Virgin Holidays used Brandwatch to create the world's first socially-aggregated travel guide. The guide helps users find trending attractions. Visitors view 14.75% more pages and have a 75.29% longer... session duration. The guide won a Drum Award for best Leisure and Travel Strategy. Virgin Holidays plans to expand its use of Brandwatch for future campaigns.
The case study highlights successful outcomes for Sparkassen-Finanzgruppe using Brandwatch, improving customer engagement by 20% and increasing social media analytics efficiency by 30%.
Bimbo used Brandwatch to manage a social campaign. The campaign increased product sales by 12%. It generated $580,000 in sales. Bimbo used Brandwatch to spot and visualize a crisis. They implemented ...a campaign strategy in Mexico. They identified influencers to amplify the campaign.
Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit insights, and AI-powered summaries. The ma...rketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.
Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.
OnePlus used Brandwatch to improve their brand tracking. They launched campaigns like the OnePlus 6 Marvel Avengers Limited Edition. They used Brandwatch to understand consumer interests. They found ...that people liked the Snapdragon 845 processor, price, and design. They also improved customer service by reducing errors to nearly 0%. OnePlus became the number 1 premium smartphone brand in India with 40% market share.
Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.
The case study showcases insights from AOL and Brandwatch on American-made cars, highlighting effective market research and consumer intelligence strategies.
Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used Brandwatch's dashboard to track sentiment and adjust communicat...ions. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.
Brandwatch helps Goodstart Early Learning manage social media for over 650 centers. The team uses Brandwatch to see all social activity in one place and find top-performing content. This makes it eas...ier to support centers and share best practices. Brandwatch also helps protect children's privacy while keeping content authentic. The team reports less workload, higher productivity, and better social media results.
Metia used Brandwatch Audiences to improve their marketing results. They achieved a 22% higher click-through rate on Twitter ads. Their landing rate on the webpage increased by 59%. They also saw a 1...44% higher conversion rate. The campaign generated leads at a 33% lower cost compared to traditional methods.
Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.
Brandwatch and Cision help The Blakeney Group solve complex communications challenges for clients in many industries. The agency uses these tools to get deep insights, debunk assumptions, and spot ne...w opportunities. Brandwatch and Cision are now part of the Insights team's daily work, from discovery to ongoing monitoring. The team delivers better and faster insights for clients. Internal training helped staff use data in reports and account management. Social Panels let them understand what decision makers say about key issues.
Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used BuzzSumo to find the most viral cont...ent about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.
Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word docs to plan posts, which looked unprofessional and slow...ed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.
Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up response times. The AI Analyst Iris™ feature let... the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.
Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used Brandwatch to centralize social media management, making conte...nt planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.
Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and track social content. The platform's label system and reportin...g tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.
Brandwatch Social Media Management helped the Australian War Memorial improve their digital presence. The team used Brandwatch to manage high volumes of online messages and track community engagement.... The labeling feature made it easier to report on content themes and campaign performance. Internal stakeholder management and post approvals became more organized. The team now responds faster to visitor questions and monitors online discussions more effectively.
