NielsenIQ Overview

Label Insight by NielsenIQ addresses the challenge of understanding consumer purchase drivers by transforming product data into actionable insights. This tool empowers businesses to refine their market strategies by leveraging detailed product attribute insights. By focusing on the nuances of consumer preferences, companies can make informed decisions that enhance competitiveness and drive revenue growth. Label Insight's capabilities are particularly beneficial for businesses aiming to harness wellness trends and align their offerings with consumer demands. This approach not only aids in capturing market share but also in sustaining long-term customer engagement and loyalty.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using NielsenIQ.

Other use cases:

  • Onboarding
  • Category Management
  • Attribution Management
  • Product Marketing
  • Rating And Review Management
  • Generation Of New Leads
  • Sending & Publishing Communications
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Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using NielsenIQ.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Improve Brand Engagement
  • Improve Navigation
  • Grow Market Share
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Improve Efficiency
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NielsenIQ Use-Cases and Business Priorities: Customer Satisfaction Data

NielsenIQ's features include Personalization, and Feedback Surveys. and NielsenIQ support capabilities include 24/7 Support, AI Powered, Email Support, etc. also NielsenIQ analytics capabilities include Analytics, and Custom Reports.

NielsenIQ, Smartlook, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Label Insight - NIQ relentlessly pursues detailed data sets, measuring every consumer transaction. This data equips businesses with essential knowledge to drive growth.

Comprehensive Insights on NielsenIQ Use Cases

How can NielsenIQ optimize your Engaging And Following Up Workflow?

How can NielsenIQ optimize your Products & Pricelist Management Workflow?

What Are the key features of NielsenIQ for Onboarding?

What solutions does NielsenIQ provide for Category Management?

17+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well NielsenIQ solved their E-Commerce Software needs. Cuspera uses 493 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Food & Beverages

CASE STUDY Mackie’s of Scotland

Alpine Online, part of the NIQ Partner Network, helped Mackie’s of Scotland use data to grow smarter. Mackie’s refined their business strategy and found new opportunities with Alpine Online’s support.... The partnership focused on spotting trends and making smarter decisions. Mackie’s improved their products and business results by using real data. This case shows how data analytics can help small food businesses grow.

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Consumer Electronics

CASE STUDY El Araby

GfK helped El Araby address a decline in market share for exhaust fans in Egypt. El Araby faced issues with stock misalignment, competition offering higher trader margins, and price increases due to ...currency devaluation. GfK conducted a field investigation with top traders to uncover the root causes. The findings showed overstocking from El Araby’s stock policy, traders favoring competitors, and consumers switching to cheaper brands. El Araby used these insights to understand and address their market challenges.

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Retail

CASE STUDY FreshDirect

FreshDirect used NIQ Activate to improve data-driven decision-making and supplier collaboration. The platform gave FreshDirect and its suppliers real-time access to customer and sales data. This help...ed FreshDirect optimize product assortment, promotions, and category management. Suppliers using NIQ Activate performed 8% better than their competition. FreshDirect saw better business outcomes and growth through smarter strategies.

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Retail

CASE STUDY Walmart Connect

Walmart Connect used NielsenIQ Ad Effectiveness to improve their display ad campaigns. They wanted to understand what makes creative ads work best. NielsenIQ used neuro research and a large ad databa...se to find key creative elements. Walmart Connect learned to use color, contrast, and emotional messaging for better ads. As a result, they saw a 50% boost in brand memorability and a 31% higher click-through rate compared to benchmarks.

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Retail

CASE STUDY Chennai Mobile

Chennai Mobile used GfK's market measurement data to support its growth in the mobile retail sector. The company used GfK's reports to assess market potential, launch new stores, and optimize sales s...trategies. Weekly and monthly data helped Chennai Mobile track product launches and trends, ensuring the right stock and effective promotions. GfK's insights enabled better pricing and product decisions. This partnership helped Chennai Mobile expand and improve customer experience.

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Consumer Goods

CASE STUDY RB Iberia

NIQ Digital Purchases helped RB Iberia make better business decisions. Before, they had limited data and made choices based on assumptions. With NIQ Digital Purchases, they now get real-time, detaile...d data about the market and consumers. This tool saves time and helps teams focus on strategy. RB Iberia can now track performance quickly and improve their return on investment.

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lightning

Peers used NielsenIQ for engaging and following up and helpdesk management

NielsenIQ Competitors

NielsenIQ Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.57/5 ★

Read Reviews (177)
Custom Reports

4.45/5 ★

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.57/5 ★

Read Reviews (177)
Custom Reports

4.45/5 ★

Read Reviews (61)

Software Failure Risk Guidance

?

for NielsenIQ

Overall Risk Meter

Low Medium High

Top Failure Risks for NielsenIQ

Nielsen Consumer LLC News

Partnership

NIQ Boosts Ad Targeting on The Trade Desk Globally - Los Angeles Times

NIQ has expanded its global ad targeting capabilities on The Trade Desk platform. This enhancement enables advertisers to leverage NIQs advanced audience data for more precise digital advertising campaigns worldwide. The integration aims to improve campaign effectiveness by offering deeper consumer insights and segmentation.

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Product

Revolutionizing Distribution Intelligence : NielsenIQ ( NIQ ) Launches Advanced Global Distribution Intelligence on Market Data Platform gfknewron

NielsenIQ launches advanced global distribution intelligence on its gfknewron platform, offering AI-enabled distributor sales data for Tech & Durables clients to manage distribution and channel business effectively.

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Partnership

Sephora, NielsenIQ Partner on Consumer Data

Sephora and NielsenIQ formed a partnership to leverage consumer data analytics. This collaboration enables Sephora to access NielsenIQs advanced data intelligence platform, enhancing insights into shopper behavior and market trends in the beauty retail sector. The partnership aims to drive more data-driven decisions for Sephoras merchandising and marketing strategies.

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Partnership

New NielsenIQSephora partnership announced

NIQ (NielsenIQ) and Sephora have formed a strategic partnership to enhance beauty market analytics in North America. Sephora will use NIQs consumer intelligence data, including expanded Omnishopper and Digital Purchases solutions, to gain deeper insights into omnichannel beauty sales and consumer behavior. This collaboration increases NIQs point-of-sale data coverage and strengthens Sephoras data-driven decision-making.

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Nielsen Consumer LLC Profile

Company Name

Nielsen Consumer LLC

Company Website

https://nielseniq.com/global/en/

HQ Location

Chicago, IL

Employees

101-250

Social

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Financials

SERIES C