NielsenIQ Overview

Label Insight by NielsenIQ addresses the challenge of understanding consumer purchase drivers by transforming product data into actionable insights. This tool empowers businesses to refine their market strategies by leveraging detailed product attribute insights. By focusing on the nuances of consumer preferences, companies can make informed decisions that enhance competitiveness and drive revenue growth. Label Insight's capabilities are particularly beneficial for businesses aiming to harness wellness trends and align their offerings with consumer demands. This approach not only aids in capturing market share but also in sustaining long-term customer engagement and loyalty.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using NielsenIQ.

Other use cases:

  • Onboarding
  • Category Management
  • Attribution Management
  • Product Marketing
  • Rating And Review Management
  • Generation Of New Leads
  • Sending & Publishing Communications
See all use cases See less use cases

Business Priorities

Improve Visibility and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using NielsenIQ.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Increase Average Basket Value
  • Improve Brand Engagement
  • Improve Navigation
  • Grow Market Share
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Improve Efficiency
See all business priorities See less business priorities

NielsenIQ Use-Cases and Business Priorities: Customer Satisfaction Data

NielsenIQ's features include Personalization, and Feedback Surveys. and NielsenIQ support capabilities include 24/7 Support, AI Powered, Email Support, etc. also NielsenIQ analytics capabilities include Analytics, and Custom Reports.

NielsenIQ, Smartlook, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Label Insight - NIQ relentlessly pursues detailed data sets, measuring every consumer transaction. This data equips businesses with essential knowledge to drive growth.

NielsenIQ Customer wins, Customer success stories, Case studies

How efficiently Does NielsenIQ manage your Engaging And Following Up?

What solutions does NielsenIQ provide for Products & Pricelist Management?

Why is NielsenIQ the best choice for Onboarding?

What solutions does NielsenIQ provide for Category Management?

11 buyers and buying teams have used Cuspera to assess how well NielsenIQ solved their E-Commerce Software needs. Cuspera uses 493 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

 

Wakefern Selects NIQ to Advance Customer First Approach

Wakefern Food Corp. has selected NIQ's Activate Platform to enhance supplier collaboration and optimize customer insights and assortment strategies. This partnership aims to leverage NIQ's advanced a...nalytics to improve decision-making and deliver personalized customer experiences across Wakefern's supermarket banners.

Read more →

Milani Cosmetics - Consumer Goods

Milani Cosmetics used NIQ’s analytics to expand its shelf space in the beauty industry. The company faced tough competition and needed data to prove its value to retailers. NIQ helped Milani identify... underperforming competitors and highlight high-performing products. With these insights, Milani doubled its shelf space with key retail partners. The data-driven approach also improved inventory management and increased sales.

Read more →

Walmart Connect - Retail

Walmart Connect used NielsenIQ Ad Effectiveness to improve their display ad campaigns. They wanted to understand what makes creative ads work best. NielsenIQ used neuro research and a large ad databa...se to find key creative elements. Walmart Connect learned to use color, contrast, and emotional messaging for better ads. As a result, they saw a 50% boost in brand memorability and a 31% higher click-through rate compared to benchmarks.

Read more →

Chennai Mobile - Retail

Chennai Mobile used GfK's market measurement data to support its growth in the mobile retail sector. The company used GfK's reports to assess market potential, launch new stores, and optimize sales s...trategies. Weekly and monthly data helped Chennai Mobile track product launches and trends, ensuring the right stock and effective promotions. GfK's insights enabled better pricing and product decisions. This partnership helped Chennai Mobile expand and improve customer experience.

Read more →

RB Iberia - Consumer Goods

NIQ Digital Purchases helped RB Iberia make better business decisions. Before, they had limited data and made choices based on assumptions. With NIQ Digital Purchases, they now get real-time, detaile...d data about the market and consumers. This tool saves time and helps teams focus on strategy. RB Iberia can now track performance quickly and improve their return on investment.

Read more →

FreshDirect - Retail

FreshDirect used NIQ Activate to improve data-driven decision-making and supplier collaboration. The platform gave FreshDirect and its suppliers real-time access to customer and sales data. This help...ed FreshDirect optimize product assortment, promotions, and category management. Suppliers using NIQ Activate performed 8% better than their competition. FreshDirect saw better business outcomes and growth through smarter strategies.

Read more →
lightning

Peers used NielsenIQ for engaging and following up and helpdesk management

NielsenIQ Competitors

NielsenIQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.57/5 ★

Read Reviews (177)
Custom Reports

4.45/5 ★

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.57/5 ★

Read Reviews (177)
Custom Reports

4.45/5 ★

Read Reviews (61)

Software Failure Risk Guidance

?

for NielsenIQ

Overall Risk Meter

Low Medium High

Top Failure Risks for NielsenIQ

Nielsen Consumer LLC News

Partnership

Wakefern partners with NielsenIQ for AI-powered consumer insights

Wakefern Food Corp. has partnered with NielsenIQ to leverage its AI-powered Activate Platform for enhanced consumer insights and assortment optimization. This collaboration aims to help Wakefern's supermarket banners develop data-driven strategies, deliver personalized customer experiences, and support business performance management. NIQ's tools will empower Wakefern to make informed decisions and drive sustainable growth.

Read more →
Partnership

Wakefern partners with NielsonIQ in a move to increase personalization

Wakefern Food Corp. has partnered with NielsenIQ to enhance personalization through AI-powered tools. The collaboration will utilize NielsenIQ's Activate Platform to provide loyalty insights and real-time data, aiding category managers and suppliers in making customer-focused decisions. This partnership aims to optimize assortment strategies and improve business performance management.

Read more →
M&A

NielsenIQ acquires Brazilian SaaS company Mtrix to strengthen supply chain visibility and expand presence in Latin America

NielsenIQ has acquired Brazilian SaaS company Mtrix to enhance supply chain visibility and expand its presence in Latin America. Mtrix provides real-time insights into stock levels and transactions across Brazil, supporting over 2,000 partners. This acquisition is part of NIQ's strategy to strengthen its analytics capabilities and expand its consumer intelligence offerings in emerging markets.

Read more →
Partnership

NielsenIQ integrates FoodHealth Score to bring nutrition transparency to retail and CPG

NIQ (NielsenIQ) has integrated the FoodHealth Score into its analytics platform, enhancing nutrition transparency for retail and consumer packaged goods (CPG) companies. This partnership enables retailers and brands to access detailed, data-driven insights on product nutrition, supporting healthier consumer choices and compliance with evolving health regulations.

Read more →

Nielsen Consumer LLC Profile

Company Name

Nielsen Consumer LLC

Company Website

https://nielseniq.com/global/en/

HQ Location

Chicago, IL

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C