Real-World Case Studies and Customer Success Stories with Criteo Dynamic Retargeting

Represent Clothing used Criteo's dynamic retargeting to boost sales by 56% in one month. The brand expanded its retargeting to... Meta platforms, reaching more shoppers on Instagram and Facebook. Criteo's behavioral data helped re-engage previous website visitors with personalized ads. Represent Clothing saw an 80% increase in conversion rate and a 153% rise in ROAS. Meta profitability stayed high across all markets after the campaign.
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Criteo’s Acquisition Audiences helped Marithé François Girbaud boost new customer acquisition and conversion rates. The brand used Criteo’s Prospecting and... Lookalike Audiences to target high-value shoppers. This led to a 1.6x increase in revenue, a 1.3x improvement in ROAS, and a 1.6x higher conversion rate. The campaigns bridged upper-funnel acquisition and retargeting, driving steady growth. Marithé François Girbaud continues to use Criteo to reach new audiences and strengthen loyalty.
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Criteo helped BOGNER, a luxury sports fashion brand, achieve a 57% increase in revenue from returning visitors. The brand used... Criteo's full-funnel strategy, combining upper-funnel video, customer acquisition, and dynamic retargeting. This led to a 400% rise in site visits and a 300% increase in qualified traffic from video viewers. Criteo's flexible, data-driven approach supported BOGNER's seasonal campaigns and premium brand needs. The partnership enabled BOGNER to expand reach and maintain strong performance across the marketing funnel.
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Criteo helped adidas grow its customer base in the Middle East and North Africa. adidas used Criteo’s AI-powered audience modeling... for customer acquisition and retention. The campaigns focused on web conversions and used coupon overlays to boost sales. adidas saw a 66% improvement in low-funnel ROAS and 81% in mid-funnel ROAS over five months. The partnership delivered strong results and efficient marketing spend.
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Griffeshop used Criteo and Booster Box to boost sales by 96% and revenue by 114%. The company wanted to increase... sales and attract high-quality website traffic. Criteo's AI-powered targeting and retargeting helped Griffeshop find new shoppers and turn visitors into buyers. Dynamic product recommendations encouraged repeat purchases. The return on ad spend improved by 39%, and the average order value rose by 9%.
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Unice used Criteo GO to boost sales by 45% and revenue by 66%. The brand wanted to reach more high-potential... buyers while keeping costs low. Criteo GO helped Unice run AI-powered campaigns across the web and Meta. The team launched campaigns quickly and tested features in real time. Unice saw a 27% increase in return on ad spend and improved operational efficiency.
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Criteo helped BOGNER boost website visits by 400% with upper funnel video ads. Qualified visits from engaged viewers rose by... 300%. The campaign drove a 57% increase in revenue from returning visitors. BOGNER used dynamic retargeting, customer acquisition, and video advertising. Criteo's flexible, data-driven full funnel strategy matched BOGNER's premium brand needs.
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Criteo helped Taking Shape boost their digital ad performance during the holiday season. By adding social inventory to their retargeting... campaigns, Taking Shape increased their reach on Facebook and Instagram. This led to a 34% rise in ROAS and a 25% increase in sales year over year. Their click-through rate jumped by 200% in 2024. Taking Shape verified these results using Google Analytics and multiple attribution models.
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Criteo helped Regatta improve their digital advertising. Regatta used Criteo's commerce media platform to reach more shoppers. The solution focused... on customer acquisition and retention. Regatta saw better engagement and more sales from their online ads. The partnership made Regatta's marketing more effective.
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Ellos used Criteo Commerce Growth to boost customer engagement and sales. They focused on customer lifetime value and consolidated sales... channels. With a full-funnel marketing strategy, Ellos targeted audiences in fashion and home categories. Automated bidding and video content helped lower costs and increase conversions. The fashion campaign saw an 80% drop in cost-of-sale and 100 more sales, while the underwear campaign had a 70% lower cost-per-sale and 200 more sales.
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Criteo helped bonprix boost brand awareness with a video campaign. The campaign achieved a 20% new customer share and a... 45% new user rate. Ad recall was 49% higher than the control group. bonprix used a full-funnel approach, combining video ads and retargeting to reach fashion shoppers. The strategy led to more new customers and higher brand recognition.
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Criteo helped ABOUT YOU, a leading European online fashion retailer, test the impact of retention marketing. ABOUT YOU used Criteo's... Ghost Bidding method to target loyal customers with personalized ads. The campaign achieved a 622% incremental ROAS with a 99.3% confidence level. Even the most loyal shoppers responded to relevant ads, proving the value of smart retention campaigns. ABOUT YOU gained clear proof that investing in customer retention drives measurable revenue.
