Overview: Lunio (formerly PPC Protect) and DataDome as Web Security Category solutions.

Lunio (formerly PPC Protect): Lunio eliminates invalid traffic to maximize performance marketing efficiency. Higher ROI is achieved without increasing ad spend.

DataDome: DataDome offers AI-driven bot management for mobile apps, websites, and APIs, ensuring real-time protection and performance. Features include autopilot bot protection, codeless SDK, and powerful analytics.

Lunio (formerly PPC Protect) and DataDome: Best activities based on customer satisfaction

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Applying your context and needs changes the comparison

Business Setting

Popular in Industry

  • Marketing And Advertising (42.0%)

  • Computer & Network Security (16.0%)

  • Telecommunications (16.0%)

  • Automotive (75.0%)

  • Internet (18.0%)

  • Accounting (7.0%)

Popular in Segments

  • SMB and MidMarket (94.0%)

  • Enterprise (6.0%)

  • SMB and MidMarket (66.0%)

  • Enterprise (34.0%)

Lunio (formerly PPC Protect) in Action: Unique Use Cases

News

Latest Lunio (formerly PPC Protect) news

Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio

Lunio's "The State of Click Fraud Report 2026" reveals that 75.6% of marketers lose over 5% of their monthly budget to invalid traffic, yet only 5.3% use dedicated IVT prevention tools. The report highlights a significant gap between awareness and action, with Google Search identified as the highest-risk channel for click fraud. The findings emphasize the need for increased adoption of verification solutions to protect marketing budgets.

26/07/2026 - source

Latest DataDome news

DataDome Launches Priority Protect: A Virtual Waiting Room Built for ...

DataDome launched Priority Protect, a virtual waiting room designed for agentic commerce. It classifies traffic into humans, authorized AI agents, and bots, applying differentiated access policies. The solution features continuous in-session validation, enhancing security against dormant bots and supporting e-commerce operations with real-time capacity adjustments.

20/05/2026 - source