Real-World Case Studies and Customer Success Stories with Apple Numbers

OSN+ used Apple Ads to grow its subscriber base in the Middle East and North Africa. The team combined search... results campaigns and Today tab ads to boost both brand visibility and user acquisition. During The Last of Us season 2 campaign, Apple Ads delivered 90% brand impressions share and became the top platform for new user acquisition. Today tab ads drove 72% of total impressions and increased monthly impressions by 131%. OSN+ tailored creative for different audiences and reengaged former users, reducing churn and improving conversions.
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Apple Ads helped Tencent boost awareness for its new game, Noah's Heart, before launch. Tencent used pre-order ad campaigns to... attract high-intent players and lower cost per click by 80% compared to other platforms. After launch, Tencent optimized ad spend and saw a 7x higher return on ad spend in the first week. Cost per activation dropped by 83%. Tencent combined Apple Ads with other channels for better results and used real-time insights to improve user experience.
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VNG Corporation used Apple Ads to launch Metal Slug: Awakening. They ran a full-funnel campaign with pre-order, search, and display... ads. The campaign drove a 5x return on ad spend by day 30. Install volume grew by 154% using multiple ad placements. A custom product page improved tap-to-install conversion by 10%. Apple Ads delivered the highest ROI and player lifetime value compared to other platforms.
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Apple Ads helped Bank of Innovation, Inc. boost MementoMori app downloads by 135%. The team used Today tab ads and... search results campaigns to reach more players. Impressions increased 30 times after running Today tab ads. Revenue grew by 86% during the campaign. TV commercials and Apple Ads worked together to drive high-quality player acquisition.
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Apple Ads helped Nuverse promote MARVEL SNAP globally. Nuverse used Today tab and search ads to reach new users and... boost app installs. They saw a 60% lower cost per install compared to other platforms. 25% of new iOS users in the first month came from Apple Ads. User retention improved by 15% and ad return on investment increased by 25%. Nuverse tested ad creatives and optimized keywords for better results.
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Apple Ads helped NEXON launch MapleStory M and triple their ROI in 90 days. The team exceeded their in-app purchase... revenue goals in just 7 days. Retention rates for users acquired through Apple Ads were 2.5 times higher than other platforms. NEXON used keyword targeting and Search Match to reach new audiences and optimize campaigns. MapleStory M became a top-downloaded game in Japan after the campaign.
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Apple Ads helped Netmarble launch MARVEL Future Revolution by boosting app downloads and revenue. Netmarble used pre-order campaigns and Search... tab ads to increase visibility and reach Marvel fans. They achieved 2.4x higher revenue per install and 1.5x higher day seven ROAS compared to other ad platforms. Retention was 1.4x higher and cost-per-install was 40% lower. Netmarble set a new performance record during the first week of launch.
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Apple Ads helped Mahjong Soul, published by Yostar, grow installs 14x in six months. The team used campaign management optimization... and API integration to boost efficiency. They achieved a 30% higher return on ad spend than similar platforms. Day 10 retention rate increased by 20%. Apple Ads and cross-channel marketing drove strong user acquisition and retention.
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Apple Ads helped LINE PokoPoko boost installs by 2. 9x. The team used keyword-focused campaigns to reach more casual gamers...and improve app discovery. Cost-per-install dropped by 42% compared to similar platforms. Day 7 retention rose by 20%, and return on ad spend increased by 16%. LINE PokoPoko optimized keyword strategy and creative to drive better ROI and retention.
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Apple Ads helped 网易 boost downloads for its game 荒野行动 in Japan. The team used keyword insights and optimized bids... to reach more high-value players. They saw a 2x increase in 7-day ROAS and a 1.5x increase in 7-day retention compared to other platforms. Cost per install dropped by 10%. Brand search volume rose 75% and installs grew 149% after budget adjustments. Apple Ads became their benchmark for paid channels.
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Apple Ads helped Rudel boost Kingdom Itadaki downloads by 85% using always-on App Store ad placements. Pre-order campaigns drove over... 250,000 early users, who showed a 77% higher in-app purchase rate. Rudel used Today tab, Search tab, and product page ads to reach new players and keep momentum after launch. View-through metrics revealed 58% lower acquisition costs and improved ROI. Rudel plans to keep investing in multi-placement strategies for future game launches.
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Apple Ads helped Idle Heroes by DHGames get a 60% higher conversion rate than other ad platforms. Users from Apple... Ads had 50% higher lifetime value. The team used keyword optimization and creative testing to improve results. Creative Sets boosted conversion rates by up to 31% and cut cost-per-acquisition by 20%. Apple Ads became their top user acquisition platform.
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Apple Ads helped Nexters boost Hero Wars app installs and revenue. Nexters used ads on the Today tab, Search tab,... product pages, and search results. They saw 3x higher average revenue per user and 2x higher retention than similar platforms. Install-to-purchase rates were 4x higher. Tap-through rates on search results campaigns rose by 56% within a month. Nexters reached more gamers and protected their brand in a competitive market.
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Apple Ads helped WFS, Inc. boost new downloads for Heaven Burns Red. The team used Today tab and product page... ads to reach new players. They saw a 39% higher return on ad spend than other ad platforms. Cost-per-install was 58% lower for Today tab campaigns. Ad variations improved cost-per-install by 40%. Today tab campaigns brought in 20% more new customers.
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Apple Ads helped 网易游戏 boost global exposure for 哈利波特:魔法觉醒. Using multi-placement ad strategies, they achieved a 571% higher return on... ad spend compared to other platforms. Adding Today tab ads increased search ad click-through rates by 243% and brand search volume by 40%. During pre-order, Apple Ads drove 30% of total downloads. The team used Apple Ads insights to optimize campaigns and train new members.
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Happy Color used Apple Ads to boost new user installs and reengage former players. The app saw 10x growth in... installs over two years. By targeting all users, installs increased by 50%. Redownload campaigns delivered 150% higher engagement from returning users. Apple Ads became their top channel for cost-per-install in the U.S.
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Apple Ads helped BANDAI NAMCO Entertainment Inc. expand DRAGON BALL LEGENDS into new markets. The team used keyword optimization to... lower cost-per-install by 53%. They doubled day 7 return on ad spend after campaign changes. Apple Ads let them reengage former players and reach new users. The campaigns performed better than other platforms for downloads and ROAS.
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Apple Ads helped 字节跳动 boost 抖音's brand reach and ad relevance in China. The team saw a 60% increase in... user lifetime value and a 30% drop in new user acquisition cost compared to other platforms. Ad return on investment rose by 10%. Custom product pages increased fitness ad click-through rates by 36%. Seasonal campaigns drove over 20 million brand impressions during peak periods.
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Rakuten used Apple Ads to boost app downloads and reach new shoppers. They ran ads on the Today tab, Search... tab, and product pages to increase brand awareness and conversions. First-time buyers grew by 669% after running Search tab ads. Cost-per-install dropped by 36% year over year with Today tab ads. During Cyber 5, impressions rose by 200% and first-time buyers increased by 16%. Rakuten optimized creative and keyword strategies to drive ongoing growth and improve campaign efficiency.
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OTTO used Apple Ads to boost app installs and conversions. By creating ad variations and optimizing campaign structure, OTTO achieved... a 2x higher conversion rate than similar platforms. The team saw 7x more installs and a 9% lower cost-per-install with ad variations. OTTO also gained a 10 percentage point higher share of new customers compared to other marketing platforms. Custom product pages and targeted creatives helped reach shoppers across categories like fashion, furniture, and electronics.
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Apple Ads helped Myntra boost paid iOS installs by 50%. The team improved conversion rates by 20% and raised average... revenue per user by 15%. Myntra used keyword campaigns to reach more shoppers and optimize for performance. They adjusted bids to lower costs and drive growth. Seasonal bidding helped them scale during peak shopping periods. Apple Ads made it easier for Myntra to find high-intent customers on the App Store.
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Apple Ads helped Magalu boost app installs by 691% with Today tab ads and deep links. The campaign increased average... revenue per user by 129%. Magalu used multiple ad placements to reach more shoppers and drive strong acquisition. Custom product pages and creative optimization made ads more relevant during key sales periods. Search tab ads increased installs by 292% compared to the previous week. Real-time performance data guided campaign adjustments for better results.
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Lamoda used Apple Ads to boost app installs and sales. The team targeted shoppers searching for fashion on the App... Store. Apple Ads delivered a 44% higher iOS conversion rate from install to order than other ad platforms. 24% of Lamoda’s iOS revenue from paid sources came from Apple Ads. The cost-to-revenue ratio improved by 10 percentage points compared to other paid sources. Lamoda expanded keyword coverage and optimized bids to reach new customers and maximize ROI.
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Apple Ads helped 京东 boost app installs by 20x during seasonal campaigns. The team used brand keyword ads and search... match to reach high-intent users. User retention improved by 40% compared to other platforms. New user acquisition cost dropped by 40%. Ad ROI was twice as high as other channels. 京东 combined Apple Ads with major offline events for greater impact.
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Instamart used Apple Ads to boost app downloads and purchase rates. They ran ads across the App Store, including Today... tab and Search tab placements. Instamart saw a 200% increase in brand search volume and a 190% rise in downloads after launching multi-placement campaigns. Cost-per-acquisition dropped by 40% within a quarter. Custom product pages and seasonal campaigns helped reach more users and improve conversion rates.
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Pillow used Apple Ads to boost brand awareness and conversions during peak season. The team ran campaigns across all Apple... Ads placements, including Today tab and Search tab, to reach more users. They saw a 14% increase in downloads and a 19% rise in new subscription revenue. Tap-through rates on search results campaigns jumped by 52%. Custom product pages and ad variations helped target different audiences and improve engagement.
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Petit BamBou used Apple Ads to grow in new markets. They increased new iOS customer acquisition by 20% each month.... Ad variations led to a 20% higher conversion rate and 25% lower cost-per-acquisition. The team used keyword-focused campaigns and custom product pages to reach more users. Search tab ads helped them reconnect with former customers. Apple Ads gave them insights for product development and market expansion.
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Apple Ads helped Peloton Digital relaunch its fitness app. The campaign drove a 2.5x increase in downloads and a 40%... lower cost-per-acquisition than other ad platforms. Apple Ads became the top channel for subscriber acquisition. New users from Apple Ads were three times more likely to subscribe. Peloton also gained valuable keyword and competitor insights to inform product strategy.
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Hallow used Apple Ads to grow its global user base and lower acquisition costs. The team ran discovery campaigns to... find new keywords and expanded into new markets. They created ad variations with custom product pages to boost ad relevance. Hallow saw a 31% lower cost-per-trial year over year and a 33% higher conversion rate for ad variations. Tap-through rates increased by 52% compared to default ads.
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Freeletics used Apple Ads to reach new markets and boost app downloads. They set up keyword-optimized campaigns for each region.... This led to a 90% higher average return on ad spend compared to similar platforms. Cost per order dropped by 2.5 times. Freeletics also increased redownloads and reengaged past users. Apple Ads helped them scale growth while lowering acquisition costs.
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Rappi used Apple Ads to boost user acquisition in Latin America. The team increased conversion rates by 2x in Colombia,... Chile, Mexico, and Peru. Customers acquired through Apple Ads made their first purchase 1.4x faster than those from other platforms. Rappi reduced cost-per-acquisition to one-fifth of the original within three months. Apple Ads insights also improved Rappi’s app store page and offline marketing.
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HelloFresh used Apple Ads to grow in new markets and improve ad relevancy. They created separate campaigns for each market... and tested keywords to reach more customers. Custom product pages helped align ads across channels and highlight offers. Ad variations led to a 42% higher tap-through rate, 9% higher conversion rate, and 24% lower cost-per-install compared to default ads. Apple Ads helped HelloFresh expand quickly and connect with more users.
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Apple Ads helped Delivery Hero, developer of the foodpanda app, boost app downloads by 20%. The team saw an 18%... lower cost per acquisition compared to similar platforms. New user acquisition increased by 38% after running ads on the Search tab. Apple Ads enabled targeted campaigns by keyword theme and improved reach in Asian Pacific markets. The solution also helped reengage former customers with tailored messaging.
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Apple Ads helped 饿了么 boost app installs by 197% in six months. The team used keyword insights and seasonal ad... creatives to reach more users and lower iOS acquisition costs by 20%. They improved App Store conversion rates by 56% and increased ad impressions by 137%. Apple Ads also provided valuable data to optimize marketing beyond the App Store. 饿了么 used targeted campaigns to engage both new and returning users.
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Reading Eggs used Apple Ads to boost trial sign-ups by 52% in the U. S. The team ran targeted campaigns...in the App Store to reach parents and build brand awareness. Apple Ads drove 42% of yearly iOS downloads in the U.S., UK, and Australia. Cost-per-install was 50% lower and conversion rates were 43% higher than similar platforms in Australia. Custom product pages increased conversion rates by up to 7%.
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Montessori Preschool used Apple Ads to expand into new markets and double its global subscribers year over year. The Edoki team... localized keyword strategies for each country, driving 80% of downloads in new regions. They optimized campaigns by monitoring keyword performance and adjusting bids. Annual subscriptions increased by 60%. Apple Ads became their top platform for conversion rate at 10%.
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JoyTunes used Apple Ads to boost app visibility and reach new users. The company doubled its conversion rate from free... to paid subscriptions compared to other channels. Revenue increased by 10x in less than a year. Organic downloads grew by 30 percent. JoyTunes also reengaged lapsed users, helping them restart their musical journey.
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ELSA used Apple Ads to boost app visibility and reach more English learners worldwide. After running Apple Ads for one... quarter, ELSA saw a 26% increase in iOS downloads. The company grew new global subscribers by 30% year over year. Annual subscriptions in the U.S. rose by 40%. ELSA used discovery campaigns and Search Match to find high-performing keywords and expand into new markets. They adjusted bids and budgets to optimize for conversion and long-term value.
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去哪儿旅行用 Apple Ads 的搜索标签和搜索结果广告提升品牌曝光。暑假第一周，展示次数提升了 89%。五一期间，新用户转化率比其他平台高 1 倍，广告投放回报率高 2 倍。品牌主题广告三周后点击率提升 242%。团队通过优化季节性策略和广告变体，实现了高质量用户增长。

Omio used Apple Ads to expand into new markets and boost app visibility. The travel app saw a 2x better... acquisition rate than other paid channels. Revenue per user was 30% higher with Apple Ads. Returning users generated 3x more revenue compared to other platforms. Omio also doubled installs in core markets after scaling Apple Ads campaigns.
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Apple Ads helped ixigo increase downloads by 200% year over year. The travel app used a multi-placement ad strategy to... boost new user growth and improve cost efficiency. ixigo saw a 20% higher lifetime value acquisition compared to other platforms. Custom product pages led to a 10% improvement in cost-per-acquisition. Seasonal ad relevance and brand keyword investment drove strong results for ixigo across India.
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Apple is collaborating with the Cherokee Nation and Oklahoma City University to support language preservation using iPads and Macs. The initiative equips... teachers and students with technology to enhance learning and cultural expression through projects like storytelling and app development. This effort is part of Apple's broader educational initiatives, emphasizing technology's role in social tasks like language survival.
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Apple empowers small businesses with innovative technology, enhancing operations and customer engagement. Success stories include Creative Creators using iPads for... collaboration, Food Revolution employing Apple's point-of-sale systems, and Fitness First utilizing Apple HealthKit. Challenges include high costs and integration issues.
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Skechers has introduced a new line of children's sneakers with a built-in slot for Apple's AirTag, allowing parents to track their children via the Find My app. The shoes, called... Find My Skechers, feature a hidden pocket designed to securely hold the AirTag without discomfort to the wearer.
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