NielsenIQ Overview

Label Insight by NielsenIQ addresses the challenge of understanding consumer purchase drivers by transforming product data into actionable insights. This tool empowers businesses to refine their market strategies by leveraging detailed product attribute insights. By focusing on the nuances of consumer preferences, companies can make informed decisions that enhance competitiveness and drive revenue growth. Label Insight's capabilities are particularly beneficial for businesses aiming to harness wellness trends and align their offerings with consumer demands. This approach not only aids in capturing market share but also in sustaining long-term customer engagement and loyalty.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using NielsenIQ.

Other use cases:

  • Onboarding
  • Category Management
  • Attribution Management
  • Product Marketing
  • Rating And Review Management
  • Generation Of New Leads
  • Sending & Publishing Communications
See all use cases See less use cases

Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using NielsenIQ.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Improve Brand Engagement
  • Improve Navigation
  • Grow Market Share
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Improve Efficiency
See all business priorities See less business priorities

NielsenIQ Use-Cases and Business Priorities: Customer Satisfaction Data

NielsenIQ's features include Personalization, and Feedback Surveys. and NielsenIQ support capabilities include 24/7 Support, AI Powered, Email Support, etc. also NielsenIQ analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...It harnesses high-order attributes, the next-generation of product attribute data, to deliver advanced search and filtering, and improved engagement and personalization functionality...." Discovery for Ecommerce Product Discoverability Label Insight
"...Label Insight is excited to deliver Fresh PLU support to help retailers offer a seamless and transparent shopper experience. ..." Latest News & Press Label Insight
"...Before this point, there is a world of effort and resources that go into R&D, market insights, innovation, product formulation, prototyping, product data management, marketing planning, packaging design, packaging verification, and selling to partners...." Retail Views for Brand & Attribute Management Label Insight

NielsenIQ, Smartlook, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Label Insight - NIQ relentlessly pursues detailed data sets, measuring every consumer transaction. This data equips businesses with essential knowledge to drive growth.

NielsenIQ Customer wins, Customer success stories, Case studies

How efficiently Does NielsenIQ manage your Engaging And Following Up?

What solutions does NielsenIQ provide for Products & Pricelist Management?

How can NielsenIQ optimize your Onboarding Workflow?

How can NielsenIQ optimize your Category Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well NielsenIQ solved their E-Commerce Software needs. Cuspera uses 493 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

 

Wakefern Selects NIQ to Advance Customer First Approach

Wakefern Food Corp. has selected NIQ's Activate Platform to enhance supplier collaboration and optimize customer insights and assortment strategies. This partnership aims to leverage NIQ's advanced a...nalytics to improve decision-making and deliver personalized customer experiences across Wakefern's supermarket banners.

Read on →
 

Asda - Retail - Very Large

Leeds, UK

Asda used NIQ's rich media content to improve online shopping results. In just 6 weeks, product pages with rich media saw 23,650 more views, a 6% increase. Cart adds rose by 13,083, up 11% across all... categories. The total cart value grew by over 30%. Rich media content helped more shoppers engage and buy online.

Read more →
 

Universal Robina Corporation (Blend 45) - Food & Beverages - Very Large

Pasig, Philippines

NIQ helped Blend 45, a heritage coffee brand from Universal Robina Corporation, respond to rising health trends in the Philippines. Using NIQ’s Retail Measurement Services and Concept Product Test, B...lend 45 developed a malunggay-infused coffee mix with immune support vitamins. Data-driven insights guided product development and targeted marketing, balancing health benefits with taste. Within six months, Blend 45 Malunggay became the leading growth driver in its portfolio, capturing market share and consumer acceptance.

Read more →
 

Abita Brewing - Food & Beverages - Small

Abita Springs, USA

Abita Brewing used NIQ Byzzer to gain deep market insights and track weekly share trends. The platform helped them identify top-performing products and support distributor partners with targeted data.... Abita leveraged these insights to expand its Gator Series into 50–60 new retail locations in Alabama. They also shifted their go-to-market strategy, using off-premise data to drive on-premise placements. NIQ Byzzer became their main tool for retail strategy and innovation planning.

Read more →
 

White Cat - Consumer Goods - Large

Shanghai, China

NielsenIQ helped White Cat, a 70-year-old Chinese home cleaning brand, overcome growth bottlenecks in a fragmented retail market. Using NIQ's omnichannel data solution, White Cat gained a unified vie...w of online and offline channels. This enabled targeted product innovation and channel strategies. As a result, dishwashing liquid sales grew by $120 million and laundry sales exceeded $30 million. White Cat became a benchmark for legacy brand transformation in China.

Read more →
 

Lacoste - Apparel & Fashion - Large

Paris, France

Lacoste used Foxintelligence by NIQ to track online market share and e-shopper behavior. Before, Lacoste relied on guesses and manual checks to understand competitors. With Foxintelligence, they gain...ed clear data on market trends and competitor moves. The platform helped Lacoste spot new business opportunities and save time on reporting. Lacoste now makes faster, data-driven decisions for their online strategy.

Read more →
lightning

Peers used NielsenIQ for engaging and following up and helpdesk management

NielsenIQ Competitors

NielsenIQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.57/5 ★

Read Reviews (177)
Custom Reports

4.45/5 ★

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.57/5 ★

Read Reviews (177)
Custom Reports

4.45/5 ★

Read Reviews (61)

Software Failure Risk Guidance

?

for NielsenIQ

Overall Risk Meter

Low Medium High

Top Failure Risks for NielsenIQ

Nielsen Consumer LLC News

Partnership

Wakefern partners with NielsenIQ for AI-powered consumer insights

Wakefern Food Corp. has partnered with NielsenIQ to leverage its AI-powered Activate Platform for enhanced consumer insights and assortment optimization. This collaboration aims to help Wakefern's supermarket banners develop data-driven strategies, deliver personalized customer experiences, and support business performance management. NIQ's tools will empower Wakefern to make informed decisions and drive sustainable growth.

Read more →
Partnership

Wakefern partners with NielsonIQ in a move to increase personalization

Wakefern Food Corp. has partnered with NielsenIQ to enhance personalization through AI-powered tools. The collaboration will utilize NielsenIQ's Activate Platform to provide loyalty insights and real-time data, aiding category managers and suppliers in making customer-focused decisions. This partnership aims to optimize assortment strategies and improve business performance management.

Read more →
M&A

NielsenIQ acquires Brazilian SaaS company Mtrix to strengthen supply chain visibility and expand presence in Latin America

NielsenIQ has acquired Brazilian SaaS company Mtrix to enhance supply chain visibility and expand its presence in Latin America. Mtrix provides real-time insights into stock levels and transactions across Brazil, supporting over 2,000 partners. This acquisition is part of NIQ's strategy to strengthen its analytics capabilities and expand its consumer intelligence offerings in emerging markets.

Read more →
Partnership

NielsenIQ integrates FoodHealth Score to bring nutrition transparency to retail and CPG

NIQ (NielsenIQ) has integrated the FoodHealth Score into its analytics platform, enhancing nutrition transparency for retail and consumer packaged goods (CPG) companies. This partnership enables retailers and brands to access detailed, data-driven insights on product nutrition, supporting healthier consumer choices and compliance with evolving health regulations.

Read more →

Nielsen Consumer LLC Profile

Company Name

Nielsen Consumer LLC

Company Website

https://nielseniq.com/global/en/

HQ Location

Chicago, IL

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C