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Compare Marketing Cloud Intelligence (formerly Datorama) vs LumenAd

Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs LumenAd comparison, Our AI algorithm looked at 2614 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and LumenAd to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and LumenAd

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as LumenAd is focused towards Advertisement and Engagement Management with Website .

Both Marketing Cloud Intelligence (formerly Datorama) and LumenAd are Marketing Data Intelligence software, peers recommend Marketing Cloud Intelligence (formerly Datorama) for lead analytics and communication management where as LumenAd is more known for sales document management and engagement management .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than LumenAd for

Software Failure Risk

  • medium

logo LumenAd

Focus area

LumenAd is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • medium

About

AI-powered marketing intelligence for smarter marketing decisions

LumenAd Advertising Management Platform for Cross ...

Age

1999

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

69

37

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics

managing social media account


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications


helpdesk management


competitive intelligence



sales document management

contract management

proposal & quote management


international marketing


generation of new leads



lead qualification

lead qualification: technographic


social media marketing


lifetime value management




community building


loyalty management

customise loyalty program



community marketing



training & onboarding



workflow management




products & pricelist management


channel management



Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more
  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Grow market share

  • Improve stakeholder relations

  • Establish thought leadership

  • See 6 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • video

  • user generated content

  • blogs

  • Facebook

  • games

  • phone calls

  • offline

  • mass media

  • television

  • promotions

  • on premises

  • point of sale

  • mobile

  • causes and charity

  • mobile app

  • See 15 more
  • website

  • display advertisement

  • social media

  • video

  • user generated content

  • blogs

  • Facebook

  • games

  • phone calls

  • offline

  • mass media

  • television

  • promotions

  • on premises

  • point of sale

  • mobile

  • causes and charity

  • mobile app

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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No Data

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Business Setting