AI-powered influencer marketing platform to bring trust between marketers, content creators and audience
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Consumer Goods Case Studies and Customer Success Stories with Humanz
Huggies
- Consumer Goods
- Very Large
Dallas, USA
Huggies used Humanz to promote their #TiniestFootprint campaign. The campaign encouraged parents to share baby milestone photos that also showed... the number of plastic straws saved by using Huggies wipes. Influencers on Instagram created content that mixed parenting milestones with environmental impact. The campaign sparked conversations about sustainability and inspired eco-friendly choices. Engagement rates exceeded industry benchmarks, helping shift consumer attitudes toward plastic-free living.
Humanz powered the #BeautyTok – GüzellikTok campaign for L'Oréal Paris in Turkey. The platform enabled 22 influencers to create 27... pieces of content in one week. The campaign used TikTok and Instagram to reach women aged 15-35. Influencers focused on hair care, makeup, and skincare, driving authentic engagement. The campaign exceeded engagement targets and set a new trend in Turkish beauty marketing.
Humanz partnered with Baby Soft to boost brand awareness and change how people see toilet tissue. The campaign used Instagram... influencers to create engaging and demo content, targeting adults aged 18-35. Early content went viral but drew negative attention, leading to a strategy shift. Later campaigns outperformed industry benchmarks, showing strong results for Baby Soft and Humanz.
Humanz partnered with Huggies to promote the #TiniestFootprint campaign on Instagram. The campaign used parent influencers to share creative milestone... photos, highlighting sustainability and plastic-free living. Influencers showcased how Huggies baby wipes help reduce plastic waste. The campaign sparked strong engagement and shifted parents' views toward eco-friendly choices. Results exceeded industry benchmarks for influencer marketing in the consumer goods sector.
Humanz partnered with Baby Soft to change how people think about toilet tissue. They used Instagram influencers to create fun... and engaging content. The campaign went viral, first with negative attention, but then shifted strategy to focus on product benefits. Later campaigns outperformed industry benchmarks in engagement and awareness. The partnership helped Baby Soft reach young adults and families.
Humanz partnered with L'Oreal Paris to launch the #BeautyTok campaign on TikTok for the Turkish market. The campaign used 22... beauty influencers to create 27 pieces of content in one week. Influencers focused on hair care, makeup, and skincare, driving authentic engagement and product recommendations. The campaign exceeded engagement targets and set a new trend on Turkish social media. L'Oreal Paris strengthened its presence among women aged 15-35 on TikTok and Instagram.
Humanz helped Purity promote a new range of baby food. The goal was to raise awareness among parents of toddlers... aged 3-5 using Instagram. Humanz selected influencers who were real parents to share honest reviews. The campaign used a tailored Instagram strategy focused on parenting. Results exceeded industry-specific KPIs, showing strong campaign success.
Humanz helped L'Oréal run the #BeautyTok - GüzellikTok campaign in Turkey. The campaign used TikTok and Instagram to reach women... ages 15-35. 22 creators made 27 pieces of content in one week. Influencers focused on hair care, makeup, and skincare. The campaign started a new TikTok trend and beat engagement targets for L'Oréal in Turkey.
Humanz worked with Huggies to promote the #TiniestFootprint campaign using their creator commerce platform. The campaign aimed to raise awareness... about plastic-free living and sustainability among parents with young children. Humanz partnered with parent creators in South Africa to create engaging Instagram content that highlighted environmental impact through baby milestone photos. The campaign exceeded industry benchmarks for engagement and helped shift consumer attitudes toward sustainable parenting.
Humanz partnered with Baby Soft Toilet Tissue to boost brand awareness and change how people see toilet tissue. The campaign used... Instagram influencers, first focusing on lifestyle creators, then adding family-focused ones. Early content went viral for the wrong reasons, drawing negative attention, but the team quickly shifted strategy. Later campaigns outperformed industry benchmarks, showing the new approach worked. The campaign targeted men and women aged 18-35 and highlighted product benefits and packaging.
Food & Beverages Case Studies and Customer Success Stories with Humanz
Nola
- Food & Beverages
Humanz helped Nola change how people see mayonnaise. The campaign used Instagram and food influencers to show new ways to... use Nola mayonnaise. Humanz picked influencers from over 840 moms who matched the target audience. The strategy focused on authentic content, not studio shots. The campaign beat industry KPIs for engagement and impressions.
Humanz helped Purity promote a new baby food range using Instagram influencer marketing. The campaign targeted parents with toddlers aged... 3-5 years. Humanz selected authentic parent influencers with strong audience alignment. The strategy focused on real, unscripted reviews and tailored content. The campaign exceeded industry-specific KPIs for engagement and awareness.
Humanz ran two creator-led campaigns for Absolut Vodka to launch Passionfruit and Watermelon flavors in South Africa. Influencers received gift... boxes to make cocktails and share their experiences on Instagram. The campaign used a mix of nano, micro, macro, and A-list creators in lifestyle and entertainment. The approach turned influencers into brand advocates and drove engagement and sales beyond expectations. The launch event and creative content helped the campaign reach the right audience.
Purity used Humanz to promote its new baby food range. The campaign targeted parents with toddlers, using Instagram as the... main channel. Humanz selected influencers who were also parents of toddlers for authentic, unscripted reviews. The strategy focused on real experiences to engage the target audience. The campaign exceeded industry-specific KPIs, showing strong results for Purity.
Humanz helped Nola Mayonnaise change how people see mayonnaise. They used Instagram to show new ways to use Nola Mayonnaise... in meals. Food-focused creators made real and fun posts, not just studio photos. Humanz picked influencers who matched the target audience of moms aged 18-34. The campaign beat industry KPIs, showing strong results for Nola Mayonnaise.
