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Compare Ontraport Marketing Automation vs ActiveCampaign

Comparison Summary

For Ontraport Marketing Automation vs ActiveCampaign comparison, Our AI algorithm looked at 20172 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Ontraport Marketing Automation and ActiveCampaign to solve their respective business needs.

Pros and cons of Ontraport Marketing Automation and ActiveCampaign

Ontraport Marketing Automation is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as ActiveCampaign is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Ontraport Marketing Automation and ActiveCampaign are Marketing Automation software, peers recommend Ontraport Marketing Automation for helpdesk management and contact list management where as ActiveCampaign is more known for monitoring social media and tracking & monitoring communications .

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

About

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

CXA Platform to engage with their customers

Age

2006

2003

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

99

133

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring

campaign analytics


contact list management

creating contact list


referral management



generation of new leads



training & onboarding








relationship management


membership management


content publishing

searching for content


knowledge management


products & pricelist management






payment management


conversion management




sales document management

contract management



social media management

social media analytics

engaging on social media


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


conference call management


pipeline management


lifetime value management






competitive intelligence


account management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


sales call management

meeting management






rating and review management


billing and invoice management


discount management


subscription management



loyalty management

customise loyalty program

identify target customers


relationship marketing


social media marketing


promotion management





segmentation and targeting


sales commission management


performance management


calendar management


follower management


outbound marketing





business development




trade show marketing


create learning path


courses & assessment

create learning path



community building






channel management


international marketing


touchpoint management



database marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting