Real-World Case Studies and Customer Success Stories with NielsenIQ

Poojara Telecom used GfK Market Intelligence: Sales Tracking to guide its business expansion. The company needed reliable market data to... plan new store locations and manage promotions. GfK’s weekly and monthly sales reports helped Poojara make fast decisions on pricing and product launches. With these insights, Poojara opened new stores and added laptops to its product mix. The partnership with GfK supports Poojara’s growth in a competitive retail market.
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NIQ helped dm, Austria's leading drugstore retailer, gain faster insights into market trends and shopper behavior. dm used NIQ's analytics... and weekly FMCG market updates to improve its product assortment, pricing, and promotions. Executive briefings and tools like Retail Pulse gave dm a clear view of consumer loyalty and competition. Ongoing training empowered dm teams to use data in daily decisions. dm credits NIQ for professional, intuitive tools and strong collaboration.
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AO uses GfK’s Market Intelligence service every day. The team analyzes market opportunities by category to understand market sizes and... trends. They use this data for both short-term decisions and long-term planning. The insights help AO forecast demand and plan new product categories. AO trusts GfK for up-to-date market insights and relies on their partnership for strategic growth.
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Asda used NIQ's rich media content to improve online shopping results. In just 6 weeks, product pages with rich media... saw 23,650 more views, a 6% increase. Cart adds rose by 13,083, up 11% across all categories. The total cart value grew by over 30%. Rich media content helped more shoppers engage and buy online.
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Sainsbury’s Argos used GfK’s market intelligence to improve its major domestic appliances category. The team wanted to add more premium... brands and boost performance with current suppliers. GfK provided data and insights to help select the best brands and features. Sainsbury’s Argos onboarded new brands and applied a premium pricing strategy. This led to higher sales, profit margins, and market share.
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Vijay Sales uses GfK’s sales intelligence to plan aggressive and defensive sales strategies. The company analyzes monthly sell-out data to... spot trends, set targets, and adjust product, pricing, and promotions. Category teams use this data to drive market share and increase margins. Insights help with annual planning and local campaigns during key festivals. Close cooperation with GfK supports ongoing growth in a competitive retail market.
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B New Mobile used GfK’s market intelligence to expand from 6 to 150 stores in India. The company relied on... sales tracking data to guide product, pricing, and marketing decisions. Weekly and monthly insights helped them quickly adjust to market trends and consumer demand. GfK’s reports enabled faster launches, cutting time-to-market for new categories like laptops from six to three months. This data-driven approach gave B New Mobile a first-mover advantage and strong commercial results.
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GfK Market Intelligence helped Bhajanlal Commercial, a leading mobile phone retailer in West Bengal, identify new target audiences and improve profit margins. Bhajanlal used GfK's... data to analyze market trends, benchmark performance, and focus on premium smartphone segments. Monthly insights enabled the team to adapt quickly to changing consumer preferences. Over 20 staff now use the platform to guide product and marketing strategy. The partnership led to higher margins and stronger market leadership.
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IKEA Austria uses GfK’s research and data analysis solutions to stay ahead in a tough retail market. GfK supports IKEA... from early planning to post-launch research for its Vienna city store. The partnership helps IKEA understand consumer behavior and optimize store concepts. GfK’s insights allow IKEA to quickly address challenges and adapt to changing shopper needs. IKEA values the flexible, interactive delivery of findings from GfK’s team.
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NIQ Spaceman helped Grupo Ramos automate planogram processes across 74 stores. The retailer saw a 10% monthly reduction in shelf... shortages and a 10–30% decrease in inventory days. Category sales improved by up to 35% in pilot tests. Automation cut manual tasks and increased category revisions by 40% per year. Grupo Ramos now delivers a more consistent shopping experience and faster response to internal needs.
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INTERSPORT used GfK Brand Architect to improve its brand strategy in 43 countries. The company faced tough competition and needed... to understand how customers saw its brand. GfK surveyed over 20,000 consumers in 16 countries, then repeated the survey a year later in 15 countries. The insights helped INTERSPORT spot strengths, weaknesses, and market differences. INTERSPORT used these findings to guide brand management and communication.
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Shakti Sai Tyres used NIQ's GfK Market Intelligence: Sales Tracking to find new growth opportunities. The company wanted to expand... in Mumbai but did not see the expected revenue increase. With monthly point-of-sales data and custom market reports, they learned to focus on Tier 3 and Tier 4 cities instead of saturated markets. This data-driven strategy helped them target underpenetrated areas and set a goal to double their revenue. The partnership with NIQ gave them confidence in their new expansion plan.
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Decathlon used Foxintelligence to get real, objective data on the sports retail market. Before, they relied on incomplete, declarative studies.... With Foxintelligence, Decathlon gained clear market share insights and could compare their offerings to what sports customers want. The platform helped them manage their marketplace, identify top brands, and spot underperforming categories. Decathlon also used the data for board-level studies and benchmarking. Their teams now work faster and make decisions with confidence.
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Carrefour used NIQ Brandbank’s Connect+ solution to add rich media content to its product pages. Pages with rich media saw... shopper engagement increase by up to 39 seconds. Add to cart rates rose by 25% for some products. Each product saw up to 5 more add to carts after the change. These results show how rich media can boost online sales and engagement.
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myG used GfK’s market intelligence and sales tracking to boost sales during the Onam festival. The retailer wanted to attract... new customers and increase market share in a highly competitive period. GfK’s weekly point-of-sale data helped myG identify fast-growing categories and adjust its product mix. myG outperformed the market average, saw higher growth in all sectors, and gained new customers. The partnership helped myG meet its sales goals after the pandemic lockdowns.
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Eastern Logica used GfK intelligence to expand into new cities faster. The company wanted to grow its reach and needed... reliable market data. GfK provided industry benchmarking and up-to-date insights. This partnership helped Eastern Logica shorten launch times for new stores. The team now makes decisions with more confidence and meets targets quickly.
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Sirius Buying Group used GfK market intelligence to help its 195+ independent UK retailers. The group needed up-to-date consumer and... market data to guide members through tough retail conditions. GfK provided sales tracking and insights on major and small domestic appliances. This helped Sirius share trends and growth opportunities at its annual conference. Members gained valuable knowledge to optimize product mix and boost profit margins.
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IT Galeri used GfK Market Intelligence: Sales Tracking to guide its business strategy. The company analyzed market trends and competitor... performance to make data-driven decisions. Insights from the platform helped IT Galeri expand from 12 to 30 stores. Teams used the data to improve product assortment and marketing campaigns. The Managing Director now trusts the platform for business planning and recommends it to other retailers.
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FNAC Darty used gfknewron Retail to get instant, detailed sales insights. Before, they relied on static, manual data files with... little visibility. With gfknewron Retail, teams now access real-time KPIs, market trends, and sales performance data. This helps them adapt sales and product strategies quickly and optimize promotions. The platform supports better decision-making and helps FNAC Darty win market share.
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Supreme Mobiles used GfK Market Intelligence: Sales Tracking to expand into 32 cities and optimize product assortments. The company relied... on weekly and monthly data to benchmark performance and plan store-level promotions. GfK insights helped Supreme Mobiles add new product categories and refine pricing strategies. The partnership enabled agile decision-making in a highly competitive Indian retail market. Supreme Mobiles credits GfK for supporting growth and maintaining their market position.
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Morrisons used NIQ Brandbank’s Omnishopper Create CGI technology to speed up product launches. Before, they relied on physical samples and... supplier images, which caused delays. With CGI, Morrisons cut supplier costs by over £200 per product and matched or exceeded previous image quality. The new process helped ensure products were ready for launch on time. Suppliers also benefited from lower costs and faster approvals.
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Asda used Omnishopper Create from NIQ Brandbank to speed up product onboarding. Before, they relied on suppliers and manual sample... processes, which caused delays. With CGI technology, Asda improved image quality and data accuracy. The new process reduced communication steps and eliminated the need for physical samples. Asda and its suppliers now get products online faster and save on transportation costs.
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NIQ helped a leading American discount retailer improve its customer strategy using data-driven enterprise segmentation. The retailer faced challenges with... outdated segmentation and could not adapt to changing consumer behavior. NIQ's solution used first-party data and consumer panel insights to create dynamic customer segments. The retailer identified 9 unique personas, tracked loyalty and digital behaviors, and measured share of wallet. This approach improved targeting, marketing effectiveness, and ROI across all retail operations.
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Super-Pharm used NIQ Activate to improve its personalization strategy. The company faced low coupon redemption and engagement despite a strong... loyalty program. By adopting a data-driven approach, Super-Pharm increased incremental turnover per shopper by over 20%. The new strategy led to a program lift of more than 25%. Supplier collaboration and brand visibility also improved.
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Walmart Connect used NielsenIQ Ad Effectiveness to improve its display ad campaigns. They wanted to know what creative elements drive... shopper engagement and conversions. NielsenIQ provided data and neuro research to analyze over 10,000 ads. Walmart Connect learned that color, contrast, and emotional messaging boost ad impact. By following these insights, they increased brand memorability by 50% and achieved a 31% higher click-through rate than category benchmarks.
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NIQ (formerly GfK) provided Chennai Mobile with detailed market measurement data. This helped Chennai Mobile launch new stores and optimize... sales strategies. Weekly and monthly reports gave insights into product trends and festival demand. Category teams used these insights to adjust pricing and product mix. The partnership supported Chennai Mobile’s growth and improved customer experience.
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NielsenIQ helped White Cat, a 70-year-old Chinese home cleaning brand, overcome growth bottlenecks in a fragmented retail market. Using NIQ's omnichannel... data solution, White Cat gained a unified view of online and offline channels. This enabled targeted product innovation and channel strategies. As a result, dishwashing liquid sales grew by $120 million and laundry sales exceeded $30 million. White Cat became a benchmark for legacy brand transformation in China.
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NIQ helped Alamance Foods launch new aerosol-delivered products in a changing food industry. Alamance used NIQ’s advanced analytics to understand... consumer demand and plan capacity. They identified market opportunities and optimized product assortment with data-driven insights. This partnership improved sales forecasts and strengthened retail relationships. Alamance gained distribution and increased category sales through smart innovation.
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NIQ's geomarketing solutions helped V-ZUG map sales potential by postcode. The company analyzed sales territories, dealer networks, and visit data.... Over 1,000 dealer locations were evaluated with detailed catchment area insights. V-ZUG used these findings to optimize sales territories and target promising dealers. This led to higher market penetration and increased sales.
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NIQ’s Retail Measurement Services helped Calbee Moh Seng Pte Ltd track sales and market share in Singapore’s snack market. The company used... NIQ’s brand health study to analyze consumer behavior and brand perception. This data-driven approach let Calbee Moh Seng benchmark against competitors and optimize distribution. The insights improved understanding of purchase frequency and brand equity drivers. Calbee Moh Seng now makes smarter business decisions based on real market data.
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NielsenIQ’s e-commerce solutions helped L'Oréal Consumer Products Division improve its digital strategy. Over 200 employees used the platform to gain... better market and consumer insights. The tool enabled L'Oréal to identify trends, understand competitors, and tailor offers for over 400 beauty retailers. Users praised the platform’s ease of use and onboarding process. The solution provided valuable data for adapting to changing consumer behaviors and market dynamics.
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NIQ Discover helped a global consumer health company cut reporting time in half. The company struggled with manual, slow analytics... for tracking product performance. By adopting NIQ Discover, they automated reporting and gained fast, visual insights. Teams now access real-time data and share reports easily. Custom dashboards for sales improved efficiency across the business.
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Mackie's of Scotland used NIQ data through Alpine Online to improve their business strategy. They identified new trends and opportunities... in the market. This helped them expand shelf space and boost sales. The team made smarter retail decisions using real data. Their story shows how data-driven insights can drive growth for small consumer goods brands.
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Milani Cosmetics used NIQ analytics to win more shelf space in beauty retail. The brand identified underperforming competitors and proved... its products drove category growth. NIQ data helped Milani double its shelf space with key retailers. The team optimized product assortment and improved inventory management. Retailers gained confidence in Milani’s value, leading to stronger partnerships and higher sales.
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RB Iberia uses NIQ Digital Purchases to get real-time market insights. The tool helps teams track consumer behavior and market... trends. With this data, RB Iberia makes faster, more strategic decisions. They save time and improve performance by adjusting promotions and assortment. The solution supports better negotiation with aggregators and boosts ROI. Continuous support and onboarding help RB Iberia adapt to market changes.
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Lenovo Indonesia partnered with NielsenIQ GfK to gain deeper insights into the local technology market. The collaboration provided access to... detailed sales and market share data, helping Lenovo spot trends and optimize investments. With better consumer behavior insights, Lenovo improved its marketing, product development, and pricing strategies. The partnership also enabled more accurate demand forecasting and stronger relationships with distributors and retailers. This data-driven approach supported Lenovo’s vision of delivering smarter technology for all.
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Samsung Spain used Online Price Monitoring (OPM) to solve pricing challenges in a fast-changing e-commerce market. The tool gave them... real-time visibility into online prices and competitor moves. Teams got instant alerts and could track SKU-level pricing across channels. This helped them move from reactive to predictive pricing strategies. Manual work dropped, and decision-making became faster and more accurate.
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Lotus Electronics uses gfknewron Market to guide business decisions in a competitive retail market. The platform provides sales intelligence, performance... benchmarking, and reporting for consumer electronics, appliances, smartphones, and IT products. With GfK’s insights, Lotus can adjust pricing, promotions, and product mix by store and online. This helps them expand into new cities, improve customer experience, and respond quickly to market trends. The company has improved its key performance indicators and continues to grow its partnership with GfK.
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Harman used GfK’s customized intelligence to better understand fast-changing consumer needs. The company wanted to know which products were selling,... where, and why. GfK tailored its reporting and aligned category definitions to match Harman’s needs. Harman integrated this intelligence into business planning and sales reporting. As a result, Harman improved decision-making and maintained its strong market position in consumer electronics.
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Hama used gfknewron Market to protect and grow its market share in mobile phone accessories. The company faced information overload... from tracking competitors and market trends. GfK helped Hama by customizing the gfknewron tool for better data analysis and segmentation. Hama’s teams now use the platform to identify new opportunities, plan strategies, and improve decision-making. Regular collaboration with GfK has strengthened Hama’s position in a fast-moving market.
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VisionTek used NIQ Brandbank to improve product content for eCommerce partners. Before, VisionTek had problems with sales and high product... returns due to poor content. NIQ Brandbank helped VisionTek create accurate and detailed product information. This made it easier for partners like retailers and distributors to show VisionTek products online. As a result, VisionTek saw immediate revenue growth, more partners joined, and customer journeys improved.
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Electrolux Ukraine used GfKnewron to boost Black Friday sales. They gained weekly access to detailed washing machine data. This helped... them spot gaps in distribution and adjust pricing quickly. As a result, they increased revenue by €47,000, an 8.5% rise over the previous week. Their market share grew from 7.5% to 8.1% during Black Friday and from 6.4% to 8.8% from October to November. The team made smarter inventory and pricing decisions using real-time insights.
