MassTer Overview

MASS Analytics specializes in Marketing Mix Modeling (MMM) solutions, offering businesses a strategic advantage in optimizing their marketing ROI. Leveraging automated MMM SaaS, the platform empowers organizations to scale their marketing analysis capabilities with enhanced speed and transparency. In an industry where traditional MMM setups may fall short, MASS Analytics provides a modern approach that caters to both experienced users and those new to MMM. The system's adaptability is highlighted by success stories such as mBank, which effectively internalized marketing effectiveness using this solution. A masterclass by Dr. Ramla Jarrar is available for newcomers, enhancing understanding of MMM. This positions MASS Analytics as a key player in the marketing data intelligence space, focusing on delivering actionable insights and maximizing marketing investments.

Use Cases

Customers recommend Marketing Mix, Forecasting, Onboarding, as the business use cases that they have been most satisfied with while using MassTer.

Other use cases:

  • Advertisement
  • Engaging And Following Up
  • Media Planning
  • Category Management
  • Knowledge Management
  • Workflow Management
  • Collaboration
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using MassTer.

Other priorities:

  • Scale Best Practices
See all business priorities See less business priorities

MassTer Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients." - Simone V

Peer review evidence (same sources as the product rating summary)

"...We... read more Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different... read more Ba dy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing... read more Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals.... read more Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness...." NEWS & BLOGS
"...A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts...." Marketing Mix Modeling
"...Online Training Platform. ..." Marketing Mix Modeling

MassTer, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

MASS Analytics offers Marketing Mix Modeling solutions to maximize Marketing ROI. Marketing strategies are optimized using their expertise.

Popular Business Setting

for MassTer

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

MassTer is popular in Marketing And Advertising, Information Technology And Services, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

MassTer Customer wins, Customer success stories, Case studies

What benefits does MassTer offer for Marketing Mix?

11 buyers and buying teams have used Cuspera to assess how well MassTer solved their Marketing Data Intelligence needs. Cuspera uses 211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
MassTer testimonial

Simone V

Senior Analyst

Publicis Media
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V
MassTer testimonial

Stephen B

Global Head of Analytics

Wavemaker
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B
MassTer testimonial

Antonina M

Senior Data Analyst

All Response Media (HAVAS Media)
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now.

Testimonial By Antonina M
CUSTOMERS TESTIMONIALS
MassTer testimonial

Simone V

Senior Analyst

Publicis Media
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V
MassTer testimonial

Stephen B

Global Head of Analytics

Wavemaker
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B
MassTer testimonial

Antonina M

Senior Data Analyst

All Response Media (HAVAS Media)
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now.

Testimonial By Antonina M

A CPG company - Consumer Goods - consumer goods

MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing mix modeling to analyze their activities. The goal was to understand whic...h marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.

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a food app (D2C client) - Food & Beverages - food & beverages

MASS Analytics helped a food app client use agile marketing measurement. The client needed faster updates to track marketing performance. Marketing mix modeling was hard to update often. MASS Analyti...cs provided a solution for quick updates. This made it easier for the client to keep up with changes in digital marketing.

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a top entertainment industry advertiser (amusement park) - Entertainment - entertainment

MASS Analytics used its marketing mix modeling solutions to help an amusement park optimize seasonal media spend. The park's sales happened mostly in two months each year, with little activity outsid...e this period. COVID caused a complete stop in sales. Media campaigns only ran during the sales period and made up less than 15% of total media spend. The short campaign window created high multicollinearity, making analysis harder. MASS Analytics partnered with the park to analyze the link between media and seasonality in event sales.

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an international airline based in Europe - Airline - airline

MASS Analytics used its Marketing Mix Modeling solution for an international airline in Europe. The airline wanted to improve its media mix and marketing ROI. MASS Analytics experts built models to a...nalyze the airline's marketing activities. The project led to a 17% increase in marketing ROI. The airline gained a better understanding of its marketing mix.

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Publicis Groupe - Marketing And Advertising - marketing and advertising

Mass Analytics helped Publicis Groupe analyze advertising spend across many channels. Publicis Groupe needed to understand the impact of each media channel to optimize budgets and improve performance.... The market demanded faster results and strategic recommendations. Mass Analytics provided a solution to increase the efficiency of the analytics team and meet these needs.

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a major retail chain - Retail - retail

Mass Analytics helped a major retail chain reduce time spent on data preparation. The company faced challenges with complex and diverse data from many sources. 60% of their marketing mix modeling pro...ject time went to data preparation. Mass Analytics automated data processing. This let the team spend more time on high-value project work.

Read on →

MassTer: the one-stop Marketing Measurement Software

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Peers used MassTer for marketing mix and forecasting

MassTer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.60/5 ★

Read Reviews (3)
Analytics

4.32/5 ★

Read Reviews (84)
Custom Reports

4.04/5 ★

Read Reviews (38)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.60/5 ★

Read Reviews (3)
Analytics

4.32/5 ★

Read Reviews (84)
Custom Reports

4.04/5 ★

Read Reviews (38)

Software Failure Risk Guidance

?

for MassTer

Overall Risk Meter

Low Medium High

Top Failure Risks for MassTer

MASS Analytics Profile

Company Name

MASS Analytics

Company Website

https://www.mass-analytics.com/

HQ Location

London, Hounslow, Middlesex, UK

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

NA