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Apparel & Fashion Case Studies and Customer Success Stories with Mouseflow

 

Goldner Fashion - Apparel & Fashion - Medium

Münchberg, Germany

Goldner Fashion used Mouseflow to improve its website for older, less tech-savvy shoppers. By analyzing user sessions, they found that... many customers left the checkout to search for promo codes. Adding promo codes directly to the checkout page reduced cart abandonment by 15%. Simplifying filter options led to a 70% increase in filter use and 30% more add-to-cart clicks. Making images and banners clickable reduced user confusion and frustration. These changes made shopping easier and increased conversions.

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Derek Rose - Apparel & Fashion - Medium

Mouseflow helped Derek Rose, a luxury nightwear brand, boost Shopify conversion rates by 37%. The team used Mouseflow's session recordings... and behavior analytics to find UX issues like slow pages and problematic popups. They redesigned popups and navigation, fixed technical problems, and improved mobile experience. Click rage sessions dropped from 23% to 7%, and bounce rate fell from 58% to 51%. These small changes led to a big increase in sales conversions.

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Goldner Fashion - Apparel & Fashion

Mouseflow helped Goldner Fashion improve website usability for older shoppers. The team used session replay to find why users left... during checkout. They added promo codes to the checkout page, which cut cart abandonment by 15%. They made filters easier to use, leading to a 70% increase in filter usage. Add-to-cart clicks rose by 30%. The changes led to a 5% increase in conversion rate.

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Derek Rose - Apparel & Fashion

Mouseflow helped Derek Rose, a luxury nightwear brand, improve their Shopify store's user experience. After sales dropped post-pandemic, the team... used Mouseflow's behavior analytics and session recordings to find where users struggled. They discovered issues with slow page loads and a problematic location popup, especially on mobile. By fixing these problems, Derek Rose increased their conversion rate by 37% and reduced bounce rate by 12%. The changes led to a smoother, more premium online shopping experience.

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Rains - Apparel & Fashion

Mouseflow helped Rains, a Danish fashion brand, boost their e-commerce conversion rate. Rains used Mouseflow's session replay, heatmaps, and form... analytics to find website friction and errors. They ran A/B tests with Google Optimize to improve user experience. The changes led to a 9.8% increase in cart conversions and a 10.8% uplift in checkout conversions. Rains recorded 500,000 sessions monthly to guide their decisions.

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Derek Rose - Apparel & Fashion

Mouseflow helped Derek Rose, a luxury nightwear and loungewear brand, improve their Shopify store conversions. After sales dropped post-pandemic, Derek... Rose used Mouseflow’s behavior analytics to find where users struggled on their website. They found issues like slow-loading pages and a problematic popup. By fixing these problems, Derek Rose increased their conversion rate by 37% and lowered their bounce rate by 12%. Mouseflow’s session recordings made it easy to spot and explain these issues to their team.

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Rains - Apparel & Fashion

Mouseflow helped Rains, a Danish fashion brand, improve their ecommerce conversion rate. Rains used Mouseflow to find website friction and... errors. They ran A/B tests with Google Optimize to test changes. The results were a 9.8% lift in cart conversions and a 10.8% lift in checkout flow. Rains recorded 500,000 sessions to guide their decisions. This led to more revenue and a better customer experience.

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Cotopaxi - Apparel & Fashion

Mouseflow helped Cotopaxi improve their website by using real user feedback and behavior data. Cotopaxi used Mouseflow’s surveys and heatmaps... to learn what users want and where they struggle. The team built a website roadmap and A/B testing plan based on this data. They ran 5 experiments per month for a year. Mouseflow recorded 300,000 sessions each month, helping Cotopaxi make changes that improved user experience.

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Retail Case Studies and Customer Success Stories with Mouseflow

MEGABAD - Retail - Large

Mouseflow helped MEGABAD, a global eCommerce retailer, boost checkout conversions by 78%. The team used session replay, funnels, and form... analytics to find friction points in the checkout process. Fixing a delayed button, simplifying address validation, and resolving payment method issues led to a 73% conversion rate increase and a 30% drop-off reduction. Mouseflow also improved ad campaign performance by fixing tracking errors. MEGABAD now records 1.5 million sessions monthly for ongoing optimization.

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Cotopaxi - Retail

Mouseflow hilft Cotopaxi, die Website-Roadmap mit Nutzerfeedback und Verhaltensdaten zu steuern. Das eCommerce-Team nutzt Mouseflow seit 2021, um Mini-Umfragen und... Heatmaps einzusetzen. Sie sammeln aktives und passives Feedback, um echte Nutzerbedürfnisse zu verstehen. Das Team prüft Annahmen mit Mouseflow-Umfragen und analysiert Klick- und Scroll-Heatmaps. So baut Cotopaxi eine kundengesteuerte Roadmap und verbessert die Conversion-Rate.

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MEGABAD - Retail

Mouseflow helped MEGABAD, a global e-commerce retailer for sanitary products, fix a drop in conversions during checkout. The team used... Mouseflow to record 100% of user sessions and analyze conversion funnels. They found technical issues like delayed button loading and form problems that caused users to abandon checkout. After fixing these, MEGABAD saw a 78% increase in conversions and a 98% increase from cart to checkout. Mouseflow's session replay and form analytics tools were key to these improvements.

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MEGABAD - Retail

Mouseflow helped MEGABAD, a global eCommerce retailer, improve their checkout experience. MEGABAD faced a drop in conversions from their search... engine ads, despite normal traffic. Using Mouseflow's session replay and funnel analytics, they found a delayed 'Buy' button and tracking errors in the checkout. Fixing these issues led to a 78% increase in conversion rate and a 98% improvement from cart to checkout. The team also analyzed 80,000 user flows and recorded 1.5 million monthly sessions.

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Insurance Case Studies and Customer Success Stories with Mouseflow

 

Versicherungen mit Kopf - Insurance - Small

Germany

Mouseflow helped Versicherungen mit Kopf, a leading German insurance broker, double their conversion rate by removing a key friction point. The team used... funnel analytics and heatmaps to identify where users dropped off in the booking process. After moving social proof higher on the sales page and simplifying the booking funnel, they saw a 20% increase in funnel conversions. Mouseflow's session replay and referral tracking also revealed which social and AI-driven traffic sources led to qualified leads. The small marketing team now relies on Mouseflow for ongoing website optimization and data-driven decisions.

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Versicherungen mit Kopf - Insurance - Small

Germany

Mouseflow helped Versicherungen mit Kopf, a leading German insurance brand, boost funnel conversion by 20%. The team used Mouseflow’s heatmaps... and funnel analytics to spot where users dropped off in the booking process. They moved key social proof higher on sales pages and simplified the booking flow by removing confusing steps. Mouseflow’s session replay and UTM tracking revealed which content and channels drove the most conversions. The small marketing team now relies on Mouseflow to make fast, data-driven website improvements.

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Curative - Insurance - Medium

Mouseflow Journey Analytics helped Curative boost form submissions by 65% in 90 days. The team used journey mapping to make... user flows more intuitive and spot friction points. They improved engagement by 82% and increased page views by 61%. Mouseflow enabled Curative to refine onboarding, campaign landing pages, and content strategy. These changes supported Curative's growth as a health insurance provider.

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Curative - Insurance

Mouseflow Journey Analytics helped Curative improve user flows on their website. Curative used the tool to track how different users... moved through key conversion pages. They found users often circled back to the homepage before converting. By strengthening internal links and adding in-line calls to action, Curative made the process easier. This led to a 65% increase in form submissions, 82% more engaged sessions, and a 67% higher engagement rate.

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Consumer Goods Case Studies and Customer Success Stories with Mouseflow

 

Ecooking - Consumer Goods - Small

Denmark

Ecooking used Mouseflow to analyze 450,000 sessions on its e-commerce site. The team found friction points and improved the user... experience with heatmaps and session recordings. They ran A/B tests to make changes like clearer product pages and a better search bar. These updates led to a 9.5% increase in add-to-cart conversions and a 10.5% uplift in checkout conversions. Ecooking grew revenue without raising ad spend and improved customer satisfaction.

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Scotts Miracle-Gro - Consumer Goods - Large

Marysville, USA

Mouseflow helped Scotts Miracle-Gro increase their checkout conversion rate by 5%. The team used Mouseflow to analyze user behavior on... landing pages and in the checkout process. They found users were confused by the login page and overwhelmed by too many form fields. After simplifying the checkout flow and making CTAs clearer, engagement and conversions improved. Mouseflow's session recordings and funnel analytics gave the team actionable insights for ongoing optimization.

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Ecooking - Consumer Goods - Small

Kolding, Denmark

Mouseflow helped Ecooking analyze 450,000 monthly sessions on their e-commerce site. The team used heatmaps and session replays to find... friction points and user issues. They tested changes with Google Optimize, like making unclickable elements interactive and improving product pages. These updates led to a 9.5% lift in add-to-cart conversions and a 10.5% lift in checkout flow. Ecooking increased revenue without raising ad spend.

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Scotts Miracle-Gro - Consumer Goods - Large

Marysville, USA

Mouseflow helped Scotts Miracle-Gro boost conversions by 5%. The team used Mouseflow to find friction in the checkout process and... landing pages. They saw users abandon checkout due to confusing sign-in and long forms. After simplifying the checkout and making CTAs clearer, conversions increased. Landing page engagement and click-through rates also improved. Mouseflow gave Scotts Miracle-Gro better visibility across all their brand websites.

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Information Technology and Services Case Studies and Customer Success Stories with Mouseflow

 

Techcare - Information Technology And Services - Small

Stafford, UK

Techcare used Mouseflow to improve lead qualification and user experience. With only one person in marketing, Techcare needed clear insights... into user behavior. Mouseflow session replays and heatmaps helped identify what users wanted and how they navigated the site. After changing the navigation, clicks on "About Us" tripled. All leads are now qualified with session replays, giving sales better context. Techcare also improved mobile UX and SEO by analyzing real user journeys.

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WP Engine - Information Technology And Services - Medium

Austin, USA

WP Engine used Mouseflow to improve website navigation and customer support. By analyzing heatmaps, they found enterprise content was hidden... and made it more visible, increasing navigation clicks by 6%. Feedback surveys helped them update support articles, reducing support requests by 27%. Mouseflow's session replays and form tracking gave deeper insights into user journeys. The team now uses these insights to make data-driven decisions and improve user experience.

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Techcare - Information Technology And Services - Small

UK

Techcare used Mouseflow to improve lead qualification and website UX. With only one person in marketing, Techcare needed clear insights... fast. Mouseflow session replays and heatmaps helped sales see full user journeys, leading to 100% of qualified leads reaching the quote stage. A navigation change based on click data tripled clicks to the "About Us" page. Techcare also improved mobile UX and found new SEO opportunities from Bing traffic. Every web update is now backed by real user behavior, not guesses.

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WP Engine - Information Technology And Services

Mouseflow helped WP Engine improve website navigation and customer support. The team used heatmaps to see how users interacted with... site content. They found enterprise content was hidden and moved it to the main menu. This change led to a 6% increase in navigation clicks. Using feedback surveys, they improved support articles and saw a 27% drop in support contact rates.

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Non-Profit Organization Management Case Studies and Customer Success Stories with Mouseflow

 

Breast Cancer Network Australia - Non Profit Organization Management - Medium

Melbourne, Australia

Mouseflow helped Breast Cancer Network Australia improve website accessibility and user experience. The team used session recordings and heatmaps to... identify friction points and optimize layouts. After the website relaunch, BCNA saw a 91% increase in visitors and a 25% rise in engagement. Abandonment during sign-ups dropped by 18%. Mouseflow made analytics easy for non-technical staff and turned data into actionable empathy.

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Breast Cancer Network Australia (BCNA) - Non Profit Organization Management - Medium

Mouseflow helped Breast Cancer Network Australia (BCNA) boost conversion rates by 5%. BCNA used Mouseflow to see how users interacted... with their website. The team found and fixed issues like slow image loads and complex layouts. They made changes to images, layouts, and animations. This led to higher landing page engagement and better click-through rates. Mouseflow turned website data into real user empathy for BCNA.

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Orbit Group - Non Profit Organization Management

Mouseflow helped Orbit Group improve user engagement on their customer hub website. Orbit used heatmaps and session recordings to find... that users were not scrolling to key forms. By moving the call-to-action higher, they increased course sign-ups by 42%. They also fixed misleading images and navigation, which boosted traffic to linked pages by 16%. Mouseflow made it easier for residents to access important services and improved the overall user experience.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Mouseflow

 

Sensorem - Health, Wellness And Fitness - Small

Stockholm, Sweden

Sensorem used Mouseflow to double their conversion rate in just 6 months. The team identified checkout drop-offs and fixed a... critical bug using session recordings. They improved campaign quality by cutting low-performing ads and investing in better traffic. Mouseflow's heatmaps helped them streamline the user journey for elderly customers. Sensorem now relies on Mouseflow for ongoing website optimization and international growth.

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Sensorem - Health, Wellness And Fitness - Small

Stockholm, Sweden

Sensorem used Mouseflow to improve their ad campaign quality and website experience. They identified bottlenecks and fixed a critical bug... in the checkout process. By analyzing user behavior, they shifted focus to higher-quality traffic and optimized their site for elderly users. These changes led to a 2x increase in conversion rate within six months. Sensorem now uses Mouseflow to support international expansion.

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Curative - Health, Wellness And Fitness - Medium

Austin, USA

Curative used Mouseflow Journeys to improve website user flows. In 90 days, they increased form completions by 65%. They also... saw 82% more engaged sessions and a 67% higher engagement rate. Mouseflow helped Curative analyze user paths, optimize landing pages, and reduce friction. These insights led to better marketing decisions and faster growth for their health insurance business.

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Pharmaceuticals Case Studies and Customer Success Stories with Mouseflow

AstraZeneca - Pharmaceuticals - Very Large

Mouseflow helps AstraZeneca improve website engagement across 45+ sites. The SEO Excellence team uses session recordings and heatmaps to understand... user behavior and reduce friction. Mouseflow supports compliance with GDPR and CCPA, making it safe for global use. The tool enables AstraZeneca to make data-driven updates in a highly regulated industry, improving content engagement and user journeys.

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AstraZeneca - Pharmaceuticals

AstraZeneca uses Mouseflow to improve website interaction and content engagement. The company manages many brand websites for both consumers and... healthcare professionals. Mouseflow helps AstraZeneca understand user behavior and optimize user journeys. Strict regulations mean website updates can take 6 to 12 months, so every change must be right the first time. Mouseflow gives AstraZeneca the insights needed to make data-driven decisions and improve SEO effectiveness.

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AstraZeneca - Pharmaceuticals

AstraZeneca uses Mouseflow to improve website engagement across over 45 sites. The SEO Excellence team analyzes visitor behavior and user... journeys to optimize content and reduce friction. Mouseflow helps them make data-driven decisions in a highly regulated industry where website updates can take 6 months or more. The team tracks metrics like time on site, bounce rate, and pages per visit to boost engagement and ensure successful updates.

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Automotive Case Studies and Customer Success Stories with Mouseflow

 

Michelin - Automotive - Very Large

Clermont-Ferrand, France

Michelin used Mouseflow to analyze user behavior across 100+ global websites. The team centralized behavioral insights to understand user journeys... and identify friction points. Mouseflow's session replays and heatmaps helped validate a major website redesign and improve UX. Integration with Power BI enabled real-time, actionable dashboards for all markets. This approach fostered a data-driven culture and continuous digital improvement.

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Michelin - Automotive - Very Large

Mouseflow helped Michelin unify behavioral insights across 100+ global websites. The digital team needed to centralize user data while meeting... strict privacy and GDPR standards. Mouseflow enabled scalable, privacy-compliant analysis using session replays and heatmaps. The team grouped sites by region and business type, making it easier to spot friction and improve UX. This approach supported a major website redesign and faster root-cause analysis.

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Consumer Electronics Case Studies and Customer Success Stories with Mouseflow

 

BSH Group - Consumer Electronics - Very Large

Munich, Germany

Mouseflow helped the BSH Group UX team improve website navigation. The team used heatmaps and session recordings to see how... users interacted with menus. They found where users had trouble and made changes to the navigation. After updates, users found information faster and more easily. Mouseflow also helped share user data with stakeholders, making decisions easier and more effective.

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BSH (Bosch-Siemens Hausgeräte) - Consumer Electronics

Mouseflow helped BSH improve website navigation for their many local sites. The UX team used session replay and heatmaps to... see how users moved through menus and where they clicked. Over 300 team members tracked 126 websites with Mouseflow. The team used these insights to reorganize menus and make important items easier to find. This led to a better user experience and more data-driven decisions.

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Marketing and Advertising Case Studies and Customer Success Stories with Mouseflow

 

Grafikr - Marketing And Advertising - Small

Aarhus, Denmark

Grafikr used Mouseflow to help Mos Mosh improve their online shop. They used session replay and heatmaps to see how... users interacted with filters and product pages. Filter improvements led to more conversions, especially for women over 50. The team made faster decisions and reduced friction in the user journey. Mouseflow helped align design and marketing teams with real user data.

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Grafikr - Marketing And Advertising - Small

Aarhus, Denmark

Mouseflow helped Grafikr optimize Mos Mosh's ecommerce site. The team used session replay and heatmaps to see how shoppers interacted... with filters and content. Filter engagement led to more conversions, especially on mobile. Mouseflow data guided design changes, making navigation easier and reducing friction. The tool also improved team alignment by showing real user behavior in meetings.

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Hospitality Case Studies and Customer Success Stories with Mouseflow

 

Dignity - Hospitality - Large

Birmingham, UK

Mouseflow helped Dignity boost page views by 285% on key sections after a website redesign. Rawnet used Mouseflow heatmaps and... session recordings to find user friction points. They simplified the planning process and improved call-to-action buttons. The drop-off rate at the first planning step fell from 24% to 4%. Free guide downloads increased by 60% after optimizing the form. Dignity made funeral planning easier and increased conversions.

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Consumer Services Case Studies and Customer Success Stories with Mouseflow

 

Dignity - Consumer Services - Large

Birmingham, UK

Dignity used Mouseflow to improve its funeral plan website. Rawnet, a digital agency, analyzed user behavior with Mouseflow's heatmaps and... funnels. They found key friction points and redesigned the site for a smoother user journey. After changes, Dignity saw a 285% increase in visits to key pages and a 60% rise in guide downloads. The abandonment rate in the planning process dropped by 24 percentage points.

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Hospital & Health Care Case Studies and Customer Success Stories with Mouseflow

 

Curative - Hospital & Health Care - Medium

Austin, USA

Mouseflow helped Curative increase conversions by 22. 3% after a major business pivot. Curative used Mouseflow to understand user behavior...on their website. The marketing team optimized content, CTAs, and targeted the right audience. Website traffic grew 10% per month. Session duration and page views per user also improved significantly.

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Real Estate Case Studies and Customer Success Stories with Mouseflow

 

Orbit Group - Real Estate - Large

Coventry, UK

Mouseflow helped Orbit Group increase course sign-ups by 42% by using scroll heatmaps to reposition CTAs on their myLearning page. The team also... improved navigation and made images clickable, leading to 16% more traffic to key pages. Orbit used session recordings and friction analysis to find where users dropped off or missed important content. These changes made it easier for residents to access services like online courses and financial advice. Orbit continues to use Mouseflow to optimize user engagement across its websites.

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Internet Case Studies and Customer Success Stories with Mouseflow

 

Booking.com - Internet - Very Large

Amsterdam, Netherlands

Booking. com used Mouseflow surveys to find pain points in their Partner Hub search. They learned partners wanted clearer, more...accurate search results. The team launched a GenAI Search Summarizer to improve search descriptions. After rollout, search dissatisfaction dropped by 37%. Partners found results more relevant and easier to use.

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Other Industry Case Studies and Success Stories with Mouseflow

Curative - Healthcare

Mouseflow helped Curative pivot from Covid-19 testing to employer-based health insurance. Curative needed to understand website visitor behavior after changing... their business model. Mouseflow provided behavior analytics and heatmaps to show why users acted a certain way. The marketing team used these insights to improve website content and engagement. As a result, Curative saw a 22% increase in conversion rates.

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