Real-World Case Studies and Customer Success Stories with Customer.io

StuDocu is an online community for students to exchange study resources. They have over 15 million monthly users across 60 countries. StuDocu uses Customer.io to engage users through data-driven insi...ghts, segmentation, and event triggers. They achieve a 33% average open rate and a 10% click-through rate. Customer.io helps them send targeted emails in users' preferred languages and time zones, enhancing user engagement.
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Musora needed a new way to keep subscribers from canceling. They used Customer.io to automate and personalize their re-engagement strategy. This led to a 3.5% increase in win-back conversions and sav...ed 35 hours per week. Musora's conversion rate rose to 6.5%, allowing the team to focus on strategy.
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Customer.io helps StuDocu engage 15 million monthly users in 60 countries and 17 languages. StuDocu uses Customer.io for onboarding, transactional messages, conversion flows, and customer feedback. T...he platform's data analytics and segmentation tools let StuDocu reach a 33% average open rate and a 10% click-through rate on top campaigns. Event-triggered campaigns and timezone-based scheduling boost engagement. Customer.io enables StuDocu to send the right message to the right user at the right time, supporting global growth and user retention.
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Customer.io helped Musora automate their subscriber retention process. Musora used to handle cancellations manually, which was slow and only converted 3% of users. With Customer.io, they built person...alized win-back campaigns based on cancellation reasons. The new system increased win-back conversions by 3.5% and saved 35 hours of manual work each week. Musora now processes 10 times more real-time data, improving both efficiency and results.
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Customer.io helps StuDocu engage 15 million users in 60 countries and 17 languages. StuDocu uses Customer.io for onboarding, transactional messages, conversion flows, and customer feedback. The platf...orm's analytics and segmentation tools let StuDocu reach a 33% average open rate and a 10% click-through rate on top campaigns. Event-triggered campaigns and timezone-based scheduling boost engagement. Customer.io enables StuDocu to send the right message to the right user at the right time, supporting their global growth.
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Notion faced challenges in scaling personalized communication as they expanded globally. They used Customer.io to create localized campaigns, improving conversion rates by 6-7%. Personalized onboardi...ng emails achieved a 49-51% open rate and a 1-1.5% CTR. A/B testing increased open rates by 20%, enhancing product adoption. These efforts drove significant revenue impact and transformed Notion's lifecycle team into a key growth driver.
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Notion faced challenges in scaling personalized communication as they expanded globally. They used Customer.io to create localized campaigns, improving conversion rates by 6-7%. Personalized onboardi...ng emails achieved a 49-51% open rate and a 1-1.5% CTR. A/B testing increased open rates by 20%, enhancing product adoption. These efforts drove significant revenue impact and transformed Notion's lifecycle team into a key growth driver.
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Customer.io helped Notion improve lifecycle marketing. Notion's marketing team worked with engineering and product teams to find user pain points. They used Census's data activation platform to sync ...data and target audiences. This led to more conversions and better brand loyalty. Notion focused on continuous testing and data-driven decisions to improve campaigns.
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Customer.io helped Final Round AI boost feature engagement by 23%. Final Round AI used Customer.io’s automation and segmentation to turn more visitors into active users. They created personalized lif...ecycle journeys for low- and high-intent users. The team saw an 8% increase in page views from high-intent users. Customer.io’s workflow builder and testing tools made it easy to optimize user activation.
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Customer.io helped Livestorm increase monthly G2 reviews by 135%. Livestorm used segmentation and workflow tools to invite more users to submit reviews. They achieved a 36% conversion rate on billing... emails and a 68% open rate. Real-time data updates improved campaign targeting. Livestorm updated over half their audience in one month using batch updates.
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ZEN.COM, a global fintech company, struggled to convert and activate mobile users. They switched from HubSpot to Customer.io to improve their messaging strategy. By using hyper-personalized, multi-ch...annel messaging, they increased active users by 50%. The new approach included in-app messages and push notifications, which helped users navigate the app confidently. This strategy boosted user loyalty and conversion rates.
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ZEN.COM, a global fintech company, struggled to convert and activate mobile users. They switched from HubSpot to Customer.io to improve their messaging strategy. By using hyper-personalized, multi-ch...annel messaging, they increased active users by 50%. The new approach included in-app messages and push notifications, which helped users navigate the app confidently. This strategy boosted user loyalty and conversion rates.
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Customer.io helped ZEN.COM boost active users by 50%. ZEN.COM struggled to convert and activate mobile users with only email. They switched from HubSpot to Customer.io for multi-channel messaging. Th...ey used in-app messages, push notifications, and advanced segmentation. This hyper-personalized approach increased user activation and loyalty. ZEN.COM now has a more active mobile user base.
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BallerTV needed to reach audiences across multiple channels to grow. They used Customer.io to centralize messaging and personalize communication. This helped them increase email click-through rates b...y 30%. They also added SMS to their strategy, boosting paid subscriber conversion by 9%. Testing and automation improved their marketing, leading to a 37% increase in conversion rates. Customer.io's support team helped BallerTV optimize their campaigns and achieve their goals.
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Customer.io helped WIN Reality centralize their marketing automation and customer data. Before, WIN Reality struggled to use their first-party data and personalize messages. With Customer.io and Data... Pipelines, they tracked user activity, reduced drop-off, and improved messaging. They expanded their email flow and added SMS and push notifications. These changes led to a 4x increase in booking sessions in four months.
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Customer.io helped Lugg achieve a 2.5% monthly revenue lift by using behavioral automation and multi-channel messaging. Lugg integrated Segment to feed real-time customer data into Customer.io, enabl...ing campaigns based on user actions. Abandoned booking campaigns saw a 12-15% conversion rate, peaking above 20% in busy seasons. Centralized messaging improved collaboration across marketing, operations, and sales. Continuous A/B testing and advanced segmentation drove measurable business impact.
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Suitsupply, a high-end men's fashion brand, faced challenges in maintaining brand consistency and increasing conversions. They used Customer.io to automate email programs based on customer behavior, ...reducing design resource strain. This led to personalized email campaigns achieving 5-7x more engagement and 5-10x higher conversion rates. The strategy included revamping onboarding campaigns, cross-selling with "Shop the Look," and re-engaging abandoned carts, all while maintaining brand standards.
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LES MILLS+ faced a challenge with declining demand for home workouts. They needed to reduce churn and boost customer lifetime value during their busiest time. They developed a custom data model to id...entify at-risk customers and used personalized, multi-channel messaging to promote annual subscriptions. As a result, they retained 53% of customers predicted to churn and converted 80% of at-risk customers to annual memberships in less than two months.
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Customer.io helped Suitsupply automate personalized email marketing. Their campaigns saw 5-7x more engagement and 5-10x higher conversions than before. The team used SKU-level data and pre-approved t...emplates to streamline design and maintain brand standards. Automation reduced the workload for their small design team. Suitsupply improved onboarding, cross-selling, and abandoned cart recovery with targeted messaging.
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Customer.io helped Notion scale lifecycle marketing to millions of users worldwide. The Notion team used Customer.io to create localized onboarding campaigns, increasing conversion rates by 6-7%. Per...sonalized onboarding emails achieved a 49-51% open rate and a 1-1.5% click-through rate. A/B testing with Customer.io improved open rates by 20% for product launches. The lifecycle team drove measurable impact and millions in value for Notion.
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Buffer wanted to make their marketing emails as engaging as social media feeds. They used real-time data to send personalized emails. This approach reduced unsubscribe rates by 41.5%, increased click...-through rates by 28%, and improved open-to-conversion rates by 22%. Buffer's strategy involved integrating Customer.io, Segment, and Mixpanel to tailor messages to customer needs.
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WIN Reality, a sports technology startup, faced challenges in activating their first-party data for marketing. They struggled with a disjointed tech stack and relied heavily on email. By centralizing... their marketing automation and customer data with Customer.io, they improved personalization and real-time marketing. This led to a 4x increase in booking sessions in four months. The centralized system allowed them to expand their marketing mix and better engage customers.
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Attio needed a marketing automation solution to support their product launch and growth. Their existing tools were inadequate for data-driven campaigns. Customer.io provided a flexible platform that ...integrated with Attio's tech stack, enabling advanced messaging strategies. Key features included custom objects, webhooks, and event triggers. Attio's onboarding strategy focused on connecting email databases, doubling retention chances. They also improved mobile marketing by offering demo videos instead of trials, enhancing user experience.
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WIN Reality, a sports technology startup, faced challenges in activating their first-party data for marketing. They struggled with a disjointed tech stack and relied heavily on email. By centralizing... their marketing automation and customer data with Customer.io, they improved personalization and real-time marketing. This led to a 4x increase in booking sessions in four months. The centralized system allowed them to expand their marketing mix and better engage customers.
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