Qualtrics vs. Toluna Start: Customer Feedback Management Solution Comparison 2025

Overview: Qualtrics and Toluna Start as Customer Feedback Management Category solutions.

Qualtrics offers robust capabilities in customer feedback, engagement, and helpdesk management, aligning with businesses aiming to enhance customer relationships and acquire new clients. Its extensive feature set includes analytics, data integration, and security, supported by comprehensive vendor support. It serves diverse segments and industries, particularly benefiting education and research sectors. Toluna Start specializes in engaging conversational surveys and social media management, facilitating goals like building brand awareness and improving customer satisfaction. With strengths in analytics and custom reporting, it primarily serves marketing and advertising industries, supporting various operational environments on a moderate scale.

Qualtrics: Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Toluna Start: Toluna-start offers real-time market research and consumer insights through automated solutions. Study design, integrated survey respondents, and reporting dashboards are included.

Qualtrics and Toluna Start: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Qualtrics provides customer feedback management and engagement management. It supports helpdesk management and market research efficiently. read more →

Toluna Start focuses on engaging conversational surveys. It offers functionalities for social media management and obtaining feedback. read more →

Business Goals

Qualtrics helps enhance customer relationships and acquire customers. Building brand awareness is also a focus. read more →

Toluna Start helps users build brand awareness. It improves customer satisfaction and product experiences. read more →

Core Features

Qualtrics stands out with analytics and data integration. It also includes custom reports and data import functionalities. read more →

Toluna Start offers analytics and custom reports. It provides data import and integration features, albeit on a smaller scale. read more →

Vendor Support

Qualtrics offers 24/7 support along with phone, email, and chat options. Comprehensive training and onboarding are available. read more →

Toluna Start provides 24/7 support with chat and email options. Support services are more limited, focused on essential channels. read more →

Segments and Industries

Qualtrics caters to mid-market and large enterprises. It has a strong presence in education and research industries. read more →