NielsenIQ: Product updates, Customer stories, and Insights | 2026 Cuspera

Alex used paid search to try to increase sales. Sales went down even though paid search spending went up. The story explains what Alex tried, what worked, and what did not. It shows the steps Alex to...ok to fix the problem. The case ends with a positive result after changes were made.
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GfKnewron helped Electrolux Ukraine boost sales during Black Friday. The team used weekly product group data for washing machines to get deeper market insights. This led to an extra €47,000 in revenu...e, an 8.5% sales increase over the previous week. Electrolux raised its market share from 7.5% to 8.1% during Black Friday week and from 6.4% to 8.8% from October to November. The data allowed for better pricing, inventory management, and quick action on distribution gaps.
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GfK Market Intelligence: Sales Tracking helped IT Galeri, a retailer in Indonesia, build a better business strategy. The company used sales intelligence to guide product, brand, and market decisions.... IT Galeri expanded from 12 to 30 stores by using market insights to spot trends and improve performance. The product and marketing teams used the data to choose the best brands and run effective campaigns. The managing director trusts GfK for data privacy and recommends the retail panel to other retailers.
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Foxintelligence gives Decathlon objective data on the sports retail market. Before, Decathlon relied on assumptions and incomplete views. Now, they use Foxintelligence to see their exact market posit...ion and compare with other sports retailers. The data helps Decathlon find underperforming categories and add popular brands. Decathlon uses features like top brands and products to improve their marketplace. They also use Foxintelligence for board-level studies and benchmarking.
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GfK Market Intelligence Sales Tracking helps Vijay Sales plan aggressive and defensive sales strategies. Vijay Sales uses up-to-date sales intelligence to spot trends, grow market share, and increase... margins. The data supports monthly planning, product and pricing strategies, and targeted promotions. Category teams use the insights to adjust tactics and fill market gaps with own-brand products. Trend data also guides annual sales targets and seasonal campaigns, helping Vijay Sales stay ahead in a fast-moving market.
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