Questback Feedback Platform and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

Questback Feedback Platform: Questback is a unique feedback system with over 20 years of experience. Their platform helps organizations reach their full potential.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

This comparison report of Questback Feedback Platform vs. Forsta (formerly Confirmit) is based on a specific set of business needs and context. The comparison uses 1634 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Questback Feedback Platform and Forsta (formerly Confirmit)

Questback Feedback Platform belong to a category of solutions that help Customer Feedback Management, whereas Forsta (formerly Confirmit) belong to a category of solutions that help Customer Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Questback Feedback Platform covers Engaging Conversational Surveys, Collaboration with User Generated Content, Market Research with Phone Calls, Automated Workflows, etc.

Forsta (formerly Confirmit) focuses on Market Research, Collecting Feedback with Promotions, Engaging Conversational Surveys with Mobile, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Questback Feedback Platform and Forsta (formerly Confirmit): Best activities based on customer satisfaction


Questback Feedback Platform in Action: Unique Activities

Why is Questback Feedback Platform the best choice for Collaboration?
The platform facilitates collaboration through a blog, forum, and other tools. nThis allows for sharing of information and ideas among users. nThese features create a supportive environment for problem-solving.
"Questback helped BMW Oslo Marathon improve the race experience. The team used Questback to collect feedback from over 20,000 participants. This feedback shaped decisions on medals, shoes, and event details. The marathon focused on community, inclusivity, and quality. Questback insights helped the event grow and support young athletes." https://questback.com/resources/case-study/bmw-oslo-marathon/
How does Questback Feedback Platform address your Automated Workflows Challenges?
The platform's workflow engine allows you to configure various survey processes. This configurability enables you to automate your workflows, saving time and effort. The platform's open design facilitates quick setup and integration with other systems, enabling you to streamline data collection and analysis.

Forsta (formerly Confirmit) in Action: Unique Activities

How can Forsta (formerly Confirmit) optimize your Market Research Workflow?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...We currently use ConfirmIT to host market research surveys as well as panel database information...." Peer review by Project Manager in Information Technology
How does Forsta (formerly Confirmit) address your Collecting Feedback Challenges?
Confirmit Horizons is a feedback management platform that assists businesses in gathering and analyzing customer and employee feedback. The platform enables businesses to create surveys, collect responses, and measure customer satisfaction. The platform's limitations include challenges in implementing organizational surveys due to its primary focus on market research and customer satisfaction.
"...Customer feedback is an integral part of ANSYS company processes and daily working routine...." Peer review by Peter Wild, Director Software Development, Release Management Unit, ANSYS, Inc
How does Forsta (formerly Confirmit) address your Engaging Conversational Surveys Challenges?
Confirmit Horizons enables the creation of engaging conversational surveys. nThe platform provides a range of functionalities to increase response rates, including multimedia content, innovative question types, and a variety of feedback techniques. nThese capabilities help organizations collect insights and foster a culture of engagement.
"...The Copart buying process allows us to interact with customers online and in person...." Peer review by Emily Rediker, Brand Manager, Copart
Why is Forsta (formerly Confirmit) the best choice for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Our program allows senior management to have high level KPIs while also providing client-level actionable insights...." Peer review by Harmeen Birk, Founder, Zenkai Consulting
How does Forsta (formerly Confirmit) facilitate Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...CustomerSat provides a best-practices customer feedback solution that gives us the advanced analytics and reporting capabilities we were seeking...." Peer review by Trish Martin, Vice President, Customer Support, CyberSource

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management



follower management


customer feedback management


helpdesk management


campaign analytics


campaign management

campaign analytics


social media analytics


engaging on social media


scheduling post to social media


social media management

social media analytics

engaging on social media

scheduling post to social media



tracking & monitoring communications


sending & publishing communications


communication management

tracking & monitoring communications

sending & publishing communications


training & onboarding


generation of new leads





rating and review management


lifetime value management



create learning path


courses & assessment

create learning path




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Manage risk

  • Improve visibility

  • Improve stakeholder relations

  • Increase customer life time value

  • Launch new products

  • See 10 more

Business Setting

Questback Feedback Platform Forsta (formerly Confirmit)
Peer score 3.5 4.3
Peer insights 278 1356
Top industries
Research 100.0%
Research 54.0%
Management Consulting 14.0%
Information Technology And Services 7.0%
SMB and Mid-Market 100.0% 64.0%
Enterprise 0.0% 36.0%
Pricing Questback Feedback Platform

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source