Healthcare Brand
- Health, Wellness And Fitness
- Medium
CustomerLabs 1PD Ops helped a healthcare brand cut cost per purchase by 54%. The brand needed to lower CPP for... two products with different price points. They used custom conversion events and first-party data to train Meta ad algorithms. This enabled product-level optimization and audience targeting beyond 28 days. ROAS improved by 34% over three months.
Good Body Clinic
- Health, Wellness And Fitness
- Medium
CustomerLabs 1PD Ops helped Good Body Clinic restore Meta ad performance in under 24 hours after Meta blocked their purchase events. The clinic used... first-party data operations to scrub PHI, rename events, and switch to server-side tracking. This achieved high Event Match Quality scores, enabling full-funnel tracking and campaign optimization. Good Body Clinic could again run conversion-optimized campaigns, build custom audiences, and scale ad spend with compliance. The solution ensured zero PHI violations and fast recovery for this health and wellness brand.
CustomerLabs helped a dental clinic rebuild online and offline tracking after Meta event restrictions. The clinic faced blocked events due... to Meta's privacy rules for health data. CustomerLabs scrubbed URLs, changed event names, and unified CRM and website data. Now, the clinic tracks all conversions in Meta and attributes them to campaigns. They achieved the highest event match quality and resumed running Meta ads.
Personal Wellness & Lifestyle Brand
- Health, Wellness And Fitness
CustomerLabs helped a personal wellness and lifestyle brand recover from Meta's event restrictions. Meta blocked bottom-funnel conversion tracking, hurting ad... performance. Shopify CAPI could not solve the problem. CustomerLabs used first-party data and server-side tracking to protect PHI and send compliant events to Meta. The brand achieved a stable ROAS of 2.5 to 2.9 after the fix.
India’s leading personal wellness brand
- Health, Wellness And Fitness
- Large
CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy restrictions. Meta blocked their ad tracking and custom... audiences, halting campaign performance. CustomerLabs enabled server-side tracking, event renaming, and first-party data operations to restore ad functionality. The brand achieved a high event match quality score of 9.3 and resumed optimized campaigns while staying compliant with privacy laws. They now use custom events and retargeting to scale their ads safely.
Good Body Clinic
- Health, Wellness And Fitness
- Small
UK
CustomerLabs 1PD Ops helped Good Body Clinic restore Meta ad performance after privacy restrictions blocked their conversion tracking. The clinic used... CustomerLabs to scrub PHI from URLs, rename events, and switch to server-side tracking. This enabled full-funnel event tracking and high Event Match Quality scores, with EMQ up to 8.7/10. Good Body Clinic resumed profitable campaigns and custom audience targeting in less than 24 hours. The solution ensured compliance with HIPAA, CCPA, and GDPR for health and wellness advertising.
Personal Wellness & Lifestyle Brand
- Health, Wellness And Fitness
- Small
CustomerLabs 1PD Ops helped a personal wellness and lifestyle brand recover from Meta's event restrictions. Meta blocked bottom-funnel conversion tracking,... hurting ad performance. Shopify CAPI could not solve the problem. CustomerLabs enabled server-side tracking and scrubbed sensitive data before sending to Meta. The brand achieved a stable ROAS of 2.5 to 2.9 after switching to first-party data solutions.
India’s leading personal wellness brand
- Health, Wellness And Fitness
- Medium
India
CustomerLabs 1PD Ops helped a top Indian personal wellness brand overcome Meta's strict data privacy rules. Meta blocked their ad... tracking and custom audiences, halting campaign performance. The team used server-side tracking, scrubbed sensitive data, and renamed events to comply with HIPAA and Meta policies. Within 24 hours, they restored ad tracking and achieved a 9.3 event match quality score. The brand can now optimize campaigns and retarget audiences while staying compliant.
Consumer Goods Case Studies and Customer Success Stories with CustomerLabs Marketing Insights
Cookd
- Consumer Goods
- Small
Chennai, India
Cookd used CustomerLabs 1PD Ops to improve their Meta ad campaigns. They faced high customer acquisition costs and low purchase... value, with $270 spent to acquire a $300 customer. By implementing first-party domain tracking, they retained cookies and improved attribution. They created custom conversion events based on average order value to train Meta's algorithm. This led to a 35% increase in ROAS and a 45% decrease in cost per purchase. Cookd no longer relied on Shopify for campaign optimization.
CustomerLabs helped Smars, a leading jewelry brand, scale campaigns for new customer acquisition. Smars replaced Shopify CAPI with CustomerLabs' first-party... data pipeline. This change dropped cost per purchase by 14% in just 7–14 days. 86% of campaign conversions were new customers. Smars used signal engineering to optimize Meta and Google Ads for better results.
CustomerLabs 1PD Ops helped Smars, a leading jewelry brand, boost new customer purchases by 86%. Smars replaced Shopify's default CAPI... with a first-party data pipeline. This change dropped cost per purchase by 14% in just two weeks. Smars used custom event signals to optimize Meta and Google ad campaigns. The result was 212 out of 247 conversions coming from new customers. Smars improved campaign efficiency and trained ad algorithms to focus on new buyers.
MNMLST, a luxury watch brand, used CustomerLabs 1PD Ops to improve their Meta ad campaign results. They replaced Shopify CAPI... with custom conversion events based on average order value and product categories. This helped train the Meta algorithm to target the right customers and boost conversion value. MNMLST saw a 117% increase in revenue after switching to 1PD Ops. The brand created hero products in every category and attracted more high-value buyers.
Insurance Case Studies and Customer Success Stories with CustomerLabs Marketing Insights
Dundas Life
- Insurance
- Small
Toronto, Canada
CustomerLabs 1PD Ops helped Dundas Life cut retargeting campaign costs by 67%. They used Conversion API and smart audience segmentation... to improve ad performance. Event Match Quality score rose from 3 to 7 out of 10. Top-of-funnel campaign CPL dropped by 60%. Lead acquisition doubled compared to previous campaigns. Dundas Life used first-party data to build better lookalike audiences and lower costs.
CustomerLabs helped Dundas Life improve retargeting and lower cost per lead using first-party data operations. Dundas Life used Conversion API... to boost event match quality from 3 to 7 out of 10. They improved audience match rates by 2X, cutting cost per lead by 67% and doubling lead acquisition. For top-of-funnel campaigns, 1% lookalike audiences reduced lead costs by 60% with no extra ad spend. These changes made their ad performance much better.
Marketing and Advertising Case Studies and Customer Success Stories with CustomerLabs Marketing Insights
Fateh
- Marketing And Advertising
CustomerLabs 1PD Ops helped Fateh increase their lead to opportunity ratio by 20%. Fateh used server-side tracking and integrated their... CRM for better data flow. They optimized Meta ad campaigns by sending both online and offline conversions. This improved conversion rate from click to conversion by 12%. Fateh unified website, CRM, and CSV data for seamless tracking and retargeting.
Fateh used CustomerLabs 1PD Ops to improve lead tracking and campaign optimization on Meta Ads. They set up server-side tracking... and integrated CRM data for better event match quality. By sending both online and offline conversions, they trained Meta’s algorithm to target higher-quality leads. Fateh created custom conversion events based on high-intent lead stages. As a result, their lead to opportunity ratio increased by 20% and conversion rate rose by 12%.
Retail Case Studies and Customer Success Stories with CustomerLabs Marketing Insights
W for Woman
- Retail
- Large
New Delhi, India
CustomerLabs 1PD Ops helped W for Woman boost revenue and ROAS using first-party data. The team migrated from Google Tag... Manager to Shopify with no loss in campaign performance. They used attribution reports and custom conversion events to track new and repeat customers. By focusing on high AOV purchasers and segmenting audiences, they improved retargeting and campaign results. First-party data sync increased custom audience match rates from 25% to over 80%.
Apparel & Fashion Case Studies and Customer Success Stories with CustomerLabs Marketing Insights
Mirali
- Apparel & Fashion
- Small
India
Mirali, a kids’ clothing brand with a large Instagram following, wanted to grow its direct-to-consumer sales. Shopify CAPI limited their... ability to optimize campaigns for different goals. By switching to first-party data operations, Mirali powered Meta with better signals and created custom conversion events. This approach improved campaign targeting and retargeting. In 90 days, Mirali scaled its business 3.7X and saw a 200% increase in purchases, with 25% being high average order value sales.
Hospital & Health Care Case Studies and Customer Success Stories with CustomerLabs Marketing Insights
Dental Clinic
- Hospital & Health Care
- Small
CustomerLabs 1PD Ops helped a dental clinic restore Meta ad tracking after privacy restrictions. The clinic lost tracking due to... Meta flagging health-related data. CustomerLabs scrubbed URLs, standardized event names, and hashed sensitive data. They merged online and CRM data for unified user profiles. Now, the clinic tracks both online and offline conversions in Meta. This improved attribution and compliance with privacy laws.
CustomerLabs helps Justin G. , a small business owner, with first-party tracking. The platform lets him identify more customers than...other services. He can send this data to Facebook and Google for better ad targeting. CustomerLabs solves privacy and cookie expiration issues. This helps him reach more buyers and improve marketing results.
CustomerLabs helped Solar lab increase their match rate by 70%. This led to better attribution data and improved targeting. Their... return on ad spend (ROAS) grew from about 13x to over 20x. The customer praised the CustomerLabs team for their partnership and solution.
CustomerLabs First-Party Data Ops helped Cookd solve high customer acquisition costs and low purchase value. Cookd used Meta as the... main channel and wanted more high-value customers. They set up lifelong cookies and custom conversion events based on average order value. This improved tracking and campaign optimization. Cookd saw a 35% increase in ROAS and a 45% decrease in CPP after using First-Party Data Ops.
CustomerLabs 1PD Ops helped W for Woman use first-party data to boost e-commerce growth. The team unified their martech stack... and migrated from Google Tag Manager to Shopify with no loss in campaign performance. They used attribution reports to guide decisions and built custom funnels to track user journeys. By focusing on high average order value (AOV) purchasers, they trained ad algorithms for better results. Custom conversion events let them measure new and repeat customer purchases, optimizing campaigns for higher value and profit.
MNMLST used a new approach to campaign optimization by ditching Shopify CAPI. They created custom conversion events based on average... order value and product categories. This helped train the Meta algorithm to target the right customers. As a result, they increased higher AOV purchases and attracted more female customers. MNMLST achieved their business goals and scaled hero products across all categories.
CustomerLabs helped Mirali, a kids' clothing brand, scale their D2C business using first-party data signals and Meta optimization. Mirali faced challenges... with Shopify CAPI limitations and campaign saturation, which stalled their growth. By implementing custom conversion events, structured campaigns, and retargeting strategies, Mirali improved event match quality and targeted high-value customers. In just 90 days, Mirali scaled their campaigns by 3.7X, with 200% more purchases and 25% of those being high AOV sales.
First-Party Data Ops helped a healthcare brand lower cost per purchase (CPP) for two products in e-commerce. The brand needed... to reduce CPP for Product A and Product B, each with different price points. They set up custom conversion events for each product and ran separate Meta ad campaigns. This trained Meta's algorithm for better product-level optimization. Using first-party data, they built custom audiences beyond 28 days and improved audience match rates. They also restructured campaigns to exclude overlapping audiences and added cost caps to control CPP.
