SAS
- Information Technology And Services
- Very Large
Cary, USA
SAS used Klue and Highspot to give sales teams fast, actionable competitive insights and battlecards. The Competitive Insights team supported... over 2,000 sellers worldwide. Klue Intel Digest engagement rose by 200%, with 2,500 interactions in August 2023. Sales and marketing user adoption increased by 75% since August 2022. SAS doubled their competitive enablement utilization rate to over 60%.
SpotOn
- Information Technology And Services
- Large
San Francisco, USA
Klue helped SpotOn's 100% remote sales team of 800+ reps compete in a crowded market. SpotOn faced issues with scattered... competitive content and lengthy, hard-to-use battlecards. Klue provided an intuitive platform, integrations with Slack and Salesforce, and strong support. After one year, 95% of top sellers used Klue monthly, and 860 users had a 76% average monthly usage. The program improved sales enablement and competitive intelligence across multiple teams.
Neon One
- Information Technology And Services
- Small
Chicago, USA
Klue helped Neon One launch a compete program in just 3 months. The sales team used Klue to get up-to-date... competitive intelligence and battlecards. This led to a 12% increase in annual recurring revenue and a 14-point rise in win rates for Klue users. Over 80% of sellers kept using the program a year after launch. Klue made it easier for new and experienced reps to understand the market and close bigger deals.
Datto
- Information Technology And Services
- Large
Norwalk, USA
Klue helped Datto boost win rates by 15 points in under a year. Datto replaced their old competitive intelligence tool... with Klue for easier content creation and better adoption. Over 700 sales and product users now use Klue, leading to a 20% higher average close value. The team revamped 60+ battlecards and held 20+ training events. Sales and product teams report a 70% confidence rating in beating competitors.
StrongDM
- Information Technology And Services
- Medium
San Francisco, USA
Klue helped StrongDM boost their competitive win rate by 50%. The platform centralized competitive intelligence and improved seller adoption, with... over 90% of sellers using the program. StrongDM saw a 2.5x increase in average deal size. Integrations with Salesforce and Gong made it easy to track and share insights. New sales reps ramped up faster with Klue training.
Workato
- Information Technology And Services
- Medium
Mountain View, USA
Workato used Klue and Highspot to centralize competitive intelligence. The company doubled in size in six months and needed better... onboarding for new sales reps. Klue became the main source for competitive insights, integrating with Highspot, Slack, and Salesforce. Workato saw a 4X increase in competitive coverage and 3X growth in Klue users in less than a year. The weekly Klue digest had a 65% open rate, and a single person managed the program.
VelocityEHS
- Information Technology And Services
- Medium
Chicago, USA
VelocityEHS used Klue to centralize competitive intelligence for sales and product teams. Before Klue, intel was scattered and hard to... find, slowing down ramp-up and missing key news. With Klue, they curated insights into boards and battlecards, making it easy for reps to access real-time competitive positioning. The product team tracked competitor features for roadmap planning. Klue’s Salesforce integration let them measure impact, showing a 94% positive feedback score, 57% higher NPS, and over 50% time savings for the insights team.
ServiceTitan
- Information Technology And Services
- Large
Glendale, USA
ServiceTitan switched to Klue to improve their competitive enablement program. They needed better automation, analytics, and integrations to support sales,... product, and marketing teams. Klue helped ServiceTitan boost win rates by 28% and increase compete program adoption by 8 times. Teams now share real-time competitor insights and feedback easily. Klue’s platform enabled stronger alignment and measurable impact on revenue.
Algolia
- Information Technology And Services
- Medium
San Francisco, USA
Klue helped Algolia build a structured competitive intelligence program. Algolia integrated Klue with Seismic, Slack, and Salesforce to share insights... across teams. In six months, Klue usage rose 4X, reaching a 70% monthly adoption rate. Sales confidence in depositioning competitors hit 95%. The program reduced ad hoc requests and improved feedback collection from sales.
Mindtickle (former)
- Information Technology And Services
- Large
Pune, India
Klue Win-Loss helped Mindtickle improve competitive enablement. The tool made it easy to collect and share competitive data with sellers.... Mindtickle used win-loss analysis to get unbiased buyer feedback and validate field observations. This led to better sales qualification and higher win rates against key competitors. Product teams also used insights to align roadmap priorities with customer needs.
Seismic
- Information Technology And Services
- Large
San Diego, USA
Seismic used Klue Win-Loss to improve its win-loss program. The team wanted better buyer feedback and insights than CRM data... could provide. Klue helped Seismic gather real customer input and share findings across teams. Nearly 100 customers switched from competitors to Seismic. The program influenced over 100 product enhancements and improved win rates. Leadership uses these insights to guide product, messaging, and go-to-market strategy.
Hyland
- Information Technology And Services
- Large
Westlake, USA
Hyland used Klue to centralize competitive intelligence across multiple product lines. Before Klue, teams worked in silos and shared static... documents, slowing down sales and proposal responses. With Klue, Hyland achieved 60% time savings for their CI team and supported 900 users with real-time insights. Attendance at monthly competitive webinars rose by 250%. The program improved win-loss data collection and made the CI team a trusted resource for sales, marketing, and customer success.
VMware
- Information Technology And Services
- Very Large
Palo Alto, USA
Klue helped VMware centralize competitive intelligence for global sales teams. VMware used Klue to organize battlecards, share win-loss insights, and... highlight key customer use cases. The platform enabled a shift to customer-focused messaging and improved sales conversations. VMware saw a 250% increase in Klue usage in one year. Sales reps using Klue reported higher confidence and win rates. Consistent, solution-based messaging was achieved across the sales team.
UiPath
- Information Technology And Services
- Large
New York, USA
Klue helped UiPath's small competitive intelligence team deliver insights across the company. Before Klue, UiPath struggled with too much PR-focused... news and stale intel for sales. Klue made it easy to collect, curate, and share fresh, actionable insights. Sales teams got weekly updates, reducing repeat questions and boosting confidence. UiPath increased competitive coverage by 8X while spending less time on manual work.
JFrog
- Information Technology And Services
- Large
Sunnyvale, USA
JFrog used Klue to improve competitive enablement across their organization. The team automated intel collection and centralized insights, making it... easier to update and share battlecards. Over 90% of users adopted Klue, and 80% of sellers reported higher confidence in competitive deals. Sales teams accessed fresh, relevant information quickly, leading to more wins. Klue became a core part of onboarding and ongoing sales training at JFrog.
Community Brands
- Information Technology And Services
- Large
St. Petersburg, USA
Klue helped Community Brands boost win rates by up to 10% across all product lines. The product marketing team doubled... competitive coverage and cut new rep ramp time by a third. Klue replaced static documents and manual intel collection with real-time insights and mobile access. PMMs saved 50% of their time finding and sharing insights. The program fostered a culture of healthy competition and improved sales enablement.
Matillion
- Information Technology And Services
- Medium
Manchester, UK
Matillion used Klue and DoubleCheck to improve their competitive intelligence. Sales reps using Klue won 8 times more deals. Their... competitive win rate increased by 4 times. Klue helped Matillion's teams access and act on win-loss insights. Product and sales teams updated strategies based on real buyer feedback. The whole company benefited from better sales enablement and product decisions.
Klue helped K2 boost their win rate in competitive deals. K2 saw a 10% increase in overall win rate and... 16% more competitive wins. The platform made it easy for sales to find up-to-date competitive intelligence. K2 cut down time spent on requests and improved document version control. Klue streamlined K2's competitive enablement program.
Autodesk used Klue to unify its competitive intelligence and win-loss analysis. The company needed better insights than internal interviews could... provide. Klue delivered high-quality interviews and actionable insights for sales, customer success, R&D, and marketing teams. Since launch, Autodesk saw double-digit increases in win rates where Klue was used. Quarterly reports became a key resource for decision-making and product strategy.
Klue helped Benevity launch its first competitive enablement program. The product marketing team used Klue to centralize competitive intelligence and... support sales and product teams. In just 8 months, deal cycles dropped by 62 days and competitive coverage increased 7X. The team saved over 5 hours per week by automating insight collection and distribution. Klue enabled Benevity to track 70 competitors and create 10+ battlecards, supporting growth and market expansion.
Klue’s Compete Agent helped Blackbaud increase win rates against top competitors by 28%. Blackbaud’s single-person CI team used to spend... 10 hours a week on manual intel tasks. With Compete Agent, intel is centralized and AI-powered, saving two workdays weekly. Sellers now get instant, deal-specific insights and answers. Competitive intelligence became proactive, driving revenue and strategy across the business.
Gainsight used Klue’s Compete Agent to help sellers win more competitive deals. Before Klue, sales teams struggled with scattered and... outdated competitive intel. Klue’s AI-powered Compete Agent gave sellers real-time deal tips and instant answers in Slack. Deep integrations with Gong, CRM, and Slack enabled proactive support. In six months, Gainsight saw 72% average monthly seller adoption and 243 Deal Tips delivered with a 76% open rate.
