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Compare Pubmatic Cloud vs Google Ad Manager

Failure Risk Guidance Security Report ?

Failure Risk for Pubmatic Cloud low Failure Risk for Google Ad Manager medium
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Comparison Summary

For Pubmatic Cloud vs Google Ad Manager comparison, Our AI algorithm looked at 3306 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and Google Ad Manager to solve their respective business needs.

Pros and cons of Pubmatic Cloud and Google Ad Manager

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as Google Ad Manager is focused towards Advertisement with Display Advertisement and Communication Management with Display Advertisement .

Both Pubmatic Cloud and Google Ad Manager are Publisher Ad Management software, peers recommend Pubmatic Cloud for sending & publishing communications and communication management where as Google Ad Manager is more known for campaign management and content management .

logo Pubmatic Cloud

Focus area

Pubmatic Cloud is better than Google Ad Manager for

Software Failure Risk

  • low

logo Google Ad Manager

Focus area

Google Ad Manager is better than Pubmatic Cloud for

Software Failure Risk

  • medium

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

Integrated Advertising Management Platform - Google Ad Manager

Age

2006

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

41

75

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (108)

Read Reviews (631)

communication management

Read Reviews (88)

Read Reviews (274)

sending & publishing communications

Read Reviews (88)

Read Reviews (270)

engagement management

Read Reviews (18)

Read Reviews (30)

engaging and following up

Read Reviews (13)

Read Reviews (27)

lead qualification

Read Reviews (12)

Read Reviews (0)

lead qualification: technographic

Read Reviews (12)

Read Reviews (0)

workflow management

Read Reviews (11)

Read Reviews (4)

collaboration

Read Reviews (8)

Read Reviews (5)

social media management

Read Reviews (7)

Read Reviews (14)

social media analytics

Read Reviews (7)

Read Reviews (11)

generation of new leads

Read Reviews (7)

Read Reviews (5)

performance management

Read Reviews (5)

Read Reviews (1)

sales document management

Read Reviews (4)

Read Reviews (5)

contract management

Read Reviews (4)

Read Reviews (1)

competitive intelligence

Read Reviews (3)

Read Reviews (2)

relationship marketing

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (3)

Read Reviews (0)

identify target customers

Read Reviews (3)

Read Reviews (0)

lifetime value management

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (2)

Read Reviews (17)

training & onboarding

Read Reviews (1)

Read Reviews (3)

segmentation and targeting

Read Reviews (1)

Read Reviews (4)

campaign analytics

Read Reviews (0)

Read Reviews (11)

campaign monitoring

Read Reviews (0)

Read Reviews (9)

campaign management

Read Reviews (0)

Read Reviews (57)

campaign analytics

Read Reviews (0)

Read Reviews (11)

campaign monitoring

Read Reviews (0)

Read Reviews (9)

content publishing

Read Reviews (0)

Read Reviews (14)

content curation

Read Reviews (0)

Read Reviews (2)

searching for content

Read Reviews (0)

Read Reviews (2)

content management

Read Reviews (0)

Read Reviews (21)

content publishing

Read Reviews (0)

Read Reviews (14)

content curation

Read Reviews (0)

Read Reviews (2)

searching for content

Read Reviews (0)

Read Reviews (2)

sales call management

Read Reviews (0)

Read Reviews (12)

helpdesk management

Read Reviews (0)

Read Reviews (10)

revenue cycle management

Read Reviews (0)

Read Reviews (3)

follower management

Read Reviews (0)

Read Reviews (2)

account management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting