Lunio overview: capabilities, features, use cases, and value by role
Lunio is an AI-powered ad traffic verification and protection platform that detects and blocks invalid traffic on paid media campaigns in real time.
Top capabilities of Lunio
Invalid Traffic Exclusion & Blocking
Read detailsLunio blocks invalid users from reaching ads by automatically adding flagged IPs to exclusion lists and audiences across connected ad platforms. As BiGDUG puts it, "Since enabling protection conversion rates have also increased, AOVs are up, and traffic seems to be generally stronger across the board", with £18,266 saved in the first month. Clickoo puts it this way: "We use Lunio for cost-saving, but also now our client data isn't being skewed by click fraud it's easier for us to optimize our paid campaigns".
Invalid Traffic Detection & Analysis
Read detailsLunio detects and analyzes invalid traffic across paid media channels through a proprietary machine-learning algorithm that monitors ad clicks, identifies invalid IPs, and surfaces behavior patterns draining ad budget — with outcomes ranging from a 79.17% reduction in invalid traffic to £44,000 saved in ad spend per month.
Ad Traffic Analytics & Insights
Read detailsLunio gives advertisers a clear view of where invalid traffic is costing them money. Campaign-level analytics and insights into ad click data let teams pinpoint exactly which campaigns are affected. From there, they can make data-informed decisions on campaign settings and exclusions to improve ad spend efficiency.
Placement & Keyword Exclusion
Read detailsLunio targets two distinct problems inside Performance Max campaigns: spammy placements and unprofitable search terms. It surfaces the data advertisers need to act on targeted exclusions for both. Automatic account-level IP blocking then prevents invalid traffic detected in PMax from spreading across all campaigns in the account.
Campaign Data Cleansing
Read detailsLunio targets campaign data quality by identifying and excluding invalid IPs, surfacing how fake clicks distort performance metrics across paid social and other channels — with customers seeing results such as a 10.90% increase in conversion rate and £704k saved by blocking clicks from invalid sources.
Multi-Channel Coverage
Read detailsLunio protects ad spend from invalid traffic across paid search, paid social, display advertising, Performance Max, connected TV, and native ad platforms — covering whichever channel mix an advertiser runs.
Budget Reallocation Based on Traffic Quality
Read detailsLunio blocks invalid users from ad campaigns automatically, redirecting spend toward genuine audiences. This drives outcomes like increase in conversions and saved in ad spend per month for performance marketers.
Environmental Impact Tracking from Invalid Traffic
Read detailsLunio connects invalid ad click measurement to environmental impact, letting advertisers see the carbon footprint generated by wasted ad spend across paid media as part of a broader focus on tackling wasteful traffic.
Top features of Lunio
Top use cases for Lunio
Protect paid search budgets from fake traffic
Read detailsLunio helps PPC marketers monitor paid search traffic for legitimacy and uncover spammy keywords driving wasteful spend. It then blocks fake or fraudulent users from seeing ads entirely. The result is ad budget that reaches only genuine buyers, producing lower CPA and higher conversion rates.
Improve paid social campaign returns by eliminating bot traffic
Read detailsLunio protects paid social budgets by analyzing every ad click from social channels to identify invalid IPs and automatically block fake users from seeing ads. The outcome is higher conversion rates, lower bounce rates, and spend directed toward real audiences.
Eliminate spammy placements from display ad campaigns
Read detailsLunio analyzes ad click behaviors in real time for display advertisers, identifies which display network publishers are sending invalid traffic, and excludes those placements from campaign targeting — cutting wasted budget while preserving reach across Google Ads campaigns.
Regain control of Performance Max campaign spend
Read detailsLunio monitors every click in Google Performance Max campaigns, surfacing spammy placements and unprofitable search terms for targeted exclusions. It also automatically blocks invalid IPs at the account level, steering the PMax algorithm toward desired audiences and driving higher ROAS.
Fight invalid traffic across all paid media channels
Read detailsLunio detects and blocks invalid traffic across the full paid media mix — paid search, paid social, display, and Performance Max. It identifies bad traffic through tracking codes and machine-learning analysis, then automatically excludes the offending IPs. That process keeps ad spend in front of real people and steers campaign optimization toward genuine engagement.
Reallocate ad budget toward highest-quality traffic sources
Read detailsLunio gives marketers invalid traffic data and click-level insights to pinpoint where ad budget is being drained. Those findings feed directly into campaign settings and exclusions, redirecting spend toward higher-quality traffic sources and improving efficiency across the channel mix.
Value delivered by role with Lunio
Performance Marketing Manager
Read detailsLunio helps Performance Marketing Managers eliminate invalid traffic from paid search campaigns without requiring developer setup, and as Modo25 puts it, "I always advise clients who take up the top positions in the SERPs to use Lunio's solution. Otherwise, we'll just be wasting 10-20% of the budget straight away on fraudulent clicks. This gives us the reassurance we need to safely scale" — surfacing the quantifiable savings needed to build a clear annual business case for senior stakeholders.
Paid Media Manager
Read detailsLunio acts as a guardrail for Paid Media Managers, feeding higher-quality traffic into campaigns and optimizing against higher-intent visitors to improve profitability across all core channels. The control and treatment feature shows exactly what performance looks like with and without Lunio protection, providing an instant business case. Even during peak spend events where budget more than doubles overnight, Lunio rapidly restores IVT rates to normal, protecting ROAS at scale.
Head of Performance Marketing
Read detailsHeads of Performance Marketing turn to Lunio to deliver quality traffic, maximize paid media revenue, and maintain accountability across ad spend, with minimal setup, automated insights, and dedicated account management freeing teams for strategic work rather than operational firefighting.
Digital Marketing Manager
Read detailsLunio eliminates fake and spam form submissions from paid search traffic, giving Digital Marketing Managers a cleaner path to qualified leads. Dashboard features like Re-Allocated Budget tracking and the Traffic Health Uplift score make it straightforward to show C-suite stakeholders where budget savings are going. Monthly savings consistently exceed the subscription cost, keeping the ROI case simple to make.
Paid Search & Shopping Manager
Read detailsLunio gives paid search and shopping managers clean campaign data and the visibility to detect invalid traffic before it silently erodes ad budgets. Once invalid traffic is identified, teams can act on it through intelligent cross-channel budget reallocation. That combination also gives managers the confidence to run Google's full inventory. Teams that have adopted Lunio describe it as a cost-effective, essential component of their paid media strategy.
Managing Director
Read detailsLunio fits into agency workflows as a plug-in, low-maintenance tool that Managing Directors deploy across an entire client portfolio at scale. The AI-driven, real-time protection against ad fraud ships as standard for all clients. That translates to average monthly savings of £3,800 per client in reclaimed ad spend.
Head of PPC
Read detailsHeads of PPC get a clean, attributable line between Lunio and improved profitability — and that's the core of what Lunio solves for this role. Large fluctuations in Cost of Sale driven by invalid traffic are the problem Lunio addresses. Once Lunio protection is enabled, conversion rates increase. Average order values rise. Overall traffic quality strengthens. None of that requires any other campaign changes, which means the Head of PPC can point directly to Lunio as the cause.
Marketing Director
Read detailsLunio blocks the roughly 15% of invalid clicks that drain paid media budgets — and does it without requiring ongoing manual intervention. It connects to an MCC account and runs autonomously, freeing smaller teams to focus on higher-value work. A free traffic audit shows the scale of the problem upfront. The plug-and-play setup means Marketing Directors managing tight budgets get a self-sustaining solution from day one.
Head of Marketing
Read detailsLunio targets the lead quality problems that hollow out pipeline generation, including recurring spikes in fake demo sign-ups. Heads of Marketing turn to Lunio when these issues persist and erode revenue pipeline. After switching on traffic protection, Canto generated more qualified pipeline in two months than in the previous two years.
Head of Digital
Read detailsLunio targets the specific pain point Heads of Digital face when fake form fills and spam submissions quietly erode lead quality. It investigates and resolves those fraudulent interactions, then delivers consistent traffic quality assurance — across core markets and into new geographies as the business scales.
Head of Performance Media
Read detailsLunio serves Heads of Performance Media who need digital ad budgets to work efficiently across transactional and lead-generation outcomes, providing traffic quality assurance that supports confident expansion into channels like TikTok — as Sykes Cottages puts it, "Lunio acts as an extra barrier protecting us from bad actors, which has led to a significant increase in lead quality".
Commercial Director
Read detailsLunio shields client ad budgets from invalid and suspicious click activity, catching 18% suspicious or invalid clicks per month and delivering monthly savings of £10,850.
Digital Marketing Director
Read detailsLunio serves Digital Marketing Directors by providing an independent source of truth on traffic quality — surfacing invalid traffic rates that internal benchmarks alone cannot substantiate, so paid media spend stays protected across simultaneous campaign launches and budget decisions rest on verifiable data rather than platform-reported figures alone.
Digital Paid Media Data Analyst
Read detailsLunio functions as an independent, third-party source of truth on traffic quality for Digital Paid Media Data Analysts. Because it sits outside internal analytics like GA, its findings carry more weight with ad platforms when analysts need to challenge platform-reported metrics. When Lunio surfaces invalid traffic rates as high as 50% on Google in specific territories, analysts can validate those findings and use them to hold platforms accountable and drive campaign optimizations.
eCommerce & Digital Manager
Read detailsLunio protects paid search budgets from invalid traffic for eCommerce and Digital Managers working alongside Digital Marketing Managers. That traffic protection translated into a 42% increase in Lead to Demo conversions, which directly streamlined sales team efforts.
Marketing Campaign Manager
Read detailsLunio monitors fraudulent clicks and blocks suspicious activity across PPC campaigns, freeing up budget for genuine customers while delivering measurable uplift in conversion rate and revenue for branded campaigns in particular.
Marketing Manager
Read detailsLunio blocks invalid, fraudulent, and low-quality ad clicks for Marketing Managers, with the result being lower costs, better leads, and more genuine website traffic over time.
Partnerships Manager
Read detailsLunio serves Partnerships Managers at agencies by converting vague fraud awareness into quantified, actionable insight on traffic quality and campaign efficiency. It lets agency teams tell clients precisely what proportion of their traffic may be affected by invalid clicks — up to 8%. That specificity supports a proactive client conversation and strengthens the case for offering Lunio to all new clients.
performance marketers
Read detailsLunio serves performance marketers by monitoring clicks, blocking invalid users, and excluding spam placements across paid search and paid social channels, using invalid traffic data to inform campaign settings and exclusions so that budgets reach only genuine audiences.
What customers say about Lunio: ratings, outcomes and feedback
Lunio's customer experience, as reflected in what customers value day-to-day and where they see room for improvement, covers two distinct dimensions of how the product performs in practice. These dimensions together capture both the strengths customers recognize in regular use and the areas they identify as candidates for change.
What works well
KURU Footwear says, "We tried it. It worked. It's cost-effective, and the ongoing relationship matters.Based on the results we've seen in 2025, Lunio is now an essential component of our paid media strategy." PLAION points to a specific campaign milestone: "KCD2 exceeded all expectations. From a media perspective, it was a huge success - and it was the first time we'd run a big launch with Lunio protection in place." One customer notes that making the internal case for Lunio was straightforward — one slide showing what Lunio saved versus what it cost was enough. That same customer flagged that a 10% invalidity rate represents a massive loss of resources at their scale of operations.
Where customers see room for improvement
some of the data can be a bit overwhelming if you're not familiar with traffic quality metrics, so there's a small learning curve source
Lunio (formerly PPC Protect) Customer wins, Case studies
Frequently Asked Questions (FAQ)
What buyers ask before choosing Lunio (formerly PPC Protect)
Integrations What CRM integrations are available for Lunio (formerly PPC Protect)?
Lunio, formerly known as PPC Protect, offers several CRM integrations to enhance its click fraud protection capabilities. Specifically, it integrates with popular platforms such as Marketo, Pardot, Salesloft, and Outreach, allowing businesses to streamline their marketing efforts and improve campaign performance. These integrations enable users to leverage Lunio's ad fraud insights and analytics directly within their CRM systems, facilitating better decision-making and optimizing ad spend. By connecting Lunio with these CRMs, businesses can ensure that their marketing strategies are informed by accurate data, ultimately leading to improved conversion rates and more efficient use of resources.
Integrations How does Lunio connect with Salesforce and HubSpot?
Lunio integrates seamlessly with Salesforce and HubSpot to enhance your marketing efforts by providing valuable insights into traffic quality and invalid clicks. By connecting Lunio with Salesforce, businesses can automatically sync data related to ad performance and invalid traffic, allowing for more informed decision-making and improved ROI on marketing campaigns. Similarly, the integration with HubSpot enables users to track and analyze the effectiveness of their inbound marketing strategies, ensuring that only high-quality leads are nurtured. This connectivity not only streamlines workflows but also empowers teams to focus on genuine engagement, ultimately leading to better conversion rates and more efficient use of advertising budgets. To get started with these integrations, you can contact Lunio's sales team for tailored guidance and support.
Integrations What are the setup steps for integrating Lunio with Marketo?
To integrate Lunio with Marketo, start by ensuring you have administrative access to both platforms. First, log into your Lunio account and navigate to the integrations section. Here, select Marketo from the list of available integrations. You will need to provide your Marketo API credentials, which can be found in your Marketo account under Admin > Integration > API. Once you input the necessary credentials, configure the settings to define how you want Lunio to track and filter invalid traffic within your Marketo campaigns. After saving your settings, test the integration to ensure data is flowing correctly between Lunio and Marketo. Finally, monitor your campaigns to assess the impact of Lunio’s traffic validation on your marketing efforts. This integration will help enhance the quality of your leads and optimize your ad spend.
Integrations Can Lunio sync data with Pardot and what is the sync behavior?
Lunio does not explicitly mention integration with Pardot in the provided context, so it's essential to verify this with Lunio's support or documentation for the most accurate information. However, Lunio is designed to enhance performance marketing by identifying invalid traffic and improving lead quality, which can complement marketing automation tools like Pardot. If Lunio does support syncing with Pardot, the sync behavior would typically involve transferring data related to traffic quality and lead generation metrics, allowing users to refine their marketing strategies based on actionable insights. For precise details on integration capabilities and sync behavior, contacting Lunio's sales or support team would be the best course of action.
Integrations What are the limitations of data flow between Lunio and Salesloft?
The integration between Lunio and Salesloft primarily focuses on enhancing marketing efforts by providing insights into traffic quality and invalid traffic detection. However, limitations may arise in the depth of data synchronization, as Lunio specializes in traffic analytics while Salesloft is centered on sales engagement. This means that while Lunio can provide valuable data on traffic legitimacy and performance metrics, it may not fully integrate with Salesloft's sales workflows or CRM functionalities. Additionally, users might experience challenges in real-time data updates or in accessing comprehensive reports that combine both platforms' data. To maximize the benefits of this integration, businesses should evaluate their specific needs and consider how to best leverage the strengths of both Lunio and Salesloft in their marketing and sales strategies.
Integrations Is there API access for integrating Lunio with Snowflake and BigQuery?
Yes, Lunio offers API access that allows for seamless integration with data platforms such as Snowflake and BigQuery. This integration enables businesses to efficiently analyze and manage their traffic data, enhancing their ability to identify and mitigate invalid traffic. By connecting Lunio's capabilities with Snowflake or BigQuery, users can leverage advanced analytics and reporting features, ensuring that they gain valuable insights into their performance marketing efforts. This integration not only streamlines data workflows but also empowers businesses to make data-driven decisions that can lead to improved ROI and overall marketing effectiveness. For more information on how to set up these integrations, you can contact Lunio's sales team or explore their documentation.
Features What does the predictive scoring feature do in Lunio?
The predictive scoring feature in Lunio is designed to enhance the effectiveness of digital marketing campaigns by analyzing traffic patterns and identifying potential fraudulent or invalid clicks before they impact your budget. This feature utilizes advanced algorithms to assign a score to each click based on its likelihood of being genuine, allowing marketers to prioritize their ad spend on high-quality traffic. By leveraging predictive scoring, businesses can significantly reduce wasted ad spend, improve their return on investment, and ensure that their marketing efforts are directed towards attracting genuine leads. This capability not only helps in optimizing campaign performance but also contributes to a more efficient allocation of resources, ultimately driving better results for businesses relying on digital advertising.
Features How do I configure custom rules in Lunio?
