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Maropost vs LeadSquared Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 7531 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and LeadSquared Marketing Automation

Maropost, LeadSquared Marketing Automation, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

"We’re always excited for the new features on the Maropost roadmap. And more than that we’re excited to know we’ll be able to use them at no additional cost, meaning we’ll be getting better value and better capabilities. " - CallieGates

"LeadSquared helps us manage our lending partnerships with banks & NBFCs, and our internal processes across the lending lifecycle (sales, credit, verification & operations) to disburse loans 30% faster than before. Our DSAs are 55% more efficient tha...n before, and all their work is trackable. " - Anuj Sachdev

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than LeadSquared Marketing Automation for

Software Failure Risk

  • medium

logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than Maropost for

Software Failure Risk

  • low

About

Marketing Automation platform for multi-channel customer engagement

Marketing Automation and CRM Software for higher sales productivity

Age

2011

2012

Financials

SERIES B

SERIES C

Business Need

Total Processes
(we found evidences for)

83

80

Total Goals
(we found evidences for)

13

6

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management


content management


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic



loyalty management

identify target customers




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development



helpdesk management


referral management





account management






conversion management




sales call management




calendar management


customer case management


follower management



distribution management


pipeline management


motivation management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more
  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting