App Radar: Product updates, Customer stories, and Insights | 2026 Cuspera

FxPro, a financial services firm, needed a tool to manage Apple Search Ads efficiently. They chose SplitMetrics Acquire for its ability to connect Apple Search Ads data with AppsFlyer data, providing... transparent analytics. With SplitMetrics, FxPro reduced CPA for conversions significantly: Conversion 1 by 50%, Conversion 2 by 20%, and the main conversion by 55%. They also spent 2-3 times less time managing ads, thanks to automation and excellent customer service.
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Livintis wanted to boost installs on their app's release day. They worked with SplitMetrics Agency to use Apple Search Ads pre-order campaigns. The campaign targeted the US market and used 400 keywor...ds. This strategy helped Livintis gather 1882 users before the release. On release day, the app was automatically downloaded to these users' devices. The campaign improved keyword rankings, leading to a Top 1 position and increased organic traffic.
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SplitMetrics Agency helped Bitcoin.com improve app store performance with a focused ASO strategy. The team updated metadata and optimized screenshots to boost organic visibility. After the changes, B...itcoin.com saw an 18.32% increase in visibility score and a 10.74% rise in first-time downloads. Creative updates led to a 10.99% increase in page views and a 17.9% jump in first-time installs from search traffic. The strategy reversed declines caused by an App Store algorithm update.
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InnoGames wanted to improve their user acquisition efforts with Apple Search Ads. They faced challenges with the tool's initial limitations and needed a solution to enhance efficiency. They chose Spl...itMetrics Acquire for its advanced features and custom reporting. This tool helped them manage campaigns better, allowing bulk edits and integrating third-party data. As a result, InnoGames improved their generated profit by 22.5% in the second half of 2018 compared to the previous year.
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SplitMetrics Optimize helped Mallzee test and improve their app store presence. Mallzee used A/B testing to avoid icon changes that could have caused a 25% drop in conversions. They found that some n...ew ideas performed 14% and 28% worse than the original. After many tests, they chose a brand name logo that increased conversion by 10%. Testing with SplitMetrics Optimize gave Mallzee valuable insights and better results for their app store optimization.
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