Google Trends Overview

This is a summary of the comprehensive capabilities and benefits of Google Trends based on over 7028 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Google Trends, Semrush, Searchmetrics Suite, Ubersuggest, Ahrefs SEO Toolbar, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Google Trends is right for your needs? Our Cuspera AI engine can evaluate how Google Trends fits your specific business needs, industry, and context. Get your personalized assessment report today.

Google Trends supports business activities such as:

  • Content Management
  • Advertisement
  • Social Media Management
  • Communication Management
  • Market Research

Google Trends can help you with many business goals, such as Acquire Customers, Grow Market Share, Build Brand Awareness, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Social Media User Generated Content and Blogs for these needs. As a solution, Google Trends's capabilities include SEO, Alerts: Popups & Notifications, SEM, etc.

Google Trends Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...If I really need to preach the potential of content marketing, consider this awesome chart from Google Trends...." How to get more traffic to your website in 2019

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Google Trends solved their SEO needs. Cuspera uses 7028 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

Business Priorities

Acquire Customers and Grow Market Share are the most popular business priorities peers achieved using Google Trends.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Launch New Products
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Consistency
  • Improve ROI
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Increase Average Basket Value
See all business priorities See less business priorities

Use Cases

Peers recommend Content Management , Advertisement , Social Media Management , as the business use cases that they have been most satisfied while using Google Trends.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Content Management

4.75/5 ★

Read Reviews (241)

"...If I really need to preach the potential of content marketing, consider this awesome chart from Google Trends...." How to get more traffic to your website in 2019
content curation

4.70/5 ★

Read Reviews (109)

"...We use Google Trends to gather topics and research for content curation, content writing, and other content focused activities...."
content publishing

4.58/5 ★

Read Reviews (22)

"...(Content promotion is to build brand-aware around audiences) Optimizing seasonal keywords from an SEO point is tends to increase search volume for a certain time period and there are one more benefits of creating seasonal content ..."
searching for content

4.28/5 ★

Read Reviews (10)

"...Marketing content management Content marketing agency Content marketing company Users searching for content marketing also searched for these topics: Marketing Content media Media communication Strategy Social media Business ..."
content sharing

4.48/5 ★

Read Reviews (5)

"...Read and share content by industry leaders, to give insight and spark ideas for future blog posts for your own company...."
content tracking

3.93/5 ★

Read Reviews (2)

"...BuzzSumo BuzzSumo is an excellent tool to track hot content online...."
Advertisement with Social Media

4.49/5 ★

Read Reviews (150)

"...Google Trends can help you find which locations to target for your lead generation ads...." 21 PPC Lead Generation Tools for More High-Quality Leads
Social Media Management with Social Media, User Generated Content and Blogs

4.75/5 ★

Read Reviews (105)

"...The campaign launched 48 hours prior to the Grand Final with a 2-minute hero film distributed via 15 current and former players uploading the film across their respective social accounts...." Google Closes Out Footy Season With 'Season In Search' Campaign Via Emotive - B&T plus 1 more
engaging on social media

4.96/5 ★

Read Reviews (39)

"...It helps us target the keywords we want to use for our blog posts and social media posts...."
social media analytics

4.07/5 ★

Read Reviews (29)

"...She recommends several free tools for data discovery that can aid social media intelligence: Google Trends, Google Analytics, social media mentions, Trendsmaps (which tracks trending hashtags and topics on Twitter) and individual platforms. ..."
scheduling post to social media

4.90/5 ★

Read Reviews (20)

"...This tool will show you which topics are generating the most social shares...."
managing social media account

3.49/5 ★

Read Reviews (5)

"...The official Google Trends social media account tweeted that Rep. Tulsi Gabbard of Hawaii had the greatest increase in searches on their online engine...."
monitoring social media

3.88/5 ★

Read Reviews (2)

"...If you wish to newsjack on a specific theme, use a keyword monitoring tool like Hubspot Social Media Monitoring Tool to set up monitoring of specific keywords of interest to your business. ..."
PEER EXPERIENCES
Content Management

4.75/5 ★

Read Reviews (241)

"...If I really need to preach the potential of content marketing, consider this awesome chart from Google Trends...." How to get more traffic to your website in 2019
content curation

