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Marketing and Advertising Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

Art of the Possible - Marketing And Advertising - Small

London, UK
Social listening and insights delivery Client reporting and pitch support Customer engagement Content marketing

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from... an unreliable provider to Brandwatch for more accurate, transparent insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

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Mavens - Marketing And Advertising - Small

London, UK
Audience segmentation for market research Influencer identification for campaign planning Audience analysis Influencer marketing

Mavens used Brandwatch Audiences to study new mothers on Twitter for a client launching a skincare line for infants. They identified key... hashtags and top parenting blogs used by new mothers. The team found influential accounts, like entrepreneurial moms, shaping conversations. Insights from Brandwatch Audiences guided the client's communication and creative strategy. The client was impressed by the depth and specificity of the findings.

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Automated Creative - Marketing And Advertising - Small

London, UK
Audience insights for campaign targeting Sex education content development Audience research Campaign optimization

Brandwatch helped Automated Creative analyze social media and forums in six languages for Durex. The campaign delivered 4x the expected... CRM signups and a 286% lower cost per acquisition than the target. Click-through rates were 3x higher than previous Durex campaigns. Insights from Brandwatch challenged assumptions about the audience and revealed new opportunities for sex education content. These findings now guide Durex’s local market strategies.

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The Blakeney Group - Marketing And Advertising - Small

London, UK
Audience and sentiment analysis for client reporting Crisis monitoring and management for clients Audience insights Crisis management

The Blakeney Group uses Brandwatch and Cision to help clients solve complex communications challenges. The agency combines social and media... data to gain deep industry insights and monitor sentiment. Brandwatch enables the team to identify trends, understand decision makers, and prevent crises. Data-driven analysis helps debunk client assumptions and uncover new opportunities. The tools are now essential for the Insights team’s daily work and client reporting.

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Up&Up Group - Marketing And Advertising - Medium

Cape Town, South Africa
Audience sentiment analysis for campaigns Customer engagement

Brandwatch helped Up&Up Group cut through data noise to find real insights fast. The team used Brandwatch Consumer Research to... map sentiment, track conversations, and validate ideas across markets. With real-time dashboards and AI-powered analysis, they moved from manual research to instant insights. This shift let them act quickly, pitch smarter, and build campaigns that connect with people. Clients trust the insights, and creative teams feel confident to push boundaries.

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Supernatural - Marketing And Advertising - Small

New York, USA
Social listening for campaign planning Consumer sentiment research for travel Social media analytics Campaign management

Supernatural used Brandwatch to create a campaign for KAYAK about air travel behavior. The agency combined Brandwatch social data with... survey results from 1,000 people. Brandwatch Professional Services helped Supernatural build complex queries and analyze nuanced conversations. The insights shaped a campaign that sparked online discussion and media coverage. Supernatural plans to use Brandwatch for more creative, data-driven campaigns in the future.

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Automated Creative - Marketing And Advertising - Small

Brandwatch helped Automated Creative deliver 4x the expected CRM signups for Durex in Southeast Asia. The team used social listening... to analyze conversations in six languages, uncovering real attitudes about intimacy. Insights from Brandwatch led to 225 targeted ad variations focused on sex education. The campaign achieved a 286% cheaper CPA and a 3x higher click-through rate than previous efforts. Durex gained new ways to position itself as a trusted source for sexual health education.

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Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered... sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

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AttentionMedia - Marketing And Advertising

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word... docs to plan posts, which looked unprofessional and slowed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.

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TSL Media Group - Marketing And Advertising - Medium

Singapore, Singapore
Gen Z campaign strategy development Audience insights for content creation Audience segmentation Content marketing

Brandwatch helps TSL Media Group engage Gen Z audiences. TSL uses Brandwatch’s social listening to analyze trends and audience preferences.... They create hyperlocal, authentic content for platforms like TikTok and YouTube. Campaigns for brands like Huawei and Pocari Sweat use real data to connect with young and older audiences. TSL’s data-driven approach boosts campaign relevance and impact.

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Supernatural - Marketing And Advertising

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to... find key travel topics and understand online conversations. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

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Nethodology - Marketing And Advertising

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used... BuzzSumo to find the most viral content about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.

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The Blakeney Group - Marketing And Advertising

Brandwatch and Cision help The Blakeney Group solve complex communications challenges for clients in many industries. The agency uses these... tools to get deep insights, debunk assumptions, and spot new opportunities. Brandwatch and Cision are now part of the Insights team's daily work, from discovery to ongoing monitoring. The team delivers better and faster insights for clients. Internal training helped staff use data in reports and account management. Social Panels let them understand what decision makers say about key issues.

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Metia - Marketing And Advertising

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch... Audiences to find the right people, in the right places, at the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.

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Education Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

Goodstart Early Learning - Education - Very Large

Brisbane, Australia
Multi-location social media management Content quality improvement for education Social media management Content strategy

Brandwatch helped Goodstart Early Learning manage social media for over 650 centers. The platform gave them a single view of... all accounts, making it easier to find top-performing content and share best practices. Goodstart improved content quality and increased posting frequency from once to three times a week. The team saved time, reduced workload, and boosted productivity. Brandwatch also helped protect children's privacy while supporting authentic engagement.

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University of Glasgow - Education - Large

Brandwatch helped the University of Glasgow improve content strategies and crisis management. The university used Brandwatch's social intelligence tools to... monitor sentiment and manage communications during COVID-19. Real-time alerts and custom dashboards supported student recruitment and reputation management. Neon Caffeine partnered with the university to train teams and map key metrics. The university now adapts campaigns quickly based on social data and feedback.

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University of Glasgow & Neon Caffeine - Education

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used... Brandwatch's dashboard to track sentiment and adjust communications. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.

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Goodstart Early Learning - Education

Brandwatch helps Goodstart Early Learning manage social media for over 650 centers. The team uses Brandwatch to see all social... activity in one place and find top-performing content. This makes it easier to support centers and share best practices. Brandwatch also helps protect children's privacy while keeping content authentic. The team reports less workload, higher productivity, and better social media results.

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Consumer Goods Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

Thrasio - Consumer Goods - Large

Boston, USA
Social media customer engagement Customer support process automation Customer engagement Support automation

Brandwatch helped Thrasio cut response times to customer enquiries by 50%. Thrasio used Brandwatch Engage and AI Analyst Iris to... manage all social media interactions in one place. The team reduced full resolution time by 80%. Customer satisfaction rose by 15%. Thrasio now uses analytics and AI to improve customer engagement and support.

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Nilfisk - Consumer Goods - Large

Copenhagen, Denmark
Social media management and collaboration Content performance tracking and reporting Social media management Content analytics

Brandwatch helped Nilfisk centralize and streamline social media management across 26 markets. The platform enabled better content planning, scheduling, and... performance tracking for over 40 users. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and improved brand consistency. Insights from Brandwatch reporting guided content strategy and boosted social media activity.

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Thrasio - Consumer Goods

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up... response times. The AI Analyst Iris™ feature let the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.

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Bimbo - Consumer Goods

Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed... the situation by visualizing the crisis in real-time and implementing a campaign strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.

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Hospital & Health Care Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

Hato Hone St John - Hospital & Health Care - Very Large

Auckland, New Zealand
Social media management for healthcare Crisis communications and reputation monitoring Social media management Reputation management

Brandwatch helped Hato Hone St John manage high volumes of online interactions. The platform centralized social media management, making content... planning and community engagement easier for their small digital team. Brandwatch enabled fast crisis response and improved reporting on content performance. The team used dashboards to monitor brand sentiment and maintain data compliance. This led to better customer support and stronger brand reputation online.

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Clinical Partners - Hospital & Health Care - Medium

Wiltshire, UK
Social media sentiment tracking Content strategy optimization Social media monitoring Audience insights

Brandwatch Consumer Research helped Clinical Partners track real-time sentiment and audience insights in mental health conversations. The marketing team used... the platform to monitor topics like autism and ADHD, spot trends, and shape content strategy. They responded faster to key topics and improved community management. Positive sentiment around the brand increased, and the team proved the value of social media across the business. Brandwatch enabled daily monitoring and long-term campaign planning.

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Clinical Partners - Hospital & Health Care

Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit... insights, and AI-powered summaries. The marketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.

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Retail Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

Petstock - Retail - Large

Ballarat, Australia
Multi-channel social media management Localized content delivery for retail sites Social media management Customer engagement

Brandwatch helped Petstock manage over 90 social channels with just a small team. The platform let them schedule content, monitor... sentiment, and create local posts for 250+ sites. Petstock used Brandwatch’s tools to measure and benchmark content performance. The solution made social media management easier and safer for their team. Petstock now delivers relevant content to diverse audiences across Australia.

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Petstock - Retail

Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to... deliver high-quality, local content to a large audience. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.

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Consumer Electronics Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

OnePlus - Consumer Electronics

OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to... add context to their social insights. This helped them improve influencer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.

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Hospitality Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

Virgin Holidays - Hospitality

Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do,... rather than engaging them. With Brandwatch's help, they created the Trending Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.

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Government Administration Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

Australian War Memorial - Government Administration - Medium

Campbell, Australia
Community engagement management Campaign performance reporting Customer engagement Campaign management

Brandwatch Social Media Management helped the Australian War Memorial manage a high volume of online messages. The team used Labels... and Engage to organize conversations and streamline community management. They improved stakeholder coordination and content scheduling across departments. Brandwatch enabled faster response to visitor questions and better campaign reporting. The team now gains deeper insights into user engagement and campaign performance.

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Internet Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

 

AOL - Internet - Large

New York, USA
Consumer sentiment analysis for automotive Brand reputation management

AOL used Brandwatch Analytics to study how Ford’s move to Mexico affected public sentiment. The research blended traditional and modern... data sources to analyze online discussions. AOL found that being seen as “American-made” matters more to buyers than where cars are built. The insights helped AOL’s sales team show Ford new advertising opportunities. Brandwatch enabled AOL to uncover trends that would have been missed without social intelligence.

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Pharmaceuticals Case Studies and Customer Success Stories with Falcon.io (now Brandwatch Social Media Management)

Hato Hone St John - Pharmaceuticals And Healthcare

Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used... Brandwatch to centralize social media management, making content planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.

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Other Industry Case Studies and Success Stories with Falcon.io (now Brandwatch Social Media Management)

Australian War Memorial - Museum

Brandwatch Social Media Management helped the Australian War Memorial improve their digital presence. The team used Brandwatch to manage high... volumes of online messages and track community engagement. The labeling feature made it easier to report on content themes and campaign performance. Internal stakeholder management and post approvals became more organized. The team now responds faster to visitor questions and monitors online discussions more effectively.

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Nilfisk - Cleaning Machines And Equipment

Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and... track social content. The platform's label system and reporting tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.

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