Criteo Dynamic Retargeting Overview

Criteo-dynamic-retargeting re-engages shoppers with tailored ads throughout their purchase journey. Measurable performance is prioritized.

Use Cases

Customers recommend Advertisement, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Criteo Dynamic Retargeting.

Other use cases:

  • Campaign Management
  • Ad Retargeting
  • Segmentation And Targeting
  • Identify Target Customers
  • Digital Marketing
  • Generation Of New Leads
  • Media Buying
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Criteo Dynamic Retargeting.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Grow Market Share
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Criteo Dynamic Retargeting Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Dynamic Retargeting works with different mediums / channels such as Website. Mobile. User Generated Content etc.

Criteo Dynamic Retargeting's features include SEM, Dashboard, Personalization, etc. and Criteo Dynamic Retargeting support capabilities include AI Powered, Chat Support, Phone Support, etc. also Criteo Dynamic Retargeting analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In addition to multiple other websites, it also shows ads on Facebook...." Peer review by Chitta Ranjan D., Digital Marketing Manager, Health, Wellness and Fitness

Peer review evidence (same sources as the product rating summary)

"...The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan...." Peer review by Director in Marketing
"...A custom piece of code placed on your site enables the Criteo AI Engine to see shoppers engagement and power in your ads. ..." Dynamic Retargeting
"...Another Domain Adaptation Library was originally published in Criteo R&D Blog on Medium, where people are continuing the conversation by highlighting and responding to this story...." Introducing ADA: Another Domain Adaptation Library

Criteo Dynamic Retargeting, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Dynamic Retargeting

Top Industries

  • Marketing and Advertising
  • Retail
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Criteo Dynamic Retargeting is popular in Marketing And Advertising, Retail, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Criteo Dynamic Retargeting Customer wins, Customer success stories, Case studies

How can Criteo Dynamic Retargeting enhance your Engagement Management process?

What Are the key features of Criteo Dynamic Retargeting for Communication Management?

How does Criteo Dynamic Retargeting address your Campaign Management Challenges?

Why is Criteo Dynamic Retargeting the best choice for Ad Retargeting?

26 buyers and buying teams have used Cuspera to assess how well Criteo Dynamic Retargeting solved their Cross Channel Advertising needs. Cuspera uses 1867 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

Loblaw Advance - Retail - Very Large

Loblaw Advance partners with commerce intelligence platform Criteo ...

Brampton, Canada

Loblaw Advance, the retail media division of Loblaw Companies Ltd., has partnered with Criteo to enhance its email display advertising capabilities. Criteo will act as the direct sales agent for Lobl...aw Advance's email display placements, expanding advertiser access across various Loblaw platforms. This partnership aims to leverage Criteo's commerce media expertise to connect advertisers with Canadian shoppers more effectively.

Read on →
 

Massmart Holdings Limited - Retail - Very Large

Criteo wins Massmart retail media deal covering 280 stores in Africa

Sandton, South Africa

Criteo has been appointed by Massmart, a Walmart subsidiary, to enhance its onsite advertising capabilities across its digital properties in Africa. Utilizing Criteo's Commerce Yield platform, Massma...rt will introduce Sponsored Product Ads and Onsite Display Ads, initially live on Makro.co.za. This collaboration aims to boost Massmart's retail media strategy, offering brands enhanced visibility and engagement opportunities.

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Massmart - Retail - Very Large

Massmart selects Criteo for retail media platform

Johannesburg, South Africa

Massmart has selected Criteo to enhance its retail media platform across digital properties in South Africa. By deploying Criteo's Commerce Yield platform, Massmart will offer Sponsored Product Ads a...nd Onsite Display Ads, enabling targeted campaigns and improving product visibility. This collaboration aims to expand advertising capabilities, providing brands with effective tools to engage consumers throughout the purchasing process.

Read on →

woom - Consumer Goods - Small

Klosterneuburg, Austria

woom used Criteo to boost traffic by 130% and increase click-through rate by 72% in Germany. The brand combined always-on retargeting with seasonal campaigns for Spring and Back-to-School. They integ...rated first-party data from Emarsys to improve targeting and reduce wasted spend. Creative testing and localized messaging helped drive results. The strategy led to stronger ROAS and lower cost-per-click.

Uber Advertising - Marketing And Advertising - Large

San Francisco, USA

Uber Advertising used Criteo to boost campaign results in Australia. They ran Sponsored Products and Commerce Display ads for brands in snacking and alcohol categories. The snacking campaign saw a 15...% rise in product page views and a 15% increase in revenue share. The alcohol campaign achieved a 27% jump in PDP share and a 54% surge in revenue share. Both campaigns delivered a strong halo effect, lifting related categories. Criteo helped Uber Advertising reach high-intent shoppers and drive measurable sales growth.

Tefal Romania - Consumer Electronics - Large

Rumilly, France

Criteo GO helped Tefal Romania boost Q4 revenue by 35%. The team used AI-powered campaigns to reach high-intent shoppers during Black Friday and the holidays. Switching from manual to automated ads i...ncreased ROAS by 33%. First-time purchasers grew by 12%. The campaign used personalized creatives and real-time optimization to drive sales and efficiency.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Criteo Dynamic Retargeting

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance.

The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.

Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.

What is Criteo Dynamic Retargeting used for?

Criteo Dynamic Retargeting is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Engagement Management and Communication Management .

What are the top features of Criteo Dynamic Retargeting?

SEM, Dashboard and Personalization are some of the top features of Criteo Dynamic Retargeting.

Who uses Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is used by Marketing And Advertising, Retail and Internet among other industries.

What are Criteo Dynamic Retargeting alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Criteo Dynamic Retargeting.

Where is Criteo Dynamic Retargeting located?

Criteo Dynamic Retargeting is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Dynamic Retargeting for advertisement and engagement management

Criteo Dynamic Retargeting Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)

Software Failure Risk Guidance

?

for Criteo Dynamic Retargeting

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Dynamic Retargeting

Criteo S.A. News

Partnership

Criteo expands retail media partnership with Loblaw

Criteo and Loblaw have expanded their retail media partnership, appointing Criteo as a preferred demand partner for Loblaw Advance. This collaboration allows Criteo to sell display advertising across Loblaw's email channels, enhancing access to Canadian shoppers through loyalty-linked audiences. The partnership aims to boost retail media opportunities in Canada by leveraging Criteo's commerce media platform.

Executive

Criteo Appoints Connor McGogney as CFO and Cancels 4.5 Million Tr...

Criteo appointed Connor McGogney as CFO, effective August 10, 2026, succeeding Sarah Glickman. The company also announced a share capital reduction by canceling 4.5 million treasury shares.

Executive

CRITEO APPOINTS CONNOR MCGOGNEY AS CHIEF FINANCIAL OFFICER

Criteo has appointed Connor McGogney as its new Chief Financial Officer, effective August 10, 2026. McGogney, who has been with Criteo since 2018, will succeed Sarah Glickman, who transitions to an advisory role. McGogney will continue to oversee strategy, corporate development, and partnerships, leveraging his extensive experience in finance and strategic planning.

Company

Criteo Completes Redomiciliation from France to Luxembourg; Board ...

Criteo has completed its legal domicile transfer from France to Luxembourg and plans a subsequent move to the U.S. by January 2027. This strategic shift aims to enhance shareholder value by increasing capital management flexibility and potential inclusion in U.S. indices.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D