4.75/5 ★

Read Reviews (109)

content publishing

4.75/5 ★

Read Reviews (22)

searching for content

4.75/5 ★

Read Reviews (10)

content sharing

4.75/5 ★

Read Reviews (5)

content tracking

4.75/5 ★

Read Reviews (2)

Advertisement with Social Media

4.49/5 ★

Read Reviews (150)

"...Google Trends can help you find which locations to target for your lead generation ads...." 21 PPC Lead Generation Tools for More High-Quality Leads
Social Media Management with Social Media, User Generated Content and Blogs

4.75/5 ★

Read Reviews (105)

"...The campaign launched 48 hours prior to the Grand Final with a 2-minute hero film distributed via 15 current and former players uploading the film across their respective social accounts...." Google Closes Out Footy Season With 'Season In Search' Campaign Via Emotive - B&T plus 1 more
engaging on social media

4.75/5 ★

Read Reviews (39)

social media analytics

4.75/5 ★

Read Reviews (29)

scheduling post to social media

4.75/5 ★

Read Reviews (20)

managing social media account

4.75/5 ★

Read Reviews (5)

monitoring social media

4.75/5 ★

Read Reviews (2)

53+ more Business Use Cases

Our AI advisor, Wyz, harnessed 7028 insights from peers and experts to help you assess how these Google Trends use cases fit your SEO needs.

Frequently Asked Questions(FAQ)

for Google Trends

What is Google Trends?

Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches in Google and YouTube. It provides keyword-related data including search volume index and geographical information about search engine users. It is used for comparative keyword research and to discover event-triggered spikes in keyword search volume. It helps in improving search results and illustrates the story.

What is Google Trends used for?

Google Trends is a SEO Software mainly used by its customers to Acquire Customers and Grow Market Share by Content Management, Advertisement and Social Media Management .

What are the top features of Google Trends?

SEO, Alerts: popups & Notifications and SEM are some of the top features of Google Trends.

Who uses Google Trends?

Google Trends is used by Marketing And Advertising, Non-Profit Organization Management and Real Estate among other industries.

What are Google Trends alternatives?

Semrush, Searchmetrics Suite, Ubersuggest and Ahrefs SEO Toolbar are popular alternatives for Google Trends.

Where is Google Trends located?

Google Trends is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

Popular Business Setting

for Google Trends

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Real Estate

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Google Trends to Acquire customers and Grow market share

Peer and Expert Opinion on Features

for Google Trends

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEO

4.11/5 ★

Read Reviews (633)
Alerts: popups & Notifications

4.31/5 ★

Read Reviews (570)
SEM

4.60/5 ★

Read Reviews (101)
Personalization

4.19/5 ★

Read Reviews (99)
Recording

2.13/5 ★

Read Reviews (51)
FEATURES RATINGS AND REVIEWS
SEO

4.11/5 ★

Read Reviews (633)
Alerts: popups & Notifications

4.31/5 ★

Read Reviews (570)
SEM

4.60/5 ★

Read Reviews (101)
Personalization

4.19/5 ★

Read Reviews (99)
Recording

2.13/5 ★

Read Reviews (51)

IT and Other Capabilities

for Google Trends

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.48/5 ★

Read Reviews (612)
Data Export

3.04/5 ★

Read Reviews (245)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.48/5 ★

Read Reviews (612)
Data Export

3.04/5 ★

Read Reviews (245)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.38/5 ★

Read Reviews (17)
24/7 Support

3.89/5 ★

Read Reviews (140)
Phone Support

3.79/5 ★

Read Reviews (11)
Email Support

3.04/5 ★

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.38/5 ★

Read Reviews (17)
24/7 Support

3.89/5 ★

Read Reviews (140)
Phone Support

3.79/5 ★

Read Reviews (11)
Email Support

3.04/5 ★

Read Reviews (10)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (45)
Analytics

4.06/5 ★

Read Reviews (689)
Custom Reports

3.02/5 ★

Read Reviews (1297)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.52/5 ★

Read Reviews (45)
Analytics

4.06/5 ★

Read Reviews (689)
Custom Reports

3.02/5 ★

Read Reviews (1297)

Software Failure Risk Guidance

?

for Google Trends

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Trends

Vendor Profile Details

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A