MassTer Overview
Here’s the scoop on MassTer! We've gathered over 211 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
MassTer, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if MassTer is right for your needs? Our Cuspera AI engine can evaluate how MassTer fits your specific business needs, industry, and context. Get your personalized assessment report today.
MassTer supports business activities such as:
- Marketing Mix
- Forecasting
- Training & Onboarding
- Advertisement
- Engaging And Following Up
MassTer can help you with many business goals, such as Improve ROI, Enhance Customer Relationships, and Scale Best Practices.
MassTer Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. " - Simone V
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well MassTer solved their Marketing Data Intelligence needs. Cuspera uses 211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Improve ROI and Enhance Customer Relationships are the most popular business priorities peers achieved using MassTer.
Use Cases
Peers recommend Marketing Mix , Forecasting , Training & Onboarding , as the business use cases that they have been most satisfied while using MassTer.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Marketing Mix |
4.94/5 ★ |
"...We... read more Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different... read more Ba dy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing... read more Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals.... read more Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness...." NEWS & BLOGS |
| Forecasting |
3.79/5 ★ |
"...A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts...." Marketing Mix Modeling |
| Training & Onboarding |
3.60/5 ★ |
"...Online Training Platform. ..." Marketing Mix Modeling |
| PEER EXPERIENCES | |
|---|---|
| Marketing Mix |
4.94/5 ★ |
"...We... read more Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different... read more Ba dy Sall de Pracans, Advanced Analytics Manager at GroupM France Business Media Science and a specialist in Marketing Mix Modelling and Marketing... read more Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals.... read more Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness...." NEWS & BLOGS |
|
| Forecasting |
3.79/5 ★ |
"...A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts...." Marketing Mix Modeling |
|
| Training & Onboarding |
3.60/5 ★ |
"...Online Training Platform. ..." Marketing Mix Modeling |
|
8+ more Business Use Cases
Our AI advisor, Wyz, harnessed 211 insights from peers and experts to help you assess how these MassTer use cases fit your Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V |
|
|
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B |
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MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Simone V Senior Analyst Publicis Media |
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V |
|
Stephen B Global Head of Analytics Wavemaker |
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B |
|
Antonina M Senior Data Analyst All Response Media (HAVAS Media) |
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now. |
Video
MassTer- the one-stop Marketing Measurement Software
Popular Business Setting
for MassTer
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Peers used MassTer to Improve ROI and Enhance customer relationships
IT and Other Capabilities
for MassTer
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (12) |
| Data Export | Read Reviews (6) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (12) |
| Data Export | Read Reviews (6) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (27) |
| Chat Support | Read Reviews (3) |
| Email Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (27) |
| Chat Support | Read Reviews (3) |
| Email Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (84) |
| Custom Reports | Read Reviews (38) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (84) |
| Custom Reports | Read Reviews (38) |
Software Failure Risk Guidance
?for MassTer
Overall Risk Meter
Top Failure Risks for MassTer
Vendor Profile Details
Company Name
MassAnalytics
Company Website
https://www.mass-analytics.com/HQ Location
London, Hounslow, Middlesex, UK
Employees
11-50
Social
Financials
NA
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