MassTer Overview

MASS Analytics specializes in Marketing Mix Modeling (MMM) solutions, offering businesses a strategic advantage in optimizing their marketing ROI. Leveraging automated MMM SaaS, the platform empowers organizations to scale their marketing analysis capabilities with enhanced speed and transparency. In an industry where traditional MMM setups may fall short, MASS Analytics provides a modern approach that caters to both experienced users and those new to MMM. The system's adaptability is highlighted by success stories such as mBank, which effectively internalized marketing effectiveness using this solution. A masterclass by Dr. Ramla Jarrar is available for newcomers, enhancing understanding of MMM. This positions MASS Analytics as a key player in the marketing data intelligence space, focusing on delivering actionable insights and maximizing marketing investments.

Use Cases

Customers recommend Marketing Mix, Forecasting, Onboarding, as the business use cases that they have been most satisfied with while using MassTer.

Other use cases:

  • Advertisement
  • Engaging And Following Up
  • Media Planning
  • Category Management
  • Knowledge Management
  • Workflow Management
  • Collaboration
See all use cases See less use cases

Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using MassTer.

Other priorities:

  • Scale Best Practices
See all business priorities See less business priorities

MassTer Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consulta...ncy is provided throughout the project." - Stephen B

Peer review evidence (same sources as the product rating summary)

"...The business problem we were solving with MassTer was to determine optimal marketing mix allocation in the automotive retail space...." Peer review by Rao A., Managing Principal, Automotive
"...A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts...." Marketing Mix Modeling
"...Online Training Platform. ..." Marketing Mix Modeling

MassTer, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

MASS Analytics offers Marketing Mix Modeling solutions to maximize Marketing ROI. Marketing strategies are optimized using their expertise.

Popular Business Setting

for MassTer

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

MassTer is popular in Marketing And Advertising, Information Technology And Services, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.

MassTer Customer wins, Customer success stories, Case studies

How does MassTer facilitate Marketing Mix?

11 buyers and buying teams have used Cuspera to assess how well MassTer solved their Marketing Data Intelligence needs. Cuspera uses 211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
MassTer testimonial

Stephen B

Global Head of Analytics

Wavemaker
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B
MassTer testimonial

Simone V

Senior Analyst

Publicis Media
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V
MassTer testimonial

Antonina M

Senior Data Analyst

All Response Media (HAVAS Media)
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now.

Testimonial By Antonina M
CUSTOMERS TESTIMONIALS
MassTer testimonial

Stephen B

Global Head of Analytics

Wavemaker
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B
MassTer testimonial

Simone V

Senior Analyst

Publicis Media
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V
MassTer testimonial

Antonina M

Senior Data Analyst

All Response Media (HAVAS Media)
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now.

Testimonial By Antonina M
 

Publicis Groupe - Marketing And Advertising - Very Large

Paris, France

Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly understand the impact of each media channel to opti...mize budgets and improve performance. MASS Analytics provided a solution to boost analytics team efficiency and deliver faster, actionable insights. This helped Publicis Groupe meet client needs for rapid, strategic recommendations.

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A CPG company - Consumer Goods

Mass Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company needed to see model results for each SKU on a single screen. They also wanted to measure... media impact at the category level. Mass Analytics provided a solution that split media impact by SKU and category. This helped the company understand which marketing activities worked best for each product group.

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a D2C client - Food & Beverages

Mass Analytics helped a D2C food app client with fast MMM updates. The client needed more frequent marketing performance insights. Traditional Marketing Mix Modeling updates were slow and tedious. Ma...ss Analytics provided a faster solution. This improved the client's ability to track and optimize media outcomes.

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a major retail chain - Retail

Mass Analytics helped a major retail chain reduce time spent on data preparation. The company faced challenges with complex and diverse data from many sources. 60% of their marketing mix modeling pro...ject time went to data preparation. Mass Analytics automated data processing. This let the team spend more time on high-value project work.

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Tree Bank - Banking - Large

Tree Bank faced a 4.5% year-over-year drop in customer acquisition despite raising its marketing budget by 16%. MASS Analytics partnered with Tree Bank to build custom marketing mix models. These mod...els helped analyze the decline in acquisition and measure the impact of marketing actions on sales. The solution aimed to uncover the reasons behind the drop and improve marketing efficiency. The focus was on data-driven insights for better marketing outcomes.

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An international airline based in Europe - Airlines/Aviation - Large

MASS Analytics used marketing mix modeling for a European airline. The airline saw a 17% increase in marketing ROI. The project gave the airline a clear view of their media mix. Insights from MASS An...alytics helped guide their marketing decisions. The case shows the value of data-driven marketing optimization.

Read more →

MassTer: the one-stop Marketing Measurement Software

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Peers used MassTer for marketing mix and forecasting

MassTer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.60/5 ★

Read Reviews (3)
Analytics

4.32/5 ★

Read Reviews (84)
Custom Reports

4.04/5 ★

Read Reviews (38)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.60/5 ★

Read Reviews (3)
Analytics

4.32/5 ★

Read Reviews (84)
Custom Reports

4.04/5 ★

Read Reviews (38)

Software Failure Risk Guidance

?

for MassTer

Overall Risk Meter

Low Medium High

Top Failure Risks for MassTer

MASS Analytics Profile

Company Name

MASS Analytics

Company Website

https://www.mass-analytics.com/

HQ Location

London, Hounslow, Middlesex, UK

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

NA