Real-World Case Studies and Customer Success Stories with Lunio (formerly PPC Protect)

Lunio helped Optimyzd stop invalid clicks on paid ads. Optimyzd saved an average of £3,800 per month in ad spend.... Traffic quality increased by 1.8%. Lunio was easy to set up and required little maintenance. Optimyzd now uses Lunio for all clients to protect ad budgets and improve campaign data quality.
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Lunio helped Modo25, a digital marketing agency, stop click fraud for their paid search clients. Modo25 chose Lunio because it... was easy to set up and fully automated. After a 2-week trial, they saw real savings and rolled Lunio out across all accounts. Modo25 now saves an average of £90,000 per month and saw a 21% increase in traffic quality. The team found the implementation fast and support helpful.
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Lunio helped Mabo, a PPC management agency, protect client campaigns from invalid and suspicious clicks. Mabo used Lunio’s traffic audit... and platform to identify 11.6% of clicks as invalid or suspicious each month. This led to an average monthly saving of £32,700 in ad spend. Mabo also saw a 6.1% increase in traffic quality for its clients. Clients now reinvest savings into other campaigns, and campaigns are optimized with clean, genuine data.
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Lunio helps Clickoo block invalid clicks and save money on ad spend. Clickoo saw that 8% of clicks were illegitimate.... They saved an average of £16,000 per month in ad budget. Lunio gives Clickoo confidence in their data and helps them optimize paid campaigns. Clickoo now offers Lunio to all new clients as a key part of their service.
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Lunio helped Circus PPC stop invalid and fraudulent clicks on their clients' ads. Circus PPC used Lunio to improve traffic... quality and save money. They saved £10,850 per month in ad spend. Traffic quality increased by 10.2%. Circus PPC now recommends Lunio to all their clients. The platform made it easy for clients to see savings and improve campaign results.
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Lunio helped Sparkles. io, a Dutch eCommerce company, improve Google Ads efficiency. The company used Lunio to block invalid traffic...and save money on paid search. In 2022, they saved up to €382k on Google Ads. In 2023, they saved up to €548k and achieved a 30x ROI on their Lunio subscription. Sparkles.io expanded Lunio protection to all paid ad channels after seeing strong results.
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Lunio helped Laithwaites block invalid traffic on their branded PPC campaigns. Laithwaites faced high levels of fake touchpoints and rising... ad costs. Using Lunio, they ran an A/B test and saw a 5% increase in conversion rates. ROAS improved by 6%. Revenue grew by 7%. The savings from blocking click fraud were reinvested into top campaigns, driving better results.
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Lunio helped BiGDUG lower their cost of sale and save £18,266 in the first month. BiGDUG, a leading UK online... retailer for warehouse racking and shelving, faced unpredictable paid search costs. They used Lunio to block invalid ad clicks and reduce wasted ad spend. After implementation, 4.77% of clicks were found to be invalid. The savings were re-invested into top campaigns, improving conversion rates and average order values.
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Lunio helped Sykes Cottages stop bot traffic and reduce spam leads. Sykes saw a 10.9% increase in booking conversion rates... and a 14.9% drop in bounce rate. They saved £704k by blocking invalid clicks. The team also excluded over 82,000 IPs and improved session duration by 11.3%. Lunio gave Sykes better ad spend efficiency and more insight into traffic quality.
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Lunio helped G Adventures cut invalid traffic by 43. 6% during their peak booking month. The team used Lunio to...block click fraud and improve paid media campaign efficiency. G Adventures saved an average of $109,518 each month by reducing wasted ad spend. The solution gave them better control and transparency over their ad campaigns. With Lunio, they could focus more on driving bookings and less on fighting fake clicks.
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Lunio helped Funding Circle block invalid traffic from paid search campaigns. This led to a 10% increase in MQL conversion... rate. Funding Circle saved 5.8% of their spend on Google and Microsoft Ads. They saw an 81.41% reduction in invalid traffic rates. Lunio's insights supported expansion into new markets and improved ad spend efficiency.
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Lunio helped Driva, an Australian fintech, stop fake clicks and save money on ads. Driva used Lunio before doubling their... PPC spend to cut out zero-value clicks. They saved 6.5% in ad spend each month. Their conversion rate went up by 2.39%. Driva now uses Lunio for Google and Meta ads, and plans to add more platforms soon.
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Lunio helped Epos Now cut invalid clicks by 15%. Epos Now saved £44,000 each month on ad spend. Traffic quality... improved by 10.4%. The company used Lunio to stop click fraud and boost ROI. Automation and easy setup made Lunio a good fit for their team. Epos Now can now spend more on real leads and growth.
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Lunio helped Canto stop fake demo sign-ups from paid search. Canto used Lunio’s tracking to find and block invalid traffic,... including bot activity from BrandVerity. This cut invalid traffic by 79.17%. In two months, Canto increased its qualified pipeline by $350,000 and saved $67,400 in ad spend each month. Lead quality improved fast, and more real users signed up for demos.
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Lunio helped LearnWorlds, an online course platform, stop fake leads in their paid ad campaigns. LearnWorlds used Lunio to filter... invalid traffic from Google and Meta ads. In the first month, they cut invalid traffic by 85.6%. They saved 16% in ad spend each month. Lead quality improved, and cost-per-acquisition dropped. LearnWorlds now plans to use Lunio for more ad channels.
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Lunio helped Graff cut invalid traffic by 40. 62% on Google. Graff saw a six-figure revenue boost on Meta in...three months. The brand used Lunio to block bad traffic and improve paid media results. Global bounce rates dropped to 25% after using Lunio. Graff found Lunio easy to use and trusted its reporting. The solution let Graff focus on high-value visitors and better campaign efficiency.
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Lunio helped LAGERBOX improve their ad campaign results. LAGERBOX used Lunio to cut down on invalid and fraudulent ad clicks.... The software identified 8% of clicks as invalid or suspicious each month. LAGERBOX saved over €1000 in ad spend every month. Traffic quality increased by 2.4%. This led to more genuine leads and customers for LAGERBOX.
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Lunio helped Culligan Harvey, a UK water softener manufacturer, cut invalid traffic by 54%. The company saw a 10% increase... in lead to MQL rate and a 42% rise in lead to demo conversions. Lunio filtered out fake leads and protected ad spend. The team used Lunio’s click export to get refunds for invalid clicks. Support from Lunio’s team was proactive and flexible.
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Lunio helped PLAION cut invalid traffic by 42. 47% and boost conversion rates by 15%. PLAION, a global video game...publisher, used Lunio to improve paid media campaign performance across Google, Meta, TikTok, and Reddit. Lunio flagged high invalid traffic rates, enabling PLAION to optimize spend and strengthen attribution. Integration with Gamesight ensured smooth onboarding and data harmonization. PLAION saw a major launch campaign exceed all paid media KPIs after implementing Lunio.
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Lunio helped Much Better Adventures cut invalid traffic by 68% and reduce cost per acquisition by 12%. The company used... Lunio to filter out low-quality clicks and improve paid media efficiency across Google, Meta, and Bing. They saw a 4% increase in conversion rate and an estimated 5x return on investment. Lunio's insights also helped them quickly identify poor traffic from new channels. Much Better Adventures values Lunio's support and ongoing product updates.
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