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Latest Product Updates and Feature Enhancements on NielsenIQ
NielsenIQ Expands NIQ Product Insights, Enabling Retailers and Brands ...
NielsenIQ has expanded its NIQ Product Insights solution to 25 new markets, including regions in Europe, the Middle East, and Latin America. This AI-powered tool offers retailers and CPG enterprises ...detailed analytics on over 27,000 product attributes, helping them navigate global regulatory changes and consumer trends. The expansion aims to enhance product personalization and innovation, reinforcing NIQ's role as a key consumer intelligence partner.
Revolutionizing Distribution Intelligence : NielsenIQ ( NIQ ) Launches Advanced Global Distribution Intelligence on Market Data Platform gfknewron
NielsenIQ launches advanced global distribution intelligence on its gfknewron platform, offering AI-enabled distributor sales data for Tech & Durables clients to manage distribution and channel busin...ess effectively.
Strategic Partnerships and Integrations of NielsenIQ
Wakefern partners with NielsenIQ for AI-powered consumer insights
Wakefern Food Corp. has partnered with NielsenIQ to leverage its AI-powered Activate Platform for enhanced consumer insights and assortment optimization. This collaboration aims to help Wakefern's su...permarket banners develop data-driven strategies, deliver personalized customer experiences, and support business performance management. NIQ's tools will empower Wakefern to make informed decisions and drive sustainable growth.
Wakefern partners with NielsonIQ in a move to increase personalization
Wakefern Food Corp. has partnered with NielsenIQ to enhance personalization through AI-powered tools. The collaboration will utilize NielsenIQ's Activate Platform to provide loyalty insights and real...-time data, aiding category managers and suppliers in making customer-focused decisions. This partnership aims to optimize assortment strategies and improve business performance management.
NielsenIQ integrates FoodHealth Score to bring nutrition transparency to retail and CPG
NIQ (NielsenIQ) has integrated the FoodHealth Score into its analytics platform, enhancing nutrition transparency for retail and consumer packaged goods (CPG) companies. This partnership enables reta...ilers and brands to access detailed, data-driven insights on product nutrition, supporting healthier consumer choices and compliance with evolving health regulations.
NIQ Boosts Ad Targeting on The Trade Desk Globally - Los Angeles Times
NIQ has expanded its global ad targeting capabilities on The Trade Desk platform. This enhancement enables advertisers to leverage NIQs advanced audience data for more precise digital advertising cam...paigns worldwide. The integration aims to improve campaign effectiveness by offering deeper consumer insights and segmentation.
Sephora and NielsenIQ formed a partnership to leverage consumer data analytics. This collaboration enables Sephora to access NielsenIQs advanced data intelligence platform, enhancing insights into sh...opper behavior and market trends in the beauty retail sector. The partnership aims to drive more data-driven decisions for Sephoras merchandising and marketing strategies.
NIQ (NielsenIQ) and Sephora have formed a strategic partnership to enhance beauty market analytics in North America. Sephora will use NIQs consumer intelligence data, including expanded Omnishopper a...nd Digital Purchases solutions, to gain deeper insights into omnichannel beauty sales and consumer behavior. This collaboration increases NIQs point-of-sale data coverage and strengthens Sephoras data-driven decision-making.
Mergers, Acquisitions, and Business Moves by NielsenIQ
NielsenIQ acquires Brazilian SaaS company Mtrix to strengthen supply chain visibility and expand presence in Latin America
NielsenIQ has acquired Brazilian SaaS company Mtrix to enhance supply chain visibility and expand its presence in Latin America. Mtrix provides real-time insights into stock levels and transactions a...cross Brazil, supporting over 2,000 partners. This acquisition is part of NIQ's strategy to strengthen its analytics capabilities and expand its consumer intelligence offerings in emerging markets.
Wakefern Selects NIQ to Advance Customer First Approach
Wakefern Food Corp. has selected NIQ's Activate Platform to enhance supplier collaboration and optimize customer insights and assortment strategies. This partnership aims to leverage NIQ's advanced a...nalytics to improve decision-making and deliver personalized customer experiences across Wakefern's supermarket banners.
