Overview: Oracle Marketing Cloud and Taboola as Content Marketing Category solutions.
Both Oracle Marketing Cloud and Taboola excel in the content marketing sphere, yet they cater to different needs. Oracle Marketing Cloud is tailored towards mid to large enterprises, focusing on engagement through emails and social media, with broad capabilities in management and analytics. Conversely, Taboola primarily serves large businesses in industries like entertainment and marketing, predominantly through websites and social media, excelling in advertisement and brand awareness.
Oracle Marketing Cloud: Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.
Taboola: Taboola helps boost digital marketing by reaching 600M daily active users. Conversions are achieved at scale with its leading native advertising platform.
Oracle Marketing Cloud and Taboola: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Oracle Marketing Cloud facilitates communication and campaign management, workflow, and social media, perfect for diverse marketing tasks. read more →
Taboola shines in advertisement and communication management, along with engaging and following up with leads, focusing on brand visibility. read more →
Business Goals
Oracle Marketing Cloud helps businesses acquire customers and enter new markets, emphasizing customer relationship enhancement. read more →
Taboola strengthens brand awareness and customer acquisition, emphasizing growing sales and scaling best practices. read more →
Core Features
Oracle Marketing Cloud stands out with custom reports, data integration, and robust analytics, offering a comprehensive marketing suite. read more →
Taboola's strengths lie in analytics, custom reporting, and seamless data integration, providing insights for content-driven growth. read more →
Vendor Support
Oracle Marketing Cloud offers extensive support options, including 24/7 availability, chat, phone, and email support. read more →
For Taboola, 24/7 support is available, though the options for chat and phone support are more limited. read more →
Segments and Industries
Oracle Marketing Cloud serves mid to large enterprises in software and IT services, with a strong presence in marketing and advertising. read more →
Taboola primarily targets large enterprises, excelling in industries like entertainment and advertising, but has a broader reach. read more →
Operational Alignment
Oracle Marketing Cloud is designed for mid to large companies, integrating into existing workflows for email and social media marketing. read more →
Taboola fits best with large enterprises seeking robust website engagement, catering to more substantial scale operations. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Oracle Marketing Cloud in Action: Unique Use Cases
What Are the key features of Oracle Marketing Cloud for Engagement Management?
Why is Oracle Marketing Cloud the best choice for Content Management?
How can Oracle Marketing Cloud enhance your Campaign Management process?
How efficiently Does Oracle Marketing Cloud manage your Communication Management?
How can Oracle Marketing Cloud enhance your Workflow Management process?
Taboola in Action: Unique Use Cases
What Are the key features of Taboola for Advertisement?
How does Taboola facilitate Generation Of New Leads?
Alternatives
Integrations
Few Oracle Marketing Cloud Integrations
Few Taboola Integrations
News
Latest Oracle Marketing Cloud News
RateGain expands Oracle partnership with channel manager integration
RateGain has expanded its partnership with Oracle by integrating its UNO Channel Manager with Oracle Hospitality OPERA Cloud Distribution. This integration allows Oracle's hospitality customers to access RateGain's network of over 400 global demand partners, enhancing real-time distribution control and reducing manual errors. The solution is available on Oracle Cloud Marketplace, targeting the hospitality industry's need for transformative technology.
Latest Taboola News
Gannett's USA TODAY Deploys Taboola's DeeperDive AI Answer Engine for All Audiences
Gannett's USA TODAY has implemented Taboola's DeeperDive AI answer engine to enhance user engagement by providing clear responses and real-time content. This deployment aims to boost advertising CPMs and open new revenue streams for USA TODAY.
