Real-World Case Studies and Customer Success Stories with MassTer

Movie. 2, a D2C media company, saw subscriptions drop by over 10% in 2022. MASS Analytics worked with them to...find the reasons for this decline. They analyzed media activities, ROAS, CPA, and channel saturation. The team gave Movie.2 insights to optimize their marketing budget. As a result, Movie.2 reversed the subscription decline and grew revenue by more than 11%.
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MASS Analytics used its marketing mix modeling solutions to help an amusement park optimize seasonal media spend. The park's sales... happened mostly in two months each year, with little activity outside this period. COVID caused a complete stop in sales. Media campaigns only ran during the sales period and made up less than 15% of total media spend. The short campaign window created high multicollinearity, making analysis harder. MASS Analytics partnered with the park to analyze the link between media and seasonality in event sales.
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Mass Analytics helped a D2C food app client with fast MMM updates. The client needed more frequent marketing performance insights.... Traditional Marketing Mix Modeling updates were slow and tedious. Mass Analytics provided a faster solution. This improved the client's ability to track and optimize media outcomes.
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MASS Analytics helped a food app client use agile marketing measurement. The client needed faster updates to track marketing performance.... Marketing mix modeling was hard to update often. MASS Analytics provided a solution for quick updates. This made it easier for the client to keep up with changes in digital marketing.
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Mass Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company needed to... see model results for each SKU on a single screen. They also wanted to measure media impact at the category level. Mass Analytics provided a solution that split media impact by SKU and category. This helped the company understand which marketing activities worked best for each product group.
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MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing... mix modeling to analyze their activities. The goal was to understand which marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.
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Mass Analytics helped a major retail chain reduce time spent on data preparation. The company faced challenges with complex and... diverse data from many sources. 60% of their marketing mix modeling project time went to data preparation. Mass Analytics automated data processing. This let the team spend more time on high-value project work.
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MASS Analytics used its Marketing Mix Modeling solution for MagicDate, a D2C company. MagicDate saw a 5% drop in subscriptions... in S1 2022 compared to S1 2021. MASS Analytics identified the main drivers for subscriptions and analyzed the effects of competition, non-media, and outside factors on sales. The solution helped MagicDate find the best way to allocate their media budget. This improved their understanding of what impacts their sales.
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Tree Bank faced a 4. 5% year-over-year drop in customer acquisition despite raising its marketing budget by 16%. MASS Analytics...partnered with Tree Bank to build custom marketing mix models. These models helped analyze the decline in acquisition and measure the impact of marketing actions on sales. The solution aimed to uncover the reasons behind the drop and improve marketing efficiency. The focus was on data-driven insights for better marketing outcomes.
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Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly... understand the impact of each media channel to optimize budgets and improve performance. MASS Analytics provided a solution to boost analytics team efficiency and deliver faster, actionable insights. This helped Publicis Groupe meet client needs for rapid, strategic recommendations.
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MASS Analytics used marketing mix modeling for a European airline. The airline saw a 17% increase in marketing ROI. The... project gave the airline a clear view of their media mix. Insights from MASS Analytics helped guide their marketing decisions. The case shows the value of data-driven marketing optimization.
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