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Compare Lusha vs Cognism

Comparison Summary

For Lusha vs Cognism comparison, Our AI algorithm looked at 2806 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Lusha and Cognism to solve their respective business needs.

logo Lusha

Focus area

  • generation of new leads
  • Business Development

Lusha is better than Cognism for

logo Cognism

Focus area

  • generation of new leads
  • Account Management with Offline and Trade Shows

Cognism is better than Lusha for

About

Lusha | B2B contact information at your fingertips

Cognism: Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Age

2016

Financials

Private

Series B

Business Need

Total Processes
(we found evidences for)

46

58

Total Goals
(we found evidences for)

7

12

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


business development


lead qualification: demographic

lead qualification: behavioural

lead qualification: firmographic


contact list management

creating contact list

enriching contact list



engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications



training & onboarding




conversion management


workflow management


helpdesk management


sales call management

meeting management

objection handling


account management


campaign management


sales document management

contract management

proposal & quote management


social media management

social media analytics


billing and invoice management


competitive intelligence


segmentation and targeting



trade show marketing




community building






outbound marketing




knowledge management


identify target customers


loyalty management

identify target customers



content management





touchpoint management


channel management


international marketing




customer case management


revenue cycle management


rating and review management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • See 4 more
  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Grow market share

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more
  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting