Real-World Case Studies and Customer Success Stories with Customer.io

Customer. io helps StuDocu engage 15 million users in 60 countries and 17 languages. StuDocu uses Customer.io for onboarding, transactional...messages, conversion flows, and customer feedback. The platform's analytics and segmentation tools let StuDocu reach a 33% average open rate and a 10% click-through rate on top campaigns. Event-triggered campaigns and timezone-based scheduling boost engagement. Customer.io enables StuDocu to send the right message to the right user at the right time, supporting their global growth.
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Customer. io helped Musora automate their subscriber retention process. Musora used to handle cancellations manually, which was slow and only...converted 3% of users. With Customer.io, they built personalized win-back campaigns based on cancellation reasons. The new system increased win-back conversions by 3.5% and saved 35 hours of manual work each week. Musora now processes 10 times more real-time data, improving both efficiency and results.
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Customer. io helps StuDocu engage 15 million monthly users in 60 countries and 17 languages. StuDocu uses Customer.io for onboarding,...transactional messages, conversion flows, and customer feedback. The platform's data analytics and segmentation tools let StuDocu reach a 33% average open rate and a 10% click-through rate on top campaigns. Event-triggered campaigns and timezone-based scheduling boost engagement. Customer.io enables StuDocu to send the right message to the right user at the right time, supporting global growth and user retention.
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Musora needed a new way to keep subscribers from canceling. They used Customer.io to automate and personalize their re-engagement strategy.... This led to a 3.5% increase in win-back conversions and saved 35 hours per week. Musora's conversion rate rose to 6.5%, allowing the team to focus on strategy.
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StuDocu is an online community for students to exchange study resources. They have over 15 million monthly users across 60... countries. StuDocu uses Customer.io to engage users through data-driven insights, segmentation, and event triggers. They achieve a 33% average open rate and a 10% click-through rate. Customer.io helps them send targeted emails in users' preferred languages and time zones, enhancing user engagement.
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Customer. io helped Livestorm increase monthly G2 reviews by 135%. Livestorm used segmentation and workflow tools to invite more users...to submit reviews. They achieved a 36% conversion rate on billing emails and a 68% open rate. Real-time data updates improved campaign targeting. Livestorm updated over half their audience in one month using batch updates.
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Customer. io helped Final Round AI boost feature engagement by 23%. Final Round AI used Customer.io’s automation and segmentation to...turn more visitors into active users. They created personalized lifecycle journeys for low- and high-intent users. The team saw an 8% increase in page views from high-intent users. Customer.io’s workflow builder and testing tools made it easy to optimize user activation.
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Customer. io helped Notion improve lifecycle marketing. Notion's marketing team worked with engineering and product teams to find user pain...points. They used Census's data activation platform to sync data and target audiences. This led to more conversions and better brand loyalty. Notion focused on continuous testing and data-driven decisions to improve campaigns.
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Notion faced challenges in scaling personalized communication as they expanded globally. They used Customer.io to create localized campaigns, improving conversion... rates by 6-7%. Personalized onboarding emails achieved a 49-51% open rate and a 1-1.5% CTR. A/B testing increased open rates by 20%, enhancing product adoption. These efforts drove significant revenue impact and transformed Notion's lifecycle team into a key growth driver.
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Notion faced challenges in scaling personalized communication as they expanded globally. They used Customer.io to create localized campaigns, improving conversion... rates by 6-7%. Personalized onboarding emails achieved a 49-51% open rate and a 1-1.5% CTR. A/B testing increased open rates by 20%, enhancing product adoption. These efforts drove significant revenue impact and transformed Notion's lifecycle team into a key growth driver.
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Customer. io helped ZEN.COM boost active users by 50%. ZEN.COM struggled to convert and activate mobile users with only email....They switched from HubSpot to Customer.io for multi-channel messaging. They used in-app messages, push notifications, and advanced segmentation. This hyper-personalized approach increased user activation and loyalty. ZEN.COM now has a more active mobile user base.
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ZEN. COM, a global fintech company, struggled to convert and activate mobile users. They switched from HubSpot to Customer.io to...improve their messaging strategy. By using hyper-personalized, multi-channel messaging, they increased active users by 50%. The new approach included in-app messages and push notifications, which helped users navigate the app confidently. This strategy boosted user loyalty and conversion rates.
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ZEN. COM, a global fintech company, struggled to convert and activate mobile users. They switched from HubSpot to Customer.io to...improve their messaging strategy. By using hyper-personalized, multi-channel messaging, they increased active users by 50%. The new approach included in-app messages and push notifications, which helped users navigate the app confidently. This strategy boosted user loyalty and conversion rates.
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Customer. io helped WIN Reality centralize their marketing automation and customer data. Before, WIN Reality struggled to use their first-party...data and personalize messages. With Customer.io and Data Pipelines, they tracked user activity, reduced drop-off, and improved messaging. They expanded their email flow and added SMS and push notifications. These changes led to a 4x increase in booking sessions in four months.
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BallerTV needed to reach audiences across multiple channels to grow. They used Customer.io to centralize messaging and personalize communication. This... helped them increase email click-through rates by 30%. They also added SMS to their strategy, boosting paid subscriber conversion by 9%. Testing and automation improved their marketing, leading to a 37% increase in conversion rates. Customer.io's support team helped BallerTV optimize their campaigns and achieve their goals.
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Customer. io helped Lugg achieve a 2.5% monthly revenue lift by using behavioral automation and multi-channel messaging. Lugg integrated Segment...to feed real-time customer data into Customer.io, enabling campaigns based on user actions. Abandoned booking campaigns saw a 12-15% conversion rate, peaking above 20% in busy seasons. Centralized messaging improved collaboration across marketing, operations, and sales. Continuous A/B testing and advanced segmentation drove measurable business impact.
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Suitsupply, a high-end men's fashion brand, faced challenges in maintaining brand consistency and increasing conversions. They used Customer.io to automate... email programs based on customer behavior, reducing design resource strain. This led to personalized email campaigns achieving 5-7x more engagement and 5-10x higher conversion rates. The strategy included revamping onboarding campaigns, cross-selling with "Shop the Look," and re-engaging abandoned carts, all while maintaining brand standards.
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LES MILLS+ faced a challenge with declining demand for home workouts. They needed to reduce churn and boost customer lifetime... value during their busiest time. They developed a custom data model to identify at-risk customers and used personalized, multi-channel messaging to promote annual subscriptions. As a result, they retained 53% of customers predicted to churn and converted 80% of at-risk customers to annual memberships in less than two months.
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Customer. io helped Suitsupply automate personalized email marketing. Their campaigns saw 5-7x more engagement and 5-10x higher conversions than before....The team used SKU-level data and pre-approved templates to streamline design and maintain brand standards. Automation reduced the workload for their small design team. Suitsupply improved onboarding, cross-selling, and abandoned cart recovery with targeted messaging.
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Customer. io helped Notion scale lifecycle marketing to millions of users worldwide. The Notion team used Customer.io to create localized...onboarding campaigns, increasing conversion rates by 6-7%. Personalized onboarding emails achieved a 49-51% open rate and a 1-1.5% click-through rate. A/B testing with Customer.io improved open rates by 20% for product launches. The lifecycle team drove measurable impact and millions in value for Notion.
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Buffer wanted to make their marketing emails as engaging as social media feeds. They used real-time data to send personalized... emails. This approach reduced unsubscribe rates by 41.5%, increased click-through rates by 28%, and improved open-to-conversion rates by 22%. Buffer's strategy involved integrating Customer.io, Segment, and Mixpanel to tailor messages to customer needs.
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Gorgias used Customer. io to run a Spotify Wrapped-style campaign for their SaaS business. They personalized messages using customer data...to boost engagement. The campaign used visual storytelling and multi-channel outreach. Gorgias saw higher customer participation and stronger brand advocacy. This approach helped them connect with users in a new way.
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Customer. io helps Klar send 17 million personalized messages each month. Klar uses Customer.io for segmentation, automation, and omnichannel messaging....They increased first-transaction conversions by 14% and improved collections by 8-12%. Klar manages campaigns across email, SMS, push, and in-app channels. Data integrations let Klar track and optimize every campaign. Customer.io supports Klar’s rapid growth in Mexico’s fintech market.
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Customer. io helped Goody increase message conversion rates by 2.7x. Goody ran 7x more A/B tests and boosted email engagement...by 40%. The marketing team now creates and tests campaigns without engineering help. Personalized content is sent 4x faster. Goody improved campaign performance and freed up engineering resources.
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Customer. io helped Bamboo double their conversion rates with multi-channel messaging. Bamboo used Customer.io to segment investors and send targeted...campaigns. They reduced abandoned deposits by 12% and increased conversion rates from 15% to over 30% in one year. The platform enabled in-app, SMS, and push notifications for better engagement. Customer.io also provided strategic support and technical help to Bamboo's team.
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Customer. io helped LES MILLS+ keep 53% of at-risk customers in just two months. LES MILLS+ used machine learning to...find customers likely to leave. They sent personalized messages and offers through email, push, and in-app channels. Automation cut rollout time by 35%. The team saved hundreds of thousands in ad spend by focusing on retention, not acquisition. Customer.io integrated with Snowflake and Segment for real-time targeting.
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Customer. io helped Buffer cut unsubscribe rates by 41.5%. Buffer used Customer.io, Segment, and Mixpanel to send personalized, event-based email...campaigns. They saw a 28% increase in click-through rates and a 22% rise in open-to-conversion rates. Buffer used segmentation, dynamic content, and experimentation to make emails feel personal. Their marketing now builds trust and loyalty with users. Buffer's strategy shows the power of integrated email marketing tools.
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Customer. io helped Attio automate messaging after their product launch. Attio used Customer.io to connect data from Intercom, Segment, and...their CRM. They built onboarding campaigns that doubled retention past 30 days. Mobile workflows improved conversion rates to 20-30%. Attio achieved an 80% renewal rate with automated billing. Customer.io enabled scalable, personalized marketing automation for Attio's CRM platform.
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WIN Reality, a sports technology startup, faced challenges in activating their first-party data for marketing. They struggled with a disjointed... tech stack and relied heavily on email. By centralizing their marketing automation and customer data with Customer.io, they improved personalization and real-time marketing. This led to a 4x increase in booking sessions in four months. The centralized system allowed them to expand their marketing mix and better engage customers.
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Attio needed a marketing automation solution to support their product launch and growth. Their existing tools were inadequate for data-driven... campaigns. Customer.io provided a flexible platform that integrated with Attio's tech stack, enabling advanced messaging strategies. Key features included custom objects, webhooks, and event triggers. Attio's onboarding strategy focused on connecting email databases, doubling retention chances. They also improved mobile marketing by offering demo videos instead of trials, enhancing user experience.
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WIN Reality, a sports technology startup, faced challenges in activating their first-party data for marketing. They struggled with a disjointed... tech stack and relied heavily on email. By centralizing their marketing automation and customer data with Customer.io, they improved personalization and real-time marketing. This led to a 4x increase in booking sessions in four months. The centralized system allowed them to expand their marketing mix and better engage customers.
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