Rakuten Advertising vs. ThriveTracker: Comparing Best Affiliate Marketing Solutions 2026

Overview: Rakuten Advertising and ThriveTracker as Affiliate Marketing Category solutions.

Rakuten Advertising: Rakuten Advertising leads in global affiliate marketing with advanced data and AI. Their strategy includes a full-funnel network and future-focused approach.

ThriveTracker: ThriveTracker is the leading AI tracker for performance marketers, consolidating all traffic sources and offers into one dashboard. A free 14-day trial is available.

This comparison report of Rakuten Advertising vs. ThriveTracker is based on a specific set of business needs and context. The comparison uses 192 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Rakuten Advertising and ThriveTracker

Rakuten Advertising, and ThriveTracker belong to a category of solutions that help Affiliate Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising covers Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

ThriveTracker focuses on Campaign Management, Sales Document Management, Training & Onboarding, Upselling.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Rakuten Advertising and ThriveTracker: Best activities based on customer satisfaction


Rakuten Advertising in Action: Unique Activities

What makes Rakuten Advertising ideal for Engagement Management?
Rakuten Advertising provides a comprehensive suite of solutions for affiliate marketing, display and search. The company leverages its extensive consumer insights to deliver data-driven, personalized ad experiences that engage audiences across various platforms. Rakuten Advertising's platform enables brands to discover customers and engage audiences effectively.
"...We are looking forward to further success in 2017 as we move into Rakuten Marketing s fully managed service and utilise their powerful insights and attribution platform, Cadence, to optimise our programme even further and grow our cross-border commerce on the back of their extensive international presence...." Peer review by Oliver Bonas, Oliver Bonas

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management


loyalty management

customise loyalty program



Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more
  • Improve ROI

Business Setting

Rakuten Advertising ThriveTracker
Peer score 4.5 4.0
Peer insights 139 53
SMB and Mid-Market 0.0% 0.0%
Enterprise 100.0% 0.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Rakuten Advertising news

Rakuten Advertising Launches AI Affiliate Tool Mirai

Rakuten Advertising has launched Mirai, a conversational AI tool designed to optimize affiliate marketing campaigns. This innovative platform automates tasks like commission schemes and campaign setups, allowing marketers to use conversational prompts instead of technical configurations. Mirai aims to simplify affiliate program management, making it accessible to brands lacking technical expertise, and marks a significant shift towards AI-driven performance marketing.

06/05/2026 - source