Real-World Case Studies and Customer Success Stories with Humanz

Humanz partnered with Baby Soft Toilet Tissue to boost brand awareness and change how people see toilet tissue. The campaign used Instagram influencers, first focusing on lifestyle creators, then add...ing family-focused ones. Early content went viral for the wrong reasons, drawing negative attention, but the team quickly shifted strategy. Later campaigns outperformed industry benchmarks, showing the new approach worked. The campaign targeted men and women aged 18-35 and highlighted product benefits and packaging.
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Humanz worked with Huggies to promote the #TiniestFootprint campaign using their creator commerce platform. The campaign aimed to raise awareness about plastic-free living and sustainability among pa...rents with young children. Humanz partnered with parent creators in South Africa to create engaging Instagram content that highlighted environmental impact through baby milestone photos. The campaign exceeded industry benchmarks for engagement and helped shift consumer attitudes toward sustainable parenting.
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Humanz helped L'Oréal run the #BeautyTok - GüzellikTok campaign in Turkey. The campaign used TikTok and Instagram to reach women ages 15-35. 22 creators made 27 pieces of content in one week. Influen...cers focused on hair care, makeup, and skincare. The campaign started a new TikTok trend and beat engagement targets for L'Oréal in Turkey.
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Humanz helped Purity promote a new range of baby food. The goal was to raise awareness among parents of toddlers aged 3-5 using Instagram. Humanz selected influencers who were real parents to share h...onest reviews. The campaign used a tailored Instagram strategy focused on parenting. Results exceeded industry-specific KPIs, showing strong campaign success.
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Humanz ran two creator-led campaigns for Absolut Vodka to launch Passionfruit and Watermelon flavors in South Africa. Influencers received gift boxes to make cocktails and share their experiences on ...Instagram. The campaign used a mix of nano, micro, macro, and A-list creators with strong lifestyle and entertainment presence. The approach focused on authentic storytelling and exclusive events. Engagement rates and sales exceeded campaign expectations, with strong brand messaging and vibrant content.
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Humanz helped Nola change how people see mayonnaise. The goal was to show many ways to use Nola mayonnaise in meals. Humanz used Instagram and picked real food lovers as influencers. They chose these... creators from over 840 moms who matched the target audience. The campaign used a special Instagram strategy focused on food. Nola's campaign results went beyond industry KPIs.
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Humanz helped American Swiss stand out on Mothers Day. The brand used Humanz to find real influencers who are mothers. These influencers shared honest messages to moms. Engagement rates were 6 times ...higher than the industry average. Most engagement came from people reposting and tagging their own moms. The campaign used Instagram to reach moms celebrating their individuality.
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Humanz powered Zara's influencer campaign for their e-commerce launch in South Africa. The campaign used first-time micro-influencers to share real shopping experiences on Instagram. Humanz technolog...y helped select creators who matched Zara's brand and reached new audiences. The campaign became the first African campaign to trend #1 globally on Twitter. This drove high engagement and built trust for Zara's new online platform.
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Humanz used its creator commerce platform to help Turkcell show how wide its cellular coverage is in Turkey. The team sent top travel influencers to remote places in Turkey. Influencers shared photos... and videos to highlight Turkcell’s strong network. Humanz picked influencers with big Turkish audiences using its own data. The campaign got a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the best influencer campaign of the year at the Inflow Awards.
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Humanz helped Cipla Pharmaceuticals run an influencer marketing campaign to raise awareness about testicular cancer. The campaign used South African rugby star Faf De Klerk and the #FafChallenge hash...tag to encourage men to talk about testicular cancer. Influencers and everyday South Africans joined the challenge, making the topic more approachable. The campaign trended as the number 1 topic on Twitter in South Africa for 5 days. It drove over 36,000 unique visitors to the educational website.
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