To configure custom rules in Lunio, start by logging into your Lunio account and navigating to the dashboard. From there, access the "Settings" section, where you will find the "Custom Rules" option. Click on it to create new rules tailored to your specific needs. You can define parameters such as traffic sources, click patterns, and thresholds for invalid traffic detection. Once you’ve set your criteria, save the rules, and they will be applied to your traffic analysis. It’s advisable to monitor the performance of these rules regularly and adjust them as necessary to optimize your ad spend and improve traffic quality. If you need further assistance, Lunio offers resources and customer support to help you through the process.
Features What insights can I gain from the ad fraud insights feature in Lunio?
The ad fraud insights feature in Lunio provides valuable analytics that help businesses understand the extent of invalid traffic affecting their paid advertising campaigns. By utilizing this feature, you can gain insights into the percentage of clicks identified as invalid or suspicious, which allows you to quantify the financial impact of ad fraud on your budget. Additionally, Lunio offers metrics such as the Total Quality Index, which measures the quality of traffic and leads generated. This data empowers you to make informed decisions about your ad spend, optimize your campaigns for better performance, and ultimately improve the return on investment (ROI) by ensuring that your budget is directed toward genuine, high-quality traffic. With these insights, you can effectively combat click fraud and enhance the overall efficiency of your advertising efforts.
Features How do I use the campaign analytics tool in Lunio?
To use the campaign analytics tool in Lunio, start by logging into your Lunio account and navigating to the analytics dashboard. Here, you can view key metrics related to your campaigns, such as traffic quality, invalid clicks, and overall ROI. Utilize the filtering options to segment data by date range, campaign type, or specific ad groups for a more detailed analysis. The tool also provides visual representations of your data, making it easier to identify trends and areas for improvement. Regularly review these insights to optimize your ad spend and enhance campaign performance. If you need further assistance, Lunio's Customer Success team is available to help you maximize the effectiveness of your analytics.
Features What functionality does the user behavior analytics feature provide in Lunio?
The user behavior analytics feature in Lunio provides comprehensive insights into how visitors interact with your website, enabling businesses to identify patterns and trends in user engagement. This functionality tracks metrics such as session duration, page views, and click paths, allowing users to understand which content resonates most with their audience. By analyzing this data, businesses can optimize their marketing strategies, improve user experience, and ultimately increase conversion rates. Additionally, Lunio's analytics help in detecting invalid traffic by distinguishing between genuine user interactions and suspicious activity, ensuring that marketing budgets are spent effectively. This feature is crucial for businesses looking to enhance their performance marketing efficiency and achieve a significant return on investment.
Features How can I optimize my conversion rate using Lunio's tools?
To optimize your conversion rate using Lunio's tools, start by leveraging the free traffic audit feature to identify and eliminate invalid traffic that may be draining your budget and skewing your conversion metrics. Once you have a clear understanding of your traffic quality, utilize Lunio's automated software to block suspicious clicks, which can lead to a more genuine audience engaging with your content. Additionally, focus on the data-driven insights provided by Lunio to refine your marketing strategies and target the right demographics. Regularly monitor your performance metrics, such as bounce rates and conversion rates, to assess the effectiveness of your campaigns and make necessary adjustments. By continuously optimizing your traffic quality and leveraging Lunio's capabilities, you can significantly enhance your conversion rates and overall marketing ROI.
ROI & pricing What measurable business value can I expect from using Lunio (formerly PPC Protect)?
Using Lunio (formerly PPC Protect) can deliver significant measurable business value by optimizing your digital advertising spend and improving conversion rates. Clients have reported substantial savings in ad spend, with examples like LAGERBOX saving over €1,000 monthly and Epos Now saving £44,000, while also experiencing increases in traffic quality and genuine leads. For instance, LAGERBOX noted an 8% identification of invalid clicks, leading to a 2.4% increase in their Total Quality Index. Additionally, companies like Circus PPC and Optimyzd have seen improvements in traffic quality by over 10%, demonstrating Lunio's effectiveness in reducing invalid clicks and enhancing overall campaign performance. By leveraging Lunio's automated software, businesses can expect a higher return on investment and a more efficient allocation of their marketing budgets.
ROI & pricing How does Lunio (formerly PPC Protect) impact ROI for my advertising budget?
Lunio (formerly PPC Protect) significantly impacts ROI for your advertising budget by effectively identifying and blocking invalid or suspicious clicks, which can account for 10-20% of ad spend wasted on junk traffic. By utilizing Lunio's automated software, businesses have reported substantial savings in ad spend—such as Driva saving 6.5% monthly and Mabo saving an average of £32,700. These savings can be reinvested into high-performing campaigns, leading to increased conversions and improved traffic quality. For instance, clients like Epos Now experienced a 15% decrease in invalid clicks and a 10.4% increase in traffic quality, demonstrating how Lunio not only protects your budget but also enhances overall campaign performance, ultimately driving a higher return on investment.
ROI & pricing What are the pricing plans available for Lunio (formerly PPC Protect) and what do they include?
Lunio (formerly PPC Protect) offers customized pricing plans tailored to meet the specific needs of businesses, rather than a one-size-fits-all approach. To determine the best plan for your organization, it is recommended to contact Lunio's sales team directly, where you can discuss your requirements and receive a tailored pricing proposal. The plans include access to Lunio's advanced machine learning algorithms designed to detect sophisticated types of invalid traffic, as well as performance marketing support. Additionally, Lunio integrates seamlessly with various platforms such as Google, Bing, LinkedIn, and Meta, ensuring that your advertising budget is protected while optimizing traffic quality. For a comprehensive understanding of what each plan entails, a free traffic audit can also be requested to assess your current needs.
ROI & pricing What is the total cost of ownership for Lunio (formerly PPC Protect) over a year?
The total cost of ownership for Lunio (formerly PPC Protect) over a year can vary based on the specific needs and scale of your advertising campaigns. While the exact pricing details are not publicly disclosed, Lunio is known for its competitive pricing model, which has been highlighted by users who have reported significant savings in ad spend, such as £10,850 saved per month. Additionally, businesses have experienced increased conversion rates and improved traffic quality, which contribute to the overall return on investment. To get a precise estimate tailored to your requirements, it is advisable to contact Lunio directly for a customized quote and to discuss any potential discounts or packages that may be available for long-term commitments.
ROI & pricing How quickly can I see results after implementing Lunio (formerly PPC Protect)?
After implementing Lunio (formerly PPC Protect), many users report seeing significant results almost immediately. For instance, clients like Epos Now experienced a 10.90% increase in conversion rates and a £44,000 monthly savings in ad spend shortly after integration. The platform's automated software quickly identifies and blocks invalid clicks, leading to improved traffic quality and reduced bounce rates. Users have noted that the ease of setup and the actionable insights provided by Lunio contribute to rapid performance improvements. Additionally, the Customer Success team is dedicated to helping users maximize their performance marketing efficiency, ensuring that businesses can achieve a significant return on investment as soon as possible. Overall, while individual results may vary, many clients see measurable benefits within the first month of using Lunio.
ROI & pricing What cost savings can I achieve by using Lunio (formerly PPC Protect) for ad fraud protection?
By using Lunio (formerly PPC Protect) for ad fraud protection, businesses can achieve significant cost savings on their advertising spend. For instance, Driva reported a 6.5% reduction in monthly ad expenses after implementing Lunio, which allowed them to reinvest those savings into high-performing campaigns, resulting in a 2.39% increase in conversion rates. Similarly, LAGERBOX experienced over €1000 in monthly savings, with Lunio identifying 8% of clicks as invalid or suspicious. These examples illustrate that Lunio not only helps in cutting down on wasted ad spend due to click fraud but also enhances the overall quality of traffic, leading to better returns on investment. By protecting against invalid clicks, businesses can ensure their advertising budgets are utilized more effectively, ultimately driving better results.
Capabilities Can Lunio provide ad fraud insights?
Yes, Lunio can provide comprehensive ad fraud insights through its advanced AI-powered detection and click analytics. By utilizing a sophisticated machine learning algorithm, Lunio analyzes click, context, and conversion data in real time to identify legitimate, suspicious, or invalid traffic. This capability allows businesses to gain valuable insights into the extent of ad fraud affecting their campaigns, helping them understand how much of their ad spend may be wasted on fraudulent clicks. For instance, clients like G Adventures have reported significant reductions in invalid traffic and substantial savings in ad spend, demonstrating Lunio's effectiveness in enhancing campaign efficiency and transparency. Overall, Lunio serves as a vital tool for advertisers seeking to protect their investments and optimize their digital marketing strategies.
Capabilities Does Lunio support conversion rate optimization?
Yes, Lunio supports conversion rate optimization (CRO) by effectively reducing invalid traffic and enhancing the quality of genuine leads. By blocking clicks from invalid sources, Lunio has demonstrated significant improvements in conversion rates for its users, such as a 10.90% increase in conversion rates reported by Sykes and a 6.5% increase noted by Driva. The platform's ability to provide data-driven insights allows businesses to focus their marketing efforts on high-quality traffic, ultimately leading to better engagement and higher conversion rates. Additionally, Lunio's automated software helps identify and eliminate suspicious clicks, ensuring that marketing budgets are spent more efficiently, which is crucial for optimizing conversion rates. Overall, Lunio not only protects against click fraud but also plays a vital role in enhancing overall marketing performance and conversion success.
Capabilities Can Lunio perform competitor analysis?
Lunio primarily focuses on identifying and mitigating invalid traffic to enhance performance marketing efficiency rather than performing direct competitor analysis. While it excels in providing insights into traffic quality and helping businesses save on ad spend, it does not offer dedicated tools for analyzing competitors' strategies or performance metrics. For businesses seeking comprehensive competitor analysis, alternative solutions like SEMrush or Ahrefs may be more suitable, as they provide in-depth insights into competitors' keywords, backlinks, and overall online presence. However, Lunio's strength lies in its ability to improve your own traffic quality and ROI, making it a valuable tool for optimizing your marketing efforts alongside other competitive analysis tools.
Capabilities Does Lunio offer user behavior analytics?
Yes, Lunio does offer user behavior analytics as part of its comprehensive suite of tools designed to enhance performance marketing. This feature allows businesses to gain insights into how users interact with their websites, helping to identify patterns and trends in user behavior. By analyzing this data, companies can make informed decisions to optimize their marketing strategies, improve user experience, and ultimately increase conversion rates. The analytics provided by Lunio can also assist in detecting invalid traffic, ensuring that marketing budgets are spent effectively. This capability not only enhances the quality of traffic but also contributes to a significant return on investment, making Lunio a valuable asset for businesses looking to maximize their online performance.
Capabilities Can Lunio implement custom rules for ad protection?
Yes, Lunio can implement custom rules for ad protection, allowing businesses to tailor their click fraud prevention strategies to meet specific needs. This flexibility enables users to define parameters that align with their unique advertising goals and target audiences. By utilizing Lunio's sophisticated machine learning algorithms, businesses can create rules that automatically identify and block suspicious or invalid clicks based on their own criteria. This customization enhances the effectiveness of ad campaigns by ensuring that budgets are allocated towards genuine traffic, ultimately leading to improved conversion rates and a better return on investment. With Lunio's AI-powered insights, companies can proactively manage their ad spend and protect their digital advertising efforts from fraudulent activities.
Capabilities Does Lunio support advanced reporting features?
Yes, Lunio supports advanced reporting features that provide users with valuable insights into their advertising performance. The platform offers comprehensive analytics that help identify invalid or suspicious clicks, allowing businesses to optimize their ad spend effectively. Users can track metrics such as the Total Quality Index, which measures the quality of traffic, and see significant improvements in traffic quality and reductions in invalid clicks. This data-driven approach not only enhances transparency but also empowers businesses to make informed decisions, ultimately leading to a better return on investment (ROI). By leveraging Lunio's advanced reporting capabilities, companies can maximize their performance marketing efficiency and drive genuine leads to their websites.
Use cases How can SDRs use Lunio to improve their lead generation efforts?
Sales Development Representatives (SDRs) can leverage Lunio to enhance their lead generation efforts by utilizing its automated software to identify and block fraudulent and invalid traffic. By ensuring that only genuine leads are directed to their marketing channels, SDRs can significantly improve the quality of their leads, as evidenced by clients like LAGERBOX, which reported an 8% identification rate of invalid clicks. Additionally, Lunio's data-driven insights help SDRs understand traffic patterns and optimize their outreach strategies, leading to higher conversion rates and reduced costs associated with invalid clicks. By implementing Lunio's free traffic audit, SDRs can gain valuable insights into their current traffic quality, allowing them to refine their lead generation tactics and ultimately drive more effective engagement with potential customers.
Use cases What are the best practices for marketers to implement Lunio in their ad campaigns?
To effectively implement Lunio in your ad campaigns, marketers should start by conducting a free traffic audit to identify invalid clicks and assess the current quality of their traffic. Once the audit is complete, integrate Lunio’s automated software to continuously monitor and exclude invalid users from your campaigns, ensuring that your budget is allocated towards genuine leads. Regularly review the Total Quality Index provided by Lunio to gauge improvements in traffic quality and make data-driven adjustments to your strategies. Additionally, collaborate with Lunio’s Customer Success team for tailored support and insights to maximize your performance marketing efficiency. By following these best practices, marketers can enhance their campaign effectiveness, reduce wasted ad spend, and ultimately drive better ROI.
Use cases In what scenarios should RevOps teams utilize Lunio for campaign analytics?
RevOps teams should utilize Lunio for campaign analytics in scenarios where they need to enhance the quality of their traffic and maximize return on investment (ROI) from their marketing efforts. Specifically, Lunio is beneficial when dealing with issues related to invalid traffic, such as bot clicks or spammy leads, which can drain budgets and skew performance metrics. By implementing Lunio, teams can gain insights into the validity of their traffic sources, allowing them to exclude non-genuine clicks and focus on high-quality leads. This is particularly crucial for campaigns across paid social, display advertising, and Performance Max, where the risk of encountering invalid traffic is high. Ultimately, using Lunio helps RevOps teams make data-driven decisions, optimize their ad spend, and improve overall campaign effectiveness.
Use cases How can sales leaders leverage Lunio's ad fraud insights to protect their advertising budgets?
Sales leaders can leverage Lunio's ad fraud insights to protect their advertising budgets by utilizing its automated click fraud detection capabilities, which identify and block invalid or suspicious clicks across major marketing channels like Google, Meta, and LinkedIn. By implementing Lunio, sales leaders can gain transparency into their ad spend, ensuring that their budgets are directed towards genuine traffic rather than wasted on fraudulent clicks. This not only helps in reducing unnecessary costs—evidenced by clients like G Adventures saving over $109,000 monthly—but also enhances the quality of leads generated, leading to improved conversion rates. By regularly reviewing Lunio's insights and analytics, sales leaders can make informed decisions on ad strategies, optimize campaign performance, and ultimately maximize their return on investment.
Use cases What workflows should be followed by marketing teams when adopting Lunio for conversion rate optimization?
When adopting Lunio for conversion rate optimization, marketing teams should follow a structured workflow to maximize its effectiveness. First, conduct a comprehensive traffic audit using Lunio's free tools to identify invalid clicks and assess current performance metrics. Next, integrate Lunio with existing platforms such as Google Ads and analytics tools to streamline data flow and enhance insights. After implementation, continuously monitor key performance indicators (KPIs) like conversion rates and bounce rates to gauge the impact of Lunio's invalid traffic prevention features. Regularly review and adjust campaigns based on the data-driven insights provided by Lunio, ensuring that marketing strategies are aligned with the goal of improving traffic quality and ROI. Finally, engage with Lunio's Customer Success team for ongoing support and optimization strategies tailored to your specific needs.
Use cases When is it most beneficial for businesses to use Lunio's predictive scoring feature?
Lunio's predictive scoring feature is most beneficial for businesses during their advertising campaigns, particularly when they are experiencing high levels of traffic and engagement. This feature helps identify potential invalid or fraudulent clicks before they impact the overall performance of marketing efforts. By leveraging predictive scoring, businesses can proactively manage their ad spend, ensuring that their budget is allocated towards genuine leads rather than wasted on suspicious activity. This is especially crucial for companies looking to optimize their return on investment (ROI) in performance marketing. Additionally, businesses that are scaling rapidly or entering new markets can greatly benefit from this feature, as it provides insights that help maintain traffic quality and improve overall campaign effectiveness.
Alternatives Lunio (formerly PPC Protect) vs Moat: Which is better for click fraud protection?
When comparing Lunio (formerly PPC Protect) and Moat for click fraud protection, both platforms offer unique strengths. Lunio specializes in monitoring and blocking invalid traffic, ensuring that ad budgets are spent on legitimate clicks, which can lead to significant savings and improved conversion rates. Users have reported a 6.5% reduction in ad spend and a 2.39% increase in conversions after implementing Lunio. On the other hand, Moat focuses on ad verification and measurement, providing insights into ad performance and viewability, which can be beneficial for brands looking to enhance their overall advertising strategy. Ultimately, the choice between Lunio and Moat depends on whether your primary need is robust click fraud prevention (Lunio) or comprehensive ad performance analytics (Moat).
Alternatives What are the key differences between Lunio (formerly PPC Protect) and Forensiq?
Lunio (formerly PPC Protect) and Forensiq are both click fraud protection solutions, but they differ in their approach and features. Lunio focuses on real-time monitoring and blocking of invalid clicks across various paid search networks, providing actionable insights to optimize ad spend and improve conversion rates. It emphasizes user-friendly interfaces and data-driven insights, making it accessible for marketers. In contrast, Forensiq offers a more comprehensive suite of fraud detection tools, including advanced analytics and reporting capabilities, which may appeal to larger enterprises with complex needs. While Lunio is often praised for its ease of use and competitive pricing, Forensiq is recognized for its robust analytics and extensive fraud prevention features. Ultimately, the choice between Lunio and Forensiq will depend on the specific requirements and scale of your advertising campaigns.
Alternatives Why should I choose Lunio (formerly PPC Protect) over ClickCease?
Choosing Lunio (formerly PPC Protect) over ClickCease can be advantageous due to its user-friendly interface and comprehensive data-driven insights. Lunio has been recognized for its ease of setup and implementation, making it accessible for teams looking to quickly integrate click fraud protection into their advertising strategies. Users have reported significant savings in ad spend and increases in conversion rates, with Lunio blocking a notable percentage of invalid clicks. Additionally, Lunio's strong reputation in the PPC community, supported by positive word-of-mouth and case studies, highlights its effectiveness in protecting digital ad budgets. While ClickCease also offers click fraud protection, Lunio's focus on usability and quality support may provide a more streamlined experience for businesses seeking to safeguard their online advertising efforts.
Alternatives Cheq vs Lunio (formerly PPC Protect): Which tool offers superior ad fraud detection?
When comparing Cheq and Lunio (formerly PPC Protect) for ad fraud detection, both tools offer robust solutions but cater to different needs. Lunio is known for its AI-powered detection capabilities, which analyze click data in real time to identify and block invalid traffic, resulting in significant savings on ad spend and improved conversion rates. Users have reported up to 6.5% savings in ad spend and a 2.39% increase in conversions. On the other hand, Cheq emphasizes a comprehensive approach to ad fraud prevention, integrating various security measures across digital channels. While Lunio excels in its automated, lightweight technology that is GDPR and CCPA compliant, Cheq may provide a broader suite of features for larger enterprises. Ultimately, the choice depends on specific business requirements, budget, and the desired level of integration with existing marketing tools.
Alternatives TrafficGuard vs Lunio (formerly PPC Protect): How do their features compare?
When comparing TrafficGuard and Lunio (formerly PPC Protect), both platforms offer robust click fraud protection, but they differ in features and usability. Lunio is recognized for its ease of setup and user-friendly interface, making it a popular choice among users who prioritize simplicity and quick implementation. It provides comprehensive protection against invalid traffic, which has resulted in significant savings in ad spend and improved conversion rates for clients. On the other hand, TrafficGuard also offers strong fraud detection capabilities but may have a steeper learning curve for new users. Ultimately, the choice between Lunio and TrafficGuard will depend on your specific needs, such as the importance of user experience versus advanced features.
Alternatives What are the best alternatives to Lunio (formerly PPC Protect) for digital ad protection?
When considering alternatives to Lunio (formerly PPC Protect) for digital ad protection, several notable options are available. ClickCease is a popular choice, offering robust click fraud prevention and monitoring features tailored for PPC campaigns. Forensiq provides advanced fraud detection capabilities, focusing on identifying and mitigating ad fraud across various platforms. Moat, now part of Oracle, specializes in ad verification and measurement, ensuring brand safety and campaign effectiveness. TrafficGuard is another competitor that offers comprehensive fraud detection and prevention solutions, particularly for mobile advertising. Each of these alternatives has its unique strengths, so businesses should evaluate their specific needs, such as pricing, features, and integration capabilities, to determine the best fit for their digital advertising strategies.
Who uses Lunio: customer base, geography, and industries
BiGDUG, Canto, Circus PPC, Clickoo, Culligan Harvey, Driva, and Epos Now are among the representative customers. EMEA leads adoption, accounting for 12 of the 18 customers where region is known, with North America next at 3. The customer base spans several industries, including Digital Marketing Agency, Retail, Application Software, Advertising, and Diversified Financial Services.
Representative customers: BiGDUG, Canto, Circus PPC, Clickoo, Culligan Harvey, Driva, Epos Now
How Lunio uses AI in practice
Lunio applies AI directly to its core function: detecting and eliminating invalid traffic and spammy placements across paid media campaigns. The AI drives both the identification and the protection side of that work, not just the reporting layer. For display advertising specifically, Lunio uses its models to expose and eliminate spammy placements and invalid traffic before they drain budget. Campaign management and environmental impact tracking round out the product, but AI is central to the detection and protection capabilities that define what Lunio does.
Anomaly / Pattern Detection
Read detailsLunio protects ad spend by detecting and blocking invalid traffic in real time. It analyzes click behaviors across display campaigns to spot anomalous patterns. When a spammy placement is identified, Lunio automatically excludes it from targeting.
Lunio pricing and value: quote-based costs, ROI and fit
Lunio does not publish fixed prices; instead, pricing is based on a fraction of ad spend and tailored to each buyer through a direct conversation with the team. Seventeen different customers have reported ROI results from using Lunio, spanning 32 separate outcomes. One customer's experience stands out: the issues we were having with lead quality have improved massively. We generated more qualified pipeline in the two months after switching on traffic protection than we had done in the previous two years. Before committing, buyers can request a 14-day free traffic audit that runs on Lunio's full analytics features, showing exactly how invalid traffic is affecting paid ad spend.
ROI evidence from 17 customers
- Request a 14-day free traffic audit
- How much are you wasting on invalid traffic? Speak to our team about a free audit to see how IVT is affecting you.
- Lunio offers a 14-day free traffic audit to assess how impacted your paid ads are by invalid traffic. During the audit, you'll have access to Lunio's full analytics features.
- £18,266 saved in first month
Time-to-value: what implementations take
- The team at Lunio have been so helpful and are always there if we have any questions; from initial set up to nearly 1 year in.
Who it fits: value by company size
Lunio's pricing model is flexible, scaling with your ad spend and the number of channels you want to cover. Exact figures aren't published upfront, which can make early evaluation harder.
No specific prices are published; the page routes visitors to contact Lunio for a tailored quote or to fill out a form to get a customized pricing plan.
Lunio enterprise readiness: security, compliance, and migration
Lunio's enterprise readiness spans three dimensions: security, compliance, and migration. These are the areas where buyers can evaluate how the product fits organizational requirements.
Security controls and assurance
Lunio is independently certified to both ISO/IEC 27001:2022 and SOC 2 Type I standards. The SOC 2 audit was conducted by A-LIGN, a compliance partner trusted by over 4,000 organizations for cybersecurity risk mitigation. That audit tested Lunio against the Security, Availability, and Confidentiality service criteria. Lunio also complies with GDPR and CCPA. Data is protected through encryption, access controls, and incident response, with security controls covering threats such as cyberattacks, leaks, and unauthorized access. Rather than reacting only after threats emerge, Lunio continuously assesses risks, updates processes, and improves its security posture. Additional security certifications are noted as forthcoming.
Compliance and data protection
Lunio's compliance posture is anchored in a formal Data Processing Agreement that includes the mandatory clauses required by Article 28(3) of the retained EU GDPR. For cross-border data transfers, the DPA incorporates EU Standard Contractual Clauses and the UK Addendum, with both documents filed at the Lunio Trust Center. The privacy law scope named in the DPA spans UK GDPR, EU GDPR, and several US state frameworks — including CCPA, CPRA, VCDPA, CTDPA, CPA, UCPA and any other similar state-level privacy laws. The agreement is explicitly open to additional state-level laws as they emerge.
Migration from competing platforms
Getting Lunio up and running does not appear to demand heavy IT involvement. One customer describes it as quite self-managed, up and running without needing loads of input. Post-implementation results across customers show measurable shifts in traffic quality. Epos Now reports a 10.4% increase in traffic quality, saving an average of £44,000 in ad spend per month. Funding Circle saw Google Paid Search invalid traffic rates fall sharply, with invalid traffic reduced by 81.41% — from 16.84% in October 2022 to just 3.13% in December 2023. Graff says, "improving traffic quality was one of our main KPIs, and since implementing Lunio, we've seen a significant improvement — whenever conversations come up around traffic quality, we have a solid defense."
Lunio alternatives and competitive landscape
Connect Lunio with your stack: integrations and partner ecosystem
Lunio connects to digital advertising, campaign monitoring, and media measurement and verification tools through a combination of native integrations and integration partnerships.
Lunio blocks invalid users from seeing display ads across every major display advertising platform it connects to. It does this by combining traffic insights with multiplatform integrations to identify those users, then connects with all the major display advertising providers to act on that intelligence.
| Partner category | Integration partners | Native count | Flow direction |
|---|---|---|---|
| Digital Advertising Platform | Microsoft Advertising, Google, YouTube | 3 | Upstream |
| Ad Campaign Monitoring Software | Adnomaly | 0 | Bidirectional |
| Digital Media Measurement & Verification | Integral Ad Science | 0 | Bidirectional |
| PPC Campaign Optimization Software | Opteo | 0 | Bidirectional |
Lunio News
Lunio Launches Affiliate Fraud Prevention Solution
Lunio has launched a new Affiliate Fraud Prevention solution to help marketers validate clicks and conversions before payouts, reducing fraud risks in affiliate marketing. The solution offers real-time screening, unified reporting, and a low-code setup, ensuring advertisers can confidently manage affiliate programs without fear of fraudulent activities.
Lunio appoints Chester Scott as Chief Strategy Officer
Lunio has promoted Chester Scott to Chief Strategy Officer. Previously VP of Strategic Partnerships, Scott has significantly improved revenue retention and played a key role in Lunio's US market expansion. In his new role, he will align Lunio's commercial and product strategies, focusing on international growth and enhancing Lunio's position in the AdTech market.
Lunio Appoints Simran Cashyap as Chief Product & Technology Officer to Drive AI-First Invalid Traffic Innovation
Lunio has appointed Simran Cashyap as Chief Product & Technology Officer to enhance its AI-driven invalid traffic protection and analytics capabilities. Simran, with over 15 years of experience in AI and fintech, will lead product innovation at Lunio, addressing the rising challenges in the $172 billion ad fraud market. His expertise is expected to transform fraud protection into a competitive advantage for performance marketers.
Lunio Profile
HQ Location
Office 13, 29 Victoria Road, Bolton, BL6 5NA
Employees
1-10
Social
Financials
SERIES A