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Lotame vs Workato Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Workato Platform is based on a specific set of business needs and context. The comparison uses 1608 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Workato Platform

Lotame, Workato Platform, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Workato Platform focuses on Social Media Marketing with Social Media, Collaboration, Workflow Management with Chat, Training & Onboarding with Chat, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than Workato Platform for

Software Failure Risk

  • low

logo Workato Platform

Focus area

Workato Platform is better than Lotame for

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Workato — A single platform to automate work across your organization.

Age

2006

Financials

SERIES D

SERIES B

Business Need

Total Processes
(we found evidences for)

52

48

Total Goals
(we found evidences for)

13

7

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


competitive intelligence



sales document management

proposal & quote management






workflow management



social media marketing



creating knowledge base


knowledge management

creating knowledge base




promotion management


discount management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Enhance customer relationships

  • Manage risk

  • Improve ROI

  • Acquire customers

  • See 4 more

Top Channels

Channels Used

  • chat

  • social media

  • e-mail

  • Slack

  • phone calls

  • Facebook

  • LinkedIn

  • offline

  • on premises

  • See 6 more
  • chat

  • social media

  • e-mail

  • Slack

  • phone calls

  • Facebook

  • LinkedIn

  • offline

  • on premises

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting