Lotame and ownCloud are two data management platforms catering to different user needs. Lotame primarily emphasizes marketing and advertising functions, facilitating customer acquisition and revenue enhancement through capabilities like campaign management and engagement analytics. It is popular among enterprises and mid-market businesses in the marketing and media sectors. In contrast, ownCloud excels in facilitating collaboration and content management, attracting large enterprises and IT services with features like robust security and extensive integration. It is suitable for sectors focusing on secure document management and team collaboration.
Lotame: Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.
ownCloud: ownCloud is an open-source file sync, share, and collaboration software enabling teams to work on data from any device, anywhere. It enhances productivity and accessibility for users.
Top use cases: Lotame vs ownCloud
Use cases tied to Lotame and ownCloud from verified data sources. Click any use case for supporting evidences.
| Lotame | ownCloud |
|---|---|
Top Capabilities: Lotame vs ownCloud
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Lotame vs ownCloud
Share of peer evidence by company size for Lotame and ownCloud. Each product segments add up to 100%. Click any segment for supporting evidence.
| Lotame | ownCloud | |
|---|---|---|
| Key Capabilities Supported | Lotame focuses on marketing operations with capabilities such as communication management, advertisement, and campaign analytics. → | ownCloud supports collaboration and content management, making it ideal for tasks like document sharing and sales document management. → |
| Business Goals | Lotame helps businesses acquire customers, increase sales revenue, and expand into new markets. → | ownCloud is designed to enhance customer relationships and build brand awareness, with an emphasis on scaling best practices. → |
| Core Features | Lotame offers custom reports, analytics, data import/export, and AI integration to cater to enterprise needs. → | ownCloud is recognized for its strong security, privacy controls, and integration capabilities tailored for large enterprises. → |
| Vendor Support | Lotame provides 24/7 support, with options for chat and phone assistance, to ensure optimal use across various business environments. → | ownCloud offers comprehensive support services, including 24/7 assistance and multiple communication options, to meet complex business requirements. → |
| Segments and Industries | Lotame is predominantly used by enterprises in marketing, publishing, and media production industries. → | ownCloud serves large enterprises, particularly in IT services, education, and computer software sectors. → |
| Operational Alignment | Lotame is designed for mass media and omnichannel marketing strategies, aligning with enterprise-level marketing operations. → | ownCloud fits into environments demanding high collaboration and secure content handling, suitable for IT and educational institutions. → |
Applying your context and needs changes the comparison
Lotame and ownCloud: Best activities based on customer satisfaction
Lotame in Action: Unique Activities
What Are the key features of Lotame for Advertisement?
"...We also purchase 3rd party segments (Lotame has a vast marketplace) and serve ads to those...." Peer review by Rob S, Yield Manager
How does Lotame address your Engagement Management Challenges?
"...Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not...." Peer review by Verified User, Employee in Other, Information Services
How can Lotame optimize your Campaign Management Workflow?
"...We have made better use of data to inform campaign strategy and activation, and continue to optimise campaigns using analytics derived from the DMP...." Peer review by Roli Okoro, Group Director, Audience on Demand, Publicis Media
What makes Lotame ideal for Training & Onboarding?
"...Good online training platforms & know how centers...." Peer review by Verified User, C-Level Executive in Product Management, Media Production
ownCloud in Action: Unique Activities
What makes ownCloud ideal for Collaboration?
"...work collaboration in a more secure environment...." Peer review by Jennifer T., Religious Institutions
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Lotame news
Onetag & Lotame Partner to Scale Global Audience Activation
Onetag and Lotame have formed a partnership to enhance global audience activation. This collaboration integrates Lotame's Data Exchange with Onetag's Smart Curation Platform, enabling marketers to access high-quality, cookieless audience data for precise targeting. The partnership aims to optimize programmatic media curation by leveraging advanced demographics and AI-driven campaign optimization.
Latest ownCloud news
U.S. CISA adds ownCloud, Linux Kernel, and JFrog Artifactory flaws to its Known Exploited Vulnerabilities c... - Security Affairs
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) added a critical vulnerability in ownCloud's WebDAV functionality to its Known Exploited Vulnerabilities catalog. This flaw, identified as CVE-2023-49105, allows unauthorized access to user files in ownCloud Server versions 10.6.0 through 10.13.0. Organizations using affected versions should urgently address this issue to prevent unauthorized file access.
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