NielsenIQ Overview

Label Insight by NielsenIQ addresses the challenge of understanding consumer purchase drivers by transforming product data into actionable insights. This tool empowers businesses to refine their market strategies by leveraging detailed product attribute insights. By focusing on the nuances of consumer preferences, companies can make informed decisions that enhance competitiveness and drive revenue growth. Label Insight's capabilities are particularly beneficial for businesses aiming to harness wellness trends and align their offerings with consumer demands. This approach not only aids in capturing market share but also in sustaining long-term customer engagement and loyalty.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using NielsenIQ.

Other use cases:

  • Onboarding
  • Category Management
  • Attribution Management
  • Product Marketing
  • Rating And Review Management
  • Generation Of New Leads
  • Sending & Publishing Communications
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Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using NielsenIQ.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Improve Brand Engagement
  • Improve Navigation
  • Grow Market Share
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Improve Efficiency
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NielsenIQ Use-Cases and Business Priorities: Customer Satisfaction Data

NielsenIQ's features include Personalization, and Feedback Surveys. and NielsenIQ support capabilities include 24/7 Support, AI Powered, Email Support, etc. also NielsenIQ analytics capabilities include Analytics, and Custom Reports.

NielsenIQ, Smartlook, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Label Insight - NIQ relentlessly pursues detailed data sets, measuring every consumer transaction. This data equips businesses with essential knowledge to drive growth.

Comprehensive Insights on NielsenIQ Use Cases

What Are the key features of NielsenIQ for Engaging And Following Up?

What benefits does NielsenIQ offer for Products & Pricelist Management?

What benefits does NielsenIQ offer for Onboarding?

What benefits does NielsenIQ offer for Category Management?

11 buyers and buying teams have used Cuspera to assess how well NielsenIQ solved their E-Commerce Software needs. Cuspera uses 493 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Manufacturing

CASE STUDY V-ZUG

NIQ-GfK's geomarketing solutions helped V-ZUG map regional market potential and optimize its sales structure. V-ZUG used tools like Geo+SalesValues and Geo+SalesTerritories to analyze sales territori...es and dealer networks. The company received a list of over 1,000 dealer locations and detailed catchment area analyses. New maps showed both current and potential sales structures. V-ZUG improved its sales territories and targeted the best dealers, leading to higher market penetration and increased sales.

CASE STUDY Vertiv

NIQ Brandbank helped Vertiv improve its e-commerce content management. Vertiv used GfK Etilize to provide accurate product data and rich media to distributors and retailers worldwide. The solution in...cluded up-to-date product attributes, images, and 3D models. Vertiv saw better brand awareness, higher conversion rates, and increased online sales for its rack solutions. The company expanded its global product listing footprint and trusted the content management service for growth.

Retail

CASE STUDY Vijay Sales

GfK Market Intelligence Sales Tracking helps Vijay Sales plan aggressive and defensive sales strategies. Vijay Sales uses up-to-date sales intelligence to spot trends, grow market share, and increase... margins. The data supports monthly planning, product and pricing strategies, and targeted promotions. Category teams use the insights to adjust tactics and fill market gaps with own-brand products. Trend data also guides annual sales targets and seasonal campaigns, helping Vijay Sales stay ahead in a fast-moving market.

Consumer Goods

CASE STUDY White Cat

NielsenIQ’s Omnichannel data solution helped White Cat, a 70-year-old Chinese home cleaning brand, overcome growth challenges in a fragmented retail market. White Cat used integrated data from online... and offline channels to create targeted, hyper-local strategies. The company focused on high-margin products offline and value-driven products online. Over eight years, dishwashing liquid sales grew by 120 million USD and laundry sales topped 30 million USD. White Cat became a benchmark for legacy brand transformation.

CASE STUDY Abita Brewing

NIQ Byzzer helped Abita Brewing get better market data. Before, Abita could not see how they compared to other brands. Byzzer gave them fast, detailed insights on sales and trends. Abita used this da...ta to win new retail placements in two states and add 50–60 new pods in Alabama. They also changed their sales strategy using off-premise data to boost on-premise sales. Abita plans to use NIQ data for future product ideas.

Consumer Services

CASE STUDY Universal Robina Corporation (Blend 45)

Blend 45 used NIQ Retail Measurement Services and Concept Product Test to launch a new health-focused coffee mix. The challenge was to add malunggay and vitamins for immunity without losing the taste... that consumers love. NIQ data helped Blend 45 find growth opportunities and test product ideas. The team used consumer insights to balance health benefits and flavor. The new coffee mix appealed to health-conscious buyers and kept its signature taste.

lightning

Peers used NielsenIQ for engaging and following up and helpdesk management

NielsenIQ Competitors

NielsenIQ Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Analytics

4.57/5

Read Reviews (177)
Custom Reports

4.45/5

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Analytics

4.57/5

Read Reviews (177)
Custom Reports

4.45/5

Read Reviews (61)

Software Failure Risk Guidance

?

for NielsenIQ

Overall Risk Meter

Low Medium High

Top Failure Risks for NielsenIQ

Nielsen Consumer LLC News

Partnership

Wakefern partners with NielsenIQ for AI-powered consumer insights

Wakefern Food Corp. has partnered with NielsenIQ to leverage its AI-powered Activate Platform for enhanced consumer insights and assortment optimization. This collaboration aims to help Wakefern's supermarket banners develop data-driven strategies, deliver personalized customer experiences, and support business performance management. NIQ's tools will empower Wakefern to make informed decisions and drive sustainable growth.

Partnership

Wakefern partners with NielsonIQ in a move to increase personalization

Wakefern Food Corp. has partnered with NielsenIQ to enhance personalization through AI-powered tools. The collaboration will utilize NielsenIQ's Activate Platform to provide loyalty insights and real-time data, aiding category managers and suppliers in making customer-focused decisions. This partnership aims to optimize assortment strategies and improve business performance management.

Customer

Wakefern Selects NIQ to Advance Customer First Approach

Wakefern Food Corp. has selected NIQ's Activate Platform to enhance supplier collaboration and optimize customer insights and assortment strategies. This partnership aims to leverage NIQ's advanced analytics to improve decision-making and deliver personalized customer experiences across Wakefern's supermarket banners.

M&A

NielsenIQ acquires Brazilian SaaS company Mtrix to strengthen supply chain visibility and expand presence in Latin America

NielsenIQ has acquired Brazilian SaaS company Mtrix to enhance supply chain visibility and expand its presence in Latin America. Mtrix provides real-time insights into stock levels and transactions across Brazil, supporting over 2,000 partners. This acquisition is part of NIQ's strategy to strengthen its analytics capabilities and expand its consumer intelligence offerings in emerging markets.

Nielsen Consumer LLC Profile

Company Name

Nielsen Consumer LLC

HQ Location

Chicago, IL

Employees

101-250

Social

Financials

SERIES C