved inventory management and increased sales.
Manufacturing Case Studies and Success Stories with NielsenIQ
CASE STUDY V-ZUG
NIQ-GfK's geomarketing solutions helped V-ZUG map regional market potential and optimize its sales structure. V-ZUG used tools like Geo+SalesValues and Geo+SalesTerritories to analyze sales territori...es and dealer networks. The company received a list of over 1,000 dealer locations and detailed catchment area analyses. New maps showed both current and potential sales structures. V-ZUG improved its sales territories and targeted the best dealers, leading to higher market penetration and increased sales.
Hospital & Health Care Case Studies and Success Stories with NielsenIQ
CASE STUDY Sigma Healthcare
NIQ Spaceman helped Sigma Healthcare improve space planning in over 300 stores. Sigma faced outdated planograms and lacked data-driven tools. The new solution integrated Spaceman and StoreSpace, maki...ng planogram updates faster and more accurate. Store teams found the system easy to use and could make changes quickly. Sigma saw better operational efficiency, improved sales, and higher profits from smarter decisions.
Other Industry Case Studies and Success Stories with NielsenIQ
CASE STUDY Abita Brewing
NIQ Byzzer helped Abita Brewing get better market data. Before, Abita could not see how they compared to other brands. Byzzer gave them fast, detailed insights on sales and trends. Abita used this da...ta to win new retail placements in two states and add 50–60 new pods in Alabama. They also changed their sales strategy using off-premise data to boost on-premise sales. Abita plans to use NIQ data for future product ideas.
GfK, an NIQ company, provided ANVR with market intelligence tools like Booking Monitor and Travelscan. ANVR used these tools to track booking behavior and destination trends in the Dutch travel indus...try. GfK's monthly survey covered 35,000 respondents and included detailed studies of holidaymakers. ANVR gained timely insights to help members understand market shifts and plan strategies. The partnership helped ANVR become a trusted source for travel sector data in the Netherlands.
GfK Etilize helped VisionTek improve its product content for eCommerce. VisionTek had problems with inaccurate and inconsistent product information, which hurt sales and led to high returns. GfK Etil...ize provided detailed, accurate product data for all channel partners. This led to immediate revenue growth and increased market share. VisionTek onboarded more partners and improved customer buying experiences.
COCOPRO used the Connect Express Pro data platform from NielsenIQ after winning the NIQ 2024 pitch slam. The brand faced tough competition in the Chinese beverage market and needed better ways to fin...d new opportunities. With access to NIQ retail measurement data, COCOPRO learned about market trends, pricing, and distribution. They launched the Super Life Series in March 2025 and sold over 1 million units. Data-driven strategies helped COCOPRO grow, stand out, and stay competitive.
GfKnewron helped Electrolux Ukraine boost sales during Black Friday. The team used weekly product group data for washing machines to get deeper market insights. This led to an extra €47,000 in revenu...e, an 8.5% sales increase over the previous week. Electrolux raised its market share from 7.5% to 8.1% during Black Friday week and from 6.4% to 8.8% from October to November. The data allowed for better pricing, inventory management, and quick action on distribution gaps.
Alex used paid search to try to increase sales. Sales went down even though paid search spending went up. The story explains what Alex tried, what worked, and what did not. It shows the steps Alex to...ok to fix the problem. The case ends with a positive result after changes were made.
NIQ Brandbank helped Vertiv improve its e-commerce content management. Vertiv used GfK Etilize to provide accurate product data and rich media to distributors and retailers worldwide. The solution in...cluded up-to-date product attributes, images, and 3D models. Vertiv saw better brand awareness, higher conversion rates, and increased online sales for its rack solutions. The company expanded its global product listing footprint and trusted the content management service for growth.
Wakefern Selects NIQ to Advance Customer First Approach
Wakefern Food Corp. has selected NIQ's Activate Platform to enhance supplier collaboration and optimize customer insights and assortment strategies. This partnership aims to leverage NIQ's advanced a...nalytics to improve decision-making and deliver personalized customer experiences across Wakefern's supermarket banners.
