Real-World Case Studies and Customer Success Stories with App Radar

SplitMetrics helped Rockbite Games boost organic traffic for Deep Town: Mining Idle Tycoon. The team used A/B testing to optimize... app store screenshots and text metadata. Visibility scores rose by up to 49% in Germany, 40% in Russia, and 11% in the US. Conversion rate increased by up to 23%, and cost per install dropped by 30%. Active and paying users grew by 1.5 times after the changes.
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SplitMetrics helped ZiMAD redesign app store screenshots for their game Bubble Birds 4. The team added a main character, rewrote... captions, and improved visuals. These changes made the screenshots more engaging and focused on gameplay. As a result, ZiMAD saw a 32% increase in users clicking the install button. The improved conversion rate also reduced user acquisition costs and attracted more qualified users.
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SplitMetrics Optimize helped FreshPlanet improve SongPop2’s app store conversion rate by 10%. The team ran A/B tests on iOS screenshots,... comparing long captions and real people to short captions and bold cartoon graphics. The new design used bigger fonts, vivid colors, and playful characters. Most installs happened after users saw the first two screenshots. The updated visuals led to more downloads and a lower cost per install.
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SplitMetrics Optimize helped Empire City Casino test changes to their app screenshot template. The team compared an eye-catching background with... a calmer gradient. They used A/B testing to find the best option. The gradient background led to a 31% increase in installs. Careful testing and a clear hypothesis gave them a 98.6% confidence in the results.
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SplitMetrics Optimize helped Darby Smart improve their mobile app icon for the 'How To Videos' app. The team used A/B... testing to compare different icon designs. The new, easy to understand icon led to a 10% increase in conversion. The winning icon also achieved 73.7% more clicks on the 'Get' button. Darby Smart learned which icon styles worked best for their audience.
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SplitMetrics helped Rovio test app screenshots for Angry Birds 2 before launch. Rovio ran A/B tests on screenshot orientation and... character display. Portrait screenshots increased conversion by 13%. This led to 2.5 million extra installs in the first week. The tests also reduced user acquisition costs for Rovio.
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Zimad used SplitMetrics to localize app store screenshots for the Japanese market. They researched Japanese design trends and cultural preferences.... After A/B testing with SplitMetrics, they saw a 36% increase in conversion rate. The team learned that even small changes in visuals can impact downloads. They continue to test and optimize their app store assets for better results.
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SplitMetrics Acquire helped Aveola scale their Apple Ads campaigns. Aveola used AI ROAS Bid Optimization to manage large keyword portfolios... and hit their ROAS targets. The tool automated bid adjustments and provided daily performance forecasts. This let the user acquisition team focus on strategy instead of manual tasks. Aveola stayed within their ROAS goals and grew their app with less effort.
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MY. GAMES used SplitMetrics Acquire and Apple Ads to boost Rush Royale's reach. They ran campaigns on the Today tab,...Search tab, product pages, and search results. This led to an 11x increase in revenue over two years. Brand campaign impressions rose by 24% after Today tab ads. Tap-through rates in brand campaigns increased by 30%. Custom product pages for seasonal events improved tap-through rates by up to 3%.
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SplitMetrics Agency helped WoT Blitz grow installs by 36. 5% in one month. The team expanded non-branded keyword campaigns and...integrated SplitMetrics Acquire with BI systems. They added over 200 new keywords and launched targeted campaigns in multiple regions. Tap-to-install rate improved by 6%. Cost per install dropped by 15%.
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SplitMetrics Acquire helped Skidos manage over 200 Apple Ads campaigns across multiple countries. The platform's automation features reduced manual work... and improved campaign organization. Skidos doubled their monthly ad spend from $31k to $73k in just three months. The team used automation rules to optimize bids and keyword management. Skidos found the user interface intuitive and valued the responsive support from SplitMetrics.
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Flowkey, a piano learning app, faced challenges in managing numerous Apple Search Ads campaigns globally. They used SplitMetrics Acquire to... automate and optimize their campaigns. This led to a 70% increase in spend, doubled ROAS, and an 80% increase in new downloads. In Asia, new downloads increased by 900%. The automation and custom metrics functions were key to their success.
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italki, a language learning app, faced challenges in increasing conversions while reducing costs in their Apple Search Ads campaigns. They partnered with... SplitMetrics Agency to optimize their campaigns. The agency identified issues with non-branded keywords and overlapping traffic. They updated campaigns with relevant keywords and set CPA goals to reduce costs. As a result, installs increased by 74.59%, CPI decreased by 50%, conversions grew by 77.08%, and cost per conversion reduced by 50.76%.
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Tonestro wanted to increase user engagement for their violin tuner feature. The default product page focused on violin learning, not... the tuner. SplitMetrics created a custom product page for the tuner. This page highlighted the tuner's benefits. After launch, US spend on tuner keywords rose by 137%. TTR nearly doubled, installs grew 2.5 times, and goals increased by 3.75 times. The custom page improved user engagement and satisfaction.
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Babbel, a language learning app with over 10 million subscriptions, wanted to improve their Apple Search Ads efficiency. They faced challenges... in managing complex campaigns and tracking KPIs. By using SplitMetrics Acquire, Babbel gained a full-funnel view, improved efficiency, and scaled their channel while reducing acquisition costs. The tool's user-friendly interface and automation features were key to their success.
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SplitMetrics Agency helped Bitcoin. com improve app store performance with a focused ASO strategy. The team updated metadata and optimized...screenshots to boost organic visibility. After the changes, Bitcoin.com saw an 18.32% increase in visibility score and a 10.74% rise in first-time downloads. Creative updates led to a 10.99% increase in page views and a 17.9% jump in first-time installs from search traffic. The strategy reversed declines caused by an App Store algorithm update.
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Delta Investment Tracker, owned by eToro, wanted to improve its app store visibility. They partnered with SplitMetrics to optimize their... app store product page, focusing on keywords and visuals. SplitMetrics conducted market research and keyword analysis, replacing low-volume keywords with more competitive ones. This led to a 70.1% increase in visibility in the US and a 58% increase in France. The optimization also boosted paid metrics, with a 52% increase in paying users and a 49.6% increase in sales.
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Stocard used SplitMetrics Acquire to automate and optimize Apple Ads campaigns in over 20 countries. They set up conversion events... and automated rules to manage keywords and campaign updates. Bulk editing and custom metric columns saved time and improved campaign tracking. Stocard now spends ad budgets more effectively and reaches KPIs faster. Customer support from SplitMetrics Acquire was praised as outstanding.
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FxPro, a financial services firm, needed a tool to manage Apple Search Ads efficiently. They chose SplitMetrics Acquire for its... ability to connect Apple Search Ads data with AppsFlyer data, providing transparent analytics. With SplitMetrics, FxPro reduced CPA for conversions significantly: Conversion 1 by 50%, Conversion 2 by 20%, and the main conversion by 55%. They also spent 2-3 times less time managing ads, thanks to automation and excellent customer service.
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SplitMetrics Acquire helped Flo improve keyword strategy and market insights for Apple Ads. Flo used the Iris AI agent to... speed up keyword research and competitor analysis. The team got fast answers about competitors and keyword bids directly in Slack. Iris grouped keywords by topic and suggested bid ranges. Flo found research faster and more efficient with everything in one place. The AI agent helped Flo spot growth opportunities and answer questions quickly.
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Red Rock Apps wanted to optimize their app advertisement spending. They faced challenges with adopting Apple Search Ads due to... concerns about traffic volume and paying for organic users. They used SplitMetrics Acquire to run and optimize their Apple Search Ads campaigns. This helped them get high-quality users at a low price, although they sometimes paid for organic traffic. SplitMetrics Acquire provided tools to evaluate ad effectiveness and optimize for maximum ROAS.
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Verv used SplitMetrics Acquire to improve their Apple Ads campaigns. They faced challenges with limited data and manual reporting in... Apple Ads. SplitMetrics Acquire unified data from Apple Ads and mobile trackers, giving Verv access to key metrics like CPI and ROAS. Automated rules helped control keyword spend and saved time. Verv avoided budget waste and quickly duplicated campaigns for new storefronts. The platform made campaign management faster and more efficient.
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Viber used SplitMetrics Agency to improve its Google Play app page. The team optimized screenshots using ASO best practices. They... added brand elements, sequential storytelling, and social proof. After the update, Viber saw a 7% increase in search traffic conversion rate. Visitor numbers rose by 5% and acquisitions by 7%. The changes led to more installs and better brand visibility.
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SplitMetrics Agency helped textPlus, a communication app, boost installs by over 119,000 with a single screenshot change. The challenge was... low visibility in a crowded market. SplitMetrics Agency used ASO strategies, including keyword optimization and creative A/B testing. They improved metadata and visuals on both the App Store and Google Play. The result was a 59% spike in organic installs and better keyword rankings. Continuous updates led to long-term growth and higher conversion rates.
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SplitMetrics Acquire helped Spark Networks, a global dating company, manage Apple Ads more efficiently. The team used custom filters and... reports to track ROAS, revenue, and CPA. Automated rules let them set goals and optimize campaigns faster. They reduced CPA and increased ROAS. Bulk edits and campaign restructuring saved time for the marketing team.
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SplitMetrics Optimize helped MyTona test new Halloween-themed app icons for their game Seekers Notes: Hidden Mystery. MyTona wanted to boost... conversion during the Halloween season. They ran A/B tests comparing icons with different characters. The pumpkin head icon increased conversion by 9.3% over the control. A witch icon later beat both, with a 9.1% conversion lift. Using expressive 'action mouth' characters in icons led to better results.
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SplitMetrics Agency and SplitMetrics Optimize helped Ciliz improve the app store icon for their game Spin the Bottle. The team tested... new icon designs using A/B testing. The best icon used real people, a sticker, and bright colors. After the change, the app's conversion rate increased from 20.46% to 24.42%. This was a 19.4% increase in conversion rate for Ciliz.
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SplitMetrics Optimize helped Nanobit test and improve their app store marketing materials for Tabou Stories: Love Episodes. Nanobit used the... platform to analyze user behavior and test new icon variations on iOS. With SplitMetrics' support, they found a new icon that outperformed the previous one. This change led to an 18% increase in conversion rate for organic users. Organic installs grew by 22% in just 40 days.
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SplitMetrics Optimize helped App Family Kids improve their Android app icon for the Super Puzzle game. They used A/B testing... to find a design that appealed more to their target audience. After changing the icon to one with a unicorn, daily downloads and revenue doubled. The conversion rate increased by 5%. App Family Kids plans to keep testing new icon designs to boost downloads further.
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SplitMetrics Optimize helped FiftyThree improve their Paper app's App Store performance. The team used A/B testing to localize and redesign... screenshots for the Chinese market. They tested different background colors, screenshot orders, and language localizations. Multicolored and localized screenshots led to a 33% increase in installs. The new design improved conversion rates and user engagement.
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SplitMetrics Agency used A/B testing to help Wargaming improve app store conversions for World of Warships Legends. The team updated... screenshots with seasonal themes for Canada, France, Brazil, and the Philippines. On iOS, Canada saw a 31.45% increase in conversion rate, the Philippines 9.61%, and France 3.44%. On Google Play, Brazil's conversion rate rose by 6.68%. No paid campaigns ran during the test, so results came from the creative changes.
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SplitMetrics Agency used paywall optimization to boost monetization for Beurteletchat and Basechat, two lifestyle audio dating apps. The team ran... A/B tests with RevenueCat, changing paywall layouts, messaging, and images. For Beurteletchat, a new column layout and focused messaging led to an 18.2% increase in conversion rate, 18.5% more subscriptions, and a 25.8% rise in realized LTV. Basechat applied similar strategies, localizing content for its German audience. Clear benefits and relevant visuals drove better results and higher user value.
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AliExpress faced challenges with A/B testing on Google Play and the App Store, which slowed decision-making and data confidence. They needed better... testing for promotional seasons. AliExpress used SplitMetrics Optimize to leverage organic traffic on their mobile site. They upgraded download links for targeted A/B tests. This approach improved app store pages and accelerated ASO strategy. During events like Black Friday, tailored tests improved conversion rates by up to 14%. For Christmas, variations achieved up to 32.5% improvement. SplitMetrics Optimize helped AliExpress enhance their app store performance.
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Etermax wanted to identify their target audience before launching their new game, Trivia Deluxe. They used SplitMetrics Optimize to run... A/B tests and validate concepts. The tests focused on two user archetypes: people aged 40-50 and those over 50. After two weeks, they found a winning concept with a 32.7% improvement in variation B. This helped them focus on a more targeted product and a profitable acquisition strategy.
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Restyle used SplitMetrics Acquire and Optimize to improve their Apple Ads campaigns. They tested changes to their app's title, video... preview, and screenshots. These updates led to an 8% increase in browse conversions and a 62% rise in search impression to download conversions. The app's TTR improved by 35.26% and CR by 6.47%. The synergy of ASO and Apple Ads boosted their organic keyword rankings.
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Gismart Piano wanted to grow its user base and reduce acquisition costs. They used manual methods to analyze metrics but... needed more efficiency. They adopted AI Bid Optimization by SplitMetrics to enhance campaign efficiency and reduce costs. Within two weeks, they saw a 7% reduction in CPA and a 56% increase in trial sign-ups. The AI tool also freed up time for strategic activities, helping them attract high-quality users at lower costs.
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InnoGames wanted to improve their user acquisition efforts with Apple Search Ads. They faced challenges with the tool's initial limitations... and needed a solution to enhance efficiency. They chose SplitMetrics Acquire for its advanced features and custom reporting. This tool helped them manage campaigns better, allowing bulk edits and integrating third-party data. As a result, InnoGames improved their generated profit by 22.5% in the second half of 2018 compared to the previous year.
