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Compare Marketo vs ActiveCampaign

Comparison Summary

For Marketo vs ActiveCampaign comparison, Our AI algorithm looked at 78286 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketo and ActiveCampaign to solve their respective business needs.

logo Marketo

Focus area

  • engagement management
  • Campaign management With E mail and Website

Marketo is better than ActiveCampaign for

logo ActiveCampaign

Focus area

  • communication management
  • Engagement management With E mail

ActiveCampaign is better than Marketo for

About

Marketo Engage | Complete solution for lead management and B2B marketers

CXA Platform to engage with their customers

Age

1982

2003

Financials

IPO

Private

Business Need

Total Processes
(we found evidences for)

135

130

Total Goals
(we found evidences for)

19

18

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media





searching for content






training & onboarding



lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic



revenue cycle management


conversion management


social media marketing



segmentation and targeting


contact list management

creating contact list



trade show marketing




customer case management


personalized marketing


sales document management

contract management

proposal & quote management




international marketing





business development


database marketing


outbound marketing


knowledge management

creating knowledge base


competitive intelligence


touchpoint management


influencer marketing


community marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


community building


performance management







lifetime value management


channel management



relationship management


identify target customers

create engagement based loyalty


follower management





attribution management


products & pricelist management


promotion management



sales review & feedback


subscription management



relationship marketing





courses & assessment

create learning path

track learning progress


rating and review management


distribution management


referral management



pipeline management


advocacy management


sales call management




reputation management



calendar management



discount management


renewal management


motivation management





merger and acquisition


evangelist management



category management



membership management



sales commission management


opportunity management


geographic segmentation


sales quota management



sales incentive management


Top Goals

Goals Achieved

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Establish thought leadership

  • Acquire customers

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Establish thought leadership

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • newsletter

  • text SMS

  • chat

  • promotions

  • offline

  • user generated content

  • blogs

  • Facebook

  • on premises

  • point of sale

  • mass media

  • mobile

  • coupons

  • video

  • trade shows

  • mobile app

  • omnichannel

  • Facebook at work

  • games

  • support groups

  • display advertisement

  • Instagram

  • LinkedIn

  • causes and charity

  • events

  • Pinterest

  • review sites

  • out of home

  • brochure

  • channel partners

  • Slack

  • G2crowd

  • See 33 more
  • e-mail

  • website

  • social media

  • phone calls

  • newsletter

  • text SMS

  • chat

  • promotions

  • offline

  • user generated content

  • blogs

  • Facebook

  • on premises

  • point of sale

  • mass media

  • mobile

  • coupons

  • video

  • trade shows

  • mobile app

  • omnichannel

  • Facebook at work

  • games

  • support groups

  • display advertisement

  • Instagram

  • LinkedIn

  • causes and charity

  • events

  • Pinterest

  • review sites

  • out of home

  • brochure

  • channel partners

  • Slack

  • G2crowd

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting