Lunio (formerly PPC Protect): Lunio eliminates invalid traffic to maximize performance marketing efficiency. Higher ROI is achieved without increasing ad spend.
Red Sift: Red Sift aids security teams in pre-incident cybersecurity risk remediation. Internet-scale intelligence and trusted AI are utilized for enhanced cyber resilience.
This comparison of Lunio (formerly PPC Protect) vs. Red Sift draws on 786 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.
Lunio (formerly PPC Protect) supports Ad fraud prevention for PPC campaigns, Paid media traffic quality improvement, Click fraud prevention for PPC, Paid search traffic quality improvement, etc.
Red Sift supports Email authentication and domain protection, Email authentication and DMARC compliance, Email authentication and brand protection, Email security and spoofing prevention, etc.
Evidence shows that both products are used for Fraud detection, Customer engagement.
Lunio (formerly PPC Protect) also covers Ad fraud prevention, Ad spend optimization, Lead generation, Performance marketing, etc.
Red Sift also covers Email security, Compliance management, Brand protection, IT operations, etc.
Top use cases: Lunio (formerly PPC Protect) vs Red Sift
Use cases tied to Lunio (formerly PPC Protect) and Red Sift from verified data sources. Click any use case for supporting evidences.
| Lunio (formerly PPC Protect) | Red Sift |
|---|---|
Top Capabilities: Lunio (formerly PPC Protect) vs Red Sift
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Lunio (formerly PPC Protect) vs Red Sift
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Lunio (formerly PPC Protect) vs Red Sift
Share of peer evidence by company size for Lunio (formerly PPC Protect) and Red Sift. Each product segments add up to 100%. Click any segment for supporting evidence.
Lunio (formerly PPC Protect) and Red Sift: Best activities based on customer satisfaction
Lunio (formerly PPC Protect) in Action: Unique Activities
What solutions does Lunio (formerly PPC Protect) provide for Advertisement?
"...The results with Lunio have been amazing, and I m more confident using display ads again...." Click Fraud Protection for Brands
How does Lunio (formerly PPC Protect) facilitate Digital Marketing?
"...Join Rand Fishkin, Anu Adegbola, Nick Handley and Neil Andrew for an interactive webinar on the future of digital marketing in 2022! ..." Webinars Archives
News
Latest Lunio (formerly PPC Protect) news
Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Lunio's "The State of Click Fraud Report 2026" reveals that 75.6% of marketers lose over 5% of their monthly budget to invalid traffic, yet only 5.3% use dedicated IVT prevention tools. The report highlights a significant gap between awareness and action, with Google Search identified as the highest-risk channel for click fraud. The findings emphasize the need for increased adoption of verification solutions to protect marketing budgets.
Latest Red Sift news
Red Sift brings OnDMARC to Microsoft Sentinel Marketplace
Red Sift has integrated its OnDMARC tool with Microsoft Sentinel, available through Microsoft Marketplace. This integration allows email authentication data to be fed into Microsoft's cloud-native SIEM platform, enhancing security teams' ability to detect and investigate phishing and email-based threats. The move strengthens Red Sift's position in Microsoft's security partner network and addresses gaps in email security enforcement.
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