Humanz: Use Cases, Capabilities & Competitors

Humanz used travel influencers to show Turkcell’s strong cellular coverage across Turkey. The team sent creators to remote locations to upload content, proving network reliability. Humanz selected to...p Turkish travel influencers with local audiences. The campaign achieved a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the Inflow Awards for best influencer campaign of the year.
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Huggies used Humanz to promote their #TiniestFootprint campaign. The campaign encouraged parents to share baby milestone photos that also showed the number of plastic straws saved by using Huggies wi...pes. Influencers on Instagram created content that mixed parenting milestones with environmental impact. The campaign sparked conversations about sustainability and inspired eco-friendly choices. Engagement rates exceeded industry benchmarks, helping shift consumer attitudes toward plastic-free living.
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Humanz helped Cipla Pharmaceuticals run an influencer marketing campaign to raise awareness about testicular cancer. The campaign used South African rugby star Faf De Klerk and the #fafchallenge hash...tag to encourage men to talk about the issue. Influencers and everyday South Africans joined in, posting photos and spreading the message on Instagram. The campaign trended as the number 1 topic on Twitter in South Africa for 5 days. Over 36,000 unique visitors went to the educational website as a result.
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Humanz helped Purity promote a new baby food range using Instagram influencer marketing. The campaign targeted parents with toddlers aged 3-5 years. Humanz selected authentic parent influencers with ...strong audience alignment. The strategy focused on real, unscripted reviews and tailored content. The campaign exceeded industry-specific KPIs for engagement and awareness.
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Humanz helped Nola change how people see mayonnaise. The campaign used Instagram and food influencers to show new ways to use Nola mayonnaise. Humanz picked influencers from over 840 moms who matched... the target audience. The strategy focused on authentic content, not studio shots. The campaign beat industry KPIs for engagement and impressions.
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Humanz partnered with Huggies to promote the #TiniestFootprint campaign on Instagram. The campaign used parent influencers to share creative milestone photos, highlighting sustainability and plastic-...free living. Influencers showcased how Huggies baby wipes help reduce plastic waste. The campaign sparked strong engagement and shifted parents' views toward eco-friendly choices. Results exceeded industry benchmarks for influencer marketing in the consumer goods sector.
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