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Flyin needed a solution to improve their Apple Search Ads campaigns by identifying high-performance keywords and tracking conversion events. They used SplitMetrics... Acquire to access important metrics and analyze user behavior. This allowed them to track and monitor keywords with high conversion rates and adjust bids easily. As a result, Flyin reduced their Cost Per Acquisition by 15%. The support from SplitMetrics was also highly appreciated.
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Game Hive wanted to scale their Apple Search Ads for their new game, 'Battle Bouncers'. They needed a solution to... reduce manual work and focus on strategy. They used SplitMetrics Acquire to automate and optimize their ads. This helped them increase their install rates and scale by 15%. They also saw a 15% increase in spend and improved efficiency. The automation allowed them to focus on finding new keywords and optimizing existing ones.
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Pixum, a leading online photo service in Europe, faced challenges managing a large array of Apple Search Ads campaigns. They used SplitMetrics... Acquire to automate and optimize their campaign management. This allowed them to reduce their management time from at least 10 hours to 2-4 hours per week. The automation helped them maintain their return on ad spend (ROAS) while freeing up time for strategic planning and market analysis.
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Aged Studio wanted to improve their Apple Search Ads strategy. They used SplitMetrics Acquire to automate and optimize their campaigns.... They focused on building a campaign structure by keyword themes and created 40 automated rules. This helped them increase their TTR by 33.75% and boost install rate by 27%. The number of installs increased 4-5 times in just 3 months.
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Livintis, a mobile app studio, faced growing competition in the Photo & Video category. They needed to optimize their Apple... Search Ads campaigns. SplitMetrics Agency helped by setting up an Apple Search Ads account and focusing on the U.S. market. This strategy led to a 50% reduction in cost per conversion and increased conversions from 200 to 800 per week. The target KPI was achieved with a cost per conversion of $12-13.
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JustMoby, a mobile publisher, faced challenges managing Apple Search Ads campaigns for 46 apps. They needed to streamline processes and... improve efficiency. They chose SplitMetrics Acquire to automate tasks and manage keywords. This helped them remove ineffective keywords and focus on high-performing areas. Automation saved time and allowed them to concentrate on strategy. As a result, they increased brand awareness and maintained user quality.
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Rockbite Games wanted to increase organic traffic for their game, Deep Town: Mining Idle Tycoon. SplitMetrics Agency tested a hypothesis... that Apple Search Ads could boost organic installs. They focused on the US market and ran discovery campaigns to find relevant keywords. After launching Apple Search Ads, the number of keywords in the top 10 increased from 26 to 112. Organic installs rose by approximately 640 per month. The strategy improved keyword rankings and increased organic traffic.
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GetYourGuide needed to optimize their marketing strategy to protect their brand and scale non-branded campaigns. They used SplitMetrics Acquire to... automate bidding processes and improve campaign effectiveness. This led to a 20% increase in non-branded keyword revenue and around 6,000 bid optimizations over the past year.
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OctaFX needed to manage and optimize their Apple Search Ads campaigns to acquire customers efficiently. They wanted to expand their... user acquisition channels and reduce reliance on Google Ads. OctaFX used SplitMetrics Acquire to automate and optimize their campaigns. This helped them grow their customer base in Asian markets and streamline decision-making. The platform's tools, like keyword discovery and automation, were key to their success.
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Liquid Software Mobile wanted to increase first purchases and reduce their cost using Apple Search Ads. They faced challenges with... low search volume for branded keywords and high costs per purchase. SplitMetrics Agency helped by creating separate campaigns for better management and optimization. As a result, the number of first purchases increased by 368.33%, and the cost per purchase decreased by 49.54%, while maintaining a 100% ROAS.
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Locals, a social networking app, wanted to improve its organic visibility. They faced challenges with branded searches dominating the category... and competitive unbranded keywords. SplitMetrics Agency helped by syncing app store optimization with Apple Search Ads for branded keywords. This strategy led to higher organic rankings and increased impressions for new keywords. In the US, impressions rose from 0 to 667, and rank improved from 84 to 30-37. In the UK, impressions increased from 0 to 709, and rank moved from 52 to 30-33.
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Livintis wanted to boost installs on their app's release day. They worked with SplitMetrics Agency to use Apple Search Ads... pre-order campaigns. The campaign targeted the US market and used 400 keywords. This strategy helped Livintis gather 1882 users before the release. On release day, the app was automatically downloaded to these users' devices. The campaign improved keyword rankings, leading to a Top 1 position and increased organic traffic.
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iSharing, a real-time location sharing app, faced challenges managing Apple Search Ads across 17 markets. They used SplitMetrics Acquire to... automate and optimize their ad campaigns. This allowed them to manage all activities with just one person. As a result, they saw a 52% increase in engagement in Japan and 81% in Thailand. The app maintained steady growth in subscribers throughout the year.
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