Klue helped Greenhouse Software win $85M more in revenue in just 10 months. Reps using Klue doubled their deals and... earned 3.4 times more than non-users. Greenhouse needed a single source for competitive insights as their intel was scattered and outdated. Klue provided easy access to up-to-date battlecards, boosting seller confidence and speeding up new rep ramp time. Over 70% of reps now use Klue weekly to stay ahead of competitors.
HubSpot needed a better way to manage and scale their Competitive Intelligence program. Their old tools did not give them... the value or support they wanted, and keeping content updated was hard. They chose Klue for its easy-to-use platform, automation, AI features, and strong integration options. With Klue, HubSpot saved 50% of their insights team's time and saw 94% seller confidence. The Compete program now supports many teams and gets positive feedback from users.
Manufacturing Case Studies and Customer Success Stories with Klue
Domino Printing Sciences
- Manufacturing
- Large
Cambridge, UK
Klue helped Domino Printing Sciences boost their competitive win rate by 17 points. The company integrated Klue, Showpad, and Salesforce... to automate and centralize competitive intelligence. Sales teams now access up-to-date battlecards and insights directly in their workflow. Domino tracks over 150 competitors and supports nearly 500 global sellers. Average deal size increased by 16% after adopting the new workflow.
Klue helped Garware Fulflex boost market coverage by 12 times. The company cut the time to distribute competitive insights to... one third. Global teams now onboard and get ready to sell in half the time. Klue centralizes market, competitor, and customer intelligence. Teams use automated newsletters and on-demand insights to stay ahead. Collaboration improved across India, Vermont, and remote teams worldwide.
Klue helped DailyPay boost its competitive win rate and drive triple-digit year-over-year revenue growth. DailyPay’s Market Strategy team needed better... technology to manage competitive insights as their market grew to over 30 competitors. Klue enabled real-time sharing of competitive intelligence, integrated with DailyPay’s CRM and sales tools, and centralized insights for all teams. Adoption reached 92% among Sales and Client Success teams, making Klue a core part of onboarding and training. The Competitive Enablement program now supports cross-functional collaboration and strategic initiatives.
Lacework used Klue to combine their compete strategy with win-loss insights. The team needed a single place for up-to-date competitive... intelligence. Klue helped Lacework integrate buyer feedback and compete data in one platform. Over 90% of closed-won deals involved the CI team using Klue. This improved collaboration across product, sales, and leadership teams. The CI team now supports strategic decisions and drives pipeline success.
Klue helped SurveyMonkey boost its win rate by 65% against key competitors. SurveyMonkey used Klue's win-loss analysis to gather deep,... actionable insights from over 50 interviews, influencing 10,000 deals in a year. The platform centralized competitive intelligence and win-loss data, making insights easy to access for all teams. SurveyMonkey also saw a 30% decrease in average deal duration. Klue's research approach and dedicated interviewers enabled smarter product and go-to-market decisions.
Salesforce Disables Klue App Integration After OAuth Token Abuse ...
San Francisco, USA
Salesforce disabled the Klue Battlecards app integration due to a security breach involving OAuth token abuse, affecting customer data. An extortion group... accessed Klue's integration infrastructure, compromising Salesforce-connected environments. Klue revoked credentials and launched an investigation. The breach highlights vulnerabilities in SaaS integrations, emphasizing the need for tighter security controls.
Salesforce disabled the Klue Battlecards integration due to an OAuth security incident that exposed CRM data. Attackers used compromised OAuth... tokens to extract data via REST API queries. Salesforce clarified the issue was with Klue's integration, not their platform. Recommended actions include revoking OAuth tokens and adopting a Zero Trust model.
Klue suffered a data breach via a legacy credential, leading to the theft of OAuth tokens and exposure of customer data on integrated platforms like Salesforce. As a result,... Salesforce disabled the Klue Battlecards app integration. The breach, linked to the cyber extortion group Icarus, compromised sales-related data from customers such as Huntress. Klue is investigating and assisting affected customers.
Salesforce Data Breached via Compromised Klue Integration
Klue's integration with Salesforce was compromised, leading to a data breach. Attackers exploited legacy credentials to access Klue's systems, stealing... OAuth tokens and exfiltrating Salesforce data. The breach affected multiple organizations, highlighting risks in SaaS integrations. Klue has revoked affected tokens and engaged CrowdStrike for incident response.
