SmileBack vs. Userbrain: Comparing Best Customer Feedback Management Solutions 2026

Overview: SmileBack and Userbrain as Customer Feedback Management Category solutions.

SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.

Userbrain: Userbrain simplifies user testing with quick setup and rapid results. Gain insights within hours to identify product strengths and weaknesses.

This comparison report of SmileBack vs. Userbrain is based on a specific set of business needs and context. The comparison uses 1448 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SmileBack and Userbrain

SmileBack, Userbrain, CustomerSure, Simplesat, etc., belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SmileBack covers Collecting Feedback, Engaging Conversational Surveys with Phone Calls, Rating And Review Management, Helpdesk Management, etc.

Userbrain focuses on Customer Feedback Management with Website, Collaboration, White Labeling with Website, Engagement Management with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SmileBack and Userbrain: Best activities based on customer satisfaction


SmileBack in Action: Unique Activities

What Are the key features of SmileBack for Collecting Feedback?
SmileBack is a customer satisfaction tool that enables organizations to collect feedback, analyze sentiment, and segment customers. It provides features for survey management, feedback administration, and integration with other systems. nWhile SmileBack offers robust CSAT capabilities, it does not yet have an NPS tool.
"...Overall this product is very well thought out and works great for gathering feedback from customers...." Peer review by Curtis F, Technology Services Supervisor, Telecommunications
How does SmileBack address your Engaging Conversational Surveys Challenges?
SmileBack facilitates customer satisfaction measurement through visual surveys. It integrates with ticketing systems to track feedback, enabling trend analysis and follow-up actions. SmileBack helps gather feedback on service interactions, improving customer engagement and identifying potential performance issues.
"...By integrating with our ticketing system (ConnectWise) we are able to keep the record of the feedback with the ticket, along with any follow up work or conversations...." Peer review by David G, Head Of Operations, Information Technology and Services
What benefits does SmileBack offer for Rating And Review Management?
Smileback facilitates customer rating and review collection. It enables businesses to track key performance indicators such as response rates and review frequency. This tool assists in gaining customer insights and adapting services to meet customer needs.
"...The reports and insight it provides are invaluable during customer business reviews. ...." Peer review by James O., Senior Partner, Computer & Network Security
What benefits does SmileBack offer for Helpdesk Management?
SmileBack collects customer feedback after every helpdesk interaction. This feedback is presented visually to helpdesk managers and the broader company. The system provides actionable insights to improve customer satisfaction and revenue.
"...Everytime our helpdesk closes a ticket, an e-mail is sent to the ticket contact and they can select from the 3 smiley faces and leave comments...." Peer review by Ashley Wiedeman, Platform Manager, NTM National Technology Management

Userbrain in Action: Unique Activities

How does Userbrain address your Collaboration Challenges?
Userbrain is a tool for teamwork. Users can view, comment, share, and export test videos. They can assign roles, add or remove team members, and collaborate on user testing.
"...I highly recommend Userback to companies looking for a reliable online tool for design collaboration and bug reporting...." Case Study RCC Graphic Designs
What benefits does Userbrain offer for White Labeling?
White Label Agency uses Userback to collect client feedback. This agency assists other agencies in streamlining their workflow. Userback helps White Label Agency efficiently manage client feedback.
"...For each website project, White Label Agency now captures client feedback using Userback s WordPress plugin option...." Case Study White Label Agency

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


rating and review management


social media management

social media analytics

engaging on social media


helpdesk management



competitive intelligence


loyalty management

customise loyalty program


lifetime value management



generation of new leads


workflow management


relationship management


merger and acquisition



business development


sales review & feedback





content management


segmentation and targeting


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Improve efficiency

  • Increase sales & revenue

  • Grow market share

  • See 5 more
  • Enhance customer relationships

  • Acquire customers

  • Grow market share

  • Improve internal communications

  • See 1 more

Business Setting

SmileBack Userbrain
Peer score 4.8 4.4
Peer insights 1239 209
Top industries
Information Technology And Services 60.0%
Computer Software 12.0%
Computer & Network Security 12.0%
Information Technology And Services 55.0%
Marketing And Advertising 27.0%
Events Services 17.0%
SMB and Mid-Market 98.0% 100.0%
Enterprise 2.0% 0.0%
Pricing SmileBack