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Maropost vs Act-On: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maropost vs. Act-On is based on a specific set of business needs and context. The comparison uses 19551 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maropost and Act-On

Maropost, Act-On, SAP Marketing Cloud, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maropost covers Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"As far as technology and the actual platform itself, it seems like you guys are adding everything [features] before I can think to ask for them. " - Richard Lindner

"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. " - Marc Wilensky

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maropost

Focus area

Maropost is better than Act-On for

Software Failure Risk

  • medium

logo Act-On

Focus area

Act-On is better than Maropost for

Software Failure Risk

  • low

About

Marketing Automation platform for multi-channel customer engagement

Act-On | An automated Growth Marketing Platform

Age

2011

2005

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

83

112

Total Goals
(we found evidences for)

13

21

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management




sales document management

contract management

proposal & quote management


segmentation and targeting


training & onboarding


contact list management

creating contact list


searching for content

content publishing


competitive intelligence






conference call management


social media marketing


lead qualification

lead qualification: technographic



loyalty management

identify target customers

customise loyalty program




personalized marketing


rating and review management


generation of new leads


lifetime value management


products & pricelist management


channel management


touchpoint management



relationship management


customer feedback management

measuring customer satisfaction


promotion management


sales review & feedback


business development


database marketing



performance management


trade show marketing


helpdesk management







international marketing


revenue cycle management



Scheduling & dispatching




outbound marketing


conversion management




knowledge management


relationship marketing




advocacy management




follower management




subscription management


create learning path


courses & assessment

create learning path


sales call management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting