Adobe Marketo Engage vs ActiveCampaign: 2024 Ultimate Comparison Guide

campaign management

campaign analytics

campaign monitoring

communication management

Read Reviews (995)

Read Reviews (792)

sending & publishing communications

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Read Reviews (665)

tracking & monitoring communications

lead management

lead nurturing

generation of new leads

lead tracking

account management

advertisement

content management

content publishing

content curation

content tracking

searching for content

workflow management

lead engagement

drip marketing

digital marketing

Read Reviews (216)

Read Reviews (36)

training & onboarding

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Read Reviews (269)

lead qualification

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lead qualification: behavioural

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lead qualification: demographic

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lead qualification: technographic

lead qualification: firmographic

event management

lead routing

revenue cycle management

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conversion management

capturing leads

segmentation and targeting

lead analytics

contact list management

contacts history

tracking contacts

creating contact list

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Read Reviews (37)

channel marketing

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trade show marketing

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helpdesk management

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product marketing

collaboration

sales document management

contract management

proposal & quote management

digital signature

inbound marketing

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international marketing

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personalized marketing

lead scoring

telemarketing

database marketing

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business development

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loyalty management

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identify target customers

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customise loyalty program

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outbound marketing

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competitive intelligence

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knowledge management

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creating knowledge base

influencer marketing

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touchpoint management

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performance management

upselling

community building

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community marketing

funnel analysis

channel management

customer feedback management

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measuring customer satisfaction

measuring net promoter score

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lifetime value management

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playbook creation

cross selling

marketing mix

follower management

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relationship management

direct marketing

media buying

public relations

forecasting

products & pricelist management

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attribution management

market research

promotion management

coaching

subscription management

buyer engagement

partner marketing

sales review & feedback

rating and review management

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Read Reviews (9)

relationship marketing

viral marketing

distribution management

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referral management

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courses & assessment

create learning path

market survey

pipeline management

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trust management

reputation management

advocacy management

groups management

ad retargeting

online polls

customer case management

sales call management

call recording

calendar management

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conference call management

deal management

discount management

order management

offer management

cause marketing

white labeling

PEST Analysis

membership management

sales commission management

SeealllessActivities

Top Goals

Goals Achieved

Acquire customers
Scale best practices
Establish thought leadership
Improve ROI
Increase sales & revenue
Enhance customer relationships
Grow market share
Enter new markets internationally or locally
Improve digital and social presence
Build brand awareness
Improve internal communications
Improve brand engagement
Launch new products
Improve efficiency
Improve stakeholder relations
Increase customer life time value
Improve visibility
Improve consistency
Shorten ramp up time
See 16 more

Acquire customers
Enhance customer relationships
Increase sales & revenue
Enter new markets internationally or locally
Improve ROI
Launch new products
Scale best practices
Build brand awareness
Improve internal communications
Grow market share
Increase customer life time value
Improve brand engagement
Improve digital and social presence
Improve efficiency
Manage risk
Shorten ramp up time
Improve stakeholder relations
Establish thought leadership
See 15 more

Top Channels

Channels Used

e-mail
website
social media
newsletter
phone calls
text SMS
chat
offline
promotions
user generated content
blogs
Facebook
mobile
on premises
mass media
point of sale
mobile app
coupons
video
trade shows
omnichannel
games
support groups
Facebook at work
LinkedIn
events
Instagram
display advertisement
Pinterest
causes and charity
channel partners
review sites
out of home
brochure
G2crowd
Slack
See 33 more

e-mail
website
social media
newsletter
phone calls
text SMS
chat
offline
promotions
user generated content
blogs
Facebook
mobile
on premises
mass media
point of sale
mobile app
coupons
video
trade shows
omnichannel
games
support groups
Facebook at work
LinkedIn
events
Instagram
display advertisement
Pinterest
causes and charity
channel partners
review sites
out of home
brochure
G2crowd
Slack
See 33 more

Failure Risk Guidance Security Report?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Data

Data Import

Data Export

Support

24/7 Support

Email Support

Chat Support

Phone Support

Others

AI Powered

Custom Reports

Analytics