HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them the value or support they wanted, and keeping content updated was hard. They ...chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.
Community Brands had a small team managing over 25 products and struggled to keep up with competitive information. They used static documents and found it hard to track competitors. After moving to t...he Sales organization, they made competitive enablement a priority and chose Klue for its features and support. With Klue, they increased win rates by up to 10% and reduced new rep ramp time by one third. The team also doubled their competitive coverage and saved time finding and sharing insights.
Greenhouse Software had trouble keeping competitive information organized. Their sales team grew fast, making it hard for new reps to find up-to-date insights. They chose Klue for its easy-to-use pla...tform, strong integrations, and helpful reporting. After using Klue, reps won $85M more in revenue, doubled their deals, and felt more confident. Over 70% of reps use Klue weekly, and new reps learn faster.
JFrog faced a fast-growing market with more competitors and lots of new information to manage. Their teams needed a better way to share and update competitive insights. Manual processes were slow and... hard to scale. JFrog used Klue to automate and centralize competitive intelligence. The new system made it easy to share updates and track usage. As a result, almost 100% of users adopted Klue, 80% of reps used the content in most deals, and sales confidence increased year over year.
UiPath had trouble collecting and curating useful competitive information. Their small team struggled with too much news and not enough actionable insights. Klue helped them collect and organize impo...rtant intel and share it easily across the company. Sales teams got fresh, time-stamped updates, which made them more confident in the information. The CI team increased their competitive coverage by 8 times while spending less time.
Klue’s Compete Agent helped Gainsight solve the problem of scattered and outdated competitive intelligence. Sellers struggled with inconsistent messaging and missed opportunities. Compete Agent autom...ated deal-specific insights and delivered real-time answers in Slack. Gainsight saw 72% average monthly seller adoption, 243 Deal Tips delivered with a 76% open rate, and 195 questions answered via Ask Klue in six months. Sellers now get the right message and proof points exactly when needed.
Klue helped SurveyMonkey improve its win-loss program. SurveyMonkey faced a crowded market and needed better competitive intelligence. Their old win-loss vendor gave shallow insights. Klue offered de...ep research, expert interviewers, and a strong onboarding process. With Klue, SurveyMonkey saw a 65% increase in win-rate against key competitors, influenced 10,000 deals with 50+ interviews in 12 months, and cut average deal duration by 30%. All win-loss and competitive intel is now in one place, making it easy for teams to access and use.
Klue’s Compete Agent helped Blackbaud improve its competitive intelligence program. Blackbaud’s team of one struggled with manual processes and coverage gaps. Compete Agent centralized intel, used AI... to answer questions, and sent deal-specific tips to sellers. Blackbaud saw a 28% increase in win rates against top competitors. The CI lead saved 10 hours per week. Sellers adopted the tool quickly and feedback was positive.
Klue helped Benevity launch their first competitive enablement program. The team used Klue to centralize competitive intelligence and create over 10 battlecards. In just 8 months, deal cycles dropped... by 62 days. Competitive coverage increased 7X, and the team saved 5+ hours per week. Klue enabled Benevity to track 70 competitors and support sales, renewals, and product teams with real-time insights.
Klue helped Neon One grow ARR by 12%. The sales team used Klue to get better competitive intelligence and keep battlecards up to date. Klue made it faster to research competitors and create content. ...Seller adoption of Klue stayed above 80% one year after launch. Klue users won 14 points more deals than before. New and experienced reps learned about the market faster with Klue.
Klue helped ServiceTitan boost win rates by 28% and increase compete program adoption 8X. ServiceTitan switched to Klue to improve competitive enablement and support for sales, product, and marketing... teams. Klue's automation, integrations, and analytics made it easy to share insights and measure impact. The platform enabled real-time competitor intel and strong cross-team collaboration. ServiceTitan now relies on Klue for daily competitive intelligence and program success.
Klue helped VelocityEHS launch a competitive enablement program for sales and product teams. The company used Klue to centralize competitive insights, saving over 50% of the Insights team's time. Aft...er six months, 220 users engaged with Klue, and feedback surveys showed a 94% positive score. The net promoter score for the competitive intelligence program increased by 57%. Metrics for timeliness, impact, and communication improved by 45%.
Klue and Highspot helped Workato centralize competitive intelligence. Workato doubled in size in 6 months and faced 70+ competitors. Klue became the main platform for organizing and sharing competiti...ve insights. Sales teams accessed battlecards and win-loss analysis directly in Salesforce. New reps ramped faster and all teams used consistent messaging. Adoption of Klue drove better sales enablement and partner support.
Matillion wanted to improve their sales process and understand why they win or lose deals. They used Klue for competitive intelligence and DoubleCheck for win-loss interviews. The Product and Sales t...eams used these insights to update sales tools and strategies. As a result, reps using Klue won 8 times more deals and saw a 4 times higher competitive win rate. Matillion now uses these insights across the company to guide product, marketing, and sales decisions.
VMware faced a highly competitive market with many products and limited time to keep up with competitors. Their teams struggled to find up-to-date competitive insights in one place. VMware used Klue ...to centralize and organize their competitive intelligence. They focused on customer-centric insights and created a repeatable system for sharing and measuring intel. As a result, VMware saw a 250% increase in Klue usage in one year, higher win rates, and more accurate sales conversations.
Klue helped Hyland centralize and scale their competitive intelligence program. Hyland faced challenges with siloed intel and static documents, making it hard for sales and proposal teams to access i...nsights. Klue provided a flexible, secure platform that improved adoption and made insights easy to find. Hyland saw a 60% time savings for their CI team and a 250% increase in webinar attendance. The solution now supports 900 users across sales, customer success, and executive teams.
Klue Win-Loss helped Seismic improve their win-loss analysis. Seismic needed better buyer feedback and cleaner data. Klue provided expert guidance and actionable insights. Seismic used these findings... to update product roadmaps and refine messaging. Nearly 100 customers switched to Seismic from competitors. The program led to higher win rates and over 100 product enhancements.
Alex Salop (former Mindtickle)
- Information Technology And Services
Klue Win-Loss helped Alex Salop, a CI consultant and former Mindtickle PMM leader, improve competitive enablement. The tool made it easy to collect and share competitive data, leading to better deal ...qualification and more wins against key competitors. Sellers avoided off-target opportunities and focused on deals they could win. Klue enabled actionable insights from CRM and win-loss analysis, supporting go-to-market strategy. Third-party win-loss analysis provided unbiased buyer feedback for strategic decisions.
Klue helped Algolia build a structured competitive intelligence program. Algolia integrated Klue with Seismic, Slack, and Salesforce to share insights and battlecards. In six months, Klue drove a 70%... monthly usage rate, a 4X increase since launch. Sales confidence in depositioning competitors reached 95%. The team saw a 74% open rate for Klue digests. Algolia praised Klue for its integrations, customization, and support.
Klue helped Datto boost win rates by 15 points in under a year. Datto replaced their old competitive intelligence tool with Klue for easier content creation and better adoption. Sales teams using Klu...e saw a 20% higher average close value. Over 700 sales and product users now rely on Klue. Datto revamped 60+ battlecards and gained a 70% confidence rating in beating competitors.
Klue helped StrongDM boost competitive win rates by 50%. The product marketing team used Klue to centralize competitive intelligence and train sellers. Integrations with Salesforce, Slack, and Gong m...ade sharing insights easy. Seller adoption of the compete program reached over 90%. Average ACV increased by 2.5x, making a big impact on revenue.
Manufacturing Case Studies and Customer Success Stories with Klue
Domino Printing Sciences
- Manufacturing
Domino Printing Sciences faced tough competition and struggled to keep up with competitor intelligence. Their old way of gathering and sharing information was slow and hard for sales teams to use. Th...ey chose Klue, Showpad, and Salesforce to automate and organize their competitive insights. This new system helped sales teams find the right information quickly. As a result, Domino Printing Sciences increased their competitive win rate by 17 points and now monitor over 150 competitors. They also saw a 16 point higher average contract value.
Garware Fulflex needed a way to compete globally after being acquired by a parent company in India. They wanted to capture market insights, help sales teams, and share information quickly with a grow...ing remote team. They chose Klue for its ability to collect, analyze, and distribute competitive intelligence. With Klue, they reduced the time to distribute insights by one third and increased market coverage by 12 times. Their global team can now get ready to sell in half the time.
Construction Case Studies and Customer Success Stories with Klue
Autodesk
- Construction
Klue helped Autodesk achieve double digit increases in win rates. Autodesk needed better competitive intelligence and win-loss analysis for its construction business. Klue unified compete and win-los...s programs, delivering high quality interviews and actionable insights. Teams across sales, customer success, R&D, and marketing used Klue’s reports. Autodesk trusted Klue as a partner, not just a vendor. Quarterly win-loss reports became a key resource for the company.
DailyPay faced rapid growth in the payments space, with many new competitors entering the market. Their Market Strategy team needed better technology to manage competitive insights and support sales ...reps. They chose Klue for its strong integration, reporting, and usability. With Klue, DailyPay saw exponential increases in competitive win rates and triple-digit year-over-year revenue growth. 92% of Sales and Client Success teams adopted Klue, and competitive enablement became standard in onboarding. The team now has real-time insights, better organization, and improved understanding of their competitive landscape.
Lacework needed a better way to help their sales team stand out in a crowded cloud security market. They wanted a single place for up-to-date competitive intelligence and win-loss insights. They chos...e Klue to bring these tools together in one platform. With Klue, the CI team now supports over 90% of closed won deals. The new program helps teams across the company work together and make better decisions.
Restaurants Case Studies and Customer Success Stories with Klue
SpotOn
- Restaurants
Klue helped SpotOn's 100% remote sales team of 800+ reps improve competitive intelligence. SpotOn faced issues with lengthy battlecards, scattered content, and lack of data-driven insights. Klue's in...tuitive UI and integrations with Slack, Salesforce, and Seismic drove high adoption. In one year, 95% of top sellers used Klue monthly, 860 users had 76% average monthly usage, and 74% of sales said Klue impacted their deals. SpotOn now has a single source for competitive content and better sales enablement.
