Real-World Case Studies and Customer Success Stories with Epsilon Accelerate (formerly Yieldify)

Epsilon helped Walgreens personalize wellness for over 105 million myWalgreens members. Walgreens used Epsilon’s loyalty technology to better understand and... engage customers. Epsilon Digital enabled real-time, data-driven ad personalization. Walgreens Advertising Group, powered by Epsilon, drove $315M in incremental digital media sales in one year and $10M in revenue in one quarter. The partnership strengthened customer relationships and improved health outcomes.
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Epsilon Digital helped Hot Topic boost sales and scale customer acquisition. Hot Topic used Epsilon's digital media solutions to deliver... 45 million personalized conversations monthly. The campaign drove a $10:1 incremental return on ad spend from retention. Hot Topic acquired 41,000 new customers and achieved a lower CPA than their goal. Personalized messaging targeted both existing and new prospects for better engagement.
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Epsilon Accelerate helped a global footwear retailer boost conversions and average order value during Black Friday and Cyber Week. The retailer used... website personalization, including overlays, toasters, and progress bars, to guide shoppers and reinforce promotions. This approach increased year-over-year average order value by 12% and overlay conversion rate by 6%. The retailer also reduced bounce rates without using intrusive promotions. Consistent messaging built trust and improved the customer journey.
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Epsilon and Currys plc used first-party data to target 1 million in-market appliance buyers. The campaign achieved an 8:1 SKU... ROAS and reached 65% buyers new to the brand. Epsilon’s COREid platform linked Currys’ data with offsite behavioral signals. This enabled precise digital advertising across Currys’ sites and the wider web. 26% of tracked purchases happened in Currys stores, showing strong offline impact.
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Ulta Beauty used Epsilon Digital to personalize customer experiences. They leveraged first-party data from 42 million loyalty members. Epsilon's CORE... ID helped Ulta Beauty deliver targeted ads at the right time. UB Media, powered by Epsilon, enabled brand partners to run full-funnel campaigns. Predictive AI identified likely buyers and improved campaign performance. Ulta Beauty credits Epsilon for accelerating their growth with personalized marketing.
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Tractor Supply Company used Epsilon Loyalty to analyze data from its Neighbor's Club program. The company gained insights into customer... behavior and improved the loyalty program. They adjusted rewards and tiers, including special status for military, veterans, and first responders. Over 37 million members joined, supporting more than $11 billion in sales. The loyalty program achieved a retention rate above 75%.
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Epsilon helped PrettyLittleThing use its in-house data to create personalized marketing campaigns. The solution focused on customer-centricity and transparent measurement... of incremental return on ad spend. Epsilon's platform enabled PLT to expand from the US to four new markets. 30% of new US customers in 2020 were influenced by the Epsilon program. The approach delivered 20x scale and served 10,000 unique messages during peak trading.
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Epsilon Retail Media helped a major Australian retailer grow ad revenue by over 850% in four years. The retailer used... Epsilon’s self-serve platform and real-time reporting to boost sales and brand engagement. Key features included varied site placements, keyword bidding, and seamless native ads. The partnership led to a 52% increase in RMN impressions and 30 times more active campaigns. The retailer achieved strong year-over-year growth in a competitive e-commerce market.
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Epsilon PeopleCloud helped Anheuser-Busch build millions of new one-to-one consumer relationships. The platform enabled the company to use consumer data... to connect with people at scale. Anheuser-Busch gained deeper insights into consumer interests and passions. Epsilon's technology supported privacy-first personalization and real-time engagement. This led to stronger connections with individuals and communities.
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Epsilon Retail Media helped a multinational food company boost sales of canned pineapple on Coles Online. The company used targeted... search ads to increase product visibility in a crowded market. This approach led to a 6.2x return on ad spend and a 69% conversion rate. Sales reached $21,300 during the campaign. The strategy focused on always-on advertising and peak visibility during key periods.
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Epsilon Retail Media helped a leading Australian foodservice and grocery brand achieve a 5. 8x return on ad spend. The...brand used category cross-sell placements on Coles Online to boost sales of bakery and bread products. This strategy increased visibility and engagement outside their core category. The campaign delivered a 43.7% conversion rate and $16.8k in sales. The approach expanded reach and drove more shoppers to related products.
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Epsilon helped Anheuser-Busch improve their marketing efforts. The company used Epsilon's solutions to better connect with customers. This led to... stronger engagement. Anheuser-Busch saw better results from their campaigns. The partnership made their marketing more effective.
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Epsilon helped Chuck E. Cheese reach 1.3 million unique customers. They used data to understand what modern families want. Epsilon... expanded data sets to include transactional and site tag data. Chuck E. Cheese launched a $99 birthday package and a new subscription model. The campaign drove $7.6 million in messaged revenue and a $28:1 ROAS. The brand connected with a new generation of families.
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Epsilon managed McDonald's email and push notification channels for the Famous Orders campaign. The campaign aimed to engage youth and... boost digital adoption. Epsilon created personalized, interactive emails and push notifications to build buzz and promote app downloads. Animated emails and rich notifications kept customers engaged with limited-time celebrity meals. The campaign achieved a 20% average email open rate and exceeded campaign goals.
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Epsilon helped Bar Louie improve their marketing. Bar Louie used Epsilon's solution to reach more customers. The solution made it... easier for Bar Louie to connect with guests. Bar Louie saw better engagement with their marketing. The partnership helped Bar Louie grow their business.
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Epsilon helped McDonald's improve its marketing. McDonald's wanted to reach more customers. Epsilon used data and technology to target the... right people. McDonald's saw better results from its campaigns. The partnership made marketing more effective.
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Homes & Villas by Marriott Bonvoy wanted to stand out in the crowded home rental market. For their 4th anniversary,... they launched a campaign offering 40,000 Marriott Bonvoy Points for stays of 4 or more nights. Epsilon helped them run a global, multi-touch email program to boost awareness and engagement. The campaign used targeted content and send-time optimization to reach new and loyal customers. This led to the highest monthly bookings since their email program began in 2020.
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Marriott International used Epsilon PeopleCloud Messaging to improve guest communications during the pandemic. They shifted their focus to leisure travelers... and promoted Homes & Villas by Marriott International. Marriott sent 14.5 million emails with a 99.8% delivery rate. This led to a 20% increase in booking revenue. Personalized, mobile-optimized emails helped build guest confidence and drive bookings.
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Epsilon helped Marriott International improve their marketing. Marriott wanted to reach more guests and increase bookings. Epsilon used data-driven marketing... tools. Marriott saw better guest engagement. Their bookings went up. The partnership made Marriott's marketing stronger.
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