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Compare SALESmanago vs SAP Marketing Cloud

Comparison Summary

This comparison report of SALESmanago vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3914 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SALESmanago and SAP Marketing Cloud

SALESmanago, SAP Marketing Cloud, Yespo ?mnichannel CDP, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SALESmanago covers Generation Of New Leads with Website, Advertisement with Social Media, Inbound Marketing, Contact List Management with Social Media, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"A friendly interface and description of individual sections allow even beginner users to enjoy the tool. I can safely say that SALESmanago is a must-have platform for every e-shop. " - Bartosz Idzikowski

"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. " - Katrin Strohmann

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SALESmanago

Focus area

SALESmanago is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than SALESmanago for

Software Failure Risk

  • low

About

Customer data platform with omnichannel communication to improve conversion

Marketing Cloud offering customers the freedom to define their journey

Age

2011

1972

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

72

80

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


generation of new leads




communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


lead qualification

lead qualification: behavioural


campaign management


engagement management

engaging and following up




social media marketing


social media management

social media analytics

scheduling post to social media

engaging on social media


customise loyalty program

identify target customers


workflow management




personalized marketing


helpdesk management


content management


training & onboarding






segmentation and targeting


lifetime value management


touchpoint management


conversion management


sales document management

contract management




business development



promotion management


discount management



competitive intelligence




channel management


rating and review management



relationship management


customer feedback management

measuring customer satisfaction


products & pricelist management


customer case management


account management




Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • See 9 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more
  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting