Unanet CRM by Cosential vs. SalesNOW: Comparing Best CRM Solutions 2026

Overview: Unanet CRM by Cosential and SalesNOW as CRM Category solutions.

Unanet CRM by Cosential is targeted towards industries like construction and engineering, providing enhanced capabilities in document and workflow management, ideal for enterprises needing advanced integration and reporting. SalesNOW, on the other hand, caters to a diverse set of industries with strong campaign management and customer engagement features, making it suitable for businesses focusing on sales growth and customer acquisition.

Unanet CRM by Cosential: Unanet-CRM-by-Cosential allows project-based businesses to manage the entire customer lifecycle. Pursuit through final invoicing is streamlined effectively.

SalesNOW: SalesNOW is a mobile CRM solution providing real-time access to customer information and sales performance insights. Its features include contact management, sales forecasting, and email marketing.

Top use cases: Unanet CRM by Cosential vs SalesNOW

Use cases tied to Unanet CRM by Cosential and SalesNOW from verified data sources. Click any use case for supporting evidences.

Unanet CRM by Cosential SalesNOW

Top Capabilities: Unanet CRM by Cosential vs SalesNOW

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: Unanet CRM by Cosential vs SalesNOW

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: Unanet CRM by Cosential vs SalesNOW

Share of peer evidence by company size for Unanet CRM by Cosential and SalesNOW. Each product segments add up to 100%. Click any segment for supporting evidence.

Unanet CRM by Cosential 100%
SalesNOW 100%
Unanet CRM by Cosential SalesNOW
Key Capabilities Supported Unanet CRM by Cosential excels in sales document, proposal and workflow management, enhancing adoption by large enterprises with detailed processes. → SalesNOW supports sales document and campaign management, designed for enterprises needing robust engagement and monitoring tools. →
Business Goals Unanet CRM by Cosential focuses on enhancing customer relationships and scaling best practices, perfectly aligning with enterprises aiming to improve internal communications and market growth. → SalesNOW aims to enhance customer relationships and increase sales, aligning well with businesses seeking customer acquisition and sales growth. →
Core Features Unanet CRM by Cosential features strong integration, custom reports, and data import/export, meeting needs of enterprises requiring detailed analytics and compliance. → SalesNOW offers extensive data import/export and integration capabilities, making it appealing for enterprises needing flexible data handling and security. →
Vendor Support Unanet CRM by Cosential provides 24/7 support, including email, chat, and phone assistance, catering to large clients needing constant availability. → SalesNOW offers 24/7 support with phone and email options, beneficial for enterprises that require reliable vendor communication. →
Segments and Industries Unanet CRM by Cosential is primarily used by construction, engineering, and consulting industries, demonstrating its strength in verticals needing complex project management. → SalesNOW is used across diverse industries including construction and automotive, illustrating its versatility in managing campaigns and customer interactions. →
Operational Alignment Unanet CRM by Cosential fits into the operational workflows of large enterprises, especially those in construction, with high-touch document and workflow management. → SalesNOW integrates seamlessly into the workflows of large enterprises focused on scalability in campaign and customer engagement. →
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Unanet CRM by Cosential and SalesNOW: Best activities based on customer satisfaction

Most deployed common Activities for Unanet CRM by Cosential and SalesNOW

How does Unanet CRM by Cosential and SalesNOW facilitate Contact List Management?
Unanet Crm By Cosential and Salesnow both allow users to manage contact lists. Unanet Crm By Cosential provides a comprehensive view of an organization's connections, interactions, and history with clients and partners. Salesnow focuses on organizing contacts and making them accessible from various devices, including Android, iPhone, and iPad. While Unanet Crm By Cosential offers a more detailed approach to managing contact information, Salesnow emphasizes accessibility and integration with other devices.
"...Cosential keeps all of the information we need to market our clients in one place, from clients and contacts, marketing opportunities, personnel and project information, and so much more...." Peer review by Kami M, Marketing & Communications Manager
"...Again, very easy to adopt and helps us keep our Customer and Factory Contacts organized and accessible...." Peer review by Bill S., Partner / Owner, Automotive

Unanet CRM by Cosential in Action: Unique Activities

How can Unanet CRM by Cosential optimize your Business Development Workflow?
Cosential Business Development streamlines business development processes for Architecture, Engineering, and Construction (AEC) firms by providing a centralized platform for managing customer relationships, tracking project lifecycles, and automating proposal development. The solution is tailored to AEC best practices, enabling cross-functional teams to improve efficiency and productivity. The mobile app, however, has limitations that may hinder its use by some users.
"...The platform offers AEC employees with the features they require to manage customer relationships, proposal development, project lifecycles, and business development...." Peer review from Featured Customers
What benefits does Unanet CRM by Cosential offer for Workflow Management?
The system streamlines processes by automating workflows into a central information system. The system facilitates the creation of custom workflows and calculations, and can synchronize financial projects with project records. The system's report generation capabilities are limited.
"...That being said, it has not been difficult to learn the basics, and I am currently in the process of "re-implementation" to establish standard work flows and systems to manage the data input, user training, report management, etc...." Peer review by Nora N., Marketing Specialist, Construction
What makes Unanet CRM by Cosential ideal for Training & Onboarding?
Cosential provides training and onboarding support for users to effectively implement and utilize the software. The platform offers online scheduling capabilities, allowing users to quickly access training sessions based on their availability. The training program focuses on business development and marketing functions, with a limited scope for commercial real estate specific modules.
"...One of the main goals of my coming onboard to my current company was to implement Cosential as our marketing database software, and see what other tools are available that we can utilize in other parts of the company...." Peer review by Keeley C., Marketing Director, Real Estate

SalesNOW in Action: Unique Activities

What benefits does SalesNOW offer for Sales Document Management?
SalesNOW enables users to create and manage sales documents like quotes and sales orders directly from deal records. These documents can be easily shared with customers and stored securely within the system. SalesNOW also allows users to track relationships and access critical sales information from mobile devices.
"...Sales Team can design a system, present a proposal and agreement, both in person or remotely, with their computer/tablet/phone...." Peer review by Neil A., VP Sales and Marketing
How can SalesNOW optimize your Campaign Management Workflow?
SalesNOW facilitates campaign management by enabling businesses to create targeted marketing programs. The platform integrates with industry-leading email marketing programs, allowing for seamless communication with customers. SalesNOW provides tools for tracking campaign effectiveness, measuring results, and associating leads and deals with specific campaigns.
"...If you want a program just to manage your sales pipeline, you're only scratching the surface - but SalesNOW is affordable enough to start at the beginning, and flexible enough for you to build upon to create a robust, dynamic, information sharing experience for both your employees and customers...." Peer review by Ron Willis, Oil & Energy
What solutions does SalesNOW provide for Engagement Management?
The system facilitates follow-up management by scheduling calls, meetings, and tasks. It automatically assigns and tracks follow-up activities. Sales representatives can also easily reassign leads or deals for follow-up.
"...These Chats allow teams to point to key take-aways of the meeting or call and then build a strategy for any future engagements...." Peer review by Alex G.
What benefits does SalesNOW offer for Lead Tracking?
SalesNOW offers a comprehensive lead tracking system. The system captures and tracks leads from various sources, enabling businesses to monitor their progress throughout the sales funnel. This functionality allows companies to gain insights into lead performance, shorten sales cycles, and optimize their sales efforts.
"...Our company's goal was to automate and gain the ability to track leads, capture pertinent customers & prospect data along with ease of reporting...." Peer review by Sara C., Sales Support Analyst

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Unanet CRM by Cosential news

Unanet Named to Inc. 5000 for Ninth Consecutive Year

Unanet has been named to the Inc. 5000 list for the ninth consecutive year, recognizing its significant growth and innovation in AI-first ERP and CRM solutions for government contractors and AEC firms. This achievement highlights Unanet's focus on delivering modern solutions that drive measurable value and customer satisfaction.

11/08/2026 - source