Rakuten Advertising vs. Trolley: Comparing Best Affiliate Marketing Solutions 2026

Overview: Rakuten Advertising and Trolley as Affiliate Marketing Category solutions.

Rakuten Advertising: Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

Trolley: Trolley's platform automates payout workflows and simplifies KYC. Verification requirements are streamlined through API integration.

This comparison report of Rakuten Advertising vs. Trolley is based on a specific set of business needs and context. The comparison uses 389 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Rakuten Advertising and Trolley

Rakuten Advertising, and Trolley belong to a category of solutions that help Affiliate Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising covers Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

Trolley focuses on White Labeling with E-Mail, Payment Management with E-Mail, Compliance & Governance, Workflow Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Rakuten Advertising and Trolley: Best activities based on customer satisfaction


Rakuten Advertising in Action: Unique Activities

Why is Rakuten Advertising the best choice for Engagement Management?
Rakuten Advertising provides a comprehensive suite of solutions for affiliate marketing, display and search. The company leverages its extensive consumer insights to deliver data-driven, personalized ad experiences that engage audiences across various platforms. Rakuten Advertising's platform enables brands to discover customers and engage audiences effectively.
"...We are looking forward to further success in 2017 as we move into Rakuten Marketing s fully managed service and utilise their powerful insights and attribution platform, Cadence, to optimise our programme even further and grow our cross-border commerce on the back of their extensive international presence...." Peer review by Oliver Bonas, Oliver Bonas

Trolley in Action: Unique Activities

How efficiently Does Trolley manage your White Labeling?
Trolley offers white-label capabilities for email confirmations, payment reminders, and banking detail collection. Businesses can customize emails and branding to create a seamless experience for their customers. Limitations include a lack of support for sending payments to specific recipients.
"...Payment Rails provides end-to-end support for your affiliate payout process that includes white-labeled collection of affiliate banking/W9/W8 details, a simple API and dashboard to send payments to anyone in over 220 countries in their local currency with an approval process, and 1099/1042 tax-file preparation...." Peer review from Payment Rails
How efficiently Does Trolley manage your Workflow Management?
The system simplifies accounts payable processes by automating tasks like collecting and validating payment information. The system enables users to make payments through a user-friendly interface or integrate it into their own systems using an application programming interface. It features various tools including bank account validation, approval workflows, email notifications, and real-time payment tracking.
"...Payment Rails automates tasks such as collection and validation of transfer information and mass payment distribution with the aim of simplifying the accounts payable workflow...." Peer review

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management


loyalty management

customise loyalty program




influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more
  • Manage risk

  • Enter new markets internationally or locally

  • Improve visibility

Business Setting

Rakuten Advertising peer evidence is 100% Enterprise. Trolley peer evidence is 90% SMB and Mid-Market.

Rakuten Advertising Trolley
Peer score 4.5 4.4
Peer insights 139 250
Top industries
Construction 23.0%
Computer Software 21.0%
Marketing And Advertising 12.0%
SMB and Mid-Market 0.0% 90.0%
Enterprise 100.0% 10.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Rakuten Advertising news

Rakuten Advertising Launches AI Affiliate Tool Mirai

Rakuten Advertising has launched Mirai, a conversational AI tool designed to optimize affiliate marketing campaigns. This innovative platform automates tasks like commission schemes and campaign setups, allowing marketers to use conversational prompts instead of technical configurations. Mirai aims to simplify affiliate program management, making it accessible to brands lacking technical expertise, and marks a significant shift towards AI-driven performance marketing.

06/05/2026 - source

Latest Trolley news

Payment Rails Rebrands as Trolley; Closes $7 Million in Series A Funding

Payment Rails has rebranded as Trolley, marking a significant change in its brand identity. The company also announced the closure of a $7 million Series A funding round.

22/05/2026 - source