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Criteo helped adidas grow its new customer base using Commerce Growth. adidas saw a 66% improvement in ROAS in the... lower funnel. The company also achieved an 81% ROAS improvement in the mid funnel. The solution focused on automated customer acquisition and retention. Commerce Growth enabled adidas to reach more shoppers and boost performance.
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JTV used Criteo to launch a Connected TV (CTV) campaign. The campaign reached 93% new visitors who had not visited... JTV’s site in over 13 months. Average order value increased by 20% among users who saw the CTV ad. JTV combined CTV with display and video ads for consistent messaging. The campaign also doubled qualified site visits year-over-year. JTV plans to repeat CTV campaigns for key shopping seasons.
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Criteo helped O'Neill boost return on ad spend by 19% and increase revenue by 513%. The brand used dynamic retargeting... to convert new visitors and upsell existing customers. Automated bidding made campaigns more efficient and kept costs stable. O'Neill's marketing team valued the easy integration and scale compared to previous providers. Criteo's AI-driven ads supported seasonal marketing and consistently met campaign KPIs.
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Regatta used Criteo and SingleView to improve their advertising across the customer journey. They ran campaigns to attract new visitors... and retarget past site visitors. Criteo’s AI and automated bidding helped Regatta save time and reach high-value audiences. With SingleView, Regatta measured the impact of upper-funnel activity and saw clear incremental benefits. Regatta achieved a 100% increase in ROAS, 94% more Criteo revenue, and a 46% higher conversion rate.
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Criteo Commerce Growth helped adidas grow its new customer base. adidas saw a 66% improvement in ROAS in the lower... funnel. The company also achieved an 81% ROAS improvement in the mid funnel. Criteo's platform supported automated customer acquisition and retention. The results show strong performance for adidas in digital marketing.
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Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution... included dynamic retargeting and personalized product ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.
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Criteo helped BOGNER improve their online shopping experience. BOGNER used Criteo's commerce media solutions. The goal was to make online... shopping more engaging. The case highlights how Criteo's platform supports brands in the apparel and fashion industry. Results or specific metrics are not mentioned in the content.
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Criteo helped Represent Clothing improve their online shopping experience. The brand used Criteo's commerce media platform to reach more shoppers.... They focused on customer acquisition and retention. The solution included dynamic retargeting and personalized product ads. Represent Clothing saw better engagement and more sales from their digital campaigns.
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Criteo helped Marithé François Girbaud improve their online shopping experience. The brand used Criteo's solutions to reach new customers and... increase retention. Criteo's platform provided tools for dynamic retargeting and personalized product ads. This partnership aimed to drive more sales and boost engagement for the apparel company. The case highlights how Criteo supports fashion brands in digital advertising and commerce growth.
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Criteo GO helped Denon Store by Audio Forum double their ROAS, achieving a 107% increase compared to previous campaigns. The retailer also... saw a 238% rise in first-time buyers after launching a GO New Customer campaign. The solution required less management time and reduced conversion costs. Denon Store by Audio Forum used Criteo GO to attract new customers and drive more website traffic. This approach reinforced their position as a top choice for premium audio equipment.
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HP used Criteo’s Offsite Revenue Optimizer and Costco’s first-party data to target high-intent shoppers. The goal was to boost sales... and shift focus from awareness to conversions. HP combined Sponsored Products with Offsite campaigns for a full-funnel retail media strategy. This approach led to a 1,054% increase in revenue per user and an 855% uplift in conversion rate. Click-through rates also rose by 58% for users exposed to both onsite and offsite ads.
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Criteo helped Aventon improve their digital advertising. Aventon used Criteo's commerce media platform to reach more customers. The solution focused... on customer acquisition and retention. Aventon saw better results from their online ads. The partnership helped Aventon grow their business.
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Criteo helped HP improve its digital advertising results. HP used Criteo's Commerce Media Platform to reach new customers and boost... conversions. The solution included dynamic retargeting and personalized product ads. HP saw better performance in its online campaigns. The case highlights the impact of commerce media and digital ad technology for large electronics brands.
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Criteo helped Jackery improve their digital advertising. Jackery used Criteo's commerce media platform. The solution focused on customer acquisition and... retention. The case highlights how Criteo's tools support growth for consumer electronics brands.
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Aventon used Criteo to connect upper and lower-funnel ad campaigns. They wanted to grow revenue by 300% and become the... top ebike brand. Criteo’s contextual and video advertising helped Aventon reach these goals. They achieved a 100% return on ad spend and 600 million impressions. Video campaigns increased lower-funnel ROAS by 25%.
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Jackery used Criteo to boost conversions and return on ad spend. They ran always-on display ads and seasonal video campaigns... for Black Friday and Cyber Monday. Video ads drove 20% more conversions than display alone. Jackery saw a 500% year-over-year increase in ROAS. Video campaigns brought 10 times more qualified visits and higher engagement rates. Results were confirmed by third-party attribution.
