Heap Overview

Heap provides a digital insights platform that captures every user interaction on your site, uncovering hidden patterns and behaviors often missed by other analytics tools. This comprehensive data collection allows businesses to identify "unknown unknowns," leading to more informed decision-making. Heap's platform includes features such as session replay, which offers a detailed view of user journeys, and data science tools that eliminate blind spots. This enables teams to enhance digital experiences and improve conversion rates by understanding user behavior at a granular level. With its focus on speed to insight, Heap supports rapid iteration and optimization of digital strategies, making it a valuable tool for businesses aiming to refine their online presence and drive growth.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Heap.

Other use cases:

  • Social Media Management
  • Onboarding
  • Product Marketing
  • Helpdesk Management
  • Workflow Management
  • Campaign Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Heap.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Heap Use-Cases and Business Priorities: Customer Satisfaction Data

Heap works with different mediums / channels such as Website. and Social Media.

Heap's features include Dashboard, Personalization, Recording, etc. and Heap support capabilities include Email Support, Chat Support, Phone Support, etc. also Heap analytics capabilities include Analytics, and Custom Reports.

Reviews

"Heap helps us identify, communicate and resolve issues faster. For example, even a 10% improvement in preventing breakages in our conversion rate translates into ~$1M in loan originations." - Matt Gomes

Heap, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Heap is a digital insights platform that reveals all user actions on a site. Unknown unknowns are uncovered, unlike with other tools.

Popular Business Setting

for Heap

Top Industries

  • Retail
  • Food & Beverages
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Heap is popular in Retail, Food & Beverages, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Heap Customer wins, Customer success stories, Case studies

How does Heap facilitate Engagement Management?

How can Heap enhance your Funnel Analysis process?

How can Heap enhance your Products & Pricelist Management process?

How can Heap enhance your Social Media Management process?

How does Heap facilitate Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Heap solved their Conversion Rate Optimization needs. Cuspera uses 4230 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Heap testimonial

Matt Gomes

Senior Director of Marketing

Opploans

Heap helps us identify, communicate and resolve issues faster. For example, even a 10% improvement in preventing breakages in our conversion rate translates into ~$1M in loan originations. Testimonial By Matt Gomes
Heap testimonial

Gireesh Subramanian

Director of Product Management

Freshworks

We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. From a business perspective, our customers are now more productive and have more time. Testimonial By Gireesh Subramanian
Heap testimonial

Annie Pennino

Customer Data Analytics

Sur La Table

Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino
CUSTOMERS TESTIMONIALS
Heap testimonial

Matt Gomes

Senior Director of Marketing

Opploans

Heap helps us identify, communicate and resolve issues faster. For example, even a 10% improvement in preventing breakages in our conversion rate translates into ~$1M in loan originations. Testimonial By Matt Gomes
Heap testimonial

Gireesh Subramanian

Director of Product Management

Freshworks

We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. From a business perspective, our customers are now more productive and have more time. Testimonial By Gireesh Subramanian
Heap testimonial

Annie Pennino

Customer Data Analytics

Sur La Table

Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino

A major financial services company - Financial Services

Heap helped a major financial services company improve conversion rates. Blue Green used Heap’s analytics tools to run A/B tests on checkout flows and landing pages. The company saw a 15.9% increase ...in engagement, a 67.9% increase in online checkouts, and a 118.2% increase in account signups. Heap enabled faster insights and reduced manual work for Blue Green’s team. The solution delivered measurable growth in lead generation and conversions.

Read more →

ActiveState - Computer Software

Heap helped ActiveState improve customer journeys and usage efficiency. ActiveState used Heap to track user behavior and find friction points. The team replaced Google Analytics and Tableau with Heap... for faster, more flexible analytics. They saw a 49.8% improvement in successful user projects. Heap's autocapture and funnel reports gave better insight into customer experience. ActiveState now tracks feature adoption and campaign effectiveness with Heap.

Read more →

Alo Yoga - Apparel & Fashion

Heap and Shopify helped Alo Yoga see the full customer journey from acquisition to purchase. Before Heap, Alo Yoga struggled to connect data across tools like Google Analytics and Shopify. With Heap,... they quickly identified friction in the mobile checkout flow. This led to the launch of a mobile app. Using Heap, Alo Yoga increased mobile app conversions by 3x. The team now uses insights from Heap to drive new in-app features and campaigns.

Read more →

Atria Senior Living - Hospitality

Heap helped Atria Senior Living get better insights into user behavior. Atria switched from Google Analytics to Heap for automated data capture and user segmentation. They used Heap to find where use...rs dropped off and to improve website conversions. Atria saw a 9% increase and 2.59% growth in conversions from market pages in job post visits. Heap made it easier for Atria to track events and understand their users.

Read more →

BenchSci - Pharmaceutical Research

Heap helped BenchSci build a strong analytics foundation. BenchSci needed to improve data governance as their company grew. Heap’s Professional Services team provided tailored documentation, training..., and support. BenchSci cleaned up their data and set clear naming conventions. Now, onboarding is faster and the team can scale more efficiently.

Read more →

Brooklinen - Retail

Heap session replay helped Brooklinen find friction in their Bundle Builder. The team used session replays and heatmaps to see how users interacted with color swatches, especially on mobile. They cha...nged the placement of color swatches to make it easier for users. Brooklinen ran A/B tests to see if these changes improved add-to-cart and conversion rates. The tests helped them identify more ways to improve the customer journey and increase conversions.

Read more →

What Is Heap?

Video Thumbnail

Frequently Asked Questions(FAQ)

for Heap

What is Heap?

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

It helps build digital products by helping to understand how people interact with the product, features used, and what user behaviors connect with long-term value. These experiences help to make the right decisions about the product.

It is used to run endless experiments in the product, test new features, make changes, fix problems, and innovate on solutions. It also justifies the value of metrics and effectiveness obtained to the business and is an endless source of answers about the product.

What is Heap used for?

Heap is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Heap?

Dashboard, Personalization and Recording are some of the top features of Heap.

Who uses Heap?

Heap is used by Retail, Food & Beverages and Information Technology And Services among other industries.

What are Heap alternatives?

Where is Heap located?

Heap is headquartered at 225 Bush St, San Francisco, California US.
lightning

Peers used Heap for engagement management and funnel analysis

Heap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (5)
Analytics

4.20/5 ★

Read Reviews (842)
Custom Reports

3.58/5 ★

Read Reviews (1182)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (5)
Analytics

4.20/5 ★

Read Reviews (842)
Custom Reports

3.58/5 ★

Read Reviews (1182)

Software Failure Risk Guidance

?

for Heap

Overall Risk Meter

Low Medium High

Top Failure Risks for Heap

Heap Inc News

M&A

Contentsquare enters definitive agreement to acquire US product analytics leader Heap | Heap

Contentsquare enters definitive agreement to acquire US product analytics leader Heap | Heap

Product

Heap Delivers Solutions at Speed for Enterprises of Any Size and Complexity | Heap

Heap has introduced significant updates to its digital insights platform, enhancing its ability to handle large data sets and support enterprises of all sizes. The platform now offers improved session replay, heatmaps, and mobile autocapture, enabling companies to better understand user actions and optimize customer journeys. These updates aim to provide faster insights, helping businesses to adapt swiftly and achieve superior outcomes.

Heap Inc Profile

Company Name

Heap Inc

Company Website

https://heap.io

HQ Location

225 Bush St, San Francisco, California US

Employees

51-100

Social

Financials

SERIES C