Criteo Dynamic Retargeting Overview

Criteo-dynamic-retargeting re-engages shoppers with tailored ads throughout their purchase journey. Measurable performance is prioritized.

Use Cases

Customers recommend Advertisement, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Criteo Dynamic Retargeting.

Other use cases:

  • Campaign Management
  • Ad Retargeting
  • Segmentation And Targeting
  • Identify Target Customers
  • Digital Marketing
  • Generation Of New Leads
  • Media Buying
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Criteo Dynamic Retargeting.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Grow Market Share
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Criteo Dynamic Retargeting Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Dynamic Retargeting works with different mediums / channels such as Website. Mobile. User Generated Content etc.

Criteo Dynamic Retargeting's features include SEM, Dashboard, Personalization, etc. and Criteo Dynamic Retargeting support capabilities include AI Powered, Chat Support, Phone Support, etc. also Criteo Dynamic Retargeting analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In our case, our Criteo account manager manages the campaigns and bidding without asking us, in complete autonomy...." Peer review by Employee in Marketing

Peer review evidence (same sources as the product rating summary)

"...- Ease of adjusting bids yourself - New coupon feature that allows you to customize the ads yourself...." Peer review by Consultant
"...Custom Audiences allows marketers to re-engage with lapsed users to help re-surface their brand. ..." Criteo Announces New Traffic Generation Solution
"...Authors: Romain Beaumont, Amine Benhalloum, Florian Courtial, Ugo Tanielian, Marina Vinyes, Pranjul Yadav Highlights of RecSys 2019 was originally published in Criteo R&D Blog on Medium, where people are continuing the conversation by highlighting and responding to this story...." Highlights of RecSys 2019

Criteo Dynamic Retargeting, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Dynamic Retargeting

Top Industries

  • Marketing and Advertising
  • Retail
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Criteo Dynamic Retargeting is popular in Marketing And Advertising, Retail, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Criteo Dynamic Retargeting Customer wins, Customer success stories, Case studies

How efficiently Does Criteo Dynamic Retargeting manage your Engagement Management?

How does Criteo Dynamic Retargeting facilitate Communication Management?

How can Criteo Dynamic Retargeting optimize your Campaign Management Workflow?

How efficiently Does Criteo Dynamic Retargeting manage your Ad Retargeting?

26 buyers and buying teams have used Cuspera to assess how well Criteo Dynamic Retargeting solved their Cross Channel Advertising needs. Cuspera uses 1867 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

Criteo S A : Powers Libas' Scalable Growth Beyond Walled Gardens ...

Criteo partnered with Libas, an Indian fashion brand, to enhance marketing efficiency beyond traditional platforms. By using Criteo's AI-powered Commerce Growth platform, Libas achieved a 72% YoY inc...rease in ROAS and a 133% rise in conversion rates. This collaboration highlights Criteo's ability to drive scalable growth and performance in digital commerce.

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L'Oréal (YSL Beauty) - Consumer Goods - Consumer Goods

Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted ready-to-buy shoppers on the open web and on t...he Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.

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Represent Clothing - Apparel & Fashion - Apparel & Fashion

Represent Clothing used Criteo's dynamic retargeting to boost sales by 56% in one month. The brand expanded its retargeting to Meta platforms, reaching more shoppers on Instagram and Facebook. Criteo...'s behavioral data helped re-engage previous website visitors with personalized ads. Represent Clothing saw an 80% increase in conversion rate and a 153% rise in ROAS. Meta profitability stayed high across all markets after the campaign.

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Marithé François Girbaud - Apparel & Fashion - Apparel & Fashion

Criteo’s Acquisition Audiences helped Marithé François Girbaud boost new customer acquisition and conversion rates. The brand used Criteo’s Prospecting and Lookalike Audiences to target high-value sh...oppers. This led to a 1.6x increase in revenue, a 1.3x improvement in ROAS, and a 1.6x higher conversion rate. The campaigns bridged upper-funnel acquisition and retargeting, driving steady growth. Marithé François Girbaud continues to use Criteo to reach new audiences and strengthen loyalty.

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Denon Store by Audio Forum - Consumer Electronics - Consumer Electronics

Criteo GO helped Denon Store by Audio Forum double their ROAS, achieving a 107% increase compared to previous campaigns. The retailer also saw a 238% rise in first-time buyers after launching a GO Ne...w Customer campaign. The solution required less management time and reduced conversion costs. Denon Store by Audio Forum used Criteo GO to attract new customers and drive more website traffic. This approach reinforced their position as a top choice for premium audio equipment.

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BOGNER - Apparel & Fashion - Apparel & Fashion

Criteo helped BOGNER, a luxury sports fashion brand, achieve a 57% increase in revenue from returning visitors. The brand used Criteo's full-funnel strategy, combining upper-funnel video, customer ac...quisition, and dynamic retargeting. This led to a 400% rise in site visits and a 300% increase in qualified traffic from video viewers. Criteo's flexible, data-driven approach supported BOGNER's seasonal campaigns and premium brand needs. The partnership enabled BOGNER to expand reach and maintain strong performance across the marketing funnel.

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Frequently Asked Questions(FAQ)

for Criteo Dynamic Retargeting

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance.

The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.

Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.

What is Criteo Dynamic Retargeting used for?

Criteo Dynamic Retargeting is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Engagement Management and Communication Management .

What are the top features of Criteo Dynamic Retargeting?

SEM, Dashboard and Personalization are some of the top features of Criteo Dynamic Retargeting.

Who uses Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is used by Marketing And Advertising, Retail and Internet among other industries.

What are Criteo Dynamic Retargeting alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Criteo Dynamic Retargeting.

Where is Criteo Dynamic Retargeting located?

Criteo Dynamic Retargeting is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Dynamic Retargeting for advertisement and engagement management

Criteo Dynamic Retargeting Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (40)
Custom Reports

3.59/5 ★

Read Reviews (249)
Analytics

3.55/5 ★

Read Reviews (105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (40)
Custom Reports

3.59/5 ★

Read Reviews (249)
Analytics

3.55/5 ★

Read Reviews (105)

Software Failure Risk Guidance

?

for Criteo Dynamic Retargeting

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Dynamic Retargeting

Criteo S.A. News

Partnership

Criteo and DoorDash expand retail commerce media partnership

Criteo and DoorDash have expanded their retail commerce media partnership to Canada. Criteo will enhance DoorDash's advertising sales by increasing brand and agency demand across North America. This collaboration aims to connect advertisers with DoorDash's marketplace, offering formats like Sponsored Products and Brands, and video and display placements.

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Product

Criteo Expands GO Platform With Self-Service

Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage commerce brands. This update includes AI-driven cross-channel optimization, generative-ad creative tools, and an Onboarding Agent. The platform leverages Criteo's extensive shopper data and transaction volume, allowing users to set up accounts and launch campaigns quickly.

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Product

Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks

Criteo has expanded its GO platform to offer full self-service capabilities for small and mid-sized businesses, enabling them to launch AI-powered ad campaigns in just five clicks. This strategic shift aims to capture a broader market segment and counteract revenue challenges from restructuring client relationships. The platform integrates multiple ad formats and utilizes a vast commerce data network for optimized performance.

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Product

Criteo expands GO platform with self-service access for advertisers

Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage brands, enabling them to independently launch cross-channel advertising campaigns. The platform integrates generative AI for ad format creation and optimization, promising over 20% higher returns on ad spend. The update aims to address fragmented marketing challenges and is currently available in the US and UK, with further market expansion planned.

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Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D