MassTer: Predictive Analytics Solution - ROI Calculation ...
Retail Case Studies and Success Stories with MassTer
CASE STUDY a major retail chain
Mass Analytics helped a major retail chain reduce time spent on data preparation. The company faced challenges with complex and diverse data from many sources. 60% of their marketing mix modeling pro...ject time went to data preparation. Mass Analytics automated data processing. This let the team spend more time on high-value project work.
Financial Services Case Studies and Success Stories with MassTer
CASE STUDY Tree Bank
MASS Analytics used its Marketing Mix Modeling solutions for Tree Bank. Tree Bank saw a 4.5% drop in customer acquisition, even after a 16% increase in marketing budget. MASS Analytics built custom M...arketing Mix Models to find out why. The models helped Tree Bank understand the causes of the drop and measure how marketing actions affected sales. This gave Tree Bank clear insights into their marketing efficiency.
Food & Beverages Case Studies and Success Stories with MassTer
CASE STUDY a food app (D2C client)
MASS Analytics helped a food app client use agile marketing measurement. The client needed faster updates to track marketing performance. Marketing mix modeling was hard to update often. MASS Analyti...cs provided a solution for quick updates. This made it easier for the client to keep up with changes in digital marketing.
Mass Analytics helped a D2C food app client with fast MMM updates. The client needed more frequent marketing performance insights. Traditional Marketing Mix Modeling updates were slow and tedious. Ma...ss Analytics provided a faster solution. This improved the client's ability to track and optimize media outcomes.
Entertainment Case Studies and Success Stories with MassTer
CASE STUDY Movie.2
MASS Analytics used its marketing mix modeling solutions to help Movie.2, a D2C media company, address a drop of over 10% in subscriptions from 2021 to 2022. The team analyzed the impact of media act...ivities, ROAS, CPA, and channel saturation to find the main drivers of subscriptions. They gave Movie.2 insights and recommendations to optimize their marketing budget. As a result, Movie.2 reversed the subscription decline and increased revenue by more than 11%.
CASE STUDY a top entertainment industry advertiser (amusement park)
MASS Analytics used its marketing mix modeling solutions to help an amusement park optimize seasonal media spend. The park's sales happened mostly in two months each year, with little activity outsid...e this period. COVID caused a complete stop in sales. Media campaigns only ran during the sales period and made up less than 15% of total media spend. The short campaign window created high multicollinearity, making analysis harder. MASS Analytics partnered with the park to analyze the link between media and seasonality in event sales.
Consumer Services Case Studies and Success Stories with MassTer
CASE STUDY MagicDate
MASS Analytics used its Marketing Mix Modeling solution for MagicDate, a D2C company. MagicDate saw a 5% drop in subscriptions in S1 2022 compared to S1 2021. MASS Analytics identified the main drive...rs for subscriptions and analyzed the effects of competition, non-media, and outside factors on sales. The solution helped MagicDate find the best way to allocate their media budget. This improved their understanding of what impacts their sales.
Marketing and Advertising Case Studies and Success Stories with MassTer
CASE STUDY Publicis Groupe
Mass Analytics helped Publicis Groupe analyze advertising spend across many channels. Publicis Groupe needed to understand the impact of each media channel to optimize budgets and improve performance.... The market demanded faster results and strategic recommendations. Mass Analytics provided a solution to increase the efficiency of the analytics team and meet these needs.
Consumer Goods Case Studies and Success Stories with MassTer
CASE STUDY A CPG company
MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing mix modeling to analyze their activities. The goal was to understand whic...h marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.
Mass Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company needed to see model results for each SKU on a single screen. They also wanted to measure... media impact at the category level. Mass Analytics provided a solution that split media impact by SKU and category. This helped the company understand which marketing activities worked best for each product group.
Other Industry Case Studies and Success Stories with MassTer
CASE STUDY an international airline based in Europe
MASS Analytics used its Marketing Mix Modeling solution for an international airline in Europe. The airline wanted to improve its media mix and marketing ROI. MASS Analytics experts built models to a...nalyze the airline's marketing activities. The project led to a 17% increase in marketing ROI. The airline gained a better understanding of its marketing mix.
