Google Marketing Overview
This is a summary of the comprehensive capabilities and benefits of Google Marketing based on over 4145 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Marketing, Amazon Ad Server, Bannerflow, Adobe Advertising Cloud, Celtra, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Marketing is right for your needs? Our Cuspera AI engine can evaluate how Google Marketing fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Marketing supports business activities such as:
- Advertisement
- Campaign Management
- Digital Marketing
- Communication Management
- Engagement Management
Google Marketing can help you with many business goals, such as Acquire Customers, Enter New Markets Internationally Or Locally, Launch New Products, Increase Sales & Revenue, Grow Market Share, etc. It can help manage these activities if you use Display Advertisement Doubleclick and Video for these needs. As a solution, Google Marketing's capabilities include SEM, Dashboard, Personalization, etc.
Google Marketing Transportation/Trucking/Railroad Vertical is its biggest customer base.
Reviews
"Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. " - Marc Schwinzer
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Marketing solved their Digital Advertising Platform needs. Cuspera uses 4145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.
Business Priorities
Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Google Marketing.
Use Cases
Peers recommend Advertisement , Campaign Management , Digital Marketing , as the business use cases that they have been most satisfied while using Google Marketing.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Display Advertisement and Doubleclick |
4.29/5 ★ |
"...Ad serving across mobile and desktop and cross channel advertising...." Peer review by Matthew H, Special Constable |
| Campaign Management with Display Advertisement, Doubleclick and Video |
4.91/5 ★ |
"...DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center are being combined into Display & Video 360. ..." Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More |
| campaign analytics |
4.65/5 ★ |
"...Those products under the Google Marketing Platform include DoubleClick Bid Manager (DBM), media planning and reporting tool DoubleClick Campaign Manager, DoubleClick Studio, and data management platform Google Audience Center 360...." What's the difference between Google Ads and Google Ad Manager? - MobileMarketing Magazine |
| campaign monitoring |
4.89/5 ★ |
"...I enjoy the easy-to-use platform to quickly pull reports and track digital media campaigns...." Peer review by Administrator |
| Digital Marketing with Display Advertisement and Doubleclick |
4.92/5 ★ |
"...Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing...." The Keyword | Google Blog |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Display Advertisement and Doubleclick |
4.29/5 ★ |
"...Ad serving across mobile and desktop and cross channel advertising...." Peer review by Matthew H, Special Constable |
|
| Campaign Management with Display Advertisement, Doubleclick and Video |
4.91/5 ★ |
"...DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center are being combined into Display & Video 360. ..." Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More |
|
| campaign analytics |
4.91/5 ★ |
| campaign monitoring |
4.91/5 ★ |
| Digital Marketing with Display Advertisement and Doubleclick |
4.92/5 ★ |
"...Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing...." The Keyword | Google Blog |
|
59+ more Business Use Cases
Our AI advisor, Wyz, harnessed 4145 insights from peers and experts to help you assess how these Google Marketing use cases fit your Digital Advertising Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. Testimonial By Marc Schwinzer |
|
The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth. Testimonial By Martijin van der Zee |
|
Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship. Testimonial By Audwin Sim |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Marc Schwinzer Web Analyst AIDA Cruises |
Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. Testimonial By Marc Schwinzer |
|
Martijin van der Zee Digital Director Rituals |
The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth. Testimonial By Martijin van der Zee |
|
Audwin Sim Vice President of Digital Sales and Partnerships United Overseas Bank |
Google Marketing Platform has greatly helped us focus on each customer’s needs to not only serve them better, but ultimately nurture a more meaningful lifelong relationship. Testimonial By Audwin Sim |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Banco AztecaRead More |
|
|
Case Study AIDA CruisesRead More |
|
Case Study SprintRead More |
Frequently Asked Questions(FAQ)
for Google Marketing
What is Google Marketing?
What is Google Marketing used for?
What are the top features of Google Marketing?
Who uses Google Marketing?
What are Google Marketing alternatives?
Where is Google Marketing located?
Popular Business Setting
for Google Marketing
Top Industries
- Transportation/Trucking/Railroad
- Marketing and Advertising
- Telecommunications
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Peers used Google Marketing to Acquire customers and Enter new markets internationally or locally
Google Marketing Alternatives
Peer and Expert Opinion on Features
for Google Marketing
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (113) |
| Dashboard | Read Reviews (42) |
| Personalization | Read Reviews (40) |
| Feedback surveys | Read Reviews (27) |
| SEO | Read Reviews (25) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (113) |
| Dashboard | Read Reviews (42) |
| Personalization | Read Reviews (40) |
| Feedback surveys | Read Reviews (27) |
| SEO | Read Reviews (25) |
IT and Other Capabilities
for Google Marketing
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (104) |
| Data Import | Read Reviews (401) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (104) |
| Data Import | Read Reviews (401) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (26) |
| Email Support | Read Reviews (23) |
| 24/7 Support | Read Reviews (190) |
| Phone Support | Read Reviews (26) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (26) |
| Email Support | Read Reviews (23) |
| 24/7 Support | Read Reviews (190) |
| Phone Support | Read Reviews (26) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (69) |
| Analytics | Read Reviews (527) |
| Custom Reports | Read Reviews (738) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (69) |
| Analytics | Read Reviews (527) |
| Custom Reports | Read Reviews (738) |
Software Failure Risk Guidance
?for Google Marketing
Overall Risk Meter
Top Failure Risks for Google Marketing
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
Get a personalised risk report for Google Marketing
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Google Marketing may get in touch with you regarding your request.
Request Custom Quote
Google will get in touch with you regarding your request.