Criteo Dynamic Retargeting Overview

Criteo-dynamic-retargeting re-engages shoppers with tailored ads throughout their purchase journey. Measurable performance is prioritized.

Use Cases

Customers recommend Advertisement, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Criteo Dynamic Retargeting.

Other use cases:

  • Campaign Management
  • Ad Retargeting
  • Segmentation And Targeting
  • Identify Target Customers
  • Digital Marketing
  • Generation Of New Leads
  • Media Buying
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Criteo Dynamic Retargeting.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Grow Market Share
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Criteo Dynamic Retargeting Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Dynamic Retargeting works with different mediums / channels such as Website. Mobile. User Generated Content etc.

Criteo Dynamic Retargeting's features include SEM, Dashboard, Personalization, etc. and Criteo Dynamic Retargeting support capabilities include AI Powered, Chat Support, Phone Support, etc. also Criteo Dynamic Retargeting analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Bringing users back to our site after they browse our products, and we realized that sometimes it takes multiple ads outside of just visiting our website to keep our company top of mind for the shopper...." Peer review by Chad V, Digital Marketing Specialist

Peer review evidence (same sources as the product rating summary)

"...Criteo is less appropriate for more specific advertising that needs to be highlighted because it is unique......" Peer review by Engineer in Marketing
"...but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged...." Peer review by irrum doss, VP of Ecommerce, JCLUB.COM
"...AI was originally published in Criteo R&D Blog on Medium, where people are continuing the conversation by highlighting and responding to this story...." Criteo at QCon.AI

Criteo Dynamic Retargeting, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Dynamic Retargeting

Top Industries

  • Marketing and Advertising
  • Retail
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Criteo Dynamic Retargeting is popular in Marketing And Advertising, Retail, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Criteo Dynamic Retargeting Customer wins, Customer success stories, Case studies

What benefits does Criteo Dynamic Retargeting offer for Engagement Management?

What Are the key features of Criteo Dynamic Retargeting for Communication Management?

How can Criteo Dynamic Retargeting enhance your Campaign Management process?

What makes Criteo Dynamic Retargeting ideal for Ad Retargeting?

26 buyers and buying teams have used Cuspera to assess how well Criteo Dynamic Retargeting solved their Cross Channel Advertising needs. Cuspera uses 1867 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

Criteo S A : Powers Libas' Scalable Growth Beyond Walled Gardens ...

Criteo partnered with Libas, an Indian fashion brand, to enhance marketing efficiency beyond traditional platforms. By using Criteo's AI-powered Commerce Growth platform, Libas achieved a 72% YoY inc...rease in ROAS and a 133% rise in conversion rates. This collaboration highlights Criteo's ability to drive scalable growth and performance in digital commerce.

Read on →
 

L'Oréal (YSL Beauty) - Consumer Goods - Very Large

Paris, France

Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted ready-to-buy shoppers on the open web and on t...he Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.

 

Represent Clothing - Apparel & Fashion - Small

Manchester, UK

Represent Clothing used Criteo's dynamic retargeting to boost sales by 56% in one month. The brand expanded its retargeting to Meta platforms, reaching more shoppers on Instagram and Facebook. Criteo...'s behavioral data helped re-engage previous website visitors with personalized ads. Represent Clothing saw an 80% increase in conversion rate and a 153% rise in ROAS. Meta profitability stayed high across all markets after the campaign.

 

Marithé François Girbaud - Apparel & Fashion - Medium

Paris, France

Criteo’s Acquisition Audiences helped Marithé François Girbaud boost new customer acquisition and conversion rates. The brand used Criteo’s Prospecting and Lookalike Audiences to target high-value sh...oppers. This led to a 1.6x increase in revenue, a 1.3x improvement in ROAS, and a 1.6x higher conversion rate. The campaigns bridged upper-funnel acquisition and retargeting, driving steady growth. Marithé François Girbaud continues to use Criteo to reach new audiences and strengthen loyalty.

 

Denon Store by Audio Forum - Consumer Electronics - Small

Warsaw, Poland

Criteo GO helped Denon Store by Audio Forum double their ROAS, achieving a 107% increase compared to previous campaigns. The retailer also saw a 238% rise in first-time buyers after launching a GO Ne...w Customer campaign. The solution required less management time and reduced conversion costs. Denon Store by Audio Forum used Criteo GO to attract new customers and drive more website traffic. This approach reinforced their position as a top choice for premium audio equipment.

 

BOGNER - Apparel & Fashion - Medium

Munich, Germany

Criteo helped BOGNER, a luxury sports fashion brand, achieve a 57% increase in revenue from returning visitors. The brand used Criteo's full-funnel strategy, combining upper-funnel video, customer ac...quisition, and dynamic retargeting. This led to a 400% rise in site visits and a 300% increase in qualified traffic from video viewers. Criteo's flexible, data-driven approach supported BOGNER's seasonal campaigns and premium brand needs. The partnership enabled BOGNER to expand reach and maintain strong performance across the marketing funnel.

Frequently Asked Questions(FAQ)

for Criteo Dynamic Retargeting

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a cloud-based advertising platform that delivers the right ad at the right moment in the shopper journey. It is designed to help businesses of all sizes in generating brand awareness, acquire customers through targeted campaigns, generate more sales, bring shoppers back to buy, and maximise the budget. Its tailored video and display ads are delivered to publishers and designed for measurable performance.

The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behaviour, letting them create advertisements in real-time with required colours, fonts or navigations.

Some of its features include conversion tracking, ad retargeting, performance metrics and real-time bidding. It offers integration with various third-party eCommerce platforms such as Magento, PrestaShop, Shopify and more.

What is Criteo Dynamic Retargeting used for?

Criteo Dynamic Retargeting is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Engagement Management and Communication Management .

What are the top features of Criteo Dynamic Retargeting?

SEM, Dashboard and Personalization are some of the top features of Criteo Dynamic Retargeting.

Who uses Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is used by Marketing And Advertising, Retail and Internet among other industries.

What are Criteo Dynamic Retargeting alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Criteo Dynamic Retargeting.

Where is Criteo Dynamic Retargeting located?

Criteo Dynamic Retargeting is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Dynamic Retargeting for advertisement and engagement management

Criteo Dynamic Retargeting Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (40)
Custom Reports

3.59/5

Read Reviews (249)
Analytics

3.55/5

Read Reviews (105)

Software Failure Risk Guidance

?

for Criteo Dynamic Retargeting

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Dynamic Retargeting

Criteo S.A. News

Financial

Criteo Q1 2026 profit drops as revenue softens

Criteo's Q1 2026 financial results show a significant decline in profitability, with net income dropping 79% to $8.6 million due to lower ad revenue and increased operating expenses. Revenue fell 6% year-over-year to $424.6 million, with Retail Media revenue down 31% and Performance Media down 2%. Adjusted EBITDA decreased by 30% to $64.9 million. The company is progressing with its legal domicile transfer to Luxembourg.

Partnership

Criteo is now inside ChatGPT

Criteo has become OpenAI's first programmatic partner within ChatGPT, enabling over 1,000 brands to run campaigns. This integration uses a Model Context Protocol to enhance AI-driven commerce recommendations, showing conversion rates nearly double those of traditional search. Criteo's new GO platform allows small brands to manage cross-channel campaigns independently, aiming to offset losses from two major retail media clients who ceased managed services.

Financial

Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Year

Criteo's Q1 2026 media spend reached $1 billion, an 8% increase year-over-year. However, total revenue fell 9% to $425 million, with retail media revenue dropping 32% due to changes in partnerships with Roundel and Uber Eats.

Financial

Criteo Reports First Quarter 2026 Results

Criteo reported its Q1 2026 financial results, showing a 6% revenue decline to $425 million and a 79% drop in net income to $9 million. Despite these declines, media spend exceeded $1 billion for the first time. The company also expanded partnerships with OpenAI, DoorDash Canada, and Hyundai Department Store APAC. Criteo repurchased $31 million of shares and expects a low-single-digit decline in Contribution ex-TAC for fiscal 2026.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D