Humanz ran two creator-led campaigns for Absolut Vodka to launch new Passionfruit and Watermelon flavors in South Africa. Influencers received gift... boxes to make cocktails and share their experiences on Instagram. The campaign featured exclusive events and well-known ambassadors. It achieved over 2.94 million impressions and 225,770 engagements. Engagement and sales exceeded campaign goals, boosting brand presence.
Humanz helped Nola change how people see mayonnaise. The goal was to show many ways to use Nola mayonnaise in... meals. Humanz used Instagram and picked real food lovers as influencers. They chose these creators from over 840 moms who matched the target audience. The campaign used a special Instagram strategy focused on food. Nola's campaign results went beyond industry KPIs.
Humanz ran two creator-led campaigns for Absolut Vodka to launch Passionfruit and Watermelon flavors in South Africa. Influencers received gift... boxes to make cocktails and share their experiences on Instagram. The campaign used a mix of nano, micro, macro, and A-list creators with strong lifestyle and entertainment presence. The approach focused on authentic storytelling and exclusive events. Engagement rates and sales exceeded campaign expectations, with strong brand messaging and vibrant content.
Retail Case Studies and Customer Success Stories with Humanz
American Swiss
- Retail
- Large
Humanz helped American Swiss boost engagement for their Mother's Day campaign. The platform enabled the brand to find real influencers... who are mothers with strong clout in the parenthood category. These creators shared authentic messages, leading to engagement rates 6x higher than the industry average. Most engagement came from users reposting influencer content and tagging their own moms. The campaign used Instagram to reach moms celebrating their individuality.
Humanz helped American Swiss boost engagement for their Mother's Day campaign. The brand used real mothers as influencers to share... authentic messages on Instagram. These creators connected with moms by celebrating their hard work and individuality. The campaign achieved engagement rates six times higher than the industry average. Most engagement came from users reposting and tagging their own mothers.
Humanz helped American Swiss stand out on Mothers Day. The brand used Humanz to find real influencers who are mothers.... These influencers shared honest messages to moms. Engagement rates were 6 times higher than the industry average. Most engagement came from people reposting and tagging their own moms. The campaign used Instagram to reach moms celebrating their individuality.
Humanz powered Zara's e-commerce launch in South Africa with a creator marketing campaign. The campaign used micro-influencers who had never... done creator marketing before. These creators shared their real shopping experiences on Instagram. The campaign became the first African campaign to trend #1 globally on Twitter. This approach built trust and drove major traffic to Zara's new platform.
Humanz helped Zara launch its e-commerce store in South Africa. They built a team of over 550 creators for the... campaign. Influencers documented their shopping journey and shared real experiences. The campaign trended number one on Twitter worldwide. This approach built trust and drove traffic to Zara’s new platform.
Humanz powered Zara's influencer campaign for their e-commerce launch in South Africa. The campaign used first-time micro-influencers to share real... shopping experiences on Instagram. Humanz technology helped select creators who matched Zara's brand and reached new audiences. The campaign became the first African campaign to trend #1 globally on Twitter. This drove high engagement and built trust for Zara's new online platform.
Humanz used travel influencers to show Turkcell’s strong cellular coverage across Turkey. The team sent creators to remote locations to... upload content, proving network reliability. Humanz selected top Turkish travel influencers with local audiences. The campaign achieved a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the Inflow Awards for best influencer campaign of the year.
Humanz used its creator commerce platform to help Turkcell show off its wide cellular coverage in Turkey. The team sent... top travel influencers to remote locations to share real-time content. Humanz picked influencers with strong Turkish audiences using its data tools. The campaign reached all cellphone users in Turkey. It achieved a 5.5% engagement rate, three times the industry average, and won "best influencer campaign of the year" at the Inflow Awards.
Humanz used its creator commerce platform to help Turkcell show how wide its cellular coverage is in Turkey. The team sent... top travel influencers to remote places in Turkey. Influencers shared photos and videos to highlight Turkcell’s strong network. Humanz picked influencers with big Turkish audiences using its own data. The campaign got a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the best influencer campaign of the year at the Inflow Awards.
Pharmaceuticals Case Studies and Customer Success Stories with Humanz
Cipla Pharmaceuticals
- Pharmaceuticals
- Very Large
Mumbai, India
Humanz helped Cipla Pharmaceuticals run an influencer marketing campaign to raise awareness about testicular cancer. The campaign used South African... rugby star Faf De Klerk and the #fafchallenge hashtag to encourage men to talk about the issue. Influencers and everyday South Africans joined in, posting photos and spreading the message on Instagram. The campaign trended as the number 1 topic on Twitter in South Africa for 5 days. Over 36,000 unique visitors went to the educational website as a result.
Cipla Pharmaceuticals
- Pharmaceuticals
- Very Large
Humanz helped Cipla Pharmaceuticals run an influencer marketing campaign to raise awareness about testicular cancer. The campaign used Instagram and... the #FafChallenge hashtag, with South African rugby star Faf De Klerk leading the effort. The campaign quickly became the number 1 trending topic in South Africa on Twitter. Over 36,000 unique visitors went to the educational website. Media coverage was strong both locally and internationally.
Humanz helped Cipla Pharmaceuticals run an influencer marketing campaign to raise awareness about testicular cancer. The campaign used South African... rugby star Faf De Klerk and the #FafChallenge hashtag to encourage men to talk about testicular cancer. Influencers and everyday South Africans joined the challenge, making the topic more approachable. The campaign trended as the number 1 topic on Twitter in South Africa for 5 days. It drove over 36,000 unique visitors to the educational website.
