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Compare Oracle Responsys vs Sailthru

Comparison Summary

For Oracle Responsys vs Sailthru comparison, Our AI algorithm looked at 3598 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and Sailthru to solve their respective business needs.

Pros and cons of Oracle Responsys and Sailthru

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Sailthru is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

logo Oracle Responsys

Focus area

Software Failure Risk

  • low

logo Sailthru

Focus area

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

1977

2008

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

56

69

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management




training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


sales document management

contract management



social media management

social media analytics


lead qualification


advocacy management


customer feedback management


conversion management


products & pricelist management




sales call management


discount management


business development


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting