Results reported in published case studies.
Publicis Groupe
Marketing And Advertising · Very Large
Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly understand the impact of each media cha...
Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly understand the impact of each media channel to optimize budgets and improve performance. MASS Analytics provided a solution to boost analytics team efficiency and deliver faster, actionable insights. This helped Publicis Groupe meet client needs for rapid, strategic recommendations.
A CPG company
Consumer Goods
Mass Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company needed to see model results for each SKU on a single screen. They also wante...
Mass Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company needed to see model results for each SKU on a single screen. They also wanted to measure media impact at the category level. Mass Analytics provided a solution that split media impact by SKU and category. This helped the company understand which marketing activities worked best for each product group.
a D2C client
Food & Beverages
Mass Analytics helped a D2C food app client with fast MMM updates. The client needed more frequent marketing performance insights. Traditional Marketing Mix Modeling updates were slow and...
Mass Analytics helped a D2C food app client with fast MMM updates. The client needed more frequent marketing performance insights. Traditional Marketing Mix Modeling updates were slow and tedious. Mass Analytics provided a faster solution. This improved the client's ability to track and optimize media outcomes.
a major retail chain
Retail
Mass Analytics helped a major retail chain reduce time spent on data preparation. The company faced challenges with complex and diverse data from many sources. 60% of their marketing mix ...
Mass Analytics helped a major retail chain reduce time spent on data preparation. The company faced challenges with complex and diverse data from many sources. 60% of their marketing mix modeling project time went to data preparation. Mass Analytics automated data processing. This let the team spend more time on high-value project work.
Tree Bank
Banking · Large
Tree Bank faced a 4.5% year-over-year drop in customer acquisition despite raising its marketing budget by 16%. MASS Analytics partnered with Tree Bank to build custom marketing mix model...
Tree Bank faced a 4.5% year-over-year drop in customer acquisition despite raising its marketing budget by 16%. MASS Analytics partnered with Tree Bank to build custom marketing mix models. These models helped analyze the decline in acquisition and measure the impact of marketing actions on sales. The solution aimed to uncover the reasons behind the drop and improve marketing efficiency. The focus was on data-driven insights for better marketing outcomes.
An international airline based in Europe
Airlines/Aviation · Large
+17% marketing ROI
MASS Analytics used marketing mix modeling for a European airline. The airline saw a 17% increase in marketing ROI. The project gave the airline a clear view of their media mix. Insights ...
MASS Analytics used marketing mix modeling for a European airline. The airline saw a 17% increase in marketing ROI. The project gave the airline a clear view of their media mix. Insights from MASS Analytics helped guide their marketing decisions. The case shows the value of data-driven marketing optimization.
