Google Marketing Overview

Google Marketing Platform unifies advertising and analytics for smarter measurement. Better marketing results are achieved through this integrated approach.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Google Marketing.

Other use cases:

  • Communication Management
  • Engagement Management
  • Social Media Management
  • Collaboration
  • Helpdesk Management
  • Event Management
  • Media Buying
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Google Marketing.

Other priorities:

  • Launch New Products
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Navigation
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Internal Communications
See all business priorities See less business priorities

Google Marketing Use-Cases and Business Priorities: Customer Satisfaction Data

Google Marketing works with different mediums / channels such as Display Advertisement, Doubleclick, and Video,

Google Marketing's features include SEM, Dashboard, Personalization, etc.

Reviews

"Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital stra...tegy with Analytics 360." - Nick Dutch

Google Marketing, Amazon Ad Server, Bannerflow, Adobe Advertising Cloud, Celtra, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Marketing

Top Industries

  • Transportation/Trucking/Railroad
  • Marketing and Advertising
  • Telecommunications

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Google Marketing is popular in Transportation/Trucking/Railroad, Marketing And Advertising, and Telecommunications and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Google Marketing Use Cases

What solutions does Google Marketing provide for Campaign Management?

How does Google Marketing facilitate Digital Marketing?

How can Google Marketing optimize your Communication Management Workflow?

How does Google Marketing facilitate Engagement Management?

59+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Google Marketing solved their Digital Advertising Platform needs. Cuspera uses 4145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Marketing testimonial

Nick Dutch

Head of Digital

Domino's

Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Analytics 360. Testimonial By Nick Dutch
Google Marketing testimonial

Audwin Sim

Vice President of Digital Sales and Partnerships

United Overseas Bank

Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship. Testimonial By Audwin Sim
Google Marketing testimonial

Charlie Florio

Director of Digital Marketing

Sprint

Pushing the right audiences from Analytics 360 to Display & Video 360 for messaging has been very important for us. Testimonial By Charlie Florio
CUSTOMERS TESTIMONIALS
Google Marketing testimonial

Nick Dutch

Head of Digital

Domino's

Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Analytics 360. Testimonial By Nick Dutch
Google Marketing testimonial

Audwin Sim

Vice President of Digital Sales and Partnerships

United Overseas Bank

Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship. Testimonial By Audwin Sim
Google Marketing testimonial

Charlie Florio

Director of Digital Marketing

Sprint

Pushing the right audiences from Analytics 360 to Display & Video 360 for messaging has been very important for us. Testimonial By Charlie Florio

Case Studies

COMPANY INDUSTRY CASE STUDIES
Google Marketing case study
Transportation/Trucking/Railroad
Transportation/Trucking/Railroad
Case Study Banco Azteca

How Banco Azteca increases financial product sales by 178% with Google Marketing Platform

Read More
Google Marketing case study
Manufacturing
Manufacturing
Case Study Rituals

How Rituals Boosts Sales by 85% with Google Marketing Platform

Read More
Google Marketing case study
Transportation/Trucking/Railroad
Transportation/Trucking/Railroad
Case Study Banco Azteca

How Banco Azteca increases financial product sales by 178% with Google Marketing Platform

Read More

Video

Top Takeaways: Google Marketing Live 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Marketing

What is Google Marketing?

Google Marketing is a unified advertising and analytics platform for smarter marketing and better results. It helps to acquire customers and improve digital and social presence.

The platform provides a set of free tools like site and app analytics, intuitive testing tools that help marketers to simplify their marketing tasks. This is specially useful for small businesses. For larger enterprises, it provides advanced marketing solutions that include advertising and analytical solutions. Google Marketing features help marketers to have a deeper understanding of the customer, engage website visitors to create personalized experiences. It provides simple, reliable and easily integrated tag management, interactive dashboards, and engaging reports that inspire smarter business decisions.

What is Google Marketing used for?

Google Marketing is a Digital Advertising Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Google Marketing?

SEM, Dashboard and Personalization are some of the top features of Google Marketing.

Who uses Google Marketing?

Google Marketing is used by Transportation/Trucking/Railroad, Marketing And Advertising and Telecommunications among other industries.

What are Google Marketing alternatives?

Amazon Ad Server, Bannerflow, Adobe Advertising Cloud and Celtra are popular alternatives for Google Marketing.

Where is Google Marketing located?

Google Marketing is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Marketing for advertisement and campaign management

Google Marketing Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (69)
Analytics

4.65/5 ★

Read Reviews (527)
Custom Reports

4.43/5 ★

Read Reviews (738)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (69)
Analytics

4.65/5 ★

Read Reviews (527)
Custom Reports

4.43/5 ★

Read Reviews (738)

Software Failure Risk Guidance

?

for Google Marketing

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Marketing

Google News

AI can improve work life and boost economy, Google UK boss says - Alloa Advertiser

Artificial intelligence tools can help “improve the lives� of UK workers and boost the economy, the managing director of Google UK and Ireland has ...

27/07/2024 - source

ChatGPT maker OpenAI wants to compete with Google with its new AI-powered search ...

Microsoft-backed AI giant OpenAI has announced its entry into the search market with SearchGPT, an AI-powered search engine designed to provide ...

26/07/2024 - source

Google Keeps Expanding in Logistics Industry

There are no shortages of startups in the supply chain and logistics industry, but there is none bigger than Google at the moment. I wrote that back ...

24/07/2024 - source

Google Profile

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A