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Latest Product Updates and Feature Enhancements on Lunio (formerly PPC Protect)
Lunio achieves SOC 2 certification, reinforcing commitment to data security
Lunio has achieved SOC 2 Type I certification, demonstrating its commitment to data security and compliance. This certification, conducted by A-LIGN, confirms Lunio's robust security controls and ope...rational integrity. It assures customers of Lunio's high standards in safeguarding data, ensuring platform reliability, and maintaining transparency. This milestone underscores Lunio's dedication to providing a secure SaaS platform for invalid traffic prevention.
Strategic Partnerships and Integrations of Lunio (formerly PPC Protect)
Lunio and Digitl announce strategic partnership to tackle fake traffic
Lunio and Digitl have formed a strategic partnership to combat invalid traffic in Germany, a major digital ad market. This collaboration aims to enhance ad spend transparency and efficiency by ensuri...ng that data used in automated advertising systems comes from genuine users. The partnership was highlighted at the SMX conference in Munich, emphasizing the importance of tackling fake traffic to prevent wasted ad spend.
Lunio and IAS partner to offer comprehensive IVT measurement and protection
Lunio and IAS have partnered to offer a comprehensive solution for detecting invalid traffic (IVT) throughout the media buying cycle. This collaboration combines IAS's pre-click fraud measurement wit...h Lunio's IVT detection software, enhancing marketers' ability to block fraudulent clicks and optimize ad spend. The partnership aims to provide actionable insights and protect brands from fake traffic, improving campaign performance and targeting accuracy.
Lunio partners with campaign optimization platform Opteo
Lunio has partnered with Opteo to enhance digital ad campaign performance by integrating Opteo's N-Gram Finder for Performance Max into Lunio's platform. This collaboration aims to reduce wasted ad s...pend and improve campaign efficiency through exclusion-based optimization. Both companies are exploring further opportunities to combine their technologies for better ad optimization.
Leadership and Executive Team Updates at Lunio (formerly PPC Protect)
Lunio Appoints Simran Cashyap as Chief Product & Technology Officer to Drive AI-First Invalid Traffic Innovation
Lunio has appointed Simran Cashyap as Chief Product & Technology Officer to enhance its AI-driven invalid traffic protection and analytics capabilities. Simran, with over 15 years of experience in AI... and fintech, will lead product innovation at Lunio, addressing the rising challenges in the $172 billion ad fraud market. His expertise is expected to transform fraud protection into a competitive advantage for performance marketers.
New tech chief for Manchester AI adtech specialist
Lunio appoints Simran Cashyap as Chief Product and Technology Officer to lead product innovation and enhance its AI-driven invalid traffic protection capabilities. Cashyap, with extensive experience ...in AI and fintech, will focus on advancing Lunio's analytics and fraud protection solutions in the performance marketing sector. This strategic hire comes as AI-powered ad fraud threats rise, impacting the $172 billion ad fraud market.
