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Compare Ontraport Marketing Automation vs Act-On

Comparison Summary

For Ontraport Marketing Automation vs Act-On comparison, Our AI algorithm looked at 20198 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Ontraport Marketing Automation and Act-On to solve their respective business needs.

Pros and cons of Ontraport Marketing Automation and Act-On

Ontraport Marketing Automation is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Act-On is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Ontraport Marketing Automation and Act-On are Marketing Automation software, peers recommend Ontraport Marketing Automation for helpdesk management and advertisement where as Act-On is more known for lead tracking and tracking & monitoring communications .

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Act-On for

Software Failure Risk

  • medium

logo Act-On

Focus area

Act-On is better than Ontraport Marketing Automation for

Software Failure Risk

  • low

About

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Act-On | An automated Growth Marketing Platform

Age

2006

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

112

Total Goals
(we found evidences for)

14

21

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring

campaign analytics


contact list management

creating contact list


referral management


helpdesk management


generation of new leads



training & onboarding





workflow management




relationship management


membership management


content publishing

searching for content


knowledge management


products & pricelist management






payment management


conversion management




sales document management

contract management



social media management

social media analytics

engaging on social media


lead qualification

lead qualification: behavioural

lead qualification: technographic


conference call management


pipeline management


lifetime value management






competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


sales call management

meeting management






rating and review management


billing and invoice management


subscription management


loyalty management

customise loyalty program

identify target customers


relationship marketing


social media marketing




segmentation and targeting


performance management


revenue cycle management


follower management


advocacy management


outbound marketing




business development



Scheduling & dispatching


sales review & feedback



trade show marketing



international marketing



create learning path


courses & assessment

create learning path


database marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting