Overview: Strategy One (formerly Microstrategy) and Google Data Studio as Business Intelligence Category solutions.

Microstrategy and Google Data Studio both serve the business intelligence sector but cater to distinct needs and industries. Microstrategy excels in competitive intelligence and social media management, serving a broad range of industries, particularly IT and Retail. Google Data Studio, on the other hand, is deeply integrated with digital marketing and campaign management, appealing strongly to advertising and marketing sectors. Both offer robust analytics, but Microstrategy's security features stand out, while Google Data Studio is favored for its expansive data import capabilities.

Strategy One (formerly Microstrategy): MicroStrategy unleashes the power of big data with easy-to-use analytics and visualization tools integrated with 70+ data sources. Features include cloud access, enterprise platform, HyperIntelligence, mobility, and more.

Google Data Studio: Google Data Studio, Looker Studio transforms data into customizable, easy-to-read reports and dashboards. Business insights visualizations are made simple and shareable on Google Cloud.

Strategy One (formerly Microstrategy) and Google Data Studio: Best Use cases based on the customer satisfaction data

Strategy One (formerly Microstrategy)

Key Capabilities Supported

Microstrategy supports competitive intelligence and social media analytics, facilitating comprehensive analysis and trend spotting across business functions. read more →

Google Data Studio is rich in advertisement and social media management, enabling marketers to manage campaigns and assess engagement effectively. read more →

Business Goals

Microstrategy aims to increase sales and enhance customer relationships, fitting businesses looking to scale efficiently and improve ROI. read more →

Google Data Studio is focused on customer acquisition and market expansion, aligning with aggressive growth strategies in digital markets. read more →

Core Features

Microstrategy features advanced analytics and robust security, addressing needs for precise reporting and data protection. read more →

Google Data Studio emphasizes custom reports and broad data import options, appealing to users seeking detailed insights and extensive data handling. read more →

Vendor Support

Microstrategy offers comprehensive 24/7 support including phone and chat, which is vital for large enterprises needing immediate assistance. read more →

Google Data Studio provides moderate support options like chat and limited phone, suitable for users with less complex needs. read more →

Segments and Industries

Microstrategy is popular among IT, software, and retail sectors, servicing a balanced mix of small to large enterprises. read more →

Google Data Studio is favored in marketing, advertising, and internet industries, predominantly used by larger enterprises. read more →

Operational Alignment

Microstrategy integrates smoothly into varied operational scales, catering from small businesses to sizable enterprises. read more →

Google Data Studio is best suited for collaborations in marketing, designed for larger, digitally-focused businesses. read more →