SmartSurvey and Tivian, An In-Depth Comparison 2026

Comparison Summary

SmartSurvey: SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

Tivian: GuideSpark and Tivian enhance employee and customer experiences through intelligent experience management. They capture data to provide insights for informed business decisions.

This comparison report of SmartSurvey vs. Tivian is based on a specific set of business needs and context. The comparison uses 4151 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SmartSurvey and Tivian

SmartSurvey, Sogolytics, Qualtrics CoreXM, etc., belong to a category of solutions that help Customer Feedback Management, whereas Tivian belong to a category of solutions that help Employee Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SmartSurvey covers Collecting Feedback, Engaging Conversational Surveys, Social Media Management with Social Media, Communication Management with Social Media, etc.

Tivian focuses on Engagement Management, Training & Onboarding, Performance Management, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SmartSurvey and Tivian: Best activities based on customer satisfaction


SmartSurvey in Action: Unique Activities

What benefits does SmartSurvey offer for Collecting Feedback?
SmartSurvey provides a variety of question types, allowing users to create diverse surveys. The platform is user-friendly, enabling rapid survey creation. SmartSurvey facilitates collecting feedback from customers and potential customers, enabling businesses to gather insights and improve products and services.
"...SmartSurvey includes a range of question types, allowing users to select from basic multiple choice, text box, ranking, and choice matrix questions, and advanced Likert scale, net promoter score (NPS), continuous sum, and semantic differential questions...." Peer review
How can SmartSurvey optimize your Social Media Management Workflow?
SmartSurvey allows users to share surveys on social media platforms. Users can also embed surveys on web pages and track survey links through social media. The platform facilitates analysis and reporting of survey responses, including text analysis and data export, enabling users to leverage social media for effective research and insights.
"...Share on social media. ..." Pricing and Plans
What solutions does SmartSurvey provide for Communication Management?
Smartsurvey offers various communication channels for distributing surveys, including email, SMS, and social media. The platform allows for tracking survey responses and sending email alerts upon completion. Additionally, Smartsurvey enables scheduling automated email distribution of exported data.
"...There is also support for publishing links to the survey via social media such as Twitter or Facebook...." Peer review by Charles Sharp, Non-Profit Organization Management
What Are the key features of SmartSurvey for Market Research?
SmartSurvey offers robust survey tools for collecting data. The platform supports various market research methods, including surveys, interviews, and focus groups. SmartSurvey facilitates analyzing data for vital insights.
"...From event feedback to sophisticated market research, SmartSurvey is your best choice...." Case Study Royal College of Obstetricians and Gynaecologists

Tivian in Action: Unique Activities

How does Tivian facilitate Engagement Management?
GuideSpark enables organizations to engage employees and new hires through effective communication. The platform provides multimedia communication tools to enhance engagement and drive program adoption. GuideSpark analyzes employee interactions and provides insights to maximize productivity and engagement.
"...GuideSpark has provided us with a way to bring employees the information they need in an effective and engaging way...." Peer review by Melissa Sparks, Director of Learning and Development, Talent Management, Ochsner Health System
What Are the key features of Tivian for Training & Onboarding?
GuideSpark provides solutions for transforming onboarding into a multi-month, tailored experience for today's workforce. The platform facilitates consistent, targeted, and continuous communication throughout the onboarding process and beyond. GuideSpark empowers organizations to design onboarding programs that drive engagement, retention, and productivity for new employees.
"...Easily onboard new hires. ..." Internal Communications Software
How can Tivian enhance your Performance Management process?
GuideSpark empowers organizations to enhance employee performance management communication. This software simplifies processes, increases participation, and facilitates measurement of effectiveness. GuideSpark provides communication solutions to engage employees on critical HR programs like performance management.
"...Lionsgate s traditional performance management philosophy didn..." Peer review by Lisa Barbato, Director, Communication and Engagement, Lionsgate
How can Tivian optimize your Collaboration Workflow?
GuideSpark collaborates with clients to develop customized solutions. The company has a collaborative approach to driving change effectiveness for enterprise customers. GuideSpark's sales and service teams are highly collaborative.
"...The Spark Methodology is our collaborative approach to driving change effectiveness for hundreds of enterprise customers...." GuideSpark

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


social media management

social media analytics

engaging on social media

scheduling post to social media


communication management

sending & publishing communications

tracking & monitoring communications




contact list management


helpdesk management




content management


workflow management


competitive intelligence


knowledge management


loyalty management

customise loyalty program


sales document management

proposal & quote management


training & onboarding


rating and review management


generation of new leads


motivation management





lead qualification


performance management


campaign management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Build brand awareness

  • Acquire customers

  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • See 11 more
  • Improve internal communications

  • Scale best practices

  • Improve efficiency

  • Improve visibility

  • See 1 more

Business Setting

SmartSurvey peer evidence is 54% Enterprise. Tivian peer evidence is 100% SMB and Mid-Market.

SmartSurvey Tivian
Peer score 4.6 4.5
Peer insights 3729 422
Top industries
Government Administration 27.0%
Transportation/Trucking/Railroad 18.0%
Education 15.0%
Banking 100.0%
SMB and Mid-Market 46.0% 100.0%
Enterprise 54.0% 0.0%

News

Latest SmartSurvey news

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

27/10/2025 - source

Latest Tivian news

Tivian Launches DXIMagic: AI-Powered Data Quality Assurance for DXI Customers

Tivian has introduced DXIMagic, an AI-powered data quality assurance feature for its DXI platform. DXIMagic automates data cleaning and validation within Tivians survey ecosystem, enhancing data reliability for employee experience, customer experience, and market research applications.

15/06/2025 - source