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Google Marketing

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(4932 Reviews, Testimonials & Expert Opinions)
(4932 Reviews, Testimonials & Expert Opinions)

Google Marketing Platform - Unified Advertising and Analytics

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About Google Marketing

Google Marketing is a unified advertising and analytics platform for smarter marketing and better results. It helps to acquire customers and improve digital and social presence.

The platform provides a set of free tools like site and app analytics, intuitive testing tools that help marketers to simplify their marketing tasks. This is specially useful for small businesses. For larger enterprises, it provides advanced marketing solutions that include advertising and analytical solutions. Google Marketing features help marketers to have a deeper understanding of the customer, engage website visitors to create personalized experiences. It provides simple, reliable and easily integrated tag management, interactive dashboards, and engaging reports that inspire smarter business decisions.

Evaluating Google Marketing for your Digital Advertising Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 4932 insights from peers and experts who used Google Marketing to help you determine how well it fits your Digital Advertising Platform needs.


Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Google Marketing solves your Digital Advertising Platform needs.

Peer and Expert Opinions
for Google Marketing


Acquire customers and Enter new markets internationally or locally are the most popular goals peers achieved using Google Marketing .

Other goals:

  • Launch new products
  • Improve ROI
  • Build brand awareness
  • Grow market share
  • Increase sales & revenue
  • Improve digital and social presence
  • Improve efficiency
  • Scale best practices
  • Enhance customer relationships
  • Improve brand engagement
  • Improve navigation
  • Improve stakeholder relations
  • Improve internal communications
See all goals See less goals


It is the best suited for display advertisement, Doubleclick, video, channels.

Other channels:

  • website
  • mobile
  • social media
  • phone calls
  • offline
  • Facebook
  • mobile ads
  • user generated content
  • blogs
  • promotions
  • mobile app
  • on premises
  • point of sale
  • newsletter
  • e-mail
  • events
  • trade shows
  • review sites
  • Amazon
  • LinkedIn
  • games
  • Instagram
  • omnichannel
  • print media
  • magazine
  • movies
  • mass media
  • text SMS
  • coupons
  • chat
  • Snapchat
  • Twitter
  • television
  • causes and charity
See all channels See less channels


Peers recommend advertisement, campaign management, digital marketing, as the business processes that they have been most satisfied while using Google Marketing .

Read Peer and Expert Experience for Business Use Cases




Advertisement With Display advertisement and Doubleclick

"...The best solution that cover display, mobile and video advertising 2) Integrated reporting with DFA and DFP so less dependencies...."
Peer review by Samsudin K, Ad Platform Product Management, Consumer Electronics

Campaign management With Display advertisement and Doubleclick and Video

"...If you are running PPC campaigns in AdWords, Bing and Yahoo DoubleClick will save you time on campaign management across platforms...."
Peer review by Alexandre R, Digital Marketing Director, Computer Software

campaign analytics

campaign monitoring

Digital marketing With Display advertisement and Doubleclick

"...My agency needed a platform to house all data gathered from floodlight tags and DoubleClick Digital Marketing does this very well...."
Peer review by Lauren P, Analyst, Marketing and Advertising

+62 more business use cases

Our AI advisor, Wyz, harnessed 4932 insights from peers and experts to help you assess how these Google Marketing use cases fit your Digital Advertising Platform needs.

Popular Business Setting
for Google Marketing

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Google Marketing to Acquire customers and Enter new markets internationally or locally

Verify if it works for you

Peer and Expert Opinion on Features
for Google Marketing

  • Low
  • Medium
  • High

IT and Other Capabilities
for Google Marketing

  • Low
  • Medium
  • High


Data Export

Data Import


Phone Support

24/7 Support

Chat Support

Email Support


AI Powered


Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Marketing

Vendor Profile Details

Company Name Google
HQ Location 1600 Amphitheatre Parkway, Mountain View, CA 94043, US