Google Marketing Overview

Google Marketing Platform unifies advertising and analytics for smarter measurement. Better marketing results are achieved through this integrated approach.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Google Marketing.

Other use cases:

  • Communication Management
  • Engagement Management
  • Social Media Management
  • Collaboration
  • Helpdesk Management
  • Event Management
  • Media Buying
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Google Marketing.

Other priorities:

  • Launch New Products
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Navigation
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Internal Communications
See all business priorities See less business priorities

Google Marketing Use-Cases and Business Priorities: Customer Satisfaction Data

Google Marketing works with different mediums / channels such as Display Advertisement. Doubleclick. and Video.

Google Marketing's features include SEM, Dashboard, Personalization, etc. and Google Marketing support capabilities include AI Powered, Chat Support, Email Support, etc. also Google Marketing analytics capabilities include Analytics, and Custom Reports.

Reviews

"Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital stra...tegy with Analytics 360." - Nick Dutch

Google Marketing, FunnelDash, TrackingDesk, Google Tag Manager, Adwerx, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Marketing

Top Industries

  • Transportation/Trucking/Railroad
  • Marketing and Advertising
  • Telecommunications

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Google Marketing is popular in Transportation/Trucking/Railroad, Marketing And Advertising, and Telecommunications and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Google Marketing Use Cases

What benefits does Google Marketing offer for Campaign Management?

What solutions does Google Marketing provide for Digital Marketing?

What makes Google Marketing ideal for Communication Management?

How does Google Marketing address your Engagement Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Google Marketing solved their Digital Advertising Platform needs. Cuspera uses 4145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Marketing testimonial

Nick Dutch

Head of Digital

Domino's
Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Analytics 360. Testimonial By Nick Dutch
Google Marketing testimonial

Marc Schwinzer

Web Analyst

AIDA Cruises
Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. Testimonial By Marc Schwinzer
Google Marketing testimonial

Martijin van der Zee

Digital Director

Rituals
The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth. Testimonial By Martijin van der Zee
CUSTOMERS TESTIMONIALS
Google Marketing testimonial

Nick Dutch

Head of Digital

Domino's
Analytics 360 combined with Tag Manager 360 and BigQuery has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Analytics 360. Testimonial By Nick Dutch
Google Marketing testimonial

Marc Schwinzer

Web Analyst

AIDA Cruises
Event tracking via Tag Manager 360 provides an excellent alternative to conventional implementation through the IT department, which was often a bottleneck for innovation in the past. Testimonial By Marc Schwinzer
Google Marketing testimonial

Martijin van der Zee

Digital Director

Rituals
The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth. Testimonial By Martijin van der Zee

Case Studies

NA

CASE STUDY HubX

HubX used Hyperdisk ML from Google Cloud to speed up AI model loading. They cut pod startup times from 30 minutes to under 1 minute, a 30x improvement. GPU compute costs dropped by 20% and cost per i...mage fell by 45%. Users now get results in seconds, not minutes. HubX can scale quickly and serve large AI models reliably, supporting millions of users.

Read more →
NA

CASE STUDY JS Bank

JS Bank used ChromeOS, Google Workspace, and Google Cloud to modernize its IT. The bank moved from a complex Microsoft setup to a unified Google ecosystem. This change cut the IT team needed for Chro...meOS by 40%. Daily support tickets dropped by 50%. JS Bank now has 90% standardization across endpoints. Security and employee productivity improved. The bank is now ready for more AI and innovation.

Read more →
NA

CASE STUDY Edsy

Edsy uses Google Cloud to improve English education in Thailand. The company moved from multiple cloud providers to Google Cloud for better reliability and growth. With Cloud Run, Pub/Sub, BigQuery, ...and Gemini LLMs, Edsy now answers over 1 million student support requests daily. The unified cloud setup helps developers work faster and lets teachers focus more on students. AI tools help create new learning content quickly and give students better feedback.

Read more →
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CASE STUDY Shieldbase AI

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, ...search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

Read more →
NA

CASE STUDY SOMIN

SOMIN uses Gemini 2.5 Pro on Google Cloud to speed up marketing analysis and idea generation. The platform cuts campaign planning and creative analysis time from days to just 13 minutes. SOMIN now me...ets strict SLAs, delivering client analysis within 24 hours. Their AI delivers 3x more accurate clickthrough rate predictions. Time spent on campaign planning, pitching, and creative analysis is reduced by up to 12 times.

Read more →
NA

CASE STUDY Vidio

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Read more →

Video

Top Takeaways: Google Marketing Live 2023

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Frequently Asked Questions(FAQ)

for Google Marketing

What is Google Marketing?

Google Marketing is a unified advertising and analytics platform for smarter marketing and better results. It helps to acquire customers and improve digital and social presence.

The platform provides a set of free tools like site and app analytics, intuitive testing tools that help marketers to simplify their marketing tasks. This is specially useful for small businesses. For larger enterprises, it provides advanced marketing solutions that include advertising and analytical solutions. Google Marketing features help marketers to have a deeper understanding of the customer, engage website visitors to create personalized experiences. It provides simple, reliable and easily integrated tag management, interactive dashboards, and engaging reports that inspire smarter business decisions.

What is Google Marketing used for?

Google Marketing is a Digital Advertising Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Google Marketing?

SEM, Dashboard and Personalization are some of the top features of Google Marketing.

Who uses Google Marketing?

Google Marketing is used by Transportation/Trucking/Railroad, Marketing And Advertising and Telecommunications among other industries.

What are Google Marketing alternatives?

FunnelDash, TrackingDesk, Google Tag Manager and Adwerx are popular alternatives for Google Marketing.

Where is Google Marketing located?

Google Marketing is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Marketing for advertisement and campaign management

Google Marketing Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (69)
Analytics

4.65/5 ★

Read Reviews (527)
Custom Reports

4.43/5 ★

Read Reviews (738)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (69)
Analytics

4.65/5 ★

Read Reviews (527)
Custom Reports

4.43/5 ★

Read Reviews (738)

Software Failure Risk Guidance

?

for Google Marketing

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Marketing

Google LLC News

Partnership

Salesforce, Google enhance Agentforce 360 with Gemini AI

Salesforce and Google have expanded their partnership to integrate Google's Gemini AI models with Salesforce's Agentforce 360 platform. This integration enhances multimodal intelligence, hybrid reasoning, and process automation across enterprise sales and IT services. It also extends Salesforce's Gemini integration to Google Workspace applications, improving interoperability and workflow continuity. The collaboration supports open standards and includes joint efforts on contact center solutions and data federation.

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Partnership

JumpCloud and Google Workspace to Launch New Cloud Productivity Solution for Enterprises

JumpCloud and Google Workspace to Launch New Cloud Productivity Solution for Enterprises

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Product

Google releases improved AI video model Veo 3.1

Google has released Veo 3.1, an enhanced AI video model with improved audiovisual quality and prompt comprehension. The update includes new features for the AI filmmaking tool, Flow, such as granular editing control and the ability to add or remove objects in videos. Veo 3.1 will be integrated into Flow, the Gemini app, Vertex AI, and accessible via Gemini APIs.

Read more →
Product

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Google has updated its Voice Search technology to use Speech-to-Retrieval (S2R), which processes spoken queries directly without converting them to text first. This advancement enhances search speed and accuracy by eliminating errors from the speech recognition phase. The S2R technology is now live and supports multiple languages, marking a significant shift in Google's approach to voice search.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A