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Uber Advertising used Criteo to boost campaign results in Australia. They ran Sponsored Products and Commerce Display ads for brands... in snacking and alcohol. The snacking campaign saw a 15% rise in product page views and a 15% increase in revenue share. The alcohol campaign achieved a 27% jump in PDP share and a 54% surge in revenue share. Both campaigns delivered a strong halo effect, lifting results across related categories. Criteo helped Uber Advertising reach high-intent shoppers and drive measurable sales growth.
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Flywheel used Criteo's retail media platform to drive new-to-brand growth for a top delivery platform. Early access to Criteo’s new... to brand reporting helped Flywheel target shoppers who previously bought from competitors. Their data-driven conquesting campaign led to 29% lower CPCs and 93% higher ROAS compared to benchmarks. The brand also saw a 5 percentage point increase in brand steal month over month. This case highlights the impact of advanced insights and early adoption in retail media advertising.
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Raptive used Commerce Grid from Criteo to boost ad revenue for over 3,000 independent publishers. By tapping into curated demand,... Raptive increased publisher ad revenue by 57%. Curated demand now makes up 36% of total ad spend and delivers 55% higher eCPM than open exchanges. The solution also led to a 4.7x increase in bid rates. Raptive highlights the value of unique demand sources for standing out in the programmatic ad ecosystem.
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Connexia used Criteo to boost campaign results for its clients. The agency wanted to maximize ROI and reach new audience... segments with dynamic retargeting and data-driven strategies. Criteo's platform helped Connexia achieve a 33% increase in click traffic, 22% more sales, and a 29% rise in total client revenue. The partnership enabled Connexia to deliver measurable, scalable results across multiple industries. Regular collaboration and advanced technology supported ongoing campaign optimization.
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Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
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Farmacia Simán used Criteo GO campaigns to improve digital advertising results. The pharmacy chain wanted to boost the profitability of... its digital media. With Criteo’s AI-powered solution, they relaunched campaigns for traffic and retention. In just one month, ROI increased by over 80% for traffic and 50% for retention. Click-through rates rose by 175% for traffic and doubled for retention. Cost per order dropped by 70% for traffic and 50% for retention. The campaigns became more efficient and profitable.
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YSL Beauty used Criteo to improve their online shopping experience. They wanted to make shopping more fun and engaging. Criteo... provided solutions like dynamic retargeting and personalized product ads. YSL Beauty saw better customer engagement and more sales. The partnership helped YSL Beauty reach new shoppers and keep loyal customers.
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Criteo helped Aventon Bikes improve their advertising results. They used connected campaigns across the full funnel. Aventon Bikes achieved a... 100% ROAS with contextual targeting. The campaigns delivered about 600 million impressions. This shows strong performance in digital advertising for consumer brands.
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Criteo’s hashed email solution helped Patch Media boost CPMs by 52% for addressable inventory. Patch Media used this identity solution... to make 37% more requests addressable and achieved an 85% user match rate. The company wanted to maintain ad quality and ROI as third-party cookies disappear. Criteo’s supply solutions let Patch Media recapture lost CPMs and connect logged-in users with thousands of advertisers. This approach prepared Patch Media for a cookieless future while increasing revenue.
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Patch Media used Criteo’s hashed email solution to improve ad targeting for logged-in users. They wanted to keep ad quality... high and recover CPM losses in cookieless environments. By sharing hashed emails in the bidstream, Patch Media made more of their audience addressable to advertisers. This led to a 52% increase in CPMs and an 85% user match rate. They also saw a 37% rise in incremental addressable requests.
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HEM Connect helped Patch Media boost the value of logged-in traffic. Patch Media wanted to keep ROI high as third-party... cookies disappear. They used Criteo's hashed email solution to target users without cookies. This let them reach more people and keep CPM steady. In 6 months, Patch Media gained $81,000 in extra revenue. Addressable requests grew by 37%, and login rates hit 41% of 3 million daily requests.
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MAF Carrefour used Criteo’s Retail Media Platform to boost their onsite display campaigns. They activated first-party transactional and behavioral data... to create targeted audience segments. This helped them deliver personalized ads to both new and existing customers. A beauty brand saw a 31% increase in units per click, while a CPG brand achieved a 58% higher click-through rate. The data-driven approach improved campaign engagement and supported omnichannel growth in the MENA region.
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Criteo Commerce Growth helped a leading US mattress retailer double their omnichannel ROAS from 4x to 8x. The retailer consolidated... five DSPs down to one, simplifying their tech stack. Criteo outperformed two top DSPs by 30% and 50%. The team used dynamic creative optimization, AI bidding, and improved audience targeting. The retailer moved all lower funnel budgets to Criteo after the test.
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Criteo helped Denon Store by Audio Forum improve their online shopping experience. The store used Criteo's solutions to make shopping... more engaging. The case highlights how Criteo's platform supports retail businesses. Results or specific metrics are not mentioned in the content.
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Criteo helped Immobiliare improve their digital advertising. Immobiliare used Criteo's solutions to reach more customers online. The case highlights how... Criteo's platform supports commerce growth for real estate businesses. The story shows the value of targeted ads and digital media in real estate marketing.
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Immobiliare. it used Criteo’s predictive AI and custom creative to boost conversions. They needed to reach high-intent property seekers and...reactivate lapsed users. Criteo built a tailored audience and interactive display ad with a search widget. Users could start their property search directly in the ad. This led to a 246% higher conversion rate and a 28.5% lower cost per valuable interaction. The campaign also built a strong pool for future remarketing.
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Apartments. com used Criteo’s full-funnel buyer journey strategy to boost site performance. They saw a 158% increase in visit traffic...and a 101% rise in reach year over year. Cost per visit dropped by 41%. Apartments.com used lookalike audience targeting, automated prospecting, and dynamic retargeting. Criteo’s AI helped optimize budget and creative messaging for each audience segment.
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Danone used Criteo’s Commerce Max to boost sales of Actimel Kids at ASDA. The campaign targeted parents using ASDA’s first-party... shopper data and display banners. 41% of shoppers reached were new to the brand in three months. The campaign saw a 147% increase in conversion rate and a 223% rise in revenue per user. Offsite and onsite ads together delivered a 161% return on ad spend.
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Criteo helped Babybel boost sales of Babybel Light during the 2024 Summer of Sports. Babybel wanted to reach sports-focused shoppers... and increase sales at ASDA. Criteo used a full-funnel retail media strategy, combining offsite IAB display ads and onsite placements on ASDA. The campaign targeted lapsed Babybel buyers and sports nutrition shoppers. Results included a 77% higher conversion rate, 81% more revenue per user, and a 46% increase in clickthrough rate compared to onsite-only campaigns.
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Costa Cruzeiros used Criteo to boost new user acquisition before Black Friday. They tested video and display ads to find... the best way to reach and engage new customers. Their online video campaigns achieved a 74% viewability rate and led to an 87% increase in media spend year over year. 20% of conversions started with an online video touchpoint. The campaign delivered a 70% higher return on ad spend compared to the previous year.
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Criteo helped FIAT improve its digital advertising. FIAT used Criteo's commerce media platform to reach more customers. The solution included... addressability, predictive bidding, and product recommendations. FIAT aimed to increase customer acquisition and retention. The case highlights the use of AI and data-driven advertising in the automotive industry.
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Criteo Commerce Max helped L’Oréal boost YSL Beauty’s sales. The team ran a full funnel retail media campaign using both... onsite and offsite ads. They targeted shoppers on Parfumdreams and across the open internet. Onsite click-through rate rose by 27%. Conversion rate increased by 14%. Revenue per user jumped by 92%.
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Chaves na Mão used Criteo’s Commerce Growth to boost website visits and sign-ups. They targeted new users in São Paulo... with prospecting and retargeting campaigns. The strategy included personalized ads for rentals and property sales. Click-through rates rose by 70% and cost-per-click dropped by 35%. The campaign drove over 10 million visits and increased new sign-ups by 20%.
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Criteo helped Aventon boost their return on ad spend with full-funnel marketing. Aventon used Criteo's video ads to build brand... awareness and drive high-quality traffic. Content targeting brought about 600 million impressions and a 100% return on ad spend. Video campaigns increased ROAS by over 25%. Aventon values Criteo for precise, cookie-free targeting and plans to continue the partnership.
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TUI used Criteo and Tealium to boost early booking sales. They grouped customers by behavior and targeted them with personalized... ads. The Early Bird campaign led to a 40% higher return on ad spend and a 10% increase in revenue. Cost per click dropped by 60%. TUI reactivated loyal customers and reached new ones with data-driven targeting.
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ITAKA used Criteo to boost their digital advertising results. They wanted to reach travelers planning trips and keep costs low... during busy seasons. Criteo’s AI-powered platform helped ITAKA find and engage high-intent travelers across web, app, and Meta. ITAKA saw a 5x return on ad spend and a 4.9x increase in click-through rate. Their campaigns stayed efficient and effective, even during peak travel times.
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Criteo helped ITAKA improve their commerce media strategy. The case highlights how ITAKA used Criteo's platform for better customer acquisition... and retention. The solution included dynamic retargeting and personalized product ads. ITAKA saw improved campaign performance with Criteo's technology. The story shows the value of commerce media for marketing success.
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