Heap Overview

Heap provides a digital insights platform that captures every user interaction on your site, uncovering hidden patterns and behaviors often missed by other analytics tools. This comprehensive data collection allows businesses to identify "unknown unknowns," leading to more informed decision-making. Heap's platform includes features such as session replay, which offers a detailed view of user journeys, and data science tools that eliminate blind spots. This enables teams to enhance digital experiences and improve conversion rates by understanding user behavior at a granular level. With its focus on speed to insight, Heap supports rapid iteration and optimization of digital strategies, making it a valuable tool for businesses aiming to refine their online presence and drive growth.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Heap.

Other use cases:

  • Social Media Management
  • Onboarding
  • Product Marketing
  • Helpdesk Management
  • Workflow Management
  • Campaign Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Heap.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Heap Use-Cases and Business Priorities: Customer Satisfaction Data

Heap works with different mediums / channels such as Website. and Social Media.

Heap's features include Dashboard, Personalization, Recording, etc. and Heap support capabilities include Email Support, Chat Support, Phone Support, etc. also Heap analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data." - Annie Pennino

Peer review evidence (same sources as the product rating summary)

"...Heap is well suited for looking at customer engagement on various pages and predicting future customer use based on historical data...." Peer review by Project Manager in Product Management
"...Funnel Analysis, Conversion rate analysis, some light multi-touch attribution modeling, sending events downstream to Redshift to join with other schema or to send e-mail and SMS messages based on on-site behavior...." Peer review by Administrator
"...Product managers who need a web analytics tool, please go for Heap and you would love it...." Peer review from Information Technology and Services

Heap, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Heap is a digital insights platform that reveals all user actions on a site. Unknown unknowns are uncovered, unlike with other tools.

Popular Business Setting

for Heap

Top Industries

  • Retail
  • Food & Beverages
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Heap is popular in Retail, Food & Beverages, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Heap Customer wins, Customer success stories, Case studies

How does Heap facilitate Engagement Management?

What solutions does Heap provide for Funnel Analysis?

How does Heap facilitate Products & Pricelist Management?

How can Heap optimize your Social Media Management Workflow?

Why is Heap the best choice for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Heap solved their Conversion Rate Optimization needs. Cuspera uses 4230 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Heap testimonial

Annie Pennino

Customer Data Analytics

Sur La Table

Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino
Heap testimonial

Alan D’Souza

Director of Product Analytics

LendingClub

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool. Testimonial By Alan D’Souza
Heap testimonial

Gireesh Subramanian

Director of Product Management

Freshworks

We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. From a business perspective, our customers are now more productive and have more time. Testimonial By Gireesh Subramanian
CUSTOMERS TESTIMONIALS
Heap testimonial

Annie Pennino

Customer Data Analytics

Sur La Table

Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. Testimonial By Annie Pennino
Heap testimonial

Alan D’Souza

Director of Product Analytics

LendingClub

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool. Testimonial By Alan D’Souza
Heap testimonial

Gireesh Subramanian

Director of Product Management

Freshworks

We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. From a business perspective, our customers are now more productive and have more time. Testimonial By Gireesh Subramanian
 

PocketSuite - Internet - Small

San Francisco, USA

Heap helped PocketSuite cut paid user churn by 30%. Before Heap, the team struggled to track user behavior and wasted time on analytics setup. Heap’s autocapture and virtual events let them quickly f...orm hypotheses and track new events. The team now segments users and improves onboarding based on real data. Faster development cycles and better user activation followed.

 

FightCamp - Consumer Goods - Small

Los Angeles, USA

Heap helped FightCamp double its active user base by unifying customer data across web, mobile, and email. The team used Heap to identify that free trial users converted at higher rates, leading to n...ew initiatives like a “text me the app” feature and a revamped onboarding workout. Marketing A/B tests with Heap data improved email campaigns and increased conversions. Heap dashboards now guide FightCamp’s product and marketing teams, making data-driven decisions fast and easy. FightCamp relies on Heap as its single source of truth for optimizing the customer journey.

 

Crunchbase - Information Services - Medium

San Francisco, USA

Heap helped Crunchbase collect a complete dataset on user behavior. Before Heap, Crunchbase struggled to track user actions and optimize user flows. Heap’s automatic tracking let them segment users a...nd analyze site interactions without engineering help. The team quickly used these insights to improve product usability and marketing campaigns. Now, Crunchbase can define user personas and test new features faster.

 

E*TRADE - Financial Services - Large

New York, USA

Heap helped E*TRADE's analytics team cut turnaround time for insights from weeks to days. Before Heap, legacy analytics tools required heavy maintenance and slowed down product teams. Heap's Autocapt...ure and retroactive data access let analysts answer business questions quickly. The team now owns the analytics process and no longer relies on engineering for data. E*TRADE can deliver insights faster, support more ad-hoc requests, and improve their digital products.

 

Chubbies - Apparel & Fashion - Medium

San Francisco, USA

Heap gave Chubbies a complete view of customer behavior. Before Heap, Chubbies struggled with limited analytics and slow decision-making. Heap's autocapture and Shopify integration let them track pur...chases and returns without extra engineering. Teams used Heap data to optimize site content, navigation, and conversion rates. On Cyber Monday, real-time insights helped Chubbies boost sales by quickly shifting focus to high-performing categories.

 

Alo Yoga - Apparel & Fashion - Medium

Los Angeles, USA

Heap and Shopify helped Alo Yoga track the full customer journey from acquisition to purchase. Before Heap, Alo struggled to connect data across platforms like Google Analytics and Shopify. With Heap..., Alo quickly identified friction in the mobile checkout flow. This led to the launch of a mobile app, boosting mobile conversion rates by 3x. Heap continues to help Alo measure user behavior and optimize in-app experiences.

What Is Heap?

Video Thumbnail

Frequently Asked Questions(FAQ)

for Heap

What is Heap?

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

It helps build digital products by helping to understand how people interact with the product, features used, and what user behaviors connect with long-term value. These experiences help to make the right decisions about the product.

It is used to run endless experiments in the product, test new features, make changes, fix problems, and innovate on solutions. It also justifies the value of metrics and effectiveness obtained to the business and is an endless source of answers about the product.

What is Heap used for?

Heap is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Heap?

Dashboard, Personalization and Recording are some of the top features of Heap.

Who uses Heap?

Heap is used by Retail, Food & Beverages and Information Technology And Services among other industries.

What are Heap alternatives?

Smartlook, Convert Experiences, WalkMe Digital Adoption Platform and Algolia are popular alternatives for Heap.

Where is Heap located?

Heap is headquartered at 225 Bush St, San Francisco, California US.
lightning

Peers used Heap for engagement management and funnel analysis

Heap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (5)
Analytics

4.20/5

Read Reviews (842)
Custom Reports

3.58/5

Read Reviews (1182)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (5)
Analytics

4.20/5

Read Reviews (842)
Custom Reports

3.58/5

Read Reviews (1182)

Software Failure Risk Guidance

?

for Heap

Overall Risk Meter

Low Medium High

Top Failure Risks for Heap

Heap Inc News

M&A

Contentsquare enters definitive agreement to acquire US product analytics leader Heap | Heap

Contentsquare enters definitive agreement to acquire US product analytics leader Heap | Heap

Product

Heap Delivers Solutions at Speed for Enterprises of Any Size and Complexity | Heap

Heap has introduced significant updates to its digital insights platform, enhancing its ability to handle large data sets and support enterprises of all sizes. The platform now offers improved session replay, heatmaps, and mobile autocapture, enabling companies to better understand user actions and optimize customer journeys. These updates aim to provide faster insights, helping businesses to adapt swiftly and achieve superior outcomes.

Heap Inc Profile

Company Name

Heap Inc

Company Website

https://heap.io

HQ Location

225 Bush St, San Francisco, California US

Employees

51-100

Social

Financials

SERIES C