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El Araby faced a sharp drop in market share for exhaust fans in 2024. GfK’s field investigation found traders were... overstocked but still demanded more, due to stock management policies and better profit margins from competitors. Currency devaluation led to price hikes, pushing consumers to cheaper brands. The solution included adjusting stock distribution, rethinking pricing, and boosting in-store marketing. These steps aimed to win back traders and consumers, helping El Araby regain lost market share.
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Mexiqalia used NIQ Discover after winning the NIQ Pitch Slam Spain 2025. The tool gave them SKU-level data and market... insights. This helped Mexiqalia target retailers and show strong KPIs. They secured meetings with major retailers and improved negotiation outcomes. Data-driven planning boosted their confidence and growth in the ready-meals market.
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Nestlé used the NIQ for Digital Commerce platform to improve their product detail pages in Portugal's coffee category. They found only... 26% of their coffee products at Continente had complete ingredient sections, while a competitor had over 90%. By updating missing ingredients in the NIQ platform, Nestlé increased ingredient completeness from 27% to 76% in two weeks. This change led to a 10% boost in search rankings for their coffee products. The update also improved customer trust and satisfaction.
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Abita Brewing used NIQ Byzzer to gain deep market insights and track weekly share trends. The platform helped them identify... top-performing products and support distributor partners with targeted data. Abita leveraged these insights to expand its Gator Series into 50–60 new retail locations in Alabama. They also shifted their go-to-market strategy, using off-premise data to drive on-premise placements. NIQ Byzzer became their main tool for retail strategy and innovation planning.
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NIQ helped Blend 45, a heritage coffee brand from Universal Robina Corporation, respond to rising health trends in the Philippines. Using NIQ’s Retail... Measurement Services and Concept Product Test, Blend 45 developed a malunggay-infused coffee mix with immune support vitamins. Data-driven insights guided product development and targeted marketing, balancing health benefits with taste. Within six months, Blend 45 Malunggay became the leading growth driver in its portfolio, capturing market share and consumer acceptance.
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COCOPRO used NIQ's retail measurement data after winning the China Pitch Slam. The brand faced tough competition in the Chinese... beverage market and needed better strategies. With NIQ's Connect Express Pro platform, COCOPRO identified new trends and set smart pricing. They launched the "Super Life Series" and sold over 1 million units after its March 2025 debut. Data-driven decisions helped COCOPRO grow, stand out, and reach new customers.
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GfK Brand Tracking helped LIVEKINDLY Collective stand out in the fast-growing meat alternatives market. The team used deep-dive brand tracking... to understand consumer behavior and brand awareness. Insights from GfK led to a new recipe launch for LikeMeat in March 2023. Sales improved as more consumers returned after trying the product. LIVEKINDLY refined its strategy, packaging, and promotions based on these findings.
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FreshDirect used NIQ Activate to improve supplier collaboration and access real-time data. Suppliers using the platform performed 8% better than... competitors. FreshDirect made smarter decisions on product assortment, promotions, and category management. The platform helped FreshDirect and its suppliers plan together and respond quickly to trends. This led to better business outcomes and growth.
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NielsenIQ launched Byzzer, a platform offering actionable insights for small CPG brands, including Shameless Pets. It provides retail analytics to... drive growth and market share. The subscription-based service delivers brand alerts and market reports, helping small brands compete with larger companies by making data accessible and actionable.
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Ulta Beauty commissioned a "Smart Beauty" study by NielsenIQ to explore Gen Alpha's beauty shopping behaviors, emphasizing AI and personalization. The study reveals... Gen Alpha's preference for blending digital discovery with in-store experiences. Ulta Beauty aims to enhance consumer engagement by combining AI innovation with real-world interactions.
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Wakefern Food Corp. has selected NIQ's Activate Platform to enhance supplier collaboration and optimize customer insights and assortment strategies. This... partnership aims to leverage NIQ's advanced analytics to improve decision-making and deliver personalized customer experiences across Wakefern's supermarket banners.
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