cuspera logo CUSPERA

Compare ON24 Platform vs BrightTALK

Comparison Summary

This comparison report of ON24 Platform vs. BrightTALK is based on a specific set of business needs and context. The comparison uses 13078 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ON24 Platform and BrightTALK

ON24 Platform, BrightTALK, GoTo Webinar, Livestorm Webinar, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ON24 Platform was founded in 1998. It covers Attendee Engagement, Generation Of New Leads, Content Management, Communication Management with E-Mail, etc.

BrightTALK was established in 2002. BrightTALK focuses on Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ON24 Platform

Focus area

ON24 Platform is better than BrightTALK for

Software Failure Risk

  • medium

logo BrightTALK

Focus area

BrightTALK is better than ON24 Platform for

Software Failure Risk

  • low

About

Platform to convert customer engagement into revenue

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Age

1998

2002

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

105

77

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


generation of new leads


searching for content


communication management

sending & publishing communications



social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account


competitive intelligence


helpdesk management




campaign management

campaign monitoring


training & onboarding




lead qualification

lead qualification: technographic


conference call management


international marketing


sales document management

contract management



customer feedback management

measuring net promoter score

measuring customer satisfaction



conversion management


workflow management





lifetime value management




trade show marketing



knowledge management

creating knowledge base


contact list management


products & pricelist management



business development


segmentation and targeting







courses & assessment

create learning path


loyalty management

identify target customers




customer case management


personalized marketing


advocacy management


rating and review management



discount management


promotion management



social media marketing



merger and acquisition





community building


relationship marketing


relationship management



channel management


touchpoint management



Top Goals

Goals Achieved

  • Acquire customers

  • Establish thought leadership

  • Scale best practices

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve brand engagement

  • Improve digital and social presence

  • Improve consistency

  • Increase customer life time value

  • Shorten ramp up time

  • Improve efficiency

  • See 14 more
  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • video

  • social media

  • promotions

  • e-mail

  • website

  • LinkedIn

  • offline

  • mobile

  • phone calls

  • on premises

  • chat

  • coupons

  • blogs

  • user generated content

  • Facebook

  • trade shows

  • omnichannel

  • mass media

  • point of sale

  • channel partners

  • mobile ads

  • events

  • games

  • See 20 more
  • video

  • social media

  • promotions

  • e-mail

  • website

  • LinkedIn

  • offline

  • mobile

  • phone calls

  • on premises

  • chat

  • coupons

  • blogs

  • user generated content

  • Facebook

  • trade shows

  • omnichannel

  • mass media

  • point of sale

  • channel partners

  • mobile ads

  • events

  • games

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting