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Entertainment Case Studies and Customer Success Stories with App Radar
Aveola
- Entertainment
SplitMetrics Acquire helped Aveola scale their Apple Ads campaigns. Aveola used AI ROAS Bid Optimization to manage large keyword portfolios and hit their ROAS targets. The tool automated bid adjustme...nts and provided daily performance forecasts. This let the user acquisition team focus on strategy instead of manual tasks. Aveola stayed within their ROAS goals and grew their app with less effort.
SplitMetrics Optimize helped Rovio test app screenshots and icons for Angry Birds 2 before launch. Rovio used A/B testing to find the best combination of assets. The winning set improved conversion b...y 13%. This led to 2.5 million extra installs in the first week. The tests also helped Rovio cut user acquisition costs.
SplitMetrics Optimize helped FreshPlanet improve SongPop2’s app store conversion rate by 10%. The team ran A/B tests on iOS screenshots, comparing long captions and real people to short captions and ...bold cartoon graphics. The new design used bigger fonts, vivid colors, and playful characters. Most installs happened after users saw the first two screenshots. The updated visuals led to more downloads and a lower cost per install.
SplitMetrics Optimize helped ZiMAD improve their Bubble Birds 4 app store page. ZiMAD redesigned their app screenshots with new visuals, action captions, and a main character overlay. They used A/B t...esting to find the best design. The new screenshots increased conversion by 32%. More users clicked install, and ZiMAD reduced their user acquisition costs.
SplitMetrics Optimize helped Empire City Casino test changes to their app screenshot template. The team compared an eye-catching background with a calmer gradient. They used A/B testing to find the b...est option. The gradient background led to a 31% increase in installs. Careful testing and a clear hypothesis gave them a 98.6% confidence in the results.
SplitMetrics Optimize helped Bamboo Apps improve the Škoda LittleDriver app's iOS screenshots. Bamboo Apps ran A/B tests to find the best screenshot order and background. The winning variation booste...d conversion by 15%. The app reached a 50% tap-to-install rate. Simple backgrounds and clear captions worked best for users.
SplitMetrics Optimize helped Darby Smart improve their mobile app icon for the 'How To Videos' app. The team used A/B testing to compare different icon designs. The new, easy to understand icon led t...o a 10% increase in conversion. The winning icon also achieved 73.7% more clicks on the 'Get' button. Darby Smart learned which icon styles worked best for their audience.
Education Case Studies and Customer Success Stories with App Radar
italki
- Education
italki, a language learning app, faced challenges in increasing conversions while reducing costs in their Apple Search Ads campaigns. They partnered with SplitMetrics Agency to optimize their campaig...ns. The agency identified issues with non-branded keywords and overlapping traffic. They updated campaigns with relevant keywords and set CPA goals to reduce costs. As a result, installs increased by 74.59%, CPI decreased by 50%, conversions grew by 77.08%, and cost per conversion reduced by 50.76%.
Tonestro wanted to increase user engagement for their violin tuner feature. The default product page focused on violin learning, not the tuner. SplitMetrics created a custom product page for the tune...r. This page highlighted the tuner's benefits. After launch, US spend on tuner keywords rose by 137%. TTR nearly doubled, installs grew 2.5 times, and goals increased by 3.75 times. The custom page improved user engagement and satisfaction.
Babbel, a language learning app with over 10 million subscriptions, wanted to improve their Apple Search Ads efficiency. They faced challenges in managing complex campaigns and tracking KPIs. By usin...g SplitMetrics Acquire, Babbel gained a full-funnel view, improved efficiency, and scaled their channel while reducing acquisition costs. The tool's user-friendly interface and automation features were key to their success.
Skidos, an ed-tech company, faced challenges with managing Apple Search Ads for their 40+ apps. The Apple platform lacked functionalities to handle over 200 campaigns efficiently. Skidos needed a too...l to automate tasks and provide a clear overview of campaign performance. They chose SplitMetrics Acquire in fall 2020. The platform's user-friendly interface and automation rules helped manage campaigns effectively. In three months, Skidos doubled their monthly spend from 31k to 73k, optimizing their ad strategy.
Flowkey, a piano learning app, faced challenges in managing numerous Apple Search Ads campaigns globally. They used SplitMetrics Acquire to automate and optimize their campaigns. This led to a 70% in...crease in spend, doubled ROAS, and an 80% increase in new downloads. In Asia, new downloads increased by 900%. The automation and custom metrics functions were key to their success.
FxPro, a financial services firm, needed a tool to manage Apple Search Ads efficiently. They chose SplitMetrics Acquire for its ability to connect Apple Search Ads data with AppsFlyer data, providing... transparent analytics. With SplitMetrics, FxPro reduced CPA for conversions significantly: Conversion 1 by 50%, Conversion 2 by 20%, and the main conversion by 55%. They also spent 2-3 times less time managing ads, thanks to automation and excellent customer service.
Stocard, a leading mobile wallet, needed to optimize their Apple Search Ads campaigns in over 20 countries. Managing these campaigns was time-consuming, so they sought a solution to improve efficienc...y and KPIs. They used SplitMetrics Acquire to define conversion events and implement automated rules. This allowed them to track essential events, optimize keywords, and save time with bulk editing. As a result, they improved their ad budget efficiency and achieved target KPIs faster. Stocard highly recommends SplitMetrics Acquire for its outstanding customer support and continuous improvement.
Delta Investment Tracker, owned by eToro, wanted to improve its app store visibility. They partnered with SplitMetrics to optimize their app store product page, focusing on keywords and visuals. Spli...tMetrics conducted market research and keyword analysis, replacing low-volume keywords with more competitive ones. This led to a 70.1% increase in visibility in the US and a 58% increase in France. The optimization also boosted paid metrics, with a 52% increase in paying users and a 49.6% increase in sales.
Saint Bitts LLC (Bitcoin.com)
- Financial Services
SplitMetrics Agency helped Bitcoin.com improve app store performance with a focused ASO strategy. The team updated metadata and optimized screenshots to boost organic visibility. After the changes, B...itcoin.com saw an 18.32% increase in visibility score and a 10.74% rise in first-time downloads. Creative updates led to a 10.99% increase in page views and a 17.9% jump in first-time installs from search traffic. The strategy reversed declines caused by an App Store algorithm update.
Verv faced challenges with Apple Search Ads, lacking flexibility and detailed data for optimization. They used SplitMetrics Acquire to manage and optimize their ad campaigns. The platform provided va...luable metrics and allowed control over keyword spending. It also automated campaign management, saving time and preventing budget waste. Verv maximized ad spend effectiveness and easily duplicated campaigns when Apple expanded storefronts.
Red Rock Apps wanted to optimize their app advertisement spending. They faced challenges with adopting Apple Search Ads due to concerns about traffic volume and paying for organic users. They used Sp...litMetrics Acquire to run and optimize their Apple Search Ads campaigns. This helped them get high-quality users at a low price, although they sometimes paid for organic traffic. SplitMetrics Acquire provided tools to evaluate ad effectiveness and optimize for maximum ROAS.
SplitMetrics Acquire helped Flo improve keyword strategy and market insights for Apple Ads. Flo used the Iris AI agent to speed up keyword research and competitor analysis. The team got fast answers ...about competitors and keyword bids directly in Slack. Iris grouped keywords by topic and suggested bid ranges. Flo found research faster and more efficient with everything in one place. The AI agent helped Flo spot growth opportunities and answer questions quickly.
Utilities Case Studies and Customer Success Stories with App Radar
NordVPN
- Utilities
NordVPN needed better tools to automate and optimize their Apple Search Ads. They wanted to speed up keyword management and improve ad variations. NordVPN chose SplitMetrics Acquire for its automatio...n features. The platform helped automate bid adjustments and streamline keyword mining. NordVPN saw improved campaign performance and could focus on strategic tasks. SplitMetrics' support team provided valuable assistance and insights.
Burner by Ad Hoc Labs needed to improve their Apple Search Ads due to increased competition. They used SplitMetrics Acquire to automate campaigns, analyze performance, and optimize bidding. This help...ed them find new keywords and improve ad variations. As a result, they saw a 7% increase in TTR and a 10% decrease in CPR. The team was impressed with the insights and support from SplitMetrics.
SplitMetrics Optimize helped Prisma Labs improve their app store conversion rates. Prisma used A/B testing to change their app store images. They moved captions, changed fonts, and added new screensh...ots. The first experiment led to a 12.3% increase in conversion rate. Overall, Prisma achieved a 19.7% boost in conversions. This resulted in millions of extra installs for their photo-editing app.
Consumer Goods Case Studies and Customer Success Stories with App Radar
Mallzee
- Consumer Goods
SplitMetrics Optimize helped Mallzee test and improve their app store presence. Mallzee used A/B testing to avoid icon changes that could have caused a 25% drop in conversions. They found that some n...ew ideas performed 14% and 28% worse than the original. After many tests, they chose a brand name logo that increased conversion by 10%. Testing with SplitMetrics Optimize gave Mallzee valuable insights and better results for their app store optimization.
Internet Case Studies and Customer Success Stories with App Radar
textPlus
- Internet
SplitMetrics Agency helped textPlus, a communication app, boost installs by over 119,000 with a single screenshot change. The challenge was low visibility in a crowded market. SplitMetrics Agency use...d ASO strategies, including keyword optimization and creative A/B testing. They improved metadata and visuals on both the App Store and Google Play. The result was a 59% spike in organic installs and better keyword rankings. Continuous updates led to long-term growth and higher conversion rates.
Sports Case Studies and Customer Success Stories with App Radar
OLBG
- Sports
SplitMetrics Optimize helped OLBG improve their iOS app screenshots. OLBG used A/B testing to find the best screenshot designs. The first test showed themed backgrounds worked better than plain ones.... The second test improved conversion by 45% by changing the interface and adding bubbles. Overall, OLBG saw a 61% increase in conversion rate. Testing screenshots helped OLBG get more installs from organic App Store traffic.
Other Industry Case Studies and Success Stories with App Radar
MY.GAMES
- Games
MY.GAMES wanted to grow in new markets and increase brand awareness. They used Apple Search Ads with SplitMetrics to reach more players. Ads on the Today and Search tabs helped them stand out. They s...aw a 24% increase in impressions and a 30% increase in taps. Over two years, revenue grew 11 times. Custom ads for events like Christmas improved tap-through rates.
JustMoby, a mobile publisher, faced challenges managing Apple Search Ads campaigns for 46 apps. They needed to streamline processes and improve efficiency. They chose SplitMetrics Acquire to automate... tasks and manage keywords. This helped them remove ineffective keywords and focus on high-performing areas. Automation saved time and allowed them to concentrate on strategy. As a result, they increased brand awareness and maintained user quality.
World of Tanks Blitz faced challenges in expanding non-branded reach and managing keywords efficiently. SplitMetrics Agency partnered with them to integrate platforms, expand keywords, and optimize c...ampaigns. They added over 200 new keywords and launched new campaigns in key regions. Within a month, installs grew by 36.5%, the tap-to-install rate improved by 6%, and CPI dropped by 15%, enhancing non-brand traffic and campaign efficiency.
Gismart Piano wanted to grow its user base and reduce acquisition costs. They used manual methods to analyze metrics but needed more efficiency. They adopted AI Bid Optimization by SplitMetrics to en...hance campaign efficiency and reduce costs. Within two weeks, they saw a 7% reduction in CPA and a 56% increase in trial sign-ups. The AI tool also freed up time for strategic activities, helping them attract high-quality users at lower costs.
GetYourGuide needed to optimize their marketing strategy to protect their brand and scale non-branded campaigns. They used SplitMetrics Acquire to automate bidding processes and improve campaign effe...ctiveness. This led to a 20% increase in non-branded keyword revenue and around 6,000 bid optimizations over the past year.
Reface, a company with over 250 million users, wanted to improve their app's performance on Apple Search Ads. They used SplitMetrics Acquire to manage and automate their campaigns, and SplitMetrics O...ptimize to test hypotheses. This approach led to significant improvements, including a 62% growth in conversions from search impressions to downloads. The app also saw a 35.26% increase in TTR and a 6.47% increase in CR. These results were achieved by optimizing the app's title, video preview, and screenshots.
OctaFX needed to manage and optimize their Apple Search Ads campaigns to acquire customers efficiently. They wanted to expand their user acquisition channels and reduce reliance on Google Ads. OctaFX... used SplitMetrics Acquire to automate and optimize their campaigns. This helped them grow their customer base in Asian markets and streamline decision-making. The platform's tools, like keyword discovery and automation, were key to their success.
Liquid Software Mobile wanted to increase first purchases and reduce their cost using Apple Search Ads. They faced challenges with low search volume for branded keywords and high costs per purchase. ...SplitMetrics Agency helped by creating separate campaigns for better management and optimization. As a result, the number of first purchases increased by 368.33%, and the cost per purchase decreased by 49.54%, while maintaining a 100% ROAS.
Locals, a social networking app, wanted to improve its organic visibility. They faced challenges with branded searches dominating the category and competitive unbranded keywords. SplitMetrics Agency ...helped by syncing app store optimization with Apple Search Ads for branded keywords. This strategy led to higher organic rankings and increased impressions for new keywords. In the US, impressions rose from 0 to 667, and rank improved from 84 to 30-37. In the UK, impressions increased from 0 to 709, and rank moved from 52 to 30-33.
Livintis wanted to boost installs on their app's release day. They worked with SplitMetrics Agency to use Apple Search Ads pre-order campaigns. The campaign targeted the US market and used 400 keywor...ds. This strategy helped Livintis gather 1882 users before the release. On release day, the app was automatically downloaded to these users' devices. The campaign improved keyword rankings, leading to a Top 1 position and increased organic traffic.
iSharing, a real-time location sharing app, faced challenges managing Apple Search Ads across 17 markets. They used SplitMetrics Acquire to automate and optimize their ad campaigns. This allowed them... to manage all activities with just one person. As a result, they saw a 52% increase in engagement in Japan and 81% in Thailand. The app maintained steady growth in subscribers throughout the year.
Rockbite Games wanted to increase organic traffic for their game, Deep Town: Mining Idle Tycoon. SplitMetrics Agency tested a hypothesis that Apple Search Ads could boost organic installs. They focus...ed on the US market and ran discovery campaigns to find relevant keywords. After launching Apple Search Ads, the number of keywords in the top 10 increased from 26 to 112. Organic installs rose by approximately 640 per month. The strategy improved keyword rankings and increased organic traffic.
United Tech used Apple Search Ads to increase daily installs by three times. Initially, Apple Search Ads was not a major focus, but in 2021, United Tech changed its approach. They started using Split...Metrics Acquire to automate and optimize their campaigns. This allowed them to manage campaigns and bids daily, leading to significant growth in installs.
Spark Networks, a global dating company, faced challenges with managing a large account with many keywords. They needed a flexible solution for bulk edits and custom filtering. They used SplitMetrics... Acquire for Apple Search Ads management. This allowed them to automate processes and improve performance. As a result, they decreased CPAs, increased ROAS, and saved time with bulk edits and custom reporting.
Livintis, a mobile app studio, faced growing competition in the Photo & Video category. They needed to optimize their Apple Search Ads campaigns. SplitMetrics Agency helped by setting up an Apple Sea...rch Ads account and focusing on the U.S. market. This strategy led to a 50% reduction in cost per conversion and increased conversions from 200 to 800 per week. The target KPI was achieved with a cost per conversion of $12-13.
Aged Studio wanted to improve their Apple Search Ads strategy. They used SplitMetrics Acquire to automate and optimize their campaigns. They focused on building a campaign structure by keyword themes... and created 40 automated rules. This helped them increase their TTR by 33.75% and boost install rate by 27%. The number of installs increased 4-5 times in just 3 months.
Pixum, a leading online photo service in Europe, faced challenges managing a large array of Apple Search Ads campaigns. They used SplitMetrics Acquire to automate and optimize their campaign manageme...nt. This allowed them to reduce their management time from at least 10 hours to 2-4 hours per week. The automation helped them maintain their return on ad spend (ROAS) while freeing up time for strategic planning and market analysis.
Game Hive wanted to scale their Apple Search Ads for their new game, 'Battle Bouncers'. They needed a solution to reduce manual work and focus on strategy. They used SplitMetrics Acquire to automate ...and optimize their ads. This helped them increase their install rates and scale by 15%. They also saw a 15% increase in spend and improved efficiency. The automation allowed them to focus on finding new keywords and optimizing existing ones.
Flyin needed a solution to improve their Apple Search Ads campaigns by identifying high-performance keywords and tracking conversion events. They used SplitMetrics Acquire to access important metrics... and analyze user behavior. This allowed them to track and monitor keywords with high conversion rates and adjust bids easily. As a result, Flyin reduced their Cost Per Acquisition by 15%. The support from SplitMetrics was also highly appreciated.
InnoGames wanted to improve their user acquisition efforts with Apple Search Ads. They faced challenges with the tool's initial limitations and needed a solution to enhance efficiency. They chose Spl...itMetrics Acquire for its advanced features and custom reporting. This tool helped them manage campaigns better, allowing bulk edits and integrating third-party data. As a result, InnoGames improved their generated profit by 22.5% in the second half of 2018 compared to the previous year.
AliExpress faced challenges with A/B testing on Google Play and the App Store, which slowed decision-making and data confidence. They needed better testing for promotional seasons. AliExpress used Sp...litMetrics Optimize to leverage organic traffic on their mobile site. They upgraded download links for targeted A/B tests. This approach improved app store pages and accelerated ASO strategy. During events like Black Friday, tailored tests improved conversion rates by up to 14%. For Christmas, variations achieved up to 32.5% improvement. SplitMetrics Optimize helped AliExpress enhance their app store performance.
Etermax wanted to identify their target audience before launching their new game, Trivia Deluxe. They used SplitMetrics Optimize to run A/B tests and validate concepts. The tests focused on two user ...archetypes: people aged 40-50 and those over 50. After two weeks, they found a winning concept with a 32.7% improvement in variation B. This helped them focus on a more targeted product and a profitable acquisition strategy.
SplitMetrics Agency used paywall optimization to boost monetization for Beurteletchat and Basechat, two lifestyle audio dating apps. The team ran A/B tests with RevenueCat, changing paywall layouts, ...messaging, and images. For Beurteletchat, a new column layout and focused messaging led to an 18.2% increase in conversion rate, 18.5% more subscriptions, and a 25.8% rise in realized LTV. Basechat applied similar strategies, localizing content for its German audience. Clear benefits and relevant visuals drove better results and higher user value.
SplitMetrics Agency used A/B testing to help Wargaming improve app store conversions for World of Warships Legends. The team updated screenshots with seasonal themes for Canada, France, Brazil, and t...he Philippines. On iOS, Canada saw a 31.45% increase in conversion rate, the Philippines 9.61%, and France 3.44%. On Google Play, Brazil's conversion rate rose by 6.68%. No paid campaigns ran during the test, so results came from the creative changes.
SplitMetrics Optimize helped FiftyThree improve their Paper app's App Store performance. The team used A/B testing to localize and redesign screenshots for the Chinese market. They tested different b...ackground colors, screenshot orders, and language localizations. Multicolored and localized screenshots led to a 33% increase in installs. The new design improved conversion rates and user engagement.
SplitMetrics Optimize helped ZiMAD improve app store screenshots for their Magic Jigsaw Puzzles game in Japan. ZiMAD focused on localizing visuals to match Japanese culture. They used A/B testing to ...find the best images. This led to a 36% increase in conversion rate. ZiMAD plans to keep testing to reach more users in Japan.
SplitMetrics Agency and SplitMetrics Optimize helped Ciliz improve the app store icon for their game Spin the Bottle. The team tested new icon designs using A/B testing. The best icon used real peopl...e, a sticker, and bright colors. After the change, the app's conversion rate increased from 20.46% to 24.42%. This was a 19.4% increase in conversion rate for Ciliz.
SplitMetrics Optimize helped Nanobit test and improve their app store marketing materials for Tabou Stories: Love Episodes. Nanobit used the platform to analyze user behavior and test new icon variat...ions on iOS. With SplitMetrics' support, they found a new icon that outperformed the previous one. This change led to an 18% increase in conversion rate for organic users. Organic installs grew by 22% in just 40 days.
SplitMetrics Optimize helped MyTona test new Halloween-themed app icons for their game Seekers Notes: Hidden Mystery. MyTona wanted to boost conversion during the Halloween season. They ran A/B tests... comparing icons with different characters. The pumpkin head icon increased conversion by 9.3% over the control. A witch icon later beat both, with a 9.1% conversion lift. Using expressive 'action mouth' characters in icons led to better results.
SplitMetrics Optimize helped App Family Kids improve their Android app icon for the Super Puzzle game. They used A/B testing to find a design that appealed more to their target audience. After changi...ng the icon to one with a unicorn, daily downloads and revenue doubled. The conversion rate increased by 5%. App Family Kids plans to keep testing new icon designs to boost downloads further.
How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization
Aveola, a live video chat app, successfully scaled its Apple Ads campaigns using SplitMetrics' AI ROAS Bid Optimization. This tool provided daily performance forecasting, portfolio-level optimization..., and automatic bid adjustments, enabling Aveola to meet its ROAS targets and focus on strategic growth. The AI-driven approach allowed for efficient campaign management and